Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Utilizing SAP Analytics Tools to Turn Your Data Into Valuable Insights!

    SAP is widely known for its brilliant abilities and functionalities, the foremost being Data Analysis. The newest version of SAP ERP is the SAP Data and Analytics Solution. It has been making great strides in helping businesses make sense of their data and make intelligent decisions. But before we dive into that, let us briefly The post Utilizing SAP Analytics Tools to Turn Your Data Into Valuable Insights! appeared first on Fingent Technology.

  • Cloud-Native: The Modern Way to Develop Software

    For more than a decade, businesses in all industries have undergone a digital metamorphosis. This evolution is marked by a transition from on-premises software solutions to cloud-based computing technology. By leveraging cloud-computing resources, businesses can gain access to scalable assets, increase organizational performance, and optimize digital agility. It’s a mistake to think about cloud solutions The post Cloud-Native: The Modern Way to Develop Software appeared first on Fingent […]

  • Reimagining the Financial Industry for a Digitized Society

    Digital technologies are evolving at an unprecedented rate. Major innovations, such as artificial intelligence tools, machine learning software, cloud computing resources, and big data, have already reshaped the landscape of countless industries and actualized new financial concepts such as blockchain and cryptocurrencies. As business leaders apply these technologies to their digital transformation initiatives, many focus The post Reimagining the Financial Industry for a Digitized Society […]

  • The Future of Retail: Key Technologies for Success

    Over the years, digital evolution has transformed the way we shop! The lockdowns and store closures due to the unprecedented events of 2020 has moreover accelerated this evolution and mainstreamed online shopping. Today consumers don’t just make purchases online. They compare brands, shop for deals, join communities, and engage in immersive experiences. According to Forbes, The post The Future of Retail: Key Technologies for Success appeared first on Fingent Technology.

  • Looking Ahead: The Future of Work in the Automotive Industry!

    The automobile industry is one of the largest sectors in the world. In just the U.S., the car & automobile manufacturing industry boasts a market size of $104.1 billion. However, even an ecosystem as large as the automotive industry is not immune to the unprecedented challenges over the last few years. The coronavirus pandemic and The post Looking Ahead: The Future of Work in the Automotive Industry! appeared first on Fingent Technology.

  • Digital Transformation Is Reshaping the Insurance Industry

    How the insurance industry delivers service has evolved significantly in the last decade. Regardless of what form of insurance sales or policy management your organization is engaged in, you can attest that face-to-face interactions are no longer routine and are, in fact, an oddity. As the insurance industry’s new normal, more and more interactions between The post Digital Transformation Is Reshaping the Insurance Industry appeared first on Fingent Technology.

  • Futuristic Technologies Transforming The Real Estate Industry!

    According to a 2020 report, 58% of real estate brokers have a clearly defined digital strategy, a figure that represents a 6% increase from the two previous years and thus indicates that an increasingly large percentage of the real estate industry is buying into the concept of digital transformation. While the real estate industry is The post Futuristic Technologies Transforming The Real Estate Industry! appeared first on Fingent Technology.

  • App Modernization 101: A Guide to Transforming Effectively

    Organizations are enhancing their competitiveness by prioritizing digital transformation as the global marketplace becomes increasingly crowded and interconnected. Broadly speaking, the concept of digital transformation involves the systematic evolution of core and auxiliary business processes to take advantage of advances in computing and software systems to increase efficiencies. However, no digital transformation initiative will be The post App Modernization 101: A Guide to Transforming […]

  • How AI and ML Are Reshaping Customer Experiences

    No longer the stuff of science fiction, artificial intelligence (AI) and machine learning (ML) are revolutionizing the way customers interact with brands. Businesses that have embraced these technologies can reshape the customer experience, curate one-of-a-kind buyer journeys, and strengthen bonds with their target audiences. As your organization works to remain competitive in the modern business The post How AI and ML Are Reshaping Customer Experiences appeared first on Fingent Technology.

  • How AI-Based Code Generation Tools Are Revolutionizing The Industry!

    We currently live in the eon of Artificial Intelligence. Whether we like to admit it or not, AI has suffused its way into every industry in all of its beautiful ingenuity. Did You Know? “The global artificial intelligence market size was valued at USD 93.5 billion in 2021.” – Grand View Research “AI could contribute up The post How AI-Based Code Generation Tools Are Revolutionizing The Industry! appeared first on Fingent Technology.

  • Need for Digital Shelf and Digital Shelf Analytics

    Consumer Packaged Goods (CPG) companies traditionally have struggled to get the right product at the right place in retail stores. Retailers need to plan for their limited shelf space and display as many products as possible to maximize their profits. The post Need for Digital Shelf and Digital Shelf Analytics first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Transforming the Insurance Premium Audit Landscape with Emerging Technologies

    An essential step in the insurance process is the premium audit which confirms that the insured has paid the appropriate premium based on their real exposure to risk during the policy duration. The insurance company or a third-party auditor performs The post Transforming the Insurance Premium Audit Landscape with Emerging Technologies first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Open Platform Communications (OPC)-UA: Digital Quality Assurance for Industry 4.0

    Introduction: With the advent of Industry 4.0 and its rapid adoption across the industrial automation and manufacturing domains, majorly due to the deployment of the Industrial Internet of Things (IIOT), Open Platform Communication United Architecture (OPC-UA), has witnessed significant implementations, The post Open Platform Communications (OPC)-UA: Digital Quality Assurance for Industry 4.0 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Banking and Emerging Technologies

    In this era of banking digitization & innovations, automation, Artificial Intelligence, Machine Learning, Chatbots, Blockchain, Bigdata, and mobile banking, emerging technologies create a new reality for digital banking and how customers view their finances. The Covid-19 pandemic has accelerated innovations The post Banking and Emerging Technologies first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Straight-Through Processing in a Modern Insurance Claims Management

    Insurance claims are a critical part of the customer experience, in fact, the time taken for an insurance company to satisfactorily settle a claim is viewed as the number one measure of customer satisfaction. After paying premiums for years together, The post Straight-Through Processing in a Modern Insurance Claims Management first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Laravel, The Leading PHP Framework

    Laravel is a PHP-based web application framework with expressive, elegant syntax. Taylor Otwell created it in June 2011 as an alternative to CodeIgniter (also a PHP-based framework) to improve web development and make coding simpler, faster, and easier. With over The post Laravel, The Leading PHP Framework first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Build Smart Business Connectivity By Combining Private 5G & Wi-Fi 6

    With the internet becoming a staple of modern society, its demand has consistently increased. All modern applications have now become more resource-intensive, and most of them are hosted in the cloud. Hence, there is a huge demand for high-speed internet The post Build Smart Business Connectivity By Combining Private 5G & Wi-Fi 6 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • FinOps Culture for Cloud Cost Optimization

    Today, organizations have the experience of migrating and managing the cloud. With a significant number of workloads migrated, organizations now have the necessary cloud skills to address them with the best cloud security practices and an inbuilt cloud computing operating The post FinOps Culture for Cloud Cost Optimization first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • How to address High Voltage Design Challenges

    The range of applications using power electronic converters have dramatically increased in the last few decades. While initially, power electronic converters were mainly used in industrial applications, these are now widely propagated in household appliances. These products range from low The post How to address High Voltage Design Challenges first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • AD Verification: The strategy, benefits & challenges

    The global advertising market reached a value of US$ 590.3 Billion in 2021. As we look forward, the IMARC Group expects the market to reach US$ 792.7 Billion by 2027, exhibiting a CAGR of 5.2% during 2022-2027. With an exponential growth of The post AD Verification: The strategy, benefits & challenges first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Low code technology aiding healthcare to embrace digital next

    Low code application platforms (LCAP) or what we generally call low code technology has gained quite a bit of importance in the last few years. Tech firms have started offering solutions and services using low code technology, academia is also The post Low code technology aiding healthcare to embrace digital next first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • CBDC – The Future of Money

    What is CBDC? Central Bank Digital Currency (CBDC) is a digital form of money issued by the country’s central bank that is widely available to the public. A CBDC represents a direct liability of the central bank, not of a The post CBDC – The Future of Money first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Thriving digital future in Open Banking

    What is Open Banking? The banking industry is changing quickly due to shifting consumer expectations and behaviours, increased regulatory scrutiny, and new technology that enables a broader range of goods and services. Financial institutions must control costs, stay compliant, and The post Thriving digital future in Open Banking first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Renewed Interest in Embedded Insurance

    What exactly is Embedded Insurance?  Insurance has been one industry where the traditional sales channel contributes to the majority of the revenue. Postpandemic, there has been a noticeable change in customer behavior and preference along with increased competition.  This has The post Renewed Interest in Embedded Insurance first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Well-Architected Review & Optimized Workloads for Organizational Success

    Modern enterprises are hyper-focused on optimizing hybrid IT — for the suitable scaling of cloud environments and consumption intelligence, a siloed approach to IT management is obsolete now. Today’s top challenges for organizations of all sizes are security, managing cloud The post Well-Architected Review & Optimized Workloads for Organizational Success first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

        The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • MindHub - Appian Solution To Modernize Mental Health Provision

      MindHub modernises mental health provision, by providing tools that enable mental health practitioners and their patients to monitor, communicate and address mental health concerns more effectively and efficiently. Where mental health provision is traditionally provided on an appointment basis, MindHub attempts to supplement this by allowing patients to record and monitor their daily mental well-being, record recurring contributory factors such as sleeping patterns, self-perceived mood scores, […]

    • HR Automation: What Is It and How Can It Help You?

      The human resources department is a crucial, yet often underappreciated, component of any organization. By taking charge of employee recruitment, onboarding, training, and management, HR plays an essential role in ensuring that your human capital is working at peak efficiency.

    • Pathway To Success With Chatbots

      Deciding to use chatbots can feel like just the start of the journey. Many businesses tell us they can see the benefits but worry about the hassle and hitches of implementing a chatbot to their set-up. To help ease these concerns, we’ve developed a clear, proven implementation road map. Here’s how it all works.

    • #25 Chatbot Adoption - The Process & Automation Podcast

          Listen to all our episodes here.In this episode of the Process & Automation Podcast, The Automation Guys are sharing amazing tips for faster adoption of chatbot technology.

    • Intelligent Automation & Customer Success w/ Netcall's Richard Farrell

       Listen to all our episodes here.

    • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

      Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

    • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

      Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More

      It's time once again for Growmatik to be updated with new features and improvements. Our latest round of updates includes an email validator for deliverability, a popup builder, social element improvements, new support and knowledge base and more. Let’s take a look at what we’ve achieved since September 2022. The post What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More appeared first on Growmatik.

    • Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday

      We are offering a 50% off all Growmatik plans indefinitely this Black Friday season. Grab yours fast before it's too late! The post Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday appeared first on Growmatik.

    • What We Shipped: WorkFlow, Shopify Integration, Stripe Events, HubSpot Integration, New Templates and More

      You asked and we listened! In the past four months, Growmatik has added a ton of new features, from exciting new templates to HubSpot and Shopify integration, workflow, Stripe events and more. To learn how these new features can take your marketing automations to a whole new level. The post What We Shipped: WorkFlow, Shopify Integration, Stripe Events, HubSpot Integration, New Templates and More appeared first on Growmatik.

    • What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

      At Growmatik we’ve been busy at work doing some spring cleaning, and after just two months we’re ready to debut our latest update! Discover how we’ve improved even more thanks to your feedback, with a new Automations page and People section, plus 3D automation rules and a fairer pricing structure in this blog post. The post What We Shipped: Revamped Automations Page, New People Page, New Pricing and More appeared first on Growmatik.

    • What we shipped: Improved email and popup builder, Easy Digital Downloads compatibility, guest customers compatibility and more

      New user experience and options in the email and popup builder, compatibility with Easy Digital Download, marketing actions for guest customers, better template management and more. Learn about above features that we've been working on and now are ready to use. The post What we shipped: Improved email and popup builder, Easy Digital Downloads compatibility, guest customers compatibility and more appeared first on Growmatik.

    • 15+ Effective Popup Design strategiess to get inspired

      Unsure about the effectiveness of popups? Find out some of the most effective strategies in popup design to make sure that your popups are achieving the goals you desire in this article. The post 15+ Effective Popup Design strategiess to get inspired appeared first on Growmatik.

    • Budgeting on LinkedIn

      LinkedIn is the largest professional network on the internet. It allows companies and professionals seeking to form labor synergies or discover new business opportunities to connect with each other. It is the ideal platform for students, people who run companies, or anyone looking to find a job or advance in their career. LinkedIn offers a

    • What is WordPress? WordPress is a Great Choice for Building Website

      In the event that you look through this “What is WordPress” in web crawler, I figure you ought to generally caught wind of WordPress. Be that as it may, what precisely is WordPress? Just put WordPress as web programming you can use to make your own site or blog since it was first released in

    • The Importance of Paid Earned Shared Owned Media (PESO)

      Marketing has come a long way from just having one channel for advertising. With the advancement of technology, the internet has opened various opportunities for businesses to reach out to their target audience through different channels. Here, we will discuss the importance of paid earned shared owned media (PESO) in generating leads and how they can

    • 5 MUST DO LinkedIn Profile Tips That Pay Off Forever)

      LinkedIn is a powerful professional social network that has transformed the way people find jobs, recruit talent, and expand their professional network. Whether you are a job seeker, a working professional, or an entrepreneur, having a well-crafted LinkedIn profile is crucial to your career success. In this article, we’ll go over five simple but effective

    • Microsoft Unveils the Future of Work with AI at March 2023 Event

      Microsoft held an event in March 2023 to talk about the future of work with AI. Satya Nadella, the CEO of Microsoft, began the event by saying that the way we work with computers is something fundamental to the human experience. He discussed how we’ve been on a journey towards human-computer symbiosis for several decades,

    • Why Search Engine Optimization is Essential for Your Website to Gain Quality Leads and Prospects

      As the number of websites on the internet continues to grow, it becomes increasingly important to ensure that your website stands out among the competition. Search engine optimization (SEO) is a powerful digital marketing strategy that can help you achieve this. Let me share you why SEO is crucial for your website, the benefits of

    • Short Form Video Marketing Trends

      Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form

    • Social Commerce and Accessibility Marketing Trends

      As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went

    • Tiktok Marketing Trends

      Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need

    • How to Lower Your CAC on LinkedIn

      Launching social ads can sometimes feel like taking a shot in the dark. But what if you were given a light that instantly illuminated every prospective buyer who is actively researching your product? Suddenly, the world of social advertising would seem a little less precarious. If social ads are the depths of a cave, then

    • Setting Up Your Own Freelance Business Online

      [Please note that this is a sponsored post] Many people dream of being able to start their own online business and be their own boss; but this was something that was very difficult to achieve in years gone...

    • The Paribus Review (202)3

      Paribus… What you think of this name? Feels not like a travelling company name? It definitely something sounds too different than what it really is in the good reality. When you will get to know about what it...

    • How to Develop an Online Marketing Strategy (2023)

      Are you looking forward to developing an online marketing strategy in 2023 If yes, then this blog post is exactly for you. Because I want to give it away a few basic strategies that will not only help...

    • Ways to Make Money with Affiliate Marketing

      Ever wondered how some bloggers get so many sales with their affiliate marketing programs? If you’re looking to find some answers with your blog conversion rate or want to get your hands on the guide on how to...

    • How to Drive Blog Traffic from Facebook (Without Spamming)

      Do you want to drive blog traffic from Facebook? Fine. You can do that. I’ll tell you exactly how a lot of people are doing it. But it won’t work for you if: You’re afraid of putting yourself...

    • Daily Search Forum Recap: May 26, 2023

      Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has opened up the new Search Generative Experience to some waitlisted users...

    • Search News Buzz Video Recap: Google Marketing Live AI Ads, Google Search Ranking Update, Topic Authority Ranking System & More

      This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Google Search Generative Experience for some waitlisted searchers (it is not in my video because it was late Thursday and I recorded the video earlier).

    • Google Search Generative Experience Live For Some - Early Screenshots & Videocasts

      The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am offline, I wrote this yesterday before I was able to play with it (which is why this news is not in my vide, which I recorded earlier yesterday).

    • Microsoft pubCenter (Next) Set Up & Configuration

      The other day, I reported that Microsoft was sending invites to relaunch and expand Microsoft pubCenter, Microsoft's AdSense alternative. So I signed up and was given access the other day and I wanted to share some screenshots of the screens.

    • Google Search Product Listings 3D & 360 Imagery Are Different

      The other day, I reported that Google was testing replacing the 3D label with a 360 label. Well, I may have been wrong because 360 and 3D may be different and not the same. We are now seeing Google show both 3D and 3560 labels on product listings in the same product grid, which means to me, they are different.

    • Google Business Profile Bug: Unable To Invite New Owners

      Google Business Profiles has a bug that prevents you from inviting a new owner to your Business Profile listing. You can invite new managers, but inviting new owners does not currently work (at least when I wrote this story).

    • Google Business Profiles Panel Tests Image Slider

      Google is testing adding an image carousel directly in the business profile panel. So at the top of a business profile listing you see these business images. In this test, you can swipe the images to see more.

    • Dr. Michio Kaku Giving Google Talk
    • Daily Search Forum Recap: May 25, 2023

      Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The past two days we noticed yet another unconfirmed Google search ranking algorithm update...

    • Programming Note: Offline For Shavuot On Friday

      This is a programming note that I will be completely offline for the holiday of Shavout/Shavous, from Thursday night, May 25th, through late Saturday night, May 27th. Any stories published here will be scheduled, written beforehand...

    • Google Search Algorithm Ranking Volatility May 22 & 23 - Not Confirmed

      I am seeing signs of another unconfirmed Google search ranking algorithm update, this one kicking off on May 22nd and continuing over the next few days. This one is unusual in that I see significant chatter amongst the SEO community but some of the more popular Google rank checking tools are not picking up on it.

    • Google Job Search Bug Won't Show Recent Job Postings

      There was a bug with Google Jobs Search that wouldn't show new or recent job listings from the past three days. The issue has been going on for the past several days and after four or so days of it being an issue, Google finally fixed it at around 2pm ET yesterday. I wanted to document the issue, so you see what happened.

    • Google Search Interactive Suggestions For Your Search

      Google is testing a new feature named "suggestions for your search." It is an interactive and visual feature to help you expand and dig deeper into your search process. In this case, this is to help you buy a home.

    • Google Bard Gains Images With More Coming Soon

      As Google announced a week or so ago, Bard now can show images in the responses. Jack Krawczyk said on Twitter that you can "click an image to see the source for each one," and that "Bard includes images in relevant responses and also when you specifically ask for them, starting with English."

    • Google Trusted Store Badge Replaced With Top Quality Store Badge

      Google has replaced the "Trusted Store" badge in the product results within Google Search with a "Top Quality Store" badge. Google said, "there's no action you need to take, and the update will not affect your performance metrics at all."

    • 5 CTA best practices to increase your click-through rate

      Call to actions (CTA) are an important part of your digital marketing campaigns and can make all the difference in who visits your website, how many clicks you get and more importantly, who converts to a paying customer. You need to provide your audience with as much information as possible in a clear and concise... View Article The post 5 CTA best practices to increase your click-through rate appeared first on Fifteen.

    • Why Buy Now Pay Later services are growing in popularity

      As online shopping continues to grow in popularity with no signs of slowing down, many retailers are turning to buy now pay later (BNPL) services to offer their customers more flexible payment options. Two of the most popular BNPL services you’ll have most likely seen during your journeys around the web are Klarna and Clearpay.... View Article The post Why Buy Now Pay Later services are growing in popularity appeared first on Fifteen.

    • What is inbound marketing and what are the benefits?

      Whilst many businesses focus much of their marketing efforts on outbound marketing strategies, a strategy that shouldn’t be overlooked in inbound marketing. Of course, you want to show off what your brand can do and what it can offer, but inbound marketing can equally bring your business quality traffic, engagement and leads. So, what is... View Article The post What is inbound marketing and what are the benefits? appeared first on Fifteen.

    • 4 simple ways to promote your blog on social media

      When you’ve put time and effort into writing a blog post, the last thing you want is it sitting on your website, never to be seen or known about. Promoting your blog is vital and social media is an integral part in driving traffic towards your blog and increasing your regular readership. So what can... View Article The post 4 simple ways to promote your blog on social media appeared first on Fifteen.

    • 8 ways on how to use Canva for ultimate design success

      When you’ve created a blog post, or drafted up a social media post, chances are you’ll need a stylish design to go with it. If you’re not a graphic designer by nature, then Canva is your go to design tool to use.  This free to use, online graphic design platform is built for beginners and... View Article The post 8 ways on how to use Canva for ultimate design success appeared first on Fifteen.

    • How to master your LinkedIn marketing strategy

      Social media is a fundamental ingredient in the modern marketing mix. It works as a powerful awareness tool, and to our followers, it’s the primary source of updates and offers. It’s no secret social media increases growth and traffic to your website, as well as improves engagement.  But LinkedIn is slightly different to your standard... View Article The post How to master your LinkedIn marketing strategy appeared first on Fifteen.

    • 8 tips to help you write better blog titles

      If you write regular blogs on your website as part of your digital marketing strategy, you may find yourself stuck when it comes to writing blog titles. You may have even noticed a lack of users visiting your content. This can be very frustrating if you’re actually creating and sharing great content and nobody is... View Article The post 8 tips to help you write better blog titles appeared first on Fifteen.

    • Why you should be conducting audience research

      When you’re setting up your new brand, and you have an amazing product or service you want to market, you need to conduct audience research so you can identify your target audience. Consumer research is key to finding more about your potential consumer. You will probably have a rough idea of who you want to... View Article The post Why you should be conducting audience research appeared first on Fifteen.

    • How can social media remarketing improve your ROI?

      Remarketing is an imperative tactic for capturing audiences who are already aware of your products and services, but need a little more convincing to become a conversion. It gives your audience a gentle reminder about your brand and is a great way of staying at the forefront of their minds.  Social media and remarketing is... View Article The post How can social media remarketing improve your ROI? appeared first on Fifteen.

    • The Ultimate Guide to External Links

      External links, also known as outbound links, are crucial to a healthy link structure across your website. By adding these throughout your content, it can help your website achieve many benefits, but many businesses don’t like the thought of directing users to another domain. However, this is something Google favours. The search engine giant wants... View Article The post The Ultimate Guide to External Links appeared first on Fifteen.

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    • GA4 vs Universal Analytics – Can you migrate to GA4?

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    • Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

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    • Sorting Preferences (List of DITA Topics) in AEM XML Web Editor Interface

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