Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    As Dan Schulman, the CEO of PayPal once said, “We’re not trying to reinvent the wheel; we’re trying to perfect it.” Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    “Leaders, embrace AI! Make it your superpower!” – Robert Barber, Leadership Development Trainer and Executive Coach. How Are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Enterprise Application Modernization: A Top Priority For Businesses in 2024

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    “I am telling you, the world’s first ‘trillionaires’ are going to come from somebody who masters AI and all its derivatives and applies it in ways we never thought of.” – Mark Cuban. It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

  • Why Are Leading Businesses Prioritizing Application Modernization

    “In Today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.” —   Jeff Bezos, Founder, Amazon. The world of technology is evolving at a fast pace, with The post Why Are Leading Businesses Prioritizing Application Modernization appeared first on Fingent.

  • The Manifold Benefits of Custom Fleet Management Software in Supply Chain

    Cost, Compliance, Efficiency, and Manpower – These are the pillars on which a fleet management business stands. A compromise on any of these can mean the whole business topples with a resounding crash.  How can you ensure the stability of these pillars? Custom Fleet Management Software brings you the solution. Let us find out how. The post The Manifold Benefits of Custom Fleet Management Software in Supply Chain appeared first on Fingent.

  • AI Trends Set to Transform Businesses in 2024

    In the dynamic realm of modern business, the profound impact of artificial intelligence (AI) continues to unfold, reshaping industries and redefining conventional practices. As we step into 2024, the transformative force of AI is set to intensify, bringing forth new trends that promise to revolutionize the way organizations operate. This blog offers a comprehensive exploration The post AI Trends Set to Transform Businesses in 2024 appeared first on Fingent.

  • The Game-Changing Role of Custom Inventory Management in Supply Chain

    Supply chain management is a complex web of processes that involve the seamless coordination of procurement, production, distribution, and more. Among these, inventory management stands out as a pivotal aspect that can make or break the entire system.  Maintaining control over inventory is like keeping a careful eye on the pieces of a chessboard. Every The post The Game-Changing Role of Custom Inventory Management in Supply Chain appeared first on Fingent.

  • Driving Smart and Sustainable Agriculture with Customized Technology!

    As the world grapples with the challenges of climate change, soil degradation, and resource scarcity, agricultural organizations find themselves at a critical juncture. The urgency for adopting sustainable farming practices, amplified by the integration of custom software, has never been more pronounced. This blog explores the pivotal role of digital transformation in achieving sustainability, shedding The post Driving Smart and Sustainable Agriculture with Customized Technology! appeared […]

  • Transforming Payments with Generative AI

    In the highly evolving landscape of payments, Generative AI is emerging as a transformative technology, revolutionizing the way financial transactions are carried out. Generative AI, a subset of AI holds immense promise in revolutionizing how banking payments are managed, offering The post Transforming Payments with Generative AI first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Developing Intelligent Applications

    Developing high performance apps that offer differentiated digital experiences and exceed customer expectations are the key expectations of the application development teams. The legacy on premises infrastructure does not have the speed and flexibility to deliver use cases to markets The post Developing Intelligent Applications first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Conversational AI: Transforming Human-Computer Interaction in the Digital Age

    In our rapidly evolving digital era, the dynamics of human interaction with technology are undergoing an unparalleled shift. At the forefront of this transformation lies Conversational AI, commonly used in chatbots or virtual assistants. This innovative technology offers a remarkably The post Conversational AI: Transforming Human-Computer Interaction in the Digital Age first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Embrace the future of Application Development – A guide to migrating from Xamarin to .Net Maui

    In the ever-evolving application development landscape, the transition from Xamarin to .NET Multi-platform App UI (.NET MAUI) marks a significant milestone. This movement is not just a leap towards advanced technology but a testament to Microsoft’s vision of unifying and The post Embrace the future of Application Development – A guide to migrating from Xamarin to .Net Maui first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Strategies for Effective Product Data Enrichment in Distribution Channels

    A recent study by Baymard Institute, an ‘independent web UX research establishment’  indicates that the average online shopping cart abandonment rate is a staggering 70.19%. This phenomenon is closely linked to the quality and relevance of product information presented to customers. The post Strategies for Effective Product Data Enrichment in Distribution Channels first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Migrating Legacy Applications with Low-Code

    In today’s rapidly evolving digital landscape, legacy applications can often become cumbersome burdens. Built with outdated technologies and struggling to keep pace with changing business needs, these applications can hold back efficiency and innovation. But what if there was a The post Migrating Legacy Applications with Low-Code first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Assessing Performance of KM Systems

    Knowledge Management System (KMS) is one of the critical factors for successful organizations. The purpose of KMS is to use the entire knowledge base of the organization, along with “individual skills, competencies, thoughts, innovations and ideas”, to create a more The post Assessing Performance of KM Systems first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Generative AI in Insurance and Migration to Cloud Platform

    Insurers globally are acknowledging the significance of updating their technological infrastructure. According to a survey by Gartner, Inc., with evolving organizational dynamics and rapid technology change, 87% of marketers are concerned about technological enhancements, including GenAI, which might lead to The post Generative AI in Insurance and Migration to Cloud Platform first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry

    Amidst evolving technologies in Media and Entertainment, viewers have witnessed a rapid transformation from traditional viewing experience to OTT Streaming and now brace for the next wave: ATSC 3.0 also known as Next Gen TV. The global ATSC 3.0 devices The post How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • A Revolutionary Approach: Exploring Usage-Based Insurance with Next-Gen Technologies

    In the ever-evolving landscape of auto insurance, traditional models often rely on generalized factors that may not accurately reflect an individual’s driving behavior. However, a paradigm shift is underway with the advent of Usage-Based Insurance (UBI). This innovative approach harnesses The post A Revolutionary Approach: Exploring Usage-Based Insurance with Next-Gen Technologies first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Open Insurance: A Revolutionary Approach to Insurance Services

    In the fast-paced world of insurance, a new buzzword is making waves – Open Insurance. This innovative approach is reshaping the traditional insurance model, bringing about increased transparency, collaboration, and personalized services for policyholders. What is Open Insurance Open Insurance The post Open Insurance: A Revolutionary Approach to Insurance Services first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Lending Trends in 2024

    It’s no secret that lending is growing in popularity. The United States Lending Market size is estimated at USD 457.29 billion in 2024, and is expected to reach USD 801.25 billion by 2029, growing at a CAGR of 11.87% during The post Lending Trends in 2024 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Exploring Deep Packet Inspection: Unveiling the inner workings of network traffic flows

    Introduction: In today’s interconnected world, where data flows ceaselessly across networks, ensuring security and efficient data transfer is paramount. One of the key technologies that enable network administrators to achieve these goals is Deep Packet Inspection (DPI). DPI came into The post Exploring Deep Packet Inspection: Unveiling the inner workings of network traffic flows first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Demystifying EVPN: The Future of Scalable and Efficient Network Virtualization

    Introduction: In the ever-evolving landscape of networking technologies, Ethernet Virtual Private Network (EVPN) has emerged as a powerful solution, redefining how organizations approach network connectivity. EVPN stands at the forefront of next-generation networking, offering unprecedented flexibility, scalability, and efficiency. This The post Demystifying EVPN: The Future of Scalable and Efficient Network Virtualization first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, […]

  • Unraveling India’s dynamic progress in Cybersecurity, Data Protection and Privacy

    Protecting privacy as a fundamental right without the necessary infrastructure, data protection laws, or regulations is undoubtedly a significant challenge in India. India is undertaking several key strategies and actions to make substantial progress in this area. Digital Personal Data The post Unraveling India’s dynamic progress in Cybersecurity, Data Protection and Privacy first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Data led business optimization for CBO

    Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Data led business optimization for CBO appeared first on Lera Technologies. The post Data led business optimization for CBO appeared first on Lera Technologies.

  • Undata Yourself To Get #insights To Your Customers’ Needs!

    I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on Lera Technologies. The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on […]

  • Digital Disruption – What Is Disruption Anyway?

    The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Digital Disruption – What Is Disruption Anyway? appeared first on Lera Technologies. The post Digital Disruption – What Is Disruption […]

  • Rapid ETL implementation for VP Bank

    Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies. The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies.

  • Implementing Data Lake Using Azure

    The post Implementing Data Lake Using Azure appeared first on Lera Technologies.

  • Implementing Data Lake On CDH

    The post Implementing Data Lake On CDH appeared first on Lera Technologies.

  • Implementing Data Lake On Hadoop

    The post Implementing Data Lake On Hadoop appeared first on Lera Technologies.

  • Improved Cyber Security

    The post Improved Cyber Security appeared first on Lera Technologies.

  • Personalised Customer Experience

    The post Personalised Customer Experience appeared first on Lera Technologies.

  • Price Optimization

    The post Price Optimization appeared first on Lera Technologies.

  • The top 5 things you didn't know about chatbots

    You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

  • Intelligent Automation: The Future of Work

    As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

  • How to Boost Your Enterprise Agility with Intelligent Automation

    In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

  • 5 Steps to Improve Enterprise Agility with Intelligent Automation

    There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

  • Top 5 Challenges of Finding Tech Staff for Digital Transformation

    Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

  • Property Letting Management Appian Application

      The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

  • Appian Haulage Document Planning System

    Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

  • Appian Maintenance Management Tool

    Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

  • ROAP - Appian Robust Onboarding Automation Platform

    It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

  • Facility Issues and Orders management Appian Application

    Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

  • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

    In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

  • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

    We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

  • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

    We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

  • How to Leverage Stripe Events in Marketing Automation With Growmatik

    By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

  • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

    With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

  • How to Maximize HubSpot Performance with Growmatik Integration

    By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

  • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

    Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

  • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

    Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

  • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

    HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

  • Meet the new features for maximum email deliverability in Growmatik

    Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

  • Become a Wealth Flow Certified Coach

    In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

  • Wealth Flow Sandtable Board Game

    When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

  • Top 5 Digital Marketing Trends That Will Dominate in 2024

    Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

  • Why SEO Agency need to access my Google Analytics

    Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

  • Why SEO Agency need to access my Google Search Console

    There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

  • Surviving the 2024 Cold Email Regulations as an Email Marketer

    The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

  • How to Effectively Promote on Reddit Without Getting Banned

    Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can

  • Reaching Valuable Customers in a Post-Cookie World

    The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their

  • Topical Map for Digital Marketing Niches

    Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website

  • Topical Map for Training Industry

    Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide

  • Programming Note: Offline For Shavuot On Wednesday & Thursday

    This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Tuesday night, June 11th, through late Thursday night, June 13th - I return Friday, June 14th...

  • Daily Search Forum Recap: June 11, 2024

    Here is a recap of what happened in the search forums today...

  • Google: You Can Recover From Helpful Content Damage With Next Core Update

    Google once again said you can recover from the damage inflicted on your site by the September 2023 helpful content update with the next core update. Danny Sullivan, the Google Search Liaison said on X, "yes, people who have had impacts with core ranking updates may see changes (if our systems believe they've improved) after the next broad one we have."

  • Google Search Console Performance Report Gains Merchant Listing Data For Image Tab

    Google added deeper insights for those who use merchant listings to see how well their merchant listings are performing within the Google Image Search tab. A new search appearance filter works for the image filter in the performance report in Google Search Console.

  • Google: We Either Trusts Or Doesn't Trust Your Sitemap's Lastmod Date

    Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod date is incorrect and shows the wrong date. Gary Illyes from Google said either Google trusts your lastmod date or doesn't, there is no in between.

  • Google Tests Organized Search Results Page

    Google seems to be testing categorizing or organizing the search results on the search results page. This is something Google announced it would do at Google I/O and also something Google has tested numerous times over the years.

  • Apple Siri Getting Useful With Apple Intelligence & ChatGPT

    Apple held its WWDC event yesterday and while I found Craig Federighi's helmet used for jumping out of the airplane in the Apple skydiving suit to be super entertaining, Apple ended with big news - a new Siri powered by Apple Intelligence (AI) and OpenAI's ChatGPT.

  • Daily Search Forum Recap: June 10, 2024

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's Search Liaison commented on the Google search leaks, navboost, clicks...

  • Google Responds To Specific Search Leak, Navboost, Clicks & User Interactions

    The Google Search Liaison, Danny Sullivan, gave a more specific comment to specific signals and elements mentioned in the search leak, well above and beyond what is mentioned in the original and very vague comment gave us a couple days after the search leak. Sullivan responded to questions on Navboost, clicks and user interactions as it related to the Helpful content update.

  • Google: You Can't Completely Disregard What's Served On Desktop For SEO

    Last week we reported that Googlebot will pretty much halt crawling and indexing websites using its desktop crawler and just crawl using its smartphone crawler (which caused a lot of confusion). But John Mueller of Google said on Reddit that he doesn't think it means you can "completely disregard what's served on desktop in terms of SEO."

  • Google On Fixing A Few Pages To Recover From Helpful Content Update 👎

    John Mueller from Google responded to a question on Reddit about the likelihood of fixing just 10 pages out of 20,000 pages on a site, how that might help that site recover from the Helpful content update. The site owner said only 10 pages were hit by that September helpful content update, and asked if the 10 pages can hurt the other 20,000 pages on the site.

  • Google Business Profiles Locksmiths Reinstatements Now Being Processed

    Google paused Google Business Profiles restatements for the locksmith industry but has now resumed those requests and is working through the backlog now. Google paused them early last week and began processing them once again on Friday afternoon, June 7th.

  • Google Fixing Product Variant Structured Data Star Rating Bug

    Google is currently working on fixing a bug that prevents the product variant structured data from showing rating stars in the search. This bug was spotted by Jarno van Driel and Ryan Levering from Google confirmed it and said they will work on a fix soon.

  • Google Tests Local Five Pack (Up From 3 Pack)

    Google is once again testing showing five local results, a five-pack, instead of the typical 3 local results, a three-pack, in the search results local results section. Google tested this in 2021 and also had this for the SGE labs results and now it is being tested again.

  • June 8th Weekend Google Search Ranking Algorithm Volatility

    Hope you are all having a nice relaxing weekend because it seems like the Google Search rankings were super volatile again this past Saturday. I am seeing a spike in SEO chatter and the third-party Google tracking ranking tools are showing significant ranking fluctuations on June 8th.

  • 8 social media tips for your business

    In today’s digital world, almost every business owner uses social media to communicate and engage with their audience. When done correctly, it has the potential to boost your revenue dramatically. But with the ever-changing landscape of social media, it can be difficult to learn new ways to boost your online presence and engage with your... View Article The post 8 social media tips for your business appeared first on Fifteen.

  • 9 benefits of WordPress

    WordPress was released to the world in 2003 and since then, it has become the powerhouse of website creation and management. It’s one of the most popular content management systems (CMS) in the world and is the go-to choice for bloggers, online retailers and some notable big-name brands. So what’s all the hype? Well in... View Article The post 9 benefits of WordPress appeared first on Fifteen.

  • What is a content delivery network (CDN)?

    A content delivery network, or content distribution network (CDN) is an essential component of every modern website or programme. It essentially carries the content you see on your phone, tablet or laptop, whether it’s on a website, an app, videos or images, or any other kind of content. But what is a CDN and how... View Article The post What is a content delivery network (CDN)? appeared first on Fifteen.

  • How to create an effective landing page

    A landing page is an integral part of any site as it provides users with vital information about your brand, services, and products. Landing pages need to grab the attention of your visitors and direct them further into your site. Whether it’s a contact form, sub-category page, or ecommerce page, there are key fundamentals that... View Article The post How to create an effective landing page appeared first on Fifteen.

  • 5 tips for creating a winning website content strategy

    Creating a solid website content strategy is key to driving traffic, engaging your audience, and ultimately growing your online business. With the vast amount of content available on the web today, it’s essential to have a plan in place to ensure your website stands out from your competition.  In this blog, we’ll share five valuable... View Article The post 5 tips for creating a winning website content strategy appeared first on Fifteen.

  • Web Design Do’s and Don’ts: Tips for Creating a Stunning Website

    Creating a visually appealing and user-friendly website is crucial for any online business looking to make a lasting impression on visitors. From captivating graphics to seamless navigation, there are key web design do’s and don’ts that can make or break your site’s success.  In this blog post, we’ll delve into the essential web design tips... View Article The post Web Design Do’s and Don’ts: Tips for Creating a Stunning Website appeared first on Fifteen.

  • Everything you need to know about meta descriptions

    As an online business owner, you know that every little detail on your website can make a big difference in attracting visitors – from writing compelling product descriptions to optimising your images. Meta descriptions are just as important as these elements of your site. That’s because these short snippets of text play a crucial role... View Article The post Everything you need to know about meta descriptions appeared first on Fifteen.

  • What are the benefits of influencer marketing?

    Influencer marketing has grown rapidly over recent years. More and more social media influencers are emerging and they are helping businesses of all sizes to promote their products or services. Business owners who are utilising this marketing tactic have realised just how useful it can be. In this blog, we’ll explain the benefits of influencer... View Article The post What are the benefits of influencer marketing? appeared first on Fifteen.

  • 5 homepage design best practices

    Whether you’re a business just starting out with your website design, or you’re about to begin the process of redesigning your site, the homepage is one area you want to get right. That’s because your website homepage is often the first point of contact with your visitors, so it’s crucial to make a first good... View Article The post 5 homepage design best practices appeared first on Fifteen.

  • Why is it important to be a data driven marketer?

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    • PWA : The Key to Digital Transformation in Insurance

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    • Modernize Legacy Apps: Key Steps & Benefits

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    • Understanding Generative AI and Predictive Analytics

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    • Implementation of SMART framework in Agile

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    • Elevating Project Success: The Triad of Client Satisfaction

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    • Automated PDF Filing with AI and NLP

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    • Pass digital data layer to Adobe analytics using javascript

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    • How Workato can help you to integrate Salesforce with Jira

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    • Future of mobile application development

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    • Go Pointers! Let’s talk about it…

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    • XML Add On – Conditional/Filtered DITA content output in AEM

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    • Remote Agile

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      • The Board of Directors Generative AI Vision

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      • AI Economic Potential: The Strategic Imperative

        We have reached the tipping point for business technology investment. The integration of Artificial Intelligence (AI) into the economy is a transformative force that executives can no longer ignore.The Stanford HAI's "Artificial Intelligence Index Report 2024" provides invaluable insights into the economic impact of AI, highlighting both opportunities and challenges that demand strategic action from today's business leaders.The AI Investment Race: America Sprints AheadThe United States has […]

      • Generative AI Leaders Seize the Growth Opportunity

        Some executives have taken the lead, while others sit on the sidelines. The global business landscape is undergoing a seismic shift driven by Generative Artificial Intelligence (GenAI).New GenAI tools, with their ability to produce human-quality text, code, and multimedia content, present a once-in-a-generation opportunity for you to propel your organization toward unprecedented innovation and value creation.The Gap Between Leaders and Laggards is WideningA recent McKinsey report paints a […]

      • Generative AI Trends: Key Insight for Executive Leaders

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      • Digital Growth Drives Race to AI Readiness

        Artificial Intelligence (AI) adoption is accelerating globally, transforming business and government. However, a new study by Cisco Systems reveals that while intentions to adopt AI are rising sharply, actual abilities to effectively leverage these technologies continue to lag.An overwhelming 97 percent of business leaders state that the urgency to deploy AI technologies has increased significantly or somewhat at their organizations in just the past six months.This mounting urgency is coming […]

      • The Digital Workplace Transformation Catalyst

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      • Strategic Benefit of Scaling Cloud-based Digital Transformation

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      • Digital Transformation and ESG Strategy Belong Together

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      • Digital Business Growth Acceleration Gains Momentum

        Multinational enterprise CEOs, and others within the most forward-looking progressive organization C-suite, look to their CIO to inform and guide them on digital transformation best practices. The global COVID-19 pandemic, and the associated economic impact, has provided CIOs the opportunity to increase their influence on strategic planning.According to the latest research by Gartner Inc., CIOs now have the attention of the executive leadership team in a way that's very compelling. The […]

      • New Internet Apps Drive Digital Transformation Investment

        Across the globe, increased Internet use will fuel new growth in the Global Networked Economy. Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps). Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, […]

      • Hybrid IT Nirvana: Digital Growth + Digital Trust

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      • How CEOs Apply Digital Reinvention to Fuel Growth

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      • The Open Innovation Network for Globalization 4.0

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      • Hybrid IT Demand Fuels Multi-Cloud Computing Trend

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      • CTO Proven Formula for Radical Business Reinvention

        Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those […]

      • The Digital Transformation of Combat Sports Marketing

        Every industry that developed alongside the internet has benefited from digital marketing, including today’s combat sports. While the WWE enjoyed a lot of mainstream success in the ‘90s, more fierce combat sports like MMA were still in their infancy. Now the UFC is a powerhouse industry, and it owes a lot of it to their

      • SAP PLM – the Key to Efficient Manufacturing and Production

        Uninterrupted and errorless cycles of production, automated quality and validity checks, 24/7 tracking of production lines, instant reports, and bug identifiers – that’s what manufacturers crave when having to deal with yet-another-issue in the factory. Every business involved in manufacturing is aware of sudden disruptions and disparities in production, which lead to chaos in the

      • Understanding the Role of Address Databases in Business Optimization

        In today’s data-driven world, precise geographic information is crucial for businesses across all industries. An essential component of this geographical intelligence is the use of detailed address databases, which include zip codes, postcodes, boundaries, and addresses. These databases not only streamline operations but also enhance strategic decision-making by providing valuable insights into customer demographics, market

      • “Peggy and Molly” Developed An Odd Connection: Their Split Has Angered Supporters

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      • Although Julian Assange Is Granted A Legal Reprieve From Being Extradited To The United States, There Is A Bitter Irony

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      • Has The Price Of Altcoins Peaked? Bitcoin Price Rises 5% From Its Low Of $59.7K

        After falling below $60,000, Bitcoin is trying to recover, and traders are daring to hope for an altcoin rally. Before the Wall Street open on April 18, Bitcoin (BTC) tickers dropped $64,126, and touched $63,000, as traders’ morale was lifted by a minor BTC price gain. Analysis: Investors May Be “Tricked” By Bitcoin Price Lows

      • Despite Recent Losses, Nigeria’s Reputation In The Cryptocurrency Space Will Endure

        Flincap’s chief marketing officer, Oladotun Akangbe, said that given Nigeria’s increasing acceptance of cryptocurrencies, conflicts in the country’s cryptocurrency scene are to be anticipated. Nigeria’s standing as a cryptocurrency leader might be compromised by the government’s recent assault on local exchanges. The chief marketing officer of the Flincap cryptocurrency exchange, Oladotun Wilfred Akangbe, is certain

      • OKX, Binance, And Bybit Monthly Volumes Increased Since Late 2023

        Decentralized exchanges (DEX) are growing at a faster pace than CEXs, according to Bybit statistics, even though Uniswap v3, a significant DEX, grew volumes by 320%. According to a recent survey, since late last year, trade volumes on international centralized cryptocurrency exchanges (CEX), such as Binance, have increased dramatically. Along With OKX, Binance Sees Growth

      • Price Aggregators Led To The Depeg Of The US Pax Dollar

        A representative for USDP informed Cointelegraph that the cryptocurrency will always be redeemable for $1 on Paxos, regardless of any price swings on other trading platforms. A Paxos representative stated that problems with price aggregators, not the protocol itself, were the reason behind the recent debugging of the Pax Dollar (USDP) stablecoin. According to CoinMarketCap

      • Bitcoin Price Recovers Near Support, Fueling The Bull Market Of 2023

        The urge to sell Bitcoin BTCUSD may ease as a result of dealers’ profit margins reaching “virtually zero.” Julio Moreno, head of research at on-chain analytics platform CryptoQuant, predicted a potential bottoming point in the price of Bitcoin in an analysis that was posted on X (previously Twitter) on April 18. Bitcoin Traders Reach The

      • Speaking With Ekto VR About Its Amazing Shoes For Virtual Reality Walking

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      • Coyotes Bid Adieu And End A Chapter In Arizona Before Moving To Salt Lake City

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      • The Tourist Was Appalled After Getting A $143,000 Phone Bill For A Three-Week European Vacation

        After taking a three-week vacation to Europe, this tourist received an enormous $143,000 phone bill, which shocked him. when some cellular network providers permit you to use your data, text, and call allotment as usual when traveling, there are occasionally data roaming fees that you should be aware of. Regretfully, 71-year-old Rene Remund had to

      • In An Upcoming Martin Scorsese Movie, Jennifer Lawrence Is Being Considered To Star As Leonardo DiCaprio’s Spouse

        It looks like Jennifer Lawrence and Leonardo DiCaprio will be starring together again in a movie soon. With Killers of the Flower Moon’s critical and commercial success, Martin Scorsese is excited about his upcoming endeavors. If you’ve watched any of his movies, you’re probably aware of how frequently DiCaprio appears. In his next effort, Leo

      • When Asked If The Most Sophisticated AI Robot Can Make More Of Itself, It Responds Horrifyingly

        Engineered Arts, a British business, invented Ameca the robot. Social media is exploding with horror stories about an AI robot’s answer to the question of whether it could eventually replicate itself. Ameca, the “world’s most advanced” humanoid robot, visited the NAB Show in Las Vegas, which ran from April 13–17, 2024. With the use of

      • Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

        In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature The post Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers appeared first on Search […]

      • Nutrimuscle: Scaling spend and growing ROAS through better measurement

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      • Fospha’s Insights to Unlock eCommerce Growth in 2024

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      • Snap Selects Fospha as Measurement Partner for Retail eCommerce

        Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.

      • Fospha as TikTok’s New Measurement Partner

        Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear The post Fospha as TikTok’s New Measurement Partner appeared first on Search Engine Watch.

      • Establishing niche authority: leveraging strategic content as a key differentiator

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      • The incredible ways to get SEO traffic without ever ranking

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      • How Chat GPT is changing SEO

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      • Optimize Google’s new Interaction to Next Paint metric

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      • Keeping up with the fluidity of the modern consumer

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      • Update on Security Incident: Ensuring Transparency and Your Security

        On June 5th, our GetResponse Security Team identified unauthorized access to one of our internal customer support tools. This breach was the result of a sophisticated attack chain that exploited vulnerabilities of many third-party software vendors. The attacker obtained an employee’s login credentials, which allowed access to the accounts of fewer than 10 GetResponse customers.

      • 20 ways you can make money from the comfort of your home

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      • How to make money online from home

        The world is truly digital. You can get everything you need at the click of a button. You don’t even have to leave your house to go to work.  The internet is a goldmine of business ideas and money-making opportunities. From ecommerce to freelancing, there are many ways to make money online.  We put together

      • How to ask for customer feedback by email + samples 

        The cornerstone of any successful business strategy is a deep understanding of its customer base. Customer feedback provides invaluable insights that can guide product development, content creation, and overall service optimization. While various channels exist for collecting feedback, email remains a particularly effective method due to its high penetration rate (with 93% of customers using

      • 15 innovative June newsletter ideas to boost your email campaign

        June is an exciting month filled with a good number of notable dates. It’s also when summertime falls, which explains the air of relief that comes along.  In June, you’ll find special days like Father’s Day, Summer Solstice celebration, and so on. You’ll also get a blast of month-long events like the National Smile Month.

      • Lawyer email marketing best practices to grow your law practice

        Building a thriving law practice hinges on strong client connections. But when handling so many clients and prospects, how do you connect with each one on a personal level? The answer is email marketing.  For lawyers, email marketing can be a targeted and cost-effective way to stay connected to current clients, attract new clients, and

      • How to make money with AI: Content creator guide

        Review the best ways to make money with AI and grow your content creator income. Explore strategies for bloggers, influencers, YouTubers, and more.

      • Navigating the TikTok ban: 5 strategies for future-proofing your brand

        Learn how to future-proof your brand and mitigate the risk of TikTok getting banned in the U.S. Follow our 5 tried-and-tested steps to end up on top.

      • Celebrate International Creator Day with a sneak peek at the new Content Monetization Hub

        Celebrate International Creator Day and discover a new way to sell your knowledge online with GetResponse’s new Content Monetization Platform.

      • Email marketing for small business: Tips and strategy for 2024

        Follow our step-by-step framework and discover how email marketing can take your small business to new heights.

      • Managing Marketing: The Challenges And Opportunities Of Generative AI

        Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies – Reactive – selling and then meeting Jason Ross The post Managing Marketing: The Challenges And Opportunities Of Generative AI appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The Importance Of Getting The Pitch Basics Right

        Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this The post Managing Marketing: The Importance Of Getting The Pitch Basics Right appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

        Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country The post Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: What Makes A High Performing Integrated Agency Model

        Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and The post Managing Marketing: What Makes A High Performing Integrated Agency Model appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The State Of The Media Pitch In Australia

        Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this country’s most The post Managing Marketing: The State Of The Media Pitch In Australia appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The State Of The Pitch In Australian Advertising

        Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces The post Managing Marketing: The State Of The Pitch In Australian Advertising appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The Ethics And Challenges Of Zero Net Marketing

        James Greet is a long-time creative media leader and the co-founder of The Payback Project Australia, a specialist advisory firm that works The post Managing Marketing: The Ethics And Challenges Of Zero Net Marketing appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The Rise Of Retail Brand And Brand Experience

        Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, The post Managing Marketing: The Rise Of Retail Brand And Brand Experience appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: Trends In The Design Of Bespoke Agency Solutions

        Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. The post Managing Marketing: Trends In The Design Of Bespoke Agency Solutions appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: Marketing Technology And What Is It Good For

        Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the The post Managing Marketing: Marketing Technology And What Is It Good For appeared first on TrinityP3 Global Marketing Management Consultants.

      Our worlds have been turned upside down. The health and safety of our families, friends, and communities is top of mind, but most of us are also wondering, “Where do we go from here?” For marketers, that’s a multifaceted question.

      Data Mask is a data security tool that obfuscates confidential or protected information in your Salesforce sandbox environments.

      When planning began for Knowledge 2020 (K20), ServiceNow’s annual spring user conference, no one could imagine the challenges and changes soon coming to the world. In March of 2020,

      ACCELERATE SAP S/4 HANA MIGRATION Your SAP® landscape is the core of critical business operations like enterprise resource planning, supply-chain management, and