Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward
What the recent changes in the product mean for businesses running or considering Salesforce Commerce Cloud
Providing a great IT experience for your office doesn’t have to be a challenge.
Providing a great IT experience for your office doesn’t have to be a challenge.
Organizations that strive to deliver secure digital experiences will achieve competitive advantage by safely unleashing application innovation that delights customers.
How Building Management Systems help meet operation challenges today and tomorrow
Application Programming Interfaces, or APIs, were developed to streamline the way digital ecosystems communicate and interact with each other. At their core, APIs abstract the complexity of connecting multiple disparate systems.
Global automaker Mercedes-Benz AG aims to develop cars that are not only intelligent but also autonomous. To do this, the company needed a data platform to collect and manage massive amounts of data from test
Our worlds have been turned upside down. The health and safety of our families, friends, and communities is top of mind, but most of us are also wondering, “Where do we go from here?” For marketers, that’s a multifaceted question.
Data Mask is a data security tool that obfuscates confidential or protected information in your Salesforce sandbox environments.
Resources
- Top 10 AI Tools That Will Transform Your Content Creation in 2025
Looking to level up your content creation game in 2025? You're in the right place! The digital landscape has evolved dramatically, and AI tools have become essential for creators who want to stay ahead of the curve. In this guide, I'll show you the top 10 AI tools that are revolutionizing content creation and making creators' lives easier.Why You Need These AI Tools in 2025Content creation has become more demanding than ever. Whether you're a social media influencer, marketer, or business […]
- LimeWire AI Studio Review 2023: Details, Pricing & Features
In the rapidly advancing landscape of AI technology and innovation, LimeWire emerges as a unique platform in the realm of generative AI tools. This platform not only stands out from the multitude of existing AI tools but also brings a fresh approach to content generation. LimeWire not only empowers users to create AI content but also provides creators with creative ways to share and monetize their creations.As we explore LimeWire, our aim is to uncover its features, benefits for creators, and […]
- Top 10 AI Tools in 2023 That Will Make Your Life Easier
In this article, we explore the top 10 AI tools that are driving innovation and efficiency in various industries. These tools are designed to automate repetitive tasks, improve workflow, and increase productivity. The tools included in our list are some of the most advanced and widely used in the market, and are suitable for a variety of applications. Some of the tools focus on natural language processing, such as ChatGPT and Grammarly, while others focus on image and video generation, such […]
- Top 10 AI Content Generator & Writer Tools in 2022
Are you looking for a way to create content that is both effective and efficient? If so, then you should consider using an AI content generator. AI content generators are a great way to create content that is both engaging and relevant to your audience. There are a number of different AI content generator tools available on the market, and it can be difficult to know which one is right for you. To help you make the best decision, we have compiled a list of the top 10 AI content generator tools […]
- Beginner Guide to CJ Affiliate (Commission Junction) in 2022
Image by vectorjuice on FreepikIn this CJ Affiliate guide, I will share with you everything you need to get started on the platform, I will give you an in-depth look at the network and how it works.You will learn how to earn money with the platform. If you're not interested, I'll share some of the best CJ affiliate programs and alternatives. By the end of this post, I will also answer some of the FAQs on the platform and give my quick CJ review. Sounds Good So let’s startWhat is CJ […]
- TOP 11 AI MARKETING TOOLS YOU SHOULD USE (Updated 2022)
The marketing industry is turning to artificial intelligence (AI) as a way to save time and execute smarter, more personalized campaigns. 61% of marketers say AI software is the most important aspect of their data strategy. If you’re late to the AI party, don’t worry. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 11 AI marketing tools every marketer should start using today.1. Jasper Ai(Formerly known as […]
- Most Frequently Asked Questions About Affiliate Marketing
There are lots of questions floating around about how affiliate marketing works, what to do and what not to do when it comes to setting up a business. With so much uncertainty surrounding both personal and business aspects of affiliate marketing. In this post, we will answer the most frequently asked question about affiliate marketing1. What is affiliate marketing? Affiliate marketing is a way to make money by promoting the products and services of other people and companies. You don't need to […]
- What is Blockchain: Everything You Need to Know (2022)
If you want to pay online, you need to register an account and provide credit card information. If you don't have a credit card, you can pay with bank transfer. With the rise of cryptocurrencies, these methods may become old.Imagine a world in which you can do transactions and many other things without having to give your personal information. A world in which you don’t need to rely on banks or governments anymore. Sounds amazing, right? That’s exactly what blockchain technology allows us […]
- ProWritingAid VS Grammarly: Which Grammar Checker is Better in (2022) ?
ProWritingAid VS Grammarly: When it comes to English grammar, there are two Big Players that everyone knows of: the Grammarly and ProWritingAid. but you are wondering which one to choose so here we write a detail article which will help you to choose the best one for you so Let's startWhat is Grammarly?Grammarly is a tool that checks for grammatical errors, spelling, and punctuation.it gives you comprehensive feedback on your writing. You can use this tool to proofread and edit articles, […]
- Sellfy Review 2022: How Good Is This Ecommerce Platform?
Are you searching for an ecomerce platform to help you build an online store and sell products?In this Sellfy review, we'll talk about how this eCommerce platform can let you sell digital products while keeping full control of your marketing.And the best part? Starting your business can be done in just five minutes.Let us then talk about the Sellfy platform and all the benefits it can bring to your business.What is Sellfy?Sellfy is an eCommerce solution that allows digital content creators, […]
- Ahrefs vs SEMrush: Which SEO Tool Should You Use?
SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month. If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Ahrefs and SEMrush are two names that will likely appear on your shortlist. In this guide, I'm going to help you learn more about these SEO tools and how to choose the one […]
- Top 10 Best PLR(Private Label Rights) Websites | Which One You Should Join in 2022?
Content creation is one of the biggest struggles for many marketers and business owners. It often requires both time and financial resources, especially if you plan to hire a writer.Today, we have a fantastic opportunity to use other people's products by purchasing Private Label Rights.To find a good PLR website, first, determine the type of products you want to acquire. One way to do this is to choose among membership sites or PLR product stores. Following are 10 great sites that offer […]
- Canva Review 2022: Details, Pricing & Features
Are you looking for a new graphic design tool? Would you like to read a detailed review of Canva? As it's one of the tools I love using. I am also writing my first ebook using canva and publish it soon on my site you can download it is free. Let's start the review.Canva has a web version and also a mobile appWhat is Canva?Canva is a free graphic design web application that allows you to create invitations, business cards, flyers, lesson plans, banners, and more using professionally designed […]
- Top 7 Best WordPress Plugin Of All Time
If you are looking for the best wordpress plugins, then you are at the right place. Here is the list of best wordpress plugins that you should use in your blog to boost SEO, strong your security and know every aspects of your blog . Although creating a good content is one factor but there are many wordpress plugins that perform different actions and add on to your success. So let's start1.Yoast SEOThose users who are serious about SEO, Yoast SEO will do the work for them to reach their […]
- Ginger VS Grammarly: Which Grammar Checker is Better in (2022) ?
Ginger VS Grammarly: When it comes to grammar checkers, Ginger and Grammarly are two of the most popular choices on the market. This article aims to highlight the specifics of each one so that you can make a more informed decision about the one you'll use.What is Grammarly?If you are a writer, you must have heard of Grammarly before. Grammarly has over 10M users across the globe, it's probably the most popular AI writing enhancement tool, without a doubt. That's why there's a high chance that […]
- Elevating Architectural Visualization with Generative AI
In the realm of architectural visualization, the future is unfolding before our eyes, and at the heart of this transformation lies...
- Top 10 Architectural Rendering Trends for 2024
In the world of architectural rendering, where the boundaries between imagination and reality blur, the future is both promising and exciting....
- Top 10 Real Estate Marketing Trends for 2024
The real estate industry is in a constant state of flux, driven by ever-evolving consumer behaviors, technological innovations, and economic shifts....
- NFTs and Exclusive Experiences
The world of NFTs has exploded in the last year. So, it doesn’t surprise us that every conversation, every development in...
- What is the Metaverse?
It’s not the Matrix, that’s certain. Maybe it’s more like the Oasis. But, pop culture aside, what really, truly IS the...
- XR Marketing in a Post-pandemic World
It may seem ambitious. Using the term post-pandemic. But in spite of the bumps in the road, experienced planners know that...
- Architectural AR for Tomorrow’s Home Renos
Does it feel like the world has gone back to normal in your neck of the woods? At Stambol, our answer...
- Digital Art & NFTs are Redefining ‘Real’
As conversations about Digital Art and NFTs (non-fungible tokens) proliferate around the world, we’re seeing a lot of furrowed brows. How...
- Top 10 Reasons Telehealth is our Future
The Covid-19 pandemic has changed everything. Starting and hopefully ending with the world of Health Care. We know a lot of...
- VR at Home in 2021
As the entire world races toward the finish line of the Covid-19 pandemic, setbacks are plentiful and fresh challenges are leaving...
- OpenText MBPM 9.8 Has Arrived – Here’s What You Need to Know
OpenText has just released OpenText MBPM 9.8, the latest version of its long-standing business process management platform. This release introduces a series of enhancements designed to improve accessibility, strengthen enterprise integration, and simplify administration – all while continuing to support organisations that rely on Metastorm BPM to run critical workflows.
- Why Now Is the Time to Move from OpenText MBPM to Appian
For years, OpenText MBPM (formerly Metastorm BPM) served as a reliable platform for enterprise process automation. It was once the preferred choice for organisations looking to design and manage workflows, particularly in document-heavy environments. But Metastorm is now a legacy system. It cannot keep pace with today’s demand for agility, seamless integration, and modern user experiences.
- Do You Need A Document Management Solution?
Do You Need a Document Management Solution? Every business, no matter the size, relies on documents. Contracts, invoices, employee files, reports, customer records - the list goes on. Yet for many organisations, managing these documents is still a headache. Files are scattered across email inboxes, network drives, paper folders, or cloud storage. Important information gets lost, version control becomes messy, and compliance risks increase. This is where a document management solution (DMS) can […]
- Logical Functions in Appian
Logical functions are basic building blocks in any business logic, and it's important to understand their behaviour to use them effectively. The functions if, or, and, as well as toboolean do some magic in the background that you should be aware of. Here a quick test for you, if any of the results surprise you, it's worth to continue reading:
- Appian Glossary: 100 Terms You Need to Know
A comprehensive glossary of the most important Appian terms, concepts, and features. ActionA user-initiated task such as starting a process or submitting a form.
- The top 5 things you didn't know about chatbots
You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots
- Intelligent Automation: The Future of Work
As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.
- How to Boost Your Enterprise Agility with Intelligent Automation
In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.
- 5 Steps to Improve Enterprise Agility with Intelligent Automation
There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working.
- Top 5 Challenges of Finding Tech Staff for Digital Transformation
Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.
- Google Business Profile Optimization Checklist for 2026
If you’re running a business either online or offline, having a Google Business Profile (GBP) is no longer optional; it’s essential. GBP is just like now now-a days’s yellow pages. Your GBP is what helps customers find you on Google Search and Maps, discover your products or services, and build trust before they even visit
- 19 Types of Sales Funnels Explained for Effective Marketing
Sales funnels are essential tools in digital marketing, guiding potential customers from initial interest to final purchase. Understanding the different types of sales funnels can help businesses tailor their approach and increase conversion rates. Here, 19 distinct types of sales funnels are explained in detail, each serving a unique purpose and strategy. O Funnel (ATM
- Common SEO Mistakes Every Marketer Should Avoid
When it comes to SEO, small mistakes can cost you big lost rankings, less traffic, and fewer conversions. Below are some of the most common SEO mistakes businesses make, along with simple explanations and examples that will help you avoid them. Using generic anchor text Anchor text like “click here” or “read more” doesn’t help
- AI Fluency & Adaptive Skills will be the 2026 Learning Trends
As a Digital Marketing Trainer and blogger, I’m always on the lookout for learning insights that can help professionals stay ahead in our fast-changing digital world. Recently, I dove into Udemy’s 2026 Learning Trends Report, and I’m excited to share some key takeaways that every forward-thinking professional needs to know. Why AI Fluency Is the
- The New Era of Consumer Decision Making and How to Win in It
The world of digital marketing has undergone a seismic shift. Traditional SEO strategies that once ruled the internet now barely scratch the surface of how consumers make purchasing decisions. Consumers are not searching the way marketers expect—they’re deciding in unexpected places and through unconventional means. From TikTok comments and Reddit threads to AI-powered chatbots and
- Social Media Strategy Professional Certification Study Guide
Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate (Updated). Recently, I found this website had more certification available for FREE, hence I take a chance to explore Social Media Strategy Professional Certification (SMSPC). If you interested to get yourself this knowledge, do check out their website:
- Cisco Black Belt AI Fundamentals PreSales Quiz
It was a long time I did not explore Cisco Black Belt Academy, and recently they launch a few new courses related to AI call “AI-Ready Infrastructrure” under the Solution & Technology pillar. It comes with 4 learning plan, 2 for Pre-sales and 2 for Sales, both stage 1 and 2. Let’s look at Pre-sales
- The LinkedIn Conundrum: Finding Sanity in Social Selling
In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content
- How Social Media Marketing Drives Business Growth
Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about
- Building Authentic Social Media Engagement
In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.
- What Ignition 8.3’s Release Means for You: A Nukon Perspective
Ignition 8.3 is the latest update to Inductive Automation’s SCADA and IIoT platform, and as with any new release, the key questions we're hearing are: what’s new, what’s changed, and what does it mean for my company?
- Nukon announced as first Australian reseller of Rockwell Automation's Plex platform
Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, has announced that Nukon is now an Australian reseller and implementer of its Plex cloud-based smart manufacturing platform.
- Are you heading for the data science danger zone?
The story behind the theme song 'Danger Zone' landing on the Top Gun soundtrack is an interesting one. Movie and music producers tested dozens of song options before having a track specially written. After offering it to several artists, they landed on Kenny Loggins to deliver the iconic track.
- The Guide to What Everyone is Doing in OT Digitalisation: Manufacturing
Welcome to Nukon’s series, the “non-influencer’s guide” where we look at what each industry is doing in the OT digitalisation space. If you haven’t read the first part, where we looked at digitalisation in energy, make sure you check it out!
- Nukon named a winner at the 2024 Wine Industry Impact Awards
Nukon has been recognised as the Ag-Tech and Digital category winner at this year's Wine Industry Impact Awards, held at the National Wine Centre on the 14th of November.
- The Guide to What Everyone is Doing in OT Digitalisation: Energy
Welcome to the first in Nukon’s series, the “non-influencer’s guide” where we look at what each industry is doing in the OT digitalisation space.
- Innovative digital solution earns Nukon its fourth Seeq Partner of the Year award
Nukon has been recognised as a 2023 Seeq Operational Excellence Partner of the Year this month at its annual Partners of the Year event, held this year in Orlando, FL, USA.
- Unified Namespace Part 2: Real-world applications and challenges
In part 1 of this two-part series, we explored how Unified Namespace (UNS) is a powerful solution that can help organisations streamline their operations and improve efficiency by creating a single, standardised naming convention for all data points in a system.
- Operationalising and scaling AI for improved ROI and profitability
Although many companies are successfully experimenting with artificial intelligence (AI), the majority are less mature in actually building and deploying AI models to production environments across multiple sites.
- Unified Namespace Part 1: A digital transformation must-have
Unified Namespace (UNS) is a game-changer for industrial automation, providing a standardised approach to data sharing and interoperability between different systems and applications.
- Applied-AI in Healthcare and Life Sciences
While many industries grapple with artificial intelligence (AI) adoption, healthcare and life sciences have emerged as unexpected frontrunners in the Applied-AI transformation.This isn't merely about early adoption; it's about meaningful deployment at scale.The healthcare sector has decisively moved beyond the experimental phase, transforming AI from a technological curiosity into an operational necessity, reshaping everything from drug discovery to clinical documentation.What makes this […]
- Financial Services Applied-AI: Recent Trends and ROI
The artificial intelligence transformation sweeping through the financial services sector has reached a critical inflection point. What began as cautious experimentation with machine learning models has evolved into a wholesale reimagining of how banks, asset managers, and fintech companies operate.The latest NVIDIA survey report reveals an industry no longer asking whether to adopt AI, but rather how quickly it can scale deployment to maintain a competitive advantage. Moreover, recently […]
- AI in Government: Productivity and Prudence Dividend
The OECD’s latest report, "Governing with Artificial Intelligence: The State of Play and Way Forward in Core Government Functions", is an indispensable blueprint for public sector digital transformation.The analysis confirms what many leaders already suspect: Artificial Intelligence (AI) is no longer an optional add-on but the definitive next frontier in the digital government journey, offering the potential to fundamentally reshape how the state operates, delivers value, and maintains fiscal […]
- The Human Factor in AI Transformation
As artificial intelligence (AI) reshapes the business technology arena at breakneck speed, a fascinating paradox emerges: the more sophisticated our AI tools become, the more crucial human skills become in determining organizational success.The latest Fortune AIQ Advisory Board survey reveals that forward-thinking companies are investing in AI tools and fundamentally reimagining their approach to talent acquisition, employee development, and organizational culture around AI capabilities.This […]
- Generative AI: From Hype to Enterprise Backbone
Has your organization prepared to compete in a world where Artificial Intelligence (AI) isn't just an IT tool, but the new operating system for digital transformation?Based on the findings from a Menlo Ventures market study, it's now clear that Generative AI (GenAI) has moved beyond the realm of experimentation and firmly established itself as a mission-critical imperative for enterprises across industries.The transformative power of this rapidly emerging technology is reshaping digital […]
- Generative AI: CEO Survey Highlights Early Gains
The emergence of Generative AI (GenAI) represents a pivotal moment in business technology evolution, with early enterprise adoption showing promising results according to PwC's latest Global CEO Survey.While much attention has focused on potential future impacts, concrete productivity, and revenue gains are already materializing across industries, suggesting we're at the beginning of a transformative wave in how organizations operate.Current State of Enterprise AdoptionThe PwC research […]
- The Executive Guide to Free Generative AI Tools
The democratization of artificial intelligence (AI) has created an unprecedented opportunity. Are you prepared to skillfully apply this digital transformation catalyst?While enterprises invest millions in proprietary information technology (IT) solutions, readily available free Generative AI (GenAI) tools now match or exceed many corporate capabilities — enabling dramatic productivity gains across functional groups and business units.The strategic advantage lies not just in the tools, but in […]
- How AI Could Save U.S. Taxpayers $500 Billion
The scale of fraud targeting U.S. federal government programs has reached staggering proportions, demanding immediate attention from policymakers and technology leaders alike. Recent findings from the Government Accountability Office (GAO) reveal that federal government fraud losses range from $233 billion to $521 billion annually – representing 3 to 7 percent of federal obligations.This massive drain on public resources demands innovative solutions and a fundamental shift in how government […]
- McKinsey's GenAI Journey Offers Valuable Lessons
The rapid evolution of Generative AI (GenAI) platforms has sparked a transformation in how progressive organizations leverage their institutional knowledge and enhance productivity.McKinsey's development of its internal GenAI platform, named Lilli, provides valuable insights into how large enterprises can successfully implement practical solutions while prioritizing user adoption and maintaining high security and quality standards.McKinsey's approach to developing Lilli is noteworthy for its […]
- Forward-Thinking Leaders Adopt Generative AI
Artificial Intelligence (AI) tools evolved and the inevitable outcome has arrived. The emerging Generative AI market demand has rapidly grown from initial hype and pilots to full-blown strategic implementation.The Wharton AI Report for 2024 reveals a nuanced picture of how the leading firms integrate this groundbreaking business technology into their operational frameworks.Key Insights and Market DynamicsThe most striking statistic is the surge in generative AI adoption: 72 percent of […]
- Generative AI: The Business Value Creation ROI
The digital business sector is at a pivotal moment, particularly with Generative AI (GenAI) emerging as the most defining value-creation trend of 2024 and beyond. Are you prepared?Bain & Company's latest Technology Report provides a comprehensive look at how AI reshapes the industry landscape, creates new opportunities, and delivers tangible results for enterprises across sectors.As an independent industry analyst and consultant, I find the report's insights on enterprise opportunities with […]
- How AI Consulting Enables Business Transformation
Business technology investment continues to evolve. During the last decade, I've had a front-row seat to the meteoric global rise of Artificial Intelligence (AI) and its transformative impact across industries.The AI Consulting professional services market has emerged as a critical enabler of this transformation revolution, helping organizations navigate the complexities of AI adoption and implementation.The global AI consulting market is experiencing ongoing growth, with forecasts indicating […]
- Transformation Update: The State of Generative AI
Is your leadership team ready to move beyond the consideration phase and harness the transformative power of Generative AI (GenAI), or are you trapped in analysis paralysis?Deloitte's latest quarterly report on "The State of Generative AI in the Enterprise" provides a comprehensive look at how organizations are navigating the GenAI adoption call to action. The Q3 2024 survey of 2,770 leaders across 14 countries offers valuable insights into the current state of GenAI implementation, […]
- A Value Realization Framework for Generative AI
Are your board of directors and executive team ready to transform your business with the latest technology, or will you be left behind as your competitors accelerate their adoption?The transformative power of Generative AI (GenAI) applications is impacting industries across the globe, promising not only enhanced efficiency but also new avenues for value creation.According to the latest research by PwC, a significant 70 percent of CEOs anticipate that GenAI will fundamentally change how their […]
- C-Suite Guide to Effective GenAI Prompting Techniques
How can applied technologies advance digital business growth and unlock strategic competitive advantages? Here's a proven approach.In the rapidly evolving commercial landscape of artificial intelligence apps, Generative AI (GenAI) tools have delivered unprecedented results.As a C-suite executive, understanding these innovative GenAI technologies can empower you to act decisively. Why now? It's a leadership imperative.A recent comprehensive study of GenAI Prompting techniques offers valuable […]
- Is SEO Traffic Declining Because of ChatGPT or AI Overviews?
Why we think Google AI Overviews, not ChatGPT, is the cause for the decline in SEO traffic people are seeing.
- Prioritized GEO: How Brands Should Focus Resources on AI Visibility
We explain why product-centric content on your site beats Reddit and PR for showing up in LLMs like ChatGPT and Perplexity.
- B2B Lead Generation SEO: How to Get 20x the Conversion Rate
We share practical advice on how to drastically improve the conversion rates of your B2B SEO blog posts.
- Introducing Wave Writer: Our AI Writing Tool That Actually Understands Your Business
We built Wave Writer, an AI writing tool that actually understands your brand voice and creates tailored marketing content for your products, features, and value propositions.
- How SEO Will Change in a World of AI Search
Recently, we’ve seen more leads coming from ChatGPT than any other source. In the past month alone, 71% of our new leads came through ChatGPT. Our clients are noticing the same shift — mentioning it in emails and bringing it up on our monthly calls. So the natural questions we’re asking are: There’s a strong
- How to Improve Your Content Writing Skills by Using an Interview Process (+ 6 Other Content Writing Tips)
We cover a list of 7 content writing tips to help you improve your writing skills, from how to properly research a topic to how to edit your writing.
- Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out
AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned by LLM (Large Language Model) chat tools. Some have even coined this emerging field LLMO, which stands for LLM Optimization. But while Google SEO has
- Best Content Marketing Agencies in 2025: 12 Options to Consider & How to Choose the Right One
Learn how to evaluate a content marketing agency, and explore 10 options of agencies to hire.
- How Marketers Are Using AI for Writing [Survey]
There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 50 marketers, from freelance writers to C-suite executives, on how they’re using AI to produce marketing content
- How Writing for Humans (vs. Search Engines) Increased Blog Conversions by 66% to 900%
Most people assume that ranking in positions #1–3 for a high-intent keyword automatically leads to conversions. In fact, we ourselves are responsible for a lot of that thinking since we published Pain Point SEO. Since then, we’ve been touting the massive conversion rate benefits of bottom-of-funnel, high-intent keywords. It’s true that high-intent keywords convert obscenely
- Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven The post Fospha Unveils the Ultimate TikTok Playbook for Ecommerce […]
- Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature The post Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers appeared first on Search […]
- Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) The post Nutrimuscle: Scaling spend and growing ROAS through better measurement appeared first on Search Engine Watch.
- Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.
- Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.
- Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear The post Fospha as TikTok’s New Measurement Partner appeared first on Search Engine Watch.
- Establishing niche authority: leveraging strategic content as a key differentiator
As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority The post Establishing niche authority: leveraging strategic content as a key differentiator appeared first on Search Engine Watch.
- The incredible ways to get SEO traffic without ever ranking
Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain The post The incredible ways to get SEO traffic without ever ranking appeared first on Search Engine Watch.
- How Chat GPT is changing SEO
When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The post How Chat GPT is changing SEO appeared first on Search Engine Watch.
- Optimize Google’s new Interaction to Next Paint metric
Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website The post Optimize Google’s new Interaction to Next Paint metric appeared first on Search Engine Watch.