Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • A Quick Guide To A Successful Digital Transformation Journey!

    Today, technology seamlessly weaves its way into every aspect of our daily lives. That’s precisely what digital transformation is all about – a process that enables businesses to harness the power of cutting-edge technologies and revolutionize the way they operate, engage with customers, and flourish in today’s fast-paced world. Digital transformation goes beyond a mere The post A Quick Guide To A Successful Digital Transformation Journey! appeared first on Fingent.

  • How Biometric APIs Will Replace Passwords on Mobile Apps

    Technology successively progresses all around us; from the simplest basic Google searches to the working of aircraft, technology has indented its value in everyday life. Biometric APIs are not a foreign idea to us, and 81% of all smartphones have biometrics enabled. Passkeys (on Apple) and Google’s new standards will enable a new class of The post How Biometric APIs Will Replace Passwords on Mobile Apps appeared first on Fingent.

  • AR, VR, and 3D Configurators for Real Estate

    The implementation and development of immersive digital technologies such as Artificial Intelligence, Augmented Reality, Virtual Reality, Machine Learning, and 3D Configurators have drastically changed the way the world works. These technologies have proven their importance in innumerable fields and applications such as the communication and IT Service industry, Real Estate Industry, Manufacturing Industry, and many The post AR, VR, and 3D Configurators for Real Estate appeared first on […]

  • Top 5 Ways SAP S/4HANA Can Improve Your Supply Chain Management

    SAP S/4HANA is a catalyst for business success, weaving its transformative power across the ERP landscape. SAP S/4HANA is more than just any software; it’s a realm of possibilities. It is like a digital fortress that integrates and orchestrates your supply chain, ensuring harmony and efficiency throughout your organization.  With a single source of truth, The post Top 5 Ways SAP S/4HANA Can Improve Your Supply Chain Management appeared first on Fingent.

  • Custom Healthcare Software Development – Ultimate Guide!

    The world of technology keeps evolving and waits for no one, so it is our responsibility to keep up with it rather than fall behind. The healthcare industry has for a long time been using software development systems to monitor and ease work-lifestyles; now it is time to customize this software to make them function The post Custom Healthcare Software Development – Ultimate Guide! appeared first on Fingent.

  • How Artificial Intelligence Can Help Create Transforming Mobile Apps!

    Today we live in a world where machines possess an extraordinary ability to learn, reason, and make decisions, much like the human mind. This remarkable realm of technology known as Artificial Intelligence is not merely a product of science fiction or futuristic imagination. It has become an awe-inspiring reality that is transforming the landscape of The post How Artificial Intelligence Can Help Create Transforming Mobile Apps! appeared first on Fingent.

  • Boosting Customer Experience with AI

    “A simple rule: always give people more than they expect.”    –  Nelson Boswell  The cycle of business starts and ends with customers. Keeping them satisfied and happy is the number one rule of any business that dreams of being successful. Customer needs and expectations never cease, so businesses should always be prepared to meet The post Boosting Customer Experience with AI appeared first on Fingent.

  • Utilizing SAP Analytics Tools to Turn Your Data Into Valuable Insights!

    SAP is widely known for its brilliant abilities and functionalities, the foremost being Data Analysis. The newest version of SAP ERP is the SAP Data and Analytics Solution. It has been making great strides in helping businesses make sense of their data and make intelligent decisions. But before we dive into that, let us briefly The post Utilizing SAP Analytics Tools to Turn Your Data Into Valuable Insights! appeared first on Fingent.

  • Cloud-Native: The Modern Way to Develop Software

    For more than a decade, businesses in all industries have undergone a digital metamorphosis. This evolution is marked by a transition from on-premises software solutions to cloud-based computing technology. By leveraging cloud-computing resources, businesses can gain access to scalable assets, increase organizational performance, and optimize digital agility. It’s a mistake to think about cloud solutions The post Cloud-Native: The Modern Way to Develop Software appeared first on Fingent.

  • Reimagining the Financial Industry for a Digitized Society

    Digital technologies are evolving at an unprecedented rate. Major innovations, such as artificial intelligence tools, machine learning software, cloud computing resources, and big data, have already reshaped the landscape of countless industries and actualized new financial concepts such as blockchain and cryptocurrencies. As business leaders apply these technologies to their digital transformation initiatives, many focus The post Reimagining the Financial Industry for a Digitized Society […]

    • Celebrating the Pride Season: Spread the message of Love

      As an equal opportunity employer, Happiest Minds is dedicated to building a safe and welcoming work environment. It is our mission and vision to design an open environment that promotes and encourages the expression of our unique identities. We believe The post Celebrating the Pride Season: Spread the message of Love first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The Trends that are Shaping the Future of RPA

      COVID-19 permanently altered how we all do business in many ways, not the least of which may be the extraordinary growth robotic process automation (RPA) has encountered over the past two years. The RPA market took off because of the The post The Trends that are Shaping the Future of RPA first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Net Zero Carbon – Enterprise Energy Management Solutions

      Energy such as electricity has become a basic need for human beings. The interesting fact about energy consumption is that 83% of the energy we use comes from fossil fuels, among which oil is the most significant energy source, followed The post Net Zero Carbon – Enterprise Energy Management Solutions first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The need for the Power Platform in your business

      We all know that the past year has driven disruption and innovation throughout the economy. As business conditions shifted in early 2020, more and more organizations started transforming their business into the cloud, modernizing their applications with enterprise-grade capabilities and The post The need for the Power Platform in your business first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Cloud-based Networks: Why is this transition necessary?

      Considering how things have changed in the recent past, the powerful impact of Cloud-Managed services has made organizations realize and transform how they function and deploy their services. With the increasing number of connected devices, managing your network traditionally will The post Cloud-based Networks: Why is this transition necessary? first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Automation & Visualization – the next phase of Data and AI

      It has become quite evident now that the proclamation of “Data being the new oil” wasn’t hyperbolic in the least. In fact, over the last decade there has been an unprecedented avalanche of data that is being generated and the The post Automation & Visualization – the next phase of Data and AI first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Wi-Fi 7 (802.11be) is on its way and what that means for Testing

      Today, almost everyone in the world is using Wi-Fi for connecting their devices for smooth and easy go wireless connections. With the explosion of smart devices, it has become common for most homes to have a set up for 4K The post Wi-Fi 7 (802.11be) is on its way and what that means for Testing first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The Metaverse isn’t coming – IT IS ALREADY HERE!

      Like almost everything new and buzzworthy in the exciting world of technology, the Metaverse is anything but new. The origins of the term go all the way back to 1992 when Neal Stephenson coined the term in his science-fiction novel The post The Metaverse isn’t coming – IT IS ALREADY HERE! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • How IoT is changing EV Charging landscape

      As the charging infrastructure evolves in various regions, their monitoring and management will become more challenging in the coming times. Today, most electrical vehicle charging stations are decentralized and have a very complex structure, making it hard to manage and The post How IoT is changing EV Charging landscape first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Technology can help women break the bias and create a better tomorrow

      The theme for International Women’s Day this year is “Gender equality today for a sustainable tomorrow”. This theme has been chosen to recognize and appreciate the contributions of numerous women leaders around the globe who have overcome the odds and The post Technology can help women break the bias and create a better tomorrow first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The key trends for IoT in 2022

      The Internet of Things (IoT) is a term that portrays the increasingly sophisticated ecosystems of online, connected devices we share our world with. The somewhat odd name alludes to the fact that the first iteration of the internet was simply The post The key trends for IoT in 2022 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Digital Process Automation – Modernize the Core & Leverage the New

      It was not long ago that Digital Process Automation (DPA) was mainly consigned to a few experimentative champions looking to bring about marginal improvements in their respective departments. However, in the last few years DPA has built up a lot The post Digital Process Automation – Modernize the Core & Leverage the New first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Customer Satisfaction- Benefits and prominence and how can it be achieved.

      Customer satisfaction is not a new term in the business world. It all started right from the Babylonian empire, where business people used various approaches to sell their goods to make money. As the world got civilized, customer satisfaction metrics The post Customer Satisfaction- Benefits and prominence and how can it be achieved. first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • I really don’t want to say Digital!!

      My marketing colleagues are rightly on my case to use the word Digital. We are of course proud to position ourselves as “Born Digital . Born Agile”, however in the present scenario, I feel the word digital has been abused The post I really don’t want to say Digital!! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Formulating the right Testing Approach for Intent Based Networking Systems

      Network Service Providers and standalone vendors are embracing new technologies to build a strong and scalable services. Network management using existing network orchestration solutions require manual configuration to support automation. One such example is configuring the NETCONF servers using either The post Formulating the right Testing Approach for Intent Based Networking Systems first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • Data led business optimization for CBO

      Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Data led business optimization for CBO appeared first on Lera Technologies. The post Data led business optimization for CBO appeared first on Lera Technologies.

    • Undata Yourself To Get #insights To Your Customers’ Needs!

      I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on Lera Technologies. The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on […]

    • Digital Disruption – What Is Disruption Anyway?

      The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Digital Disruption – What Is Disruption Anyway? appeared first on Lera Technologies. The post Digital Disruption – What Is Disruption […]

    • Rapid ETL implementation for VP Bank

      Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies. The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies.

    • Implementing Data Lake Using Azure

      The post Implementing Data Lake Using Azure appeared first on Lera Technologies.

    • Implementing Data Lake On CDH

      The post Implementing Data Lake On CDH appeared first on Lera Technologies.

    • Implementing Data Lake On Hadoop

      The post Implementing Data Lake On Hadoop appeared first on Lera Technologies.

    • Improved Cyber Security

      The post Improved Cyber Security appeared first on Lera Technologies.

    • Personalised Customer Experience

      The post Personalised Customer Experience appeared first on Lera Technologies.

    • Price Optimization

      The post Price Optimization appeared first on Lera Technologies.

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

        The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • MindHub - Appian Solution To Modernize Mental Health Provision

      MindHub modernises mental health provision, by providing tools that enable mental health practitioners and their patients to monitor, communicate and address mental health concerns more effectively and efficiently. Where mental health provision is traditionally provided on an appointment basis, MindHub attempts to supplement this by allowing patients to record and monitor their daily mental well-being, record recurring contributory factors such as sleeping patterns, self-perceived mood scores, […]

    • HR Automation: What Is It and How Can It Help You?

      The human resources department is a crucial, yet often underappreciated, component of any organization. By taking charge of employee recruitment, onboarding, training, and management, HR plays an essential role in ensuring that your human capital is working at peak efficiency.

    • Pathway To Success With Chatbots

      Deciding to use chatbots can feel like just the start of the journey. Many businesses tell us they can see the benefits but worry about the hassle and hitches of implementing a chatbot to their set-up. To help ease these concerns, we’ve developed a clear, proven implementation road map. Here’s how it all works.

    • #25 Chatbot Adoption - The Process & Automation Podcast

          Listen to all our episodes here.In this episode of the Process & Automation Podcast, The Automation Guys are sharing amazing tips for faster adoption of chatbot technology.

    • Intelligent Automation & Customer Success w/ Netcall's Richard Farrell

       Listen to all our episodes here.

    • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

      We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

    • How to Leverage Stripe Events in Marketing Automation With Growmatik

      By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

    • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

      With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

    • How to Maximize HubSpot Performance with Growmatik Integration

      By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

    • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

      Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

    • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

      Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More

      It's time once again for Growmatik to be updated with new features and improvements. Our latest round of updates includes an email validator for deliverability, a popup builder, social element improvements, new support and knowledge base and more. Let’s take a look at what we’ve achieved since September 2022. The post What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More appeared first on Growmatik.

    • Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday

      We are offering a 50% off all Growmatik plans indefinitely this Black Friday season. Grab yours fast before it's too late! The post Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday appeared first on Growmatik.

    • Topical Map for Medical & Medicine Blog

      Creating a topical map for your medical and medicine website is a strategic approach to establishing authority in your niche. A well-structured topical map not only makes your content easily accessible to users but also helps search engines understand the relevance and hierarchy of your content. This can significantly improve your site’s visibility in search

    • Budgeting on LinkedIn

      LinkedIn is the largest professional network on the internet. It allows companies and professionals seeking to form labor synergies or discover new business opportunities to connect with each other. It is the ideal platform for students, people who run companies, or anyone looking to find a job or advance in their career. LinkedIn offers a

    • What is WordPress? WordPress is a Great Choice for Building Website

      In the event that you look through this “What is WordPress” in web crawler, I figure you ought to generally caught wind of WordPress. Be that as it may, what precisely is WordPress? Just put WordPress as web programming you can use to make your own site or blog since it was first released in

    • The Importance of Paid Earned Shared Owned Media (PESO)

      Marketing has come a long way from just having one channel for advertising. With the advancement of technology, the internet has opened various opportunities for businesses to reach out to their target audience through different channels. Here, we will discuss the importance of paid earned shared owned media (PESO) in generating leads and how they can

    • 5 MUST DO LinkedIn Profile Tips That Pay Off Forever)

      LinkedIn is a powerful professional social network that has transformed the way people find jobs, recruit talent, and expand their professional network. Whether you are a job seeker, a working professional, or an entrepreneur, having a well-crafted LinkedIn profile is crucial to your career success. In this article, we’ll go over five simple but effective

    • Microsoft Unveils the Future of Work with AI at March 2023 Event

      Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella, the CEO of Microsoft, began the event by saying that the way we work with computers is something fundamental to the human experience. He discussed how we’ve been on a journey towards human-computer symbiosis for several decades,

    • Why Search Engine Optimization is Essential for Your Website to Gain Quality Leads and Prospects

      As the number of websites on the internet continues to grow, it becomes increasingly important to ensure that your website stands out among the competition. Search engine optimization (SEO) is a powerful digital marketing strategy that can help you achieve this. Let me share you why SEO is crucial for your website, the benefits of

    • Short Form Video Marketing Trends

      Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form

    • Social Commerce and Accessibility Marketing Trends

      As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went

    • Tiktok Marketing Trends

      Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need

    • Top Evergreen Niches -(2023)

      Before knowing about what best evergreen niches you can choose to work online, first it is required to get the strong understanding of what evergreen niche’s meaning is? Best Evergreen Niches 2023 Evergreen is the term used for...

    • Misleading Content | Unreliable Claims | Google Ad Approvals 

      An ad disapproved for “Misleading content” likely includes claims on the ad or landing page that are not supported, or misrepresent by the advertiser. Sometimes either the advertiser is not aware of Google Ads Policies which is why you see the error....

    • How to Keep Yourself Motivated for Blogging?

      So you’re struggling with your blogging. That’s why you clicked on the title that says ‘how to keep yourself motivated for blogging’… There is no issue if you’re struggling with your blogging. We all do at some point....

    • A Digital Marketing Guide for Every Startup

      Starting your own business seems a great idea until you come to know the cons and some serious stuff you need to do to run it properly. There is no business model which is a guideline to follow,...

    • How to Choose the Best Blog Post Titles (2023)

      A best blog post title is an essential part of the blog writing as it shows the topic, problem, and solution altogether. Many bloggers keep focusing on finding the right keywords, joining affiliate marketing, and increasing the PPC...

    • Why short form content gets a better conversion rate

      Content is a critical component of digital marketing as it satisfies your customers’ needs for vital information. While the concept of creating content appears straightforward, it becomes more challenging when determining the type of content to include in your digital marketing campaign.  There is no universal formula for determining the optimal length of your content,... View Article The post Why short form content gets a better conversion rate appeared first on Fifteen.

    • 6 key elements to consider for your next brand logo redesign

      Your logo is a vital branding asset that should represent your company values. As time moves on and as your company grows, your core values may change and this will need to be reflected in your logo.  Undergoing a brand logo redesign may seem like a daunting process, but it doesn’t have to be. When... View Article The post 6 key elements to consider for your next brand logo redesign appeared first on Fifteen.

    • How can you use virtual reality in your digital marketing campaigns?

      Virtual reality, also known as VR, has grown considerably in recent years and it doesn’t look as though it’s going to slow down anytime soon. VR is mostly known for being used in video games, with Sony releasing their range of Playstation VR games and many gaming conventions now feature VR experience stands. However, VR... View Article The post How can you use virtual reality in your digital marketing campaigns? appeared first on Fifteen.

    • Why you need WordPress themes for your business

      If you use WordPress as your content management system (CMS), you’ll more than likely want to customise the look and feel of your website so it’s more in line with your brand. Fortunately, that’s where WordPress themes come in. They play a crucial role in the overall appearance of your website and the best part... View Article The post Why you need WordPress themes for your business appeared first on Fifteen.

    • What is meme marketing and is it right for your brand?

      Memes have taken over the internet and they’ve become a part of our daily lives whenever we’re online. They’re a great way to grab people’s attention and can leave a lasting memory. You might have heard of meme marketing, but what exactly is it and how does it work? In this blog, we explore the... View Article The post What is meme marketing and is it right for your brand? appeared first on Fifteen.

    • 6 product page SEO tips to improve your conversion rate

      Product pages are the most important element of any ecommerce site, as it’s where your customers make that all important purchase. But unfortunately, they are regularly neglected when it comes to Search Engine Optimisation (SEO). Whilst you’ll no doubt be optimising your product pages for user experience, you should also be putting just as much... View Article The post 6 product page SEO tips to improve your conversion rate appeared first on Fifteen.

    • Blogging for SEO: 5 easy and practical tips for success

      Blogging for SEO is an effective way for your website to appear higher in Google’s organic search results. But you have to remember, there are a lot of websites you’re competing against, and Google looks at a lot of different criteria to help decide which of these websites is worth showing to people first. So,... View Article The post Blogging for SEO: 5 easy and practical tips for success appeared first on Fifteen.

    • How to work with influencers for ultimate success

      Tapping into influencer marketing is a great way to leverage the exposure of your offering. The internet is full of potential customers and influencers can help you reach that audience. Partnering with an influencer seems like a simple process, but choosing the right influencer can be difficult to execute. In this blog, we share some... View Article The post How to work with influencers for ultimate success appeared first on Fifteen.

    • How can duplicate content affect SEO?

      According to Google, almost 60% of the entire web is duplicate content, and this can cause confusion for search engines because they won’t know what content is the most useful, appropriate and relevant for users. You’ll have probably heard that duplicate content is bad for your website, but how does duplicate content affect SEO?  In... View Article The post How can duplicate content affect SEO? appeared first on Fifteen.

    • Should I use free stock images for commercial use?

      They say a picture can tell a thousand words, and we believe that to be true. The use of imagery is extremely important, especially throughout web design, social media, email marketing and other digital marketing channels. Images can immediately evoke feelings, and providing you choose the right ones, can really help the end user identify... View Article The post Should I use free stock images for commercial use? appeared first on Fifteen.

      • Pass digital data layer to Adobe analytics using javascript

        Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

      • How Workato can help you to integrate Salesforce with Jira

        Workato is a powerful integration platform that enables businesses to connect their various applications and automate workflows. With its user-friendly interface and wide range of connectors, it offers a variety of use cases for organizations of all sizes and industries. One potential use case for Workato using Salesforce and Jira is to create a workflow The post How Workato can help you to integrate Salesforce with Jira first appeared on TO THE NEW Blog.

      • Future of mobile application development

        The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

      • Go Pointers! Let’s talk about it…

        A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

      • XML Add On – Conditional/Filtered DITA content output in AEM

        Use cases Let’s assume we have a large number of published articles or topics. Each article contains some paragraphs or content that is obsolete now and should not be displayed to the end users. Since the number of articles is large, it is difficult to update the content quickly. Let’s say we have all content The post XML Add On – Conditional/Filtered DITA content output in AEM first appeared on TO THE NEW Blog.

      • Remote Agile

        Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.

      • GA4 Migration – Step up your Analytics Game

        What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.

      • GA4 vs Universal Analytics: What is the Difference?

        With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.

      • GA4 vs Universal Analytics – Can you migrate to GA4?

        Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.

      • Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

        Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless The post Creating Breakthrough B2B Customer Experiences in the Post Pandemic World first appeared on TO THE NEW Blog.

      • Sorting Preferences (List of DITA Topics) in AEM XML Web Editor Interface

        Problem statement For editing the XML content AEM provides an XML web editor interface, where editors can edit content, add XML elements in the markup and refer one or more Darwin Information Typing Architecture(DITA) topics/articles in a DITA topic. Editors can navigate the preferences list and include it in the DITA topic. The out of The post Sorting Preferences (List of DITA Topics) in AEM XML Web Editor Interface first appeared on TO THE NEW Blog.

      • Next Generation Architecture

        Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve The post Next Generation Architecture first appeared on TO THE NEW Blog.

        • The Digital Workplace Transformation Catalyst

          Digital Transformation has become an essential part of modern businesses, and the COVID-19 pandemic has accelerated the pace of change. With the continued rise of Remote Work and the adoption of a Distributed Workforce model, leaders have aspired to re-evaluate their digital strategies and invest in technologies that allow them to remain competitive.Business Technologists play a crucial role in this ongoing transformation, as they are the ones responsible for identifying and implementing […]

        • Strategic Benefit of Scaling Cloud-based Digital Transformation

          Business technology can be the great enabler that differentiates an enterprise from their mainstream peer group. Make no mistake, delivering digital business value at scale can be achieved. The essential change management process begins with fearlessly embarking on a bold initiative.Granted, implementation has many steps and takes time. In fact, successful business transformations can take several years to complete. According to Boston Consulting Group (BCG) latest research findings, they […]

        • Digital Transformation and ESG Strategy Belong Together

          We’ve apparently reached an inflection point with the development and execution of Environmental, Social, and Governance (ESG) corporate policies. The role of business leadership in sustainability issues around climate change has received increasing attention from companies and their key stakeholders.But over the past year, something changed for CEOs worldwide, and sustainability talk turned into action. Continued disruption -- including upheaval and disruptions from the global COVID-19 […]

        • Digital Business Growth Acceleration Gains Momentum

          Multinational enterprise CEOs, and others within the most forward-looking progressive organization C-suite, look to their CIO to inform and guide them on digital transformation best practices. The global COVID-19 pandemic, and the associated economic impact, has provided CIOs the opportunity to increase their influence on strategic planning.According to the latest research by Gartner Inc., CIOs now have the attention of the executive leadership team in a way that's very compelling. The […]

        • New Internet Apps Drive Digital Transformation Investment

          Across the globe, increased Internet use will fuel new growth in the Global Networked Economy. Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps). Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, […]

        • Hybrid IT Nirvana: Digital Growth + Digital Trust

          In many organizations today, Information Technology (IT) is more than a utility, it has become an essential platform for their ongoing business development. Therefore, they crave a superior IT experience for their employees and other key stakeholders. For most, cloud computing is a fundamental ingredient of the digital transformation agenda. The common commercial use cases for public cloud services have already been exploited by many organizations. Front-office applications -- such as customer […]

        • How CEOs Apply Digital Reinvention to Fuel Growth

          Now more than ever, CEOs and their leadership teams must counter the threat of digital disruption. Within the evolving global economy, debate and analysis about business technology adoption must result in purposeful action. Even the trailing organizations are prepared to learn something actionable from their trailblazer peers. The following statistics and insights are excerpts from the IBM Institute for Business Value (IBV) Global C-suite Study (19th edition). IBM’s latest worldwide study […]

        • The Open Innovation Network for Globalization 4.0

          The World Economic Forum annual meeting is a high-profile gathering that brings together leaders of global society. The heads and members of more than 100 governments, top executives of the 1,000 foremost global companies, and numerous others collaborate at the beginning of each year to define priorities and shape agendas. The theme for Davos-Klosters 2019 is "Globalization 4.0: Shaping a New Architecture in the Age of the Fourth Industrial Revolution." A key component of the international […]

        • Hybrid IT Demand Fuels Multi-Cloud Computing Trend

          Guided by senior executive goals for digital transformation, more organizations are increasing their use of cloud computing technologies. The typical multi-cloud mix includes a blend of public cloud, private cloud and traditional IT services. Finding the best-fit service mix starts with the business requirements. The latest Global Cloud Index (GCI) 2016-2021 from Cisco focuses on the worldwide market outlook for enterprise data center virtualization and cloud computing services. Today's […]

        • CTO Proven Formula for Radical Business Reinvention

          Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those […]

        • Digital Transformation Leaders Adopt Open Ecosystems

          Are you open to new ideas, and given a compelling choice are you really prepared to change? That’s what informed CEOs are asking their C-suite leadership team. The context of those questions is about determining who is most qualified to guide the organization’s digital transformation journey. It’s also about setting expectations for C-level executives to partner. IT and business leaders must acknowledge that they’ve likely reached a significant turning point. Business technology […]

        • Digital Transformation is Fueled by Disruptive Innovations

          What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand. Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form […]

        • Systems of Innovation for Ongoing Digital Transformation

          Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO […]

        • Cloud Computing Usage Forecast to Quadruple by 2020

          Hybrid IT is a catalyst of progressive organizations. In fact, two-thirds of surveyed leaders say a blend of traditional and cloud infrastructure enables a strategic competitive advantage, according to a market study by the IBM Center for Applied Insights. That said, savvy leaders are using hybrid cloud to power their digital transformation agenda, going beyond cost reductions and productivity gains. They’re also using cloud as a foundation for next-generation initiatives -- such as the […]

        • Coexistence: Adopting an Optimal IT Infrastructure Model

          Some mainstream IT buyers might think that most cloud infrastructure vendors and service providers are essentially alike. But there are key differences. Besides, given the body of market research to the contrary, there’s clearly no such thing as a "one-size-fits-all" cloud solution. Furthermore, if you believe that a hybrid cloud should support an IT agenda to transform a business, then a viable solution must consider the preexisting systems of record within the enterprise. That’s why […]

          • The incredible ways to get SEO traffic without ever ranking

            Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain The post The incredible ways to get SEO traffic without ever ranking appeared first on Search Engine Watch.

          • How Chat GPT is changing SEO

            When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The post How Chat GPT is changing SEO appeared first on Search Engine Watch.

          • Optimize Google’s new Interaction to Next Paint metric

            Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website The post Optimize Google’s new Interaction to Next Paint metric appeared first on Search Engine Watch.

          • Keeping up with the fluidity of the modern consumer

            Getting omnichannel targeting right in a complex, digital-first world The post Keeping up with the fluidity of the modern consumer appeared first on Search Engine Watch.

          • Outreach: Make every email count

            Email outreach is getting harder and harder as people are tired of daily unsolicited emails. Here’s how to generate better results with your email outreach The post Outreach: Make every email count appeared first on Search Engine Watch.

          • Five video optimization tips to help boost your landing page conversions

            Videos can considerably increase your landing page conversions, if you use them right. They will also help you create additional traffic and product discovery channels The post Five video optimization tips to help boost your landing page conversions appeared first on Search Engine Watch.

          • Insights to empower 2023 ecommerce strategies

            Discover four tips retailers and advertisers can use to boost conversion, improve ROAS (Return on Ad Spend), optimize price, and build successful ecommerce strategies in 2023 The post Insights to empower 2023 ecommerce strategies appeared first on Search Engine Watch.

          • Seven huge, yet common SEO mistakes to avoid in 2023

            Here are some of the most common SEO mistakes that could be sabotaging your online presence and how to avoid them in easy steps The post Seven huge, yet common SEO mistakes to avoid in 2023 appeared first on Search Engine Watch.

          • Seven tips to optimize page speed in 2023

            Over the last few years Google has increased the impact that page load time has on how high your website ranks. Try some of these tips to make your website fast and take advantage of new browser features. The post Seven tips to optimize page speed in 2023 appeared first on Search Engine Watch.

          • Five things you need to know about content optimization in 2023

            Discover 5 must-know factors for successful content optimization, including the emerging technologies and significance of audience behavior. The post Five things you need to know about content optimization in 2023 appeared first on Search Engine Watch.

          • When it comes to paying your agencies, you need to follow the money.

            Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much. And others The post When it comes to paying your agencies, you need to follow the money. appeared first on TrinityP3 Global Marketing Management Consultants.

          • Managing Marketing: The Qualification Based Selection Process For Agencies

            Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead in developing the Qualification Based Selection The post Managing Marketing: The Qualification Based Selection Process For Agencies appeared first on TrinityP3 Global Marketing Management Consultants.

          • Managing Marketing: Pitch Watch And A Better Way To Select Agencies

            Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission to Amplify, Protect and Transform the The post Managing Marketing: Pitch Watch And A Better Way To Select Agencies appeared first on TrinityP3 Global Marketing Management Consultants.

          • Managing Marketing: The Corporate Charade

            Liam Walsh is a Consultant, an Equities Investor, Executive Coach, Digital Media Guru, an aspiring ally for gender equality, a tad Dyslexic The post Managing Marketing: The Corporate Charade appeared first on TrinityP3 Global Marketing Management Consultants.

          • Managing Marketing: Agency Trends At The New York City AdForum

            Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New The post Managing Marketing: Agency Trends At The New York City AdForum appeared first on TrinityP3 Global Marketing Management Consultants.

          • Managing Marketing: Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation

            Jo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper’s communications and The post Managing Marketing: Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation appeared first on TrinityP3 Global Marketing Management Consultants.

          • Managing Marketing: The Challenges Of Retail Marketing

            Chris Gilroy has built his career with a keen focus on the top and bottom line through retailing in media, telecommunications, big The post Managing Marketing: The Challenges Of Retail Marketing appeared first on TrinityP3 Global Marketing Management Consultants.

          • Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models

            Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As The post Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models appeared first on TrinityP3 Global Marketing Management Consultants.

          • Managing Marketing: Talking Strategy, Planning And Tactics

            Mahesh Enjeti is the “Thinkerer” at Auracle World, Co-Founder at BrandRead.i.y® and Managing Director at S A I Marketing Counsel. On his The post Managing Marketing: Talking Strategy, Planning And Tactics appeared first on TrinityP3 Global Marketing Management Consultants.

          • Why Integrated Marketing Communications (IMC) continues to be relevant.

            The concept of Integrated Marketing Communications (IMC) has been around since the late 1980s and has been embraced and enhanced over the The post Why Integrated Marketing Communications (IMC) continues to be relevant. appeared first on TrinityP3 Global Marketing Management Consultants.

          26b3417c52c3563287c0a323330c6e25

          1ba6b622a006eb466595c9083e6ebd3b

          Read More »

          26b3417c52c3563287c0a323330c6e25

          1ba6b622a006eb466595c9083e6ebd3b

          Read More »

          Headless on Salesforce Commerce Cloud

          What the recent changes in the product mean for businesses running or considering Salesforce Commerce Cloud

          Read More »

          Embrace Change: 4 Ways to Prepare for What’s Next

          Providing a great IT experience for your office doesn’t have to be a challenge.

          Read More »

          Your guide to small office IT success

          Providing a great IT experience for your office doesn’t have to be a challenge.

          Read More »

          Why Do Organizations Need WAAP?

          Organizations that strive to deliver secure digital experiences will achieve competitive advantage by safely unleashing application innovation that delights customers.

          Read More »

          Transition your Building Management System

          How Building Management Systems help meet operation challenges today and tomorrow

          Read More »

          API Security Best Practices: Key Considerations for API Protection

          Application Programming Interfaces, or APIs, were developed to streamline the way digital ecosystems communicate and interact with each other. At their core, APIs abstract the complexity of connecting multiple disparate systems.

          Read More »

          ACCELERATING AUTONOMOUS CAR DEVELOPMENT WITH READY ACCESS TO GLOBAL DATA

          Global automaker Mercedes-Benz AG aims to develop cars that are not only intelligent but also autonomous. To do this, the company needed a data platform to collect and manage massive amounts of data from test

          Read More »