Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Futuristic Technologies Transforming The Real Estate Industry!

    According to a 2020 report, 58% of real estate brokers have a clearly defined digital strategy, a figure that represents a 6% increase from the two previous years and thus indicates that an increasingly large percentage of the real estate industry is buying into the concept of digital transformation. While the real estate industry is The post Futuristic Technologies Transforming The Real Estate Industry! appeared first on Fingent Technology.

  • App Modernization 101: A Guide to Transforming Effectively

    Organizations are enhancing their competitiveness by prioritizing digital transformation as the global marketplace becomes increasingly crowded and interconnected. Broadly speaking, the concept of digital transformation involves the systematic evolution of core and auxiliary business processes to take advantage of advances in computing and software systems to increase efficiencies. However, no digital transformation initiative will be The post App Modernization 101: A Guide to Transforming […]

  • How AI and ML Are Reshaping Customer Experiences

    No longer the stuff of science fiction, artificial intelligence (AI) and machine learning (ML) are revolutionizing the way customers interact with brands. Businesses that have embraced these technologies can reshape the customer experience, curate one-of-a-kind buyer journeys, and strengthen bonds with their target audiences. As your organization works to remain competitive in the modern business The post How AI and ML Are Reshaping Customer Experiences appeared first on Fingent Technology.

  • How AI-Based Code Generation Tools Are Revolutionizing The Industry!

    We currently live in the eon of Artificial Intelligence. Whether we like to admit it or not, AI has suffused its way into every industry in all of its beautiful ingenuity. Did You Know? “The global artificial intelligence market size was valued at USD 93.5 billion in 2021.” – Grand View Research “AI could contribute up The post How AI-Based Code Generation Tools Are Revolutionizing The Industry! appeared first on Fingent Technology.

  • Build or Buy a Software Solution: Know Your Options!

    The right software can serve as a growth catalyst for your business. A robust software solution can empower your team to work more efficiently, better serve your clients, and optimize business performance. But when searching for these software solutions for your business, you’ll have to make many different decisions along the way. One of the The post Build or Buy a Software Solution: Know Your Options! appeared first on Fingent Technology.

  • 5 Advanced Technologies Inevitable For Your Business Today

    The strategic significance of advanced technologies as a critical business component is recognized by enterprises like never before. Besides business modernization and cost reduction, advanced technologies allow you to compensate for labor shortages, improve brand value and competency, and expedite research and innovation processes. However, several companies jump onto the bandwagon without properly understanding the The post 5 Advanced Technologies Inevitable For Your Business Today appeared […]

  • Is AI-Powered Mobile App What You Need For Your Business Now?

    From the moment we wake up, mobile apps have become an inseparable part of our lives! From sleep trackers to fitness apps to alarm clocks and everything in between, we rely on mobile apps to accomplish almost every daily task. Mobile apps also play a vital role in more complex choices in life, like dating. The post Is AI-Powered Mobile App What You Need For Your Business Now? appeared first on Fingent Technology.

  • React Native, Flutter, Ionic, Xamarin – A Comparison Between The Top Mobile App Development Frameworks

    Frameworks are the backbone of mobile app development. They are essential to building dependable apps quickly. When choosing a framework, you can choose between native or cross-platform applications. Though both approaches have advantages, cross-platform applications work on multiple devices regardless of their operating system. Different companies use different technologies to build and design great apps. The post React Native, Flutter, Ionic, Xamarin – A Comparison Between The Top Mobile […]

  • Why App Modernization Projects Fail – The Secret To A Successful App Modernization Project Journey!

    Modernization is a desire to stay relevant and grow. App modernization does just that for businesses. It enables them to stay relevant and grow. In line with that, organizations worldwide are scrambling toward digital transformation. How does that benefit businesses? App modernization or updating older software for newer computing approaches extends the lifespan of an The post Why App Modernization Projects Fail – The Secret To A Successful App Modernization Project Journey! appeared first […]

  • Node.Js Vs Ruby On Rails: Diving Deeper Into The Popular Backend Frameworks

    Digital presence is no longer confined to a static website. The advent of backend frameworks has helped raise the standards of web development. The backend frameworks are an important aspect of web development. These frameworks help in creating necessary online platforms and applications. Finding a suitable framework that ensures utmost scalability and performance is the The post Node.Js Vs Ruby On Rails: Diving Deeper Into The Popular Backend Frameworks appeared first on Fingent Technology.

    • Celebrating the Pride Season: Spread the message of Love

      As an equal opportunity employer, Happiest Minds is dedicated to building a safe and welcoming work environment. It is our mission and vision to design an open environment that promotes and encourages the expression of our unique identities. We believe The post Celebrating the Pride Season: Spread the message of Love first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The Trends that are Shaping the Future of RPA

      COVID-19 permanently altered how we all do business in many ways, not the least of which may be the extraordinary growth robotic process automation (RPA) has encountered over the past two years. The RPA market took off because of the The post The Trends that are Shaping the Future of RPA first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Net Zero Carbon – Enterprise Energy Management Solutions

      Energy such as electricity has become a basic need for human beings. The interesting fact about energy consumption is that 83% of the energy we use comes from fossil fuels, among which oil is the most significant energy source, followed The post Net Zero Carbon – Enterprise Energy Management Solutions first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The need for the Power Platform in your business

      We all know that the past year has driven disruption and innovation throughout the economy. As business conditions shifted in early 2020, more and more organizations started transforming their business into the cloud, modernizing their applications with enterprise-grade capabilities and The post The need for the Power Platform in your business first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Cloud-based Networks: Why is this transition necessary?

      Considering how things have changed in the recent past, the powerful impact of Cloud-Managed services has made organizations realize and transform how they function and deploy their services. With the increasing number of connected devices, managing your network traditionally will The post Cloud-based Networks: Why is this transition necessary? first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Automation & Visualization – the next phase of Data and AI

      It has become quite evident now that the proclamation of “Data being the new oil” wasn’t hyperbolic in the least. In fact, over the last decade there has been an unprecedented avalanche of data that is being generated and the The post Automation & Visualization – the next phase of Data and AI first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Wi-Fi 7 (802.11be) is on its way and what that means for Testing

      Today, almost everyone in the world is using Wi-Fi for connecting their devices for smooth and easy go wireless connections. With the explosion of smart devices, it has become common for most homes to have a set up for 4K The post Wi-Fi 7 (802.11be) is on its way and what that means for Testing first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The Metaverse isn’t coming – IT IS ALREADY HERE!

      Like almost everything new and buzzworthy in the exciting world of technology, the Metaverse is anything but new. The origins of the term go all the way back to 1992 when Neal Stephenson coined the term in his science-fiction novel The post The Metaverse isn’t coming – IT IS ALREADY HERE! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • How IoT is changing EV Charging landscape

      As the charging infrastructure evolves in various regions, their monitoring and management will become more challenging in the coming times. Today, most electrical vehicle charging stations are decentralized and have a very complex structure, making it hard to manage and The post How IoT is changing EV Charging landscape first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Technology can help women break the bias and create a better tomorrow

      The theme for International Women’s Day this year is “Gender equality today for a sustainable tomorrow”. This theme has been chosen to recognize and appreciate the contributions of numerous women leaders around the globe who have overcome the odds and The post Technology can help women break the bias and create a better tomorrow first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The key trends for IoT in 2022

      The Internet of Things (IoT) is a term that portrays the increasingly sophisticated ecosystems of online, connected devices we share our world with. The somewhat odd name alludes to the fact that the first iteration of the internet was simply The post The key trends for IoT in 2022 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Digital Process Automation – Modernize the Core & Leverage the New

      It was not long ago that Digital Process Automation (DPA) was mainly consigned to a few experimentative champions looking to bring about marginal improvements in their respective departments. However, in the last few years DPA has built up a lot The post Digital Process Automation – Modernize the Core & Leverage the New first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Customer Satisfaction- Benefits and prominence and how can it be achieved.

      Customer satisfaction is not a new term in the business world. It all started right from the Babylonian empire, where business people used various approaches to sell their goods to make money. As the world got civilized, customer satisfaction metrics The post Customer Satisfaction- Benefits and prominence and how can it be achieved. first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • I really don’t want to say Digital!!

      My marketing colleagues are rightly on my case to use the word Digital. We are of course proud to position ourselves as “Born Digital . Born Agile”, however in the present scenario, I feel the word digital has been abused The post I really don’t want to say Digital!! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Formulating the right Testing Approach for Intent Based Networking Systems

      Network Service Providers and standalone vendors are embracing new technologies to build a strong and scalable services. Network management using existing network orchestration solutions require manual configuration to support automation. One such example is configuring the NETCONF servers using either The post Formulating the right Testing Approach for Intent Based Networking Systems first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Data led business optimization for CBO

      Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Blogs appeared first on Lera Technologies.

    • Undata Yourself To Get #insights To Your Customers’ Needs!

      I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Blogs appeared first on Lera Technologies.

    • Digital Disruption – What Is Disruption Anyway?

      The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Blogs appeared first on Lera Technologies.

    • Rapid ETL implementation for VP Bank

      Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Blogs appeared first on Lera Technologies.

    • Implementing Data Lake Using Azure

      An energy company with different verticals had to be set up with centralized data and a cloud engineering team. They had a central team of architects, who design the future state system, define what tools to use, define development standards and define DevOps processes. With Lera, separate project teams were identified to work with each business vertical, to follow clearly defined development and deployment standards and guidelines. Each team was enabled to adopt the same development […]

    • Implementing Data Lake On CDH

      A large agri-business has multiple business verticals, each vertical working in silos, and each vertical has their own project team. Many times they end up having separate data architecture and each project team adopts and follows different approaches for implementing data lake solutions. We standards for architecture and tools to be used by the different teams. We defined data ingestion approach, transformation approach and data access security to migrate and upgrade the infrastructure […]

    • Implementing Data Lake On Hadoop

      Organizations face a huge challenge in processing big data from RDBMS systems in batch or real-time to set up a data lake on Hadoop to produce an output to suit their data warehouse or data mart. To do so requires transformation of the business layer to consume data from Hadoop. Our transformation accelerator provides a code-less framework and data engineers have to focus only on the business specific transformation and the other simple transformations after the raw data is ingested into the […]

    • Improved Cyber Security

      Data breaches involving financial service firms increased by 480% from 2017 to 2018. With each attack costing financial institutions millions, innovative solutions is a pressing need. Analytics can help detect anomalies, orchestrate and automate the response of organizations to threats. Our big data analytics can help you quantify and understand potential risks, determine security priorities and develop processes to counteract the damage in the eventuality of a breach. It helps you gain […]

    • Personalised Customer Experience

      What matters to most customers in this year is greater personalization, more automated services, and easier access to services to capture market share. Big data gives you a full view on your business from customer behavior patterns to internal process efficiency and even broader market trends. This means you can make informed, data-driven decisions and, subsequently, obtain business results. Your data can give you valuable insights into user behaviour and help you optimize your customer […]

    • Price Optimization

      Traditional pricing methods are influenced by internal perception, and further limited by lack of real-time market data resulting in simplistic pricing. With the right prices, your firm can draw in new customers while continuing to satisfy existing ones. FinONe uses Predictive Analytics to set a service fee specific for each customer or transaction. It maintains an accurate and updated Rolodex of all your customers (Golden Customer Record) integrated to a dashboard that visualizes and helps to […]

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

       

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • MindHub - Appian Solution To Modernize Mental Health Provision

      MindHub modernises mental health provision, by providing tools that enable mental health practitioners and their patients to monitor, communicate and address mental health concerns more effectively and efficiently. Where mental health provision is traditionally provided on an appointment basis, MindHub attempts to supplement this by allowing patients to record and monitor their daily mental well-being, record recurring contributory factors such as sleeping patterns, self-perceived mood scores, […]

    • HR Automation: What Is It and How Can It Help You?

      The human resources department is a crucial, yet often underappreciated, component of any organization. By taking charge of employee recruitment, onboarding, training, and management, HR plays an essential role in ensuring that your human capital is working at peak efficiency.

    • Pathway To Success With Chatbots

      Deciding to use chatbots can feel like just the start of the journey. Many businesses tell us they can see the benefits but worry about the hassle and hitches of implementing a chatbot to their set-up. To help ease these concerns, we’ve developed a clear, proven implementation road map. Here’s how it all works.

    • #25 Chatbot Adoption - The Process & Automation Podcast

          Listen to all our episodes here.In this episode of the Process & Automation Podcast, The Automation Guys are sharing amazing tips for faster adoption of chatbot technology.

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Episode #24 - Intelligent Automation and Customer Success with Netcall's Richard Farrell

       Listen to all our episodes here.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More

      It's time once again for Growmatik to be updated with new features and improvements. Our latest round of updates includes an email validator for deliverability, a popup builder, social element improvements, new support and knowledge base and more. Let’s take a look at what we’ve achieved since September 2022. The post What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More appeared first on Growmatik.

    • Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday

      We are offering a 50% off all Growmatik plans indefinitely this Black Friday season. Grab yours fast before it's too late! The post Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday appeared first on Growmatik.

    • What We Shipped: WorkFlow, Shopify Integration, Stripe Events, HubSpot Integration, New Templates and More

      You asked and we listened! In the past four months, Growmatik has added a ton of new features, from exciting new templates to HubSpot and Shopify integration, workflow, Stripe events and more. To learn how these new features can take your marketing automations to a whole new level. The post What We Shipped: WorkFlow, Shopify Integration, Stripe Events, HubSpot Integration, New Templates and More appeared first on Growmatik.

    • What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

      At Growmatik we’ve been busy at work doing some spring cleaning, and after just two months we’re ready to debut our latest update! Discover how we’ve improved even more thanks to your feedback, with a new Automations page and People section, plus 3D automation rules and a fairer pricing structure in this blog post. The post What We Shipped: Revamped Automations Page, New People Page, New Pricing and More appeared first on Growmatik.

    • What we shipped: Improved email and popup builder, Easy Digital Downloads compatibility, guest customers compatibility and more

      New user experience and options in the email and popup builder, compatibility with Easy Digital Download, marketing actions for guest customers, better template management and more. Learn about above features that we've been working on and now are ready to use. The post What we shipped: Improved email and popup builder, Easy Digital Downloads compatibility, guest customers compatibility and more appeared first on Growmatik.

    • 15+ Effective Popup Design strategiess to get inspired

      Unsure about the effectiveness of popups? Find out some of the most effective strategies in popup design to make sure that your popups are achieving the goals you desire in this article. The post 15+ Effective Popup Design strategiess to get inspired appeared first on Growmatik.

    • 13 essential marketing automation KPIs smart marketers monitor

      Have you ever wondered if you are in the right marketing strategy? In this blog post you can find essential data to measure the efficiency of your efforts and see how close you are to your business goals. The post 13 essential marketing automation KPIs smart marketers monitor appeared first on Growmatik.

    • 7 deadly reasons why marketing automation fails

      Is marketing automation a bad idea? You’re probably not using it right! In this article you will find 7 of the deadliest marketing automation mistakes you can make and how to avoid it. The post 7 deadly reasons why marketing automation fails appeared first on Growmatik.

    • Microsoft Unveils the Future of Work with AI at March 2023 Event

      Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella, the CEO of Microsoft, began the event by saying that the way we work with computers is something fundamental to the human experience. He discussed how we’ve been on a journey towards human-computer symbiosis for several decades,

    • Why Search Engine Optimization is Essential for Your Website to Gain Quality Leads and Prospects

      As the number of websites on the internet continues to grow, it becomes increasingly important to ensure that your website stands out among the competition. Search engine optimization (SEO) is a powerful digital marketing strategy that can help you achieve this. Let me share you why SEO is crucial for your website, the benefits of

    • Short Form Video Marketing Trends

      Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form

    • Social Commerce and Accessibility Marketing Trends

      As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went

    • Tiktok Marketing Trends

      Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need

    • How to Lower Your CAC on LinkedIn

      Launching social ads can sometimes feel like taking a shot in the dark. But what if you were given a light that instantly illuminated every prospective buyer who is actively researching your product? Suddenly, the world of social advertising would seem a little less precarious. If social ads are the depths of a cave, then

    • 5 Ways To Drive LinkedIn Success

      Now that you’ve identified which accounts are researching your product, it’s time to launch your campaign. But before you do that, it’s important to know how to craft the perfect target segments and messaging so you can make sure your ads are as effective as possible. 1. Build a list of targeted accounts Cast your

    • Introducing Wordfence Intelligence

      Wordfence protects over 4 million websites in over 190 countries and territories on over 12,000 unique networks. Wordfence know who is attacking those websites in real time and the kinds of attacks they’re using. Each attack on one of their customer websites is reported to them as it happens, at a rate of over 700

    • Ultimate Affiliate Marketing Guide For Nigeria

      So, our first destination is Nigeria, a country in West Africa. Nigeria is a federal republic that includes 36 states, plus – the Federal Capital Territory, where Abuja, the capital, is located. The largest Nigerian city is Lagos, which is the second-large in Africa and one of the largest rural areas in the world. Nigeria

    • Ultimate Affiliate Marketing Guide For Brazil

      Brazil is the largest country in both Latin and South America, as well as the fifth largest and seventh most populated in the world. The capital of Brazil is Brasilia, and the most populated city is Sao Paulo. Brazil consists of 26 states and the Federal District. The Brazilian nation is considered as one of

    • How to use Instagram for your business

      According to Instagram, their social media platform is the number one platform for building relationships with brands and 70% of people they surveyed like or don’t mind ads when watching videos. So it’s no wonder why so many businesses incorporate the platform as part of their digital marketing strategy. But knowing how to effectively use... View Article The post How to use Instagram for your business appeared first on Fifteen.

    • What is a heat map and how can it help you?

      Website heatmaps are one of the most valuable ways to analyse how your audience are behaving on your website. With this information you’re able to make data-driven decisions about your website and your business to help convert more customers and more. But what exactly is a heat map and how can it help you and... View Article The post What is a heat map and how can it help you? appeared first on Fifteen.

    • What is the future of website design?

      There’s no doubt as we move further and further into the 21st century, web design is going to continue to become more and more important. But what really needs to be at the forefront of businesses minds is responsive website design. The majority of people are living their lives online on their mobile phones and... View Article The post What is the future of website design? appeared first on Fifteen.

    • How to set up a business Facebook page

      Facebook is an essential marketing tool today, but you have to do more than simply create a business page and expect your target audience to engage with it. While it is a casual medium and you do best with a more personal, informal tone, Facebook for business needs a solid strategy that is built on... View Article The post How to set up a business Facebook page appeared first on Fifteen.

    • The importance of mobile SEO

      Working in marketing or web design in any capacity, you cannot escape the importance of SEO. Strong content, combined with well-thought-out SEO, can be one of the main drivers of authentic traffic to your website, and helps to keep you at the top of Google results. While you may have spent a lot of time... View Article The post The importance of mobile SEO appeared first on Fifteen.

    • Our tips to designing a business card that won’t be thrown away

      If you meet with clients on a regular basis, chances are you have a business card that you hand out. And, chances are that some of those clients have thrown away that business card, or chucked it in the bottom of a drawer, never to be seen again.  So, how can you ensure it won’t... View Article The post Our tips to designing a business card that won’t be thrown away appeared first on Fifteen.

    • Should I use WordPress for my business website?

      WordPress is by far one the most popular content management systems (CMS) out there. In fact, over 40% of websites on the Internet use WordPress. The majority of websites we’ve built for clients are integrated with WordPress. However, many people ask themselves; should I use WordPress for my business website? If you’ve asked yourself that... View Article The post Should I use WordPress for my business website? appeared first on Fifteen.

    • The importance of content marketing

      Content is the backbone of digital marketing. It’s one of the main ways to engage with your audience and is becoming a key focus with many businesses, especially following Google’s content update in 2022. Businesses who are using quality content to market themselves are gaining the upper hand. So why has the importance of content... View Article The post The importance of content marketing appeared first on Fifteen.

    • 5 tips to boost your SEO for Amazon

      Amazon has a colossal presence in the commercial environment. Having an Amazon SEO strategy is ideal for sellers that wish to be successful, and need to devise a plan for improving their product listing rating. There are many tactics you can undertake that will enable you to stand out from the crowd in an ocean... View Article The post 5 tips to boost your SEO for Amazon appeared first on Fifteen.

    • How to create a business Twitter account

      You might feel you need to create a business Twitter account and start tweeting because that bandwagon has been rolling for a long time now. Or maybe you are just launching a business and know that it will help you to start with a strong social media presence. Either way, yes, your business or brand... View Article The post How to create a business Twitter account appeared first on Fifteen.

    • Five Modernization Trends Impacting the Future of Digital Integration Architecture

      Integration architecture has evolved over the years. The first generation was characterized by tools and architectures that lasted from the 1990s to the early 2000s. A service-oriented architecture/enterprise service bus The post Five Modernization Trends Impacting the Future of Digital Integration Architecture appeared first on Wipro Digital.

    • The Digital Adoption Platform: Enabling Sustainable Change During Digital Transformation

      In the quest to stay competitive, more and more companies are pursuing ambitious digital transformations that promise to deliver automation, efficiency, and scalability — and that will change the way The post The Digital Adoption Platform: Enabling Sustainable Change During Digital Transformation appeared first on Wipro Digital.

    • Adopt AI, Accelerate Digital: Transforming Finance for the Future

      During the past century, finance has grown in sophistication, precision, and importance – however, the operating model of the finance function has changed surprisingly little. Now is the time for The post Adopt AI, Accelerate Digital: Transforming Finance for the Future appeared first on Wipro Digital.

    • A New Route to Customers for Consumer Goods Brands

      For decades, consumer goods companies had a set path to their customers through physical stores. They recognized the importance of direct-to-consumer channels but did not perceive those channels as a The post A New Route to Customers for Consumer Goods Brands appeared first on Wipro Digital.

    • Building Profitable Digital Platforms with a DVR Framework

      One key challenge organizations face is getting the most from digital sales and marketing platforms. During the past few years, many organizations have invested in digital platforms focused on B2C/B2B The post Building Profitable Digital Platforms with a DVR Framework appeared first on Wipro Digital.

    • How Higher Education Can Improve Student Interactions through Comprehensive Digital Transformations

      Universities have been on a digital transformation journey for a number of years. Many early digital projects were stand-alone initiatives that replaced a specific system or added a digital front The post How Higher Education Can Improve Student Interactions through Comprehensive Digital Transformations appeared first on Wipro Digital.

    • How to Build a Digital Initiative Transformation Office

      Program and Portfolio Management Post COVID-19   Digital Initiative Transformation Office, a combination of people, processes, metrics, methodologies and tools, centrally drives and manages the diverse set of digital initiatives The post How to Build a Digital Initiative Transformation Office appeared first on Wipro Digital.

    • Nine Digital and AI Trends for 2021 that will Resonate Across Industries

      The past six months have produced more digital transformations than the past decade. This is mainly due to the scaling of remote work, and businesses rapidly deploying the requisite technologies The post Nine Digital and AI Trends for 2021 that will Resonate Across Industries appeared first on Wipro Digital.

    • Three Imperatives for Creating a Data Strategy

      Today, data is the foundation for everything, from knowing customers better to driving smarter product and services roadmaps, and beyond. But without a clearly defined data strategy, organizations find themselves The post Three Imperatives for Creating a Data Strategy appeared first on Wipro Digital.

    • How to Accelerate Testing for Salesforce Service Cloud

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    • Future of mobile application development

      The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

    • Go Pointers! Let’s talk about it…

      A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

    • XML Add On – Conditional/Filtered DITA content output in AEM

      Use cases Let’s assume we have a large number of published articles or topics. Each article contains some paragraphs or content that is obsolete now and should not be displayed to the end users. Since the number of articles is large, it is difficult to update the content quickly. Let’s say we have all content The post XML Add On – Conditional/Filtered DITA content output in AEM first appeared on TO THE NEW Blog.

    • Remote Agile

      Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.

    • GA4 Migration – Step up your Analytics Game

      What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.

    • GA4 vs Universal Analytics: What is the Difference?

      With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.

    • GA4 vs Universal Analytics – Can you migrate to GA4?

      Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.

    • Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

      Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless The post Creating Breakthrough B2B Customer Experiences in the Post Pandemic World first appeared on TO THE NEW Blog.

    • Sorting Preferences (List of DITA Topics) in AEM XML Web Editor Interface

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    • Next Generation Architecture

      Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve The post Next Generation Architecture first appeared on TO THE NEW Blog.

    • Blockchain Technology to Streamline the Vehicle Registration Process

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    • Top 5 Challenges on the Road to Digital Transformation

      Over the years, the technology ecosystem has gone through many changes and has come a long way. With technologies evolving at such a rapid pace, the need to embrace digital transformation is no longer optional. Digital Transformation, however, is not a simple concept. It involves numerous layers of technology adoption and change management. Owing to The post Top 5 Challenges on the Road to Digital Transformation first appeared on TO THE NEW Blog.

      • Strategic Benefit of Scaling Cloud-based Digital Transformation

        Business technology can be the great enabler that differentiates an enterprise from their mainstream peer group. Make no mistake, delivering digital business value at scale can be achieved. The essential change management process begins with fearlessly embarking on a bold initiative.Granted, implementation has many steps and takes time. In fact, successful business transformations can take several years to complete. According to Boston Consulting Group (BCG) latest research findings, they […]

      • Digital Business Growth Acceleration Gains Momentum

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      • New Internet Apps Drive Digital Transformation Investment

        Across the globe, increased Internet use will fuel new growth in the Global Networked Economy. Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps).Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, […]

      • Hybrid IT Nirvana: Digital Growth + Digital Trust

        In many organizations today, Information Technology (IT) is more than a utility, it has become an essential platform for their ongoing business development. Therefore, they crave a superior IT experience for their employees and other key stakeholders. For most, cloud computing is a fundamental ingredient of the digital transformation agenda.The common commercial use cases for public cloud services have already been exploited by many organizations. Front-office applications -- such as customer […]

      • How CEOs Apply Digital Reinvention to Fuel Growth

        Now more than ever, CEOs and their leadership teams must counter the threat of digital disruption. Within the evolving global economy, debate and analysis about business technology adoption must result in purposeful action. Even the trailing organizations are prepared to learn something actionable from their trailblazer peers.The following statistics and insights are excerpts from the IBM Institute for Business Value (IBV) Global C-suite Study (19th edition). IBM’s latest worldwide study […]

      • The Open Innovation Network for Globalization 4.0

        The World Economic Forum annual meeting is a high-profile gathering that brings together leaders of global society. The heads and members of more than 100 governments, top executives of the 1,000 foremost global companies, and numerous others collaborate at the beginning of each year to define priorities and shape agendas.The theme for Davos-Klosters 2019 is "Globalization 4.0: Shaping a New Architecture in the Age of the Fourth Industrial Revolution." A key component of the international […]

      • Hybrid IT Demand Fuels Multi-Cloud Computing Trend

        Guided by senior executive goals for digital transformation, more organizations are increasing their use of cloud computing technologies. The typical multi-cloud mix includes a blend of public cloud, private cloud and traditional IT services. Finding the best-fit service mix starts with the business requirements.The latest Global Cloud Index (GCI) 2016-2021 from Cisco focuses on the worldwide market outlook for enterprise data center virtualization and cloud computing services. Today's digital […]

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      • Digital Transformation Leaders Adopt Open Ecosystems

        Are you open to new ideas, and given a compelling choice are you really prepared to change? That’s what informed CEOs are asking their C-suite leadership team. The context of those questions is about determining who is most qualified to guide the organization’s digital transformation journey. It’s also about setting expectations for C-level executives to partner.IT and business leaders must acknowledge that they’ve likely reached a significant turning point. Business technology […]

      • Digital Transformation is Fueled by Disruptive Innovations

        What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of […]

      • Systems of Innovation for Ongoing Digital Transformation

        Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before.So, how are savvy chief information officers (CIOs) leading this transition?Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews […]

      • Cloud Computing Usage Forecast to Quadruple by 2020

        Hybrid IT is a catalyst of progressive organizations. In fact, two-thirds of surveyed leaders say a blend of traditional and cloud infrastructure enables a strategic competitive advantage, according to a market study by the IBM Center for Applied Insights.That said, savvy leaders are using hybrid cloud to power their digital transformation agenda, going beyond cost reductions and productivity gains. They’re also using cloud as a foundation for next-generation initiatives -- such as the […]

      • Coexistence: Adopting an Optimal IT Infrastructure Model

        Some mainstream IT buyers might think that most cloud infrastructure vendors and service providers are essentially alike. But there are key differences. Besides, given the body of market research to the contrary, there’s clearly no such thing as a "one-size-fits-all" cloud solution.Furthermore, if you believe that a hybrid cloud should support an IT agenda to transform a business, then a viable solution must consider the preexisting systems of record within the enterprise. That’s why […]

      • Hybrid Cloud will Enable Streams of Data to Flow Freely

        The world of business is changing. Disruptive shifts in power are forcing everyone to question the established status quo. In particular, savvy chief executives are tasking IT organizations to help create compelling customer experiences, support new business models and adopt agile operational processes.That's why the vast majority of IT and business leaders are joining forces on the organizations’ most pressing commercial needs and wants. They seek an open and flexible business technology […]

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        Forging a viable business technology strategy for today’s global networked economy is a high priority for most forward-thinking CEOs across the globe. Their guidance to CIOs is to create the fusion between existing IT infrastructure and modern cloud services. Moreover, the shift to a Hybrid IT model must support the organization’s key commercial expansion objectives.The savvy leaders who have a superior approach can extract greater value from their legacy IT investments, and launch new […]

        • Is SEO Worth It? An In-Depth Breakdown of the Costs and Benefits

          Search engine optimization (SEO) is a uniquely valuable channel for many businesses because it offers two key benefits that many other marketing channels lack: 1. The results are evergreen: When SEO is done well, once you rank for keywords that bring in traffic, leads, and customers, they continue generating this “free” organic traffic and leads

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          Over the last 5+ years running our content-focused SEO agency, we’ve worked with dozens of brands including SaaS, B2B, and B2C. From these experiences, as well as countless conversations with other businesses about their experiences working with SEO agencies, we’ve developed a deep understanding of: What businesses are looking for when they hire an SEO

        • How to Create a Content Marketing Strategy: A 5-Step Guide

          After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into

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          From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing

        • SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions

          For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies over the last 5 years,

        • Why We’re Adding Paid Search Management to Grow and Convert’s Services

          In the 7 years since starting Grow and Convert, we’ve made one thing extremely clear: search intent matters. We coined the term “Pain Point SEO” with the intention of proving — via many case studies — that a keyword strategy which focuses on high-intent keywords produces more leads than a traffic-focused keyword strategy. But an

        • SaaS SEO Strategy: A 5 Step Process to Drive Signups and Traffic

          We define SaaS SEO strategy as the process of selecting keywords that indicate people are looking for (or need) your product, and then creating content (or optimizing existing website content) to rank for those keywords. Over the past 5 years running our agency, we’ve helped to create and implement SEO strategies for dozens of SaaS

        • How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked

          In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content),

        • SaaS SEO Agency: How to Scale SEO as a Marketing Channel

          From talking to dozens and dozens of SaaS businesses, it’s clear that marketers at those companies know that investing in SEO can give them really nice long-term ROI. Specifically, if you can rank in the top three results for searches related to your product, you can get a reliable stream of traffic from very qualified prospects,

        • How to Evaluate the Best SaaS Content Marketing Agencies in 2023

          We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in

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        • Five video optimization tips to help boost your landing page conversions

          Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and product discovery channels The post Five video optimization tips to help boost your landing page conversions appeared first on Search Engine Watch.

        • Insights to empower 2023 ecommerce strategies

          Discover four tips retailers and advertisers can use to boost conversion, improve ROAS (Return on Ad Spend), optimize price, and build successful ecommerce strategies in 2023 The post Insights to empower 2023 ecommerce strategies appeared first on Search Engine Watch.

        • Seven huge, yet common SEO mistakes to avoid in 2023

          Here are some of the most common SEO mistakes that could be sabotaging your online presence and how to avoid them in easy steps The post Seven huge, yet common SEO mistakes to avoid in 2023 appeared first on Search Engine Watch.

        • Seven tips to optimize page speed in 2023

          Over the last few years Google has increased the impact that page load time has on how high your website ranks. Try some of these tips to make your website fast and take advantage of new browser features. The post Seven tips to optimize page speed in 2023 appeared first on Search Engine Watch.

        • Five things you need to know about content optimization in 2023

          Discover 5 must-know factors for successful content optimization, including the emerging technologies and significance of audience behavior. The post Five things you need to know about content optimization in 2023 appeared first on Search Engine Watch.

        • Move on from these nine fundamental content marketing myths

          Content marketing has been around for some time, and yet an astounding of myths still surround the concept The post Move on from these nine fundamental content marketing myths appeared first on Search Engine Watch.

        • Three must-have GA4 SEO reports you can build in under 30 minutes

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        • How to harness RankBrain for ecommerce websites

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        • Managing Marketing: The Trials And Tribulations Of The Marketing Leader

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        • How do you pitch when you’re the incumbent agency?

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        • Managing Marketing: What Makes A Great B2B Marketing Strategy

          Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B The post Managing Marketing: What Makes A Great B2B Marketing Strategy appeared first on TrinityP3 Global Marketing Management Consultants.

        • Agency Search: the chemistry process and ten key questions to ask

          During most agency searches, considerable emphasis is placed on the functional capabilities of the agencies you’re evaluating: Size, scope, and capabilities, balanced against strategic and / or creative proof points – all weighed against an acceptable financial model. But just like any interview process, marketers should dig deeper to find out if the chemistry between prospective agency(s) and their marketing teams is strong enough to stand the test of time. An agency that looks good on […]

        • Managing Marketing: Bridging The Divide Between Brand And Experience

          Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative The post Managing Marketing: Bridging The Divide Between Brand And Experience appeared first on TrinityP3 Global Marketing Management Consultants.

        • Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them

          The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, a veneer The post Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: How Audio Is Transforming Measurement

          The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media The post Managing Marketing: How Audio Is Transforming Measurement appeared first on TrinityP3 Global Marketing Management Consultants.

        • The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions

          I’ve always found the term ‘Chemistry Session’ to be a complete misnomer. I use the term because it’s entered into pitching vernacular. The post The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: “Are You Ready For A Branded Podcast?”

          It’s easy to make a podcast, right? You just need an idea, buy a mic, and off you go, right? … Wrong!  The post Managing Marketing: “Are You Ready For A Branded Podcast?” appeared first on TrinityP3 Global Marketing Management Consultants.

        • Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

          Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital The post Industrial, Logistics and Commercial Property Asset Manager Digital Transformation appeared first on TrinityP3 Global Marketing Management Consultants.

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