Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Data Engineering Demystified: Unlocking the Power of Data for Business Success

    All businesses are built on data. But the question is: Is your business truly driven by data? Or are you merely gathering data without a strategy? An effective Data Engineering strategy might be the key to standing out in the market instead of lagging behind. Let us help you find out. Data Engineering: The Backbone The post Data Engineering Demystified: Unlocking the Power of Data for Business Success appeared first on Fingent.

  • Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More!

    An Offshore Development Center (ODC) is your personal innovation factory full of top talent working tirelessly to bring next-generation solutions to market. Unlike an outsourced team, an offshore software development center is your enterprise. The right ODC is just what you need to supercharge your business like never before, be it AI wizards, cloud experts, The post Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More! appeared first on Fingent.

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    How are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Advancing Data Science Education: The Impact of St. Clair College and Cisco’s Partnership

    Explore how the innovative partnership between Cisco and St. Clair College is transforming data science education. Discover how this collaboration, highlighted by the college's victory in the 2024 Learn-A-Thon, sets new benchmarks for educational excellence in Canada. Learn how St. Clair College integrates Cisco's cutting-edge tools to empower students with real-world skills, fostering inclusivity and driving innovation across diverse sectors. Uncover how collaborative education models pave the […]

  • Spotlight on Success: Celebrating the Winners of the U.S. Fast Future Innovation Awards

    This year's Fast Future Innovation Awards spotlight the transformative power of AI-driven solutions across the United States. From pioneering advancements in retail with Radius AI's Vision AI technology to redefining airport efficiency with Autonoma Labs' Autoverse project, these award winners are setting new standards for innovation. AI Growth Ops is revolutionizing workplace productivity with intelligent task assistance, promoting a healthy work-life balance and inclusivity. Together, these […]

  • Shaping the Future: Announcing the U.S. Fast Future Innovation Awards

    Announcing the U.S. Fast Future Innovation Awards (FFIA)—the hunt for groundbreaking ideas that leverage AI to make a tangible impact. Whether your passion lies in education, sustainability, hybrid work, cybersecurity, healthcare, or critical infrastructure, your innovation could be the game-changer that revolutionizes how we live and work.

  • We’re making a sustainable business our reality

    Cisco is investing heavily in our future as a sustainable business and we are committed to helping our customers and partners meet their own sustainability goals. Learn how:

  • Latest Cisco Data Center Innovation Available to Customers Simply and Flexibly Through Cisco Enterprise Agreement

    The Cisco Enterprise Agreement provides even more customer value with the announcement of the new Data Center enrollment, providing access to a wide range of Cisco data center technology.

  • Enabling MaaS Through a Distributed IoT Data Fabric, Fog Computing and Network Protocols

    Transport networks in cities and regional centres are under increasing pressure from escalating customer demand. Fuelled by population growth, increasing urbanisation and expanding customer expectations, governments and private sector transport...

  • Towards a Multimodal Transportation Data Framework

    Digitisation is occurring at a rapid pace across all modes of transportation. Whether this be future disruptive services such as Mobility-as-a-Service or improving road safety through Connected and Automated Vehicles;...

  • Securing Solutions in the Race to Digital Transformation

    #CiscoCapital Kristine Snow shares how the freedom of flexibility by our financing solutions can help shape how organizations succeed in digital transformation.

  • Laying the Foundation to Secure Critical Infrastructure

    With the rising wave of global Digitization, Industry 4.0 and the Industrial Internet of Things (IIoT) are demanding more network connectivity and creating greater opportunity for scalable internet-based attacks. It’s more critical now than ever that the foundational building blocks of Industrial and Automation Control Systems (IACS) incorporate capabilities that can withstand today’s internet threats. 

  • Strengthening Healthcare Cybersecurity: Navigating HIPAA Compliance in 2025

    Cyber threats are increasing, and the healthcare industry is the primary target, putting both patient data and business operations at risk. The Statista report highlights that cyberattacks increased from 60% in 2023 to 67% in 2024, marking the highest level ever recorded. It is essential for all organizations to build strong data security to protect The post Strengthening Healthcare Cybersecurity: Navigating HIPAA Compliance in 2025 first appeared on Digital Transformation Blogs - Bigdata, […]

  • The Looming Threat of Quantum Computing: Is the Internet Ready?

    Quantum computing has long been discussed in scientific circles as a breakthrough technology, something that could solve certain problems far beyond the capabilities of today’s computers. But over time, it’s moved from theoretical buzz to a real-world consideration — especially in the world of cybersecurity. For many industries, it’s no longer about whether quantum computers The post The Looming Threat of Quantum Computing: Is the Internet Ready? first appeared on Digital […]

  • How To Manage Your Product Catalog Effectively

    Even in today’s highly developed business climate, enterprises often find themselves surrounded by countless vexing questions regarding maintaining their product catalogs. The absence of an efficient product catalog management strategy undermines the influence of your data and, in an era of ever-expanding product information, can leave your business far behind. On the other hand, a centralized catalog The post How To Manage Your Product Catalog Effectively first appeared on Digital […]

  • Fintech and Traditional Banks: Should Compete or Collaborate in the Lending Space?

    Fintech companies rely primarily on technology to perform the fundamental functions offered by financial services. These companies design sophisticated software, mobile applications, and web applications to enhance the efficiency and accessibility of financial processes for end users. Fintech leads the innovation front in the financial services sector, which has experienced a radical makeover in the recent past. They have transformed the BFSI industry by introducing it to […]

  • The Future of Business Analysis: How AI is Shaping Strategic Decision Making

    Nowadays, AI is beyond being just another boardroom buzzword. It is at the heart of business strategy and execution. In 2024, companies leveraging data-driven analytics fasten their decision-making processes by nearly 30%, giving them an edge over their competitors. The question isn’t whether AI will shape the future of strategic thinking; it’s how effectively businesses The post The Future of Business Analysis: How AI is Shaping Strategic Decision Making first appeared on Digital […]

  • How UX Design Can Enable Business Success

    The effectiveness of UX Design is determined by the ability to understand users and their pain points and address them through an iterative design process. A designer would already know this. For others, this blog aims to outline the role of UX design in influencing business decisions and strategies. The key question: Is UX assessed The post How UX Design Can Enable Business Success first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Microsoft Fabric and Dataverse: Unlocking Unified Data Experiences

    Current architectures with fragmented data estate and disconnected business applications delay agility and increase operational overheads. Microsoft Fabric comes with an end-to-end analytics platform that is a revolutionary solution for integrating data and analytical tools into a single environment. When we combine Fabric and Dataverse, where D365 and Power Platform applications are built, it unlocks The post Microsoft Fabric and Dataverse: Unlocking Unified Data Experiences first appeared on […]

  • Connecting PIM with Digital Threads: A Vital Enabler

    Smart manufacturing without robust data management capabilities is hard to imagine. The scale and diversity of manufacturing data, flowing across design, production, and distribution is massive. Over one terabyte of operational data, including engineering specifications, quality parameters, maintenance records, and customer feedback is generated daily. Manufacturing CIOs consistently invest in application integration strategies to get The post Connecting PIM with Digital Threads: A Vital […]

  • How Hyperautomation Is Shaping the Future of Business Across Industries

    Hyperautomation has captured the imagination of many practitioners across varied industries. It is centered on combining technologies like machine learning (ML), process intelligence, data analytics, intelligent document processing (IDP), robotics, IoT, generative AI and low-code platforms to drive the rapid expansion and extension of automation. Hyperautomation can remarkably enhance the accuracy and efficiency of our The post How Hyperautomation Is Shaping the Future of Business Across […]

  • 5 Reasons DAM is Irreplaceable in Your Brand and Asset Management Strategy

    Businesses today are overflowing with digital assets. From captivating images, engaging designs, and videos to dynamic presentations, essential documents, logos, and promotional materials, the need for digital assets and their management has never been greater. Organizations deliver consistent, value-driven assets to fuel pre-sale attraction and post-sale loyalty — all within a complex, omnichannel environment. It The post 5 Reasons DAM is Irreplaceable in Your Brand and Asset Management […]

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

        The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

      In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

    • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

      We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

    • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

      We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

    • How to Leverage Stripe Events in Marketing Automation With Growmatik

      By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

    • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

      With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

    • How to Maximize HubSpot Performance with Growmatik Integration

      By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

    • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

      Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

    • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

      Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • Cisco Black Belt AI Fundamentals PreSales Quiz

      It was a long time I did not explore Cisco Black Belt Academy, and recently they launch a few new courses related to AI call “AI-Ready Infrastructrure” under the Solution & Technology pillar. It comes with 4 learning plan, 2 for Pre-sales and 2 for Sales, both stage 1 and 2. Let’s look at Pre-sales

    • The LinkedIn Conundrum: Finding Sanity in Social Selling

      In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content

    • How Social Media Marketing Drives Business Growth

      Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about

    • Building Authentic Social Media Engagement

      In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

    • Become a Wealth Flow Certified Coach

      In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

    • Wealth Flow Sandtable Board Game

      When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

    • Top 5 Digital Marketing Trends That Will Dominate in 2024

      Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

    • Why SEO Agency need to access my Google Analytics

      Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

    • Why SEO Agency need to access my Google Search Console

      There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

    • Surviving the 2024 Cold Email Regulations as an Email Marketer

      The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

    • How to Set the Right Budget & Save on Google Ads Costs

      Introduction Google Ads can be a highly effective way to drive traffic and conversions, but if not managed properly, it can also be costly. Many advertisers struggle with budget allocation and cost control, often spending too much without seeing desired results. In this guide, I’ll...

    • Google Ads Q&A: Answers to the Most Frequently Asked Questions

      Introduction Google Ads can be complex and overwhelming, especially if you’re new to PPC advertising. Many advertisers struggle with campaign setup, budget allocation, bidding strategies, and performance optimization. To help you navigate Google Ads effectively, I’ve compiled answers to the most frequently asked questions based...

    • How to Fix Google Ads Limited by Budget Issue & Maximize ROI

      Introduction If you’ve ever seen the “Limited by budget” warning in your Google Ads campaign, you’re not alone. This issue can prevent your ads from showing as often as they should, leading to missed opportunities and lower conversions. But don’t worry—there are ways to fix...

    • Google Ads vs. Meta Ads: Which One Delivers Better ROI in 2025?

      Introduction When it comes to online advertising, two of the biggest players are Google Ads and Meta Ads (formerly Facebook Ads). But which one offers a better return on investment (ROI) in 2025? The answer depends on your business goals, target audience, and budget. In...

    • How To Set Pricing & Save On Google Ads Costs

      Introduction Google Ads can be a highly effective tool for driving leads and sales, but without proper pricing strategies and cost-saving techniques, you might end up overspending without maximizing your ROI. Understanding how to set the right pricing model and optimize costs can significantly improve...

    • Daily Search Forum Recap: May 14, 2025

      Here is a recap of what happened in the search forums today...

    • Google Search Console Tests Add Annotation In Performance Reports

      Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from Google for a long time and now Google is testing this in Search Console.

    • Google Business Profiles What's Happening Feature

      Google is rolling out a new feature for Google Business Profiles named What's Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top of their Google Business Profile.

    • Bing Search APIs To Retire August 11, 2025

      Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.

    • Google Internal Emails On Google Marketing Live 2024 (Last Year)

      Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration amongst advertisers, being pushed into fully automated ads and they are just willing to go along with it.

    • Google Tests New Pagination Bar On Mobile

      Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the "more search results" button. Bing was recently just testing this too and now I see Google testing it.

    • Daily Search Forum Recap: May 13, 2025

      Here is a recap of what happened in the search forums today...

    • Google Search Ranking Volatility Spiked - May 12 & 13

      Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement starting on Monday, May 12th and into today, Tuesday, May 13th.

    • Google Updated Its Super G Logo In The iOS App

      Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for an event, maybe like I/O.

    • Google: Stop Using Different URLs For Same Image

      Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don't upload the same image under different URL/file names to your site, even if you embed that image on different pages on your site.

    • Google Navboost Is Not A Machine Learning System & More DOJ Leaks

      We've only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost is not a machine learning system, instead it is more of a big table. And there are more documents including one on hand crafting signals and another on a debugging interface.

    • 18 Year Google Search Engineer Rants On DOJ's Anti-Trust Case

      Ryan Moulton, a Google Search engineer who worked on Google's search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, "This is now the second time I've seen my work cited prominently in a major lawsuit against Google, and I have to say, it has not given me a lot of faith in the court process around issues like this."

    • Google: Hreflang Doesn't Guarantee Indexing

      Google's John Mueller explained that just because you use hreflang tags on your pages, it doesn't mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, "hreflang doesn't guarantee indexing."

    • Daily Search Forum Recap: May 12, 2025

      Here is a recap of what happened in the search forums today...

    • Google Tests AI Mode Button On Google Search Box

      Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We've seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in the search bar to get people to use AI Mode.

    • Search intent in SEO: What is it and why is it important?

      In the world of Search Engine Optimisation (SEO), it can be easy to focus entirely on aspects like rankings, backlinks, and keyword performance. But there’s a more fundamental question every marketer should be asking: ‘what is the user really looking for when they type this into Google?’ This is where search intent becomes essential. If The post Search intent in SEO: What is it and why is it important? appeared first on Fifteen.

    • Digital marketing vs traditional marketing: which will come out on top?

      The marketing landscape has shifted dramatically over the past two decades. With the rise of so many online channels, businesses have more ways than ever to connect with their audiences. With things like virtual trade shows and online food delivery services, it can be very easy to think that traditional methods of marketing products and The post Digital marketing vs traditional marketing: which will come out on top? appeared first on Fifteen.

    • What is website testing and why is it important?

      Launching or refreshing a website is a huge milestone, but it’s what happens after the design and development that often makes the biggest difference. That’s where website testing comes in. Website testing allows you to make sure your site works exactly as it should. From speed and usability, to browser compatibility and SEO, it’s how The post What is website testing and why is it important? appeared first on Fifteen.

    • Welcoming TLH Marketing to the Fifteen family.

      We’re excited to officially welcome TLH Marketing into the Fifteen family as the latest acquisition. This marks an exciting step forward in our continued mission to build one of the UK’s most capable, creative, and collaborative full-service marketing groups. By bringing TLH into the fold, we’re strengthening our offering across the board. This gives us even The post Welcoming TLH Marketing to the Fifteen family. appeared first on Fifteen.

    • Why Buy Now Pay Later services are growing in popularity.

      As online shopping continues to grow in popularity – with no signs of slowing down – many retailers are turning to Buy Now Pay Later (BNPL) services to offer their customers more flexible payment options. These services have taken the ecommerce world by storm, allowing shoppers to make purchases and pay for them in instalments The post Why Buy Now Pay Later services are growing in popularity. appeared first on Fifteen.

    • 5 fundamentals to incorporate in your web design for accessibility.

      The internet should be a place where everyone can access the same information from anywhere in the world. Creating a website that is accessible to all users is not just good practice; it’s a necessity and it will become law in June 2025 as per the European Accessibility Act (EAA). While online accessibility has been The post 5 fundamentals to incorporate in your web design for accessibility. appeared first on Fifteen.

    • 4 tips to creating user-friendly lead capture forms for your website.

      Creating user-friendly lead capture forms for your website is so important for converting visitors into potential customers. They help generate genuine, high-quality leads and any business owner will understand the need for capturing these leads effectively to grow their customer base, as well as move them through the sales funnel. In this blog, we’ll share The post 4 tips to creating user-friendly lead capture forms for your website. appeared first on Fifteen.

    • 6 key benefits of WordPress plugins.

      When it comes to growing the online presence of your WordPress website, you’ll find that there are several plugins for you to take advantage of. These are little blocks of magic that can transform your website from ordinary to extraordinary with just a few clicks. But truly understanding the benefits of WordPress plugins is crucial The post 6 key benefits of WordPress plugins. appeared first on Fifteen.

    • In-house vs outsourcing content creation: the pros and cons.

      When it comes to creating content for your business, the age-old debate of in-house vs outsourcing continues to be a hot topic. Both options have their pros and cons, and understanding these is crucial to ensure that whatever you choose, aligns with your goals, objectives, and your resources. In this blog, we look at the The post In-house vs outsourcing content creation: the pros and cons. appeared first on Fifteen.

    • What are the advantages and disadvantages of blocking keywords?

      Keyword blocking is a practice used by many brands who want to control their image online and not worry about being associated with negative content. However, overusing this tactic can potentially prevent hefty ad revenue. That’s why understanding the advantages and disadvantages of this strategy is crucial for success. In this blog, we’ll delve into The post What are the advantages and disadvantages of blocking keywords? appeared first on Fifteen.

      • Modernize Legacy Apps: Key Steps & Benefits

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