Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Build or Buy a Software Solution: Know Your Options!

    The right software can serve as a growth catalyst for your business. A robust software solution can empower your team to work more efficiently, better serve your clients, and optimize business performance. But when searching for these software solutions for your business, you’ll have to make many different decisions along the way. One of the The post Build or Buy a Software Solution: Know Your Options! appeared first on Fingent Technology.

  • 5 Advanced Technologies Inevitable For Your Business Today

    The strategic significance of advanced technologies as a critical business component is recognized by enterprises like never before. Besides business modernization and cost reduction, advanced technologies allow you to compensate for labor shortages, improve brand value and competency, and expedite research and innovation processes. However, several companies jump onto the bandwagon without properly understanding the The post 5 Advanced Technologies Inevitable For Your Business Today appeared […]

  • Is AI-Powered Mobile App What You Need For Your Business Now?

    From the moment we wake up, mobile apps have become an inseparable part of our lives! From sleep trackers to fitness apps to alarm clocks and everything in between, we rely on mobile apps to accomplish almost every daily task. Mobile apps also play a vital role in more complex choices in life, like dating. The post Is AI-Powered Mobile App What You Need For Your Business Now? appeared first on Fingent Technology.

  • React Native, Flutter, Ionic, Xamarin – A Comparison Between The Top Mobile App Development Frameworks

    Frameworks are the backbone of mobile app development. They are essential to building dependable apps quickly. When choosing a framework, you can choose between native or cross-platform applications. Though both approaches have advantages, cross-platform applications work on multiple devices regardless of their operating system. Different companies use different technologies to build and design great apps. The post React Native, Flutter, Ionic, Xamarin – A Comparison Between The Top Mobile […]

  • Why App Modernization Projects Fail – The Secret To A Successful App Modernization Project Journey!

    Modernization is a desire to stay relevant and grow. App modernization does just that for businesses. It enables them to stay relevant and grow. In line with that, organizations worldwide are scrambling toward digital transformation. How does that benefit businesses? App modernization or updating older software for newer computing approaches extends the lifespan of an The post Why App Modernization Projects Fail – The Secret To A Successful App Modernization Project Journey! appeared first […]

  • Node.Js Vs Ruby On Rails: Diving Deeper Into The Popular Backend Frameworks

    Digital presence is no longer confined to a static website. The advent of backend frameworks has helped raise the standards of web development. The backend frameworks are an important aspect of web development. These frameworks help in creating necessary online platforms and applications. Finding a suitable framework that ensures utmost scalability and performance is the The post Node.Js Vs Ruby On Rails: Diving Deeper Into The Popular Backend Frameworks appeared first on Fingent Technology.

  • Fingent Ranked as a Top Software Development Company in Education for 2022 by Online Degree!

    Here’s another feather on our hat! Fingent ranks amongst the “The Best Software Development Companies In Education – 2022” listed by the leading consumer education website, Online Degree! This year’s focus is a huge testament to the work done by Fingent to address the most critical development issues that educators and students are currently facing The post Fingent Ranked as a Top Software Development Company in Education for 2022 by Online Degree! appeared first on Fingent […]

  • Is Open Source The Crucial Catalyst For Your Digital Transformation?

    ‘There is success through many advisers.’ This ancient proverb has proved not just true but very effective and powerful in this digital age. This is precisely what Open-Source Software (OSS) accomplishes. It allows for collaborative development where the community can modify and enhance the source code. Open-source systems can help businesses adapt quickly to changing The post Is Open Source The Crucial Catalyst For Your Digital Transformation? appeared first on Fingent Technology.

  • Machine Learning in Business: Use Cases & Business Benefits

    Machine learning is changing the face of everyday life, science, and business. It is revolutionizing all industries, from advancing medicine to powering various cutting-edge technologies. Though Machine learning (ML) was a part of AI’s evolution until the 1970s, it evolved independently. It has become a chief response tool for cloud computing and eCommerce. The goal The post Machine Learning in Business: Use Cases & Business Benefits appeared first on Fingent Technology.

  • Re-imagining Your Business with AI: A Complete Guide For Successful Implementation!

    From the mundane to breathtaking, AI is disrupting virtually every business process in all sectors. People are ceasing to associate Artificial Intelligence with science-fiction dystopias as Artificial Intelligence (AI) is taking more commonplace in our daily lives.  While such acceptance in mainstream society is a new phenomenon, it is not a new concept in business. The post Re-imagining Your Business with AI: A Complete Guide For Successful Implementation! appeared first on Fingent […]

  • Celebrating the Pride Season: Spread the message of Love

    As an equal opportunity employer, Happiest Minds is dedicated to building a safe and welcoming work environment. It is our mission and vision to design an open environment that promotes and encourages the expression of our unique identities. We believe The post Celebrating the Pride Season: Spread the message of Love first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The Trends that are Shaping the Future of RPA

    COVID-19 permanently altered how we all do business in many ways, not the least of which may be the extraordinary growth robotic process automation (RPA) has encountered over the past two years. The RPA market took off because of the The post The Trends that are Shaping the Future of RPA first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Net Zero Carbon – Enterprise Energy Management Solutions

    Energy such as electricity has become a basic need for human beings. The interesting fact about energy consumption is that 83% of the energy we use comes from fossil fuels, among which oil is the most significant energy source, followed The post Net Zero Carbon – Enterprise Energy Management Solutions first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The need for the Power Platform in your business

    We all know that the past year has driven disruption and innovation throughout the economy. As business conditions shifted in early 2020, more and more organizations started transforming their business into the cloud, modernizing their applications with enterprise-grade capabilities and The post The need for the Power Platform in your business first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Cloud-based Networks: Why is this transition necessary?

    Considering how things have changed in the recent past, the powerful impact of Cloud-Managed services has made organizations realize and transform how they function and deploy their services. With the increasing number of connected devices, managing your network traditionally will The post Cloud-based Networks: Why is this transition necessary? first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Automation & Visualization – the next phase of Data and AI

    It has become quite evident now that the proclamation of “Data being the new oil” wasn’t hyperbolic in the least. In fact, over the last decade there has been an unprecedented avalanche of data that is being generated and the The post Automation & Visualization – the next phase of Data and AI first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Wi-Fi 7 (802.11be) is on its way and what that means for Testing

    Today, almost everyone in the world is using Wi-Fi for connecting their devices for smooth and easy go wireless connections. With the explosion of smart devices, it has become common for most homes to have a set up for 4K The post Wi-Fi 7 (802.11be) is on its way and what that means for Testing first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The Metaverse isn’t coming – IT IS ALREADY HERE!

    Like almost everything new and buzzworthy in the exciting world of technology, the Metaverse is anything but new. The origins of the term go all the way back to 1992 when Neal Stephenson coined the term in his science-fiction novel The post The Metaverse isn’t coming – IT IS ALREADY HERE! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • How IoT is changing EV Charging landscape

    As the charging infrastructure evolves in various regions, their monitoring and management will become more challenging in the coming times. Today, most electrical vehicle charging stations are decentralized and have a very complex structure, making it hard to manage and The post How IoT is changing EV Charging landscape first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Technology can help women break the bias and create a better tomorrow

    The theme for International Women’s Day this year is “Gender equality today for a sustainable tomorrow”. This theme has been chosen to recognize and appreciate the contributions of numerous women leaders around the globe who have overcome the odds and The post Technology can help women break the bias and create a better tomorrow first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The key trends for IoT in 2022

    The Internet of Things (IoT) is a term that portrays the increasingly sophisticated ecosystems of online, connected devices we share our world with. The somewhat odd name alludes to the fact that the first iteration of the internet was simply The post The key trends for IoT in 2022 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Digital Process Automation – Modernize the Core & Leverage the New

    It was not long ago that Digital Process Automation (DPA) was mainly consigned to a few experimentative champions looking to bring about marginal improvements in their respective departments. However, in the last few years DPA has built up a lot The post Digital Process Automation – Modernize the Core & Leverage the New first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Customer Satisfaction- Benefits and prominence and how can it be achieved.

    Customer satisfaction is not a new term in the business world. It all started right from the Babylonian empire, where business people used various approaches to sell their goods to make money. As the world got civilized, customer satisfaction metrics The post Customer Satisfaction- Benefits and prominence and how can it be achieved. first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • I really don’t want to say Digital!!

    My marketing colleagues are rightly on my case to use the word Digital. We are of course proud to position ourselves as “Born Digital . Born Agile”, however in the present scenario, I feel the word digital has been abused The post I really don’t want to say Digital!! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Formulating the right Testing Approach for Intent Based Networking Systems

    Network Service Providers and standalone vendors are embracing new technologies to build a strong and scalable services. Network management using existing network orchestration solutions require manual configuration to support automation. One such example is configuring the NETCONF servers using either The post Formulating the right Testing Approach for Intent Based Networking Systems first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Data led business optimization for CBO

    Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Blogs appeared first on Lera Technologies.

  • Undata Yourself To Get #insights To Your Customers’ Needs!

    I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Blogs appeared first on Lera Technologies.

  • Digital Disruption – What Is Disruption Anyway?

    The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Blogs appeared first on Lera Technologies.

  • Rapid ETL implementation for VP Bank

    Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Blogs appeared first on Lera Technologies.

  • Implementing Data Lake Using Azure

    An energy company with different verticals had to be set up with centralized data and a cloud engineering team. They had a central team of architects, who design the future state system, define what tools to use, define development standards and define DevOps processes. With Lera, separate project teams were identified to work with each business vertical, to follow clearly defined development and deployment standards and guidelines. Each team was enabled to adopt the same development […]

  • Implementing Data Lake On CDH

    A large agri-business has multiple business verticals, each vertical working in silos, and each vertical has their own project team. Many times they end up having separate data architecture and each project team adopts and follows different approaches for implementing data lake solutions. We standards for architecture and tools to be used by the different teams. We defined data ingestion approach, transformation approach and data access security to migrate and upgrade the infrastructure […]

  • Implementing Data Lake On Hadoop

    Organizations face a huge challenge in processing big data from RDBMS systems in batch or real-time to set up a data lake on Hadoop to produce an output to suit their data warehouse or data mart. To do so requires transformation of the business layer to consume data from Hadoop. Our transformation accelerator provides a code-less framework and data engineers have to focus only on the business specific transformation and the other simple transformations after the raw data is ingested into the […]

  • Improved Cyber Security

    Data breaches involving financial service firms increased by 480% from 2017 to 2018. With each attack costing financial institutions millions, innovative solutions is a pressing need. Analytics can help detect anomalies, orchestrate and automate the response of organizations to threats. Our big data analytics can help you quantify and understand potential risks, determine security priorities and develop processes to counteract the damage in the eventuality of a breach. It helps you gain […]

  • Personalised Customer Experience

    What matters to most customers in this year is greater personalization, more automated services, and easier access to services to capture market share. Big data gives you a full view on your business from customer behavior patterns to internal process efficiency and even broader market trends. This means you can make informed, data-driven decisions and, subsequently, obtain business results. Your data can give you valuable insights into user behaviour and help you optimize your customer […]

  • Price Optimization

    Traditional pricing methods are influenced by internal perception, and further limited by lack of real-time market data resulting in simplistic pricing. With the right prices, your firm can draw in new customers while continuing to satisfy existing ones. FinONe uses Predictive Analytics to set a service fee specific for each customer or transaction. It maintains an accurate and updated Rolodex of all your customers (Golden Customer Record) integrated to a dashboard that visualizes and helps to […]

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

       

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • MindHub - Appian Solution To Modernize Mental Health Provision

      MindHub modernises mental health provision, by providing tools that enable mental health practitioners and their patients to monitor, communicate and address mental health concerns more effectively and efficiently. Where mental health provision is traditionally provided on an appointment basis, MindHub attempts to supplement this by allowing patients to record and monitor their daily mental well-being, record recurring contributory factors such as sleeping patterns, self-perceived mood scores, […]

    • HR Automation: What Is It and How Can It Help You?

      The human resources department is a crucial, yet often underappreciated, component of any organization. By taking charge of employee recruitment, onboarding, training, and management, HR plays an essential role in ensuring that your human capital is working at peak efficiency.

    • Pathway To Success With Chatbots

      Deciding to use chatbots can feel like just the start of the journey. Many businesses tell us they can see the benefits but worry about the hassle and hitches of implementing a chatbot to their set-up. To help ease these concerns, we’ve developed a clear, proven implementation road map. Here’s how it all works.

    • #25 Chatbot Adoption - The Process & Automation Podcast

          Listen to all our episodes here.In this episode of the Process & Automation Podcast, The Automation Guys are sharing amazing tips for faster adoption of chatbot technology.

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Episode #24 - Intelligent Automation and Customer Success with Netcall's Richard Farrell

       Listen to all our episodes here.

    • The Top 5 Most Valuable Chatbot Use Cases

      The term “chatbot” describes any intelligent software agent that communicates with users in a human-like manner: handling queries in English or another natural language, and responding in kind. Chatbots such as DRUID have earned widespread attention for their ability to hold sustained, often realistic conversations with human users.

    • Simplifying SAP S/4HANA Vendor/Supplier Onboarding with Automation

      No company is an island: every organization depends on third parties to provide them with products and services that they can’t (or don’t want to) get on their own. To ensure a smooth, cordial relationship, vendor and supplier onboarding is a crucial practice for businesses of all sizes and industries.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More

      It's time once again for Growmatik to be updated with new features and improvements. Our latest round of updates includes an email validator for deliverability, a popup builder, social element improvements, new support and knowledge base and more. Let’s take a look at what we’ve achieved since September 2022. The post What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More appeared first on Growmatik.

    • Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday

      We are offering a 50% off all Growmatik plans indefinitely this Black Friday season. Grab yours fast before it's too late! The post Take Advantage of the Exclusive 50% off All Growmatik Plans This Black Friday appeared first on Growmatik.

    • What We Shipped: WorkFlow, Shopify Integration, Stripe Events, HubSpot Integration, New Templates and More

      You asked and we listened! In the past four months, Growmatik has added a ton of new features, from exciting new templates to HubSpot and Shopify integration, workflow, Stripe events and more. To learn how these new features can take your marketing automations to a whole new level. The post What We Shipped: WorkFlow, Shopify Integration, Stripe Events, HubSpot Integration, New Templates and More appeared first on Growmatik.

    • What We Shipped: Revamped Automations Page, New People Page, New Pricing and More

      At Growmatik we’ve been busy at work doing some spring cleaning, and after just two months we’re ready to debut our latest update! Discover how we’ve improved even more thanks to your feedback, with a new Automations page and People section, plus 3D automation rules and a fairer pricing structure in this blog post. The post What We Shipped: Revamped Automations Page, New People Page, New Pricing and More appeared first on Growmatik.

    • What we shipped: Improved email and popup builder, Easy Digital Downloads compatibility, guest customers compatibility and more

      New user experience and options in the email and popup builder, compatibility with Easy Digital Download, marketing actions for guest customers, better template management and more. Learn about above features that we've been working on and now are ready to use. The post What we shipped: Improved email and popup builder, Easy Digital Downloads compatibility, guest customers compatibility and more appeared first on Growmatik.

    • 15+ Effective Popup Design strategiess to get inspired

      Unsure about the effectiveness of popups? Find out some of the most effective strategies in popup design to make sure that your popups are achieving the goals you desire in this article. The post 15+ Effective Popup Design strategiess to get inspired appeared first on Growmatik.

    • 13 essential marketing automation KPIs smart marketers monitor

      Have you ever wondered if you are in the right marketing strategy? In this blog post you can find essential data to measure the efficiency of your efforts and see how close you are to your business goals. The post 13 essential marketing automation KPIs smart marketers monitor appeared first on Growmatik.

    • 7 deadly reasons why marketing automation fails

      Is marketing automation a bad idea? You’re probably not using it right! In this article you will find 7 of the deadliest marketing automation mistakes you can make and how to avoid it. The post 7 deadly reasons why marketing automation fails appeared first on Growmatik.

    • 10 welcome email templates to inspire your onboarding campaigns

      It's important to build a good relationship with leads from beginning. In this article you will find essential features of a good welcome email with examples of welcome email templates to inspire your onboarding campaigns. The post 10 welcome email templates to inspire your onboarding campaigns appeared first on Growmatik.

    • Social Commerce and Accessibility Marketing Trends

      As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. Let’s take a look: Social Commerce Marketing Trends Marketers kicked 2022 off with high hopes for social commerce that were dampened by skepticism and slow starts as the year went

    • Tiktok Marketing Trends

      Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need

    • How to Lower Your CAC on LinkedIn

      Launching social ads can sometimes feel like taking a shot in the dark. But what if you were given a light that instantly illuminated every prospective buyer who is actively researching your product? Suddenly, the world of social advertising would seem a little less precarious. If social ads are the depths of a cave, then

    • 5 Ways To Drive LinkedIn Success

      Now that you’ve identified which accounts are researching your product, it’s time to launch your campaign. But before you do that, it’s important to know how to craft the perfect target segments and messaging so you can make sure your ads are as effective as possible. 1. Build a list of targeted accounts Cast your

    • Introducing Wordfence Intelligence

      Wordfence protects over 4 million websites in over 190 countries and territories on over 12,000 unique networks. Wordfence know who is attacking those websites in real time and the kinds of attacks they’re using. Each attack on one of their customer websites is reported to them as it happens, at a rate of over 700

    • Ultimate Affiliate Marketing Guide For Nigeria

      So, our first destination is Nigeria, a country in West Africa. Nigeria is a federal republic that includes 36 states, plus – the Federal Capital Territory, where Abuja, the capital, is located. The largest Nigerian city is Lagos, which is the second-large in Africa and one of the largest rural areas in the world. Nigeria

    • Ultimate Affiliate Marketing Guide For Brazil

      Brazil is the largest country in both Latin and South America, as well as the fifth largest and seventh most populated in the world. The capital of Brazil is Brasilia, and the most populated city is Sao Paulo. Brazil consists of 26 states and the Federal District. The Brazilian nation is considered as one of

    • Ultimate Affiliate Marketing Guide For India

      India is a South Asian country. It is the second-most populous democratic country and the seventh-largest area in the world. This GEO is known as very diverse regarding cultures, ethnicities, and languages. India is known all over the world due to its rich culture, art, and spiritual teachings. Years ago, India couldn’t boast of a

    • Ultimate Affiliate Marketing Guide For Philippines

      The Philippines is an archipelagic country in Southeast Asia. It consists of 7,641 islands and has a thirteen-large population in the world. The Philippines is known as a multicultural country with diverse ethnicities throughout the islands. There are two highly-developed cities there – Manila, the capital, and Quezon, the largest urban area. The economy of

    • Ultimate Affiliate Marketing Guide For Indonesia

      Indonesia is located in Southeast Asia, and it is the largest island country in the world that consists of more than 17,000 islands. Indonesia is the 14th largest country and one of the most populous Muslim-majority areas around the globe. This country is known for cultural diversity and religious pluralism, which is reflected in its

    • How AI can affect your digital marketing campaigns

      Artificial intelligence (AI) is transforming digital marketing and becoming more and more crucial to customer experience. Whether you’re a tech-savvy marketer or a marketer looking to get up to speed, AI-driven marketing automation can help you increase customer engagement, personalisation and sales conversion rates.  In this blog, we’ll look at how AI-powered marketing automation works,... View Article The post How AI can affect your digital marketing campaigns appeared first on Fifteen.

    • Google: What’s new for 2023?

      Google enhances its tools and algorithms on an on-going basis so it’s important to stay in the know and adapt with it. Whilst many of the changes are already in play, we’ve put together this helpful guide so you can factor in any adjustments around Google’s update. We’ll explore the key changes at Google that... View Article The post Google: What’s new for 2023? appeared first on Fifteen.

    • How to get conversions from copywriting

      The ultimate goal of copywriting is to encourage your target customers to take specific actions, which usually tends to be to purchase a product or a service. Since it is persuasive writing, you ideally need to sell the idea without appearing too eager and coming across as aggressive. But here lies the tricky part; how... View Article The post How to get conversions from copywriting appeared first on Fifteen.

    • What is website migration?

      A website migration is a term used to describe any significant changes to a website’s setup. This can include changes such as a URL or domain name change or even more complex changes such as the migration of a website to an entirely new server host or in extreme cases moving the website platform itself.... View Article The post What is website migration? appeared first on Fifteen.

    • What is software development and why is it important?

      Computer and mobile applications are essential tools to almost every person living in modern society. From banking to communicating with relatives on the other side of the world these tasks would be difficult (some frankly impossible) without modern software. A lot of this convenience is taken for granted as it is so easily accessible and... View Article The post What is software development and why is it important? appeared first on Fifteen.

    • Fifteen are now an Accredited Supplier for Matrix MM

      We are excited to announce that Fifteen have become an accredited supplier of Matrix MM. By becoming an accredited supplier potential customers can be sure to receive transparent and reputable project delivery from an accredited agency. Who is Matrix MM? Matrix MM is a service for any business looking to find the right agency for... View Article The post Fifteen are now an Accredited Supplier for Matrix MM appeared first on Fifteen.

    • Web Development Essentials: Your Comprehensive Career Guide

      There are certain web development essentials that you need to have a strong knowledge of to enter this career in 2022. It takes time and dedication to learn and practice the skills necessary to succeed, and you need to know what type of web developer you wish to be. The career opportunities are strong if... View Article The post Web Development Essentials: Your Comprehensive Career Guide appeared first on Fifteen.

    • Why Custom Web Design Is Better Than Templates

      Individuals and businesses alike that have a limited budget can benefit greatly from using a drag-and-drop website builder and a template. However, this practice does have its drawbacks. If you find yourself missing features or just needing more than a website builder and template can offer you, it might very well be time that you... View Article The post Why Custom Web Design Is Better Than Templates appeared first on Fifteen.

    • What is lead generation in digital marketing?

      Thanks to the internet, marketing a business is no longer as easy as posting an advert in a newspaper or handing out flyers on the street. In order to stand out and make money, you require a strong lead generation strategy. In this article, we discuss what lead generation is, why it’s important and how... View Article The post What is lead generation in digital marketing? appeared first on Fifteen.

    • 5 tips on how to increase your website loading speed

      If you’re setting up a business and want to advertise your products or services online to draw in new customers, you will need a website. However, the last thing you want is a slow, lagging site that people will simply leave after a few seconds. So, to prevent potential customers from going to your competitors... View Article The post 5 tips on how to increase your website loading speed appeared first on Fifteen.

    • Five Modernization Trends Impacting the Future of Digital Integration Architecture

      Integration architecture has evolved over the years. The first generation was characterized by tools and architectures that lasted from the 1990s to the early 2000s. A service-oriented architecture/enterprise service bus The post Five Modernization Trends Impacting the Future of Digital Integration Architecture appeared first on Wipro Digital.

    • The Digital Adoption Platform: Enabling Sustainable Change During Digital Transformation

      In the quest to stay competitive, more and more companies are pursuing ambitious digital transformations that promise to deliver automation, efficiency, and scalability — and that will change the way The post The Digital Adoption Platform: Enabling Sustainable Change During Digital Transformation appeared first on Wipro Digital.

    • Adopt AI, Accelerate Digital: Transforming Finance for the Future

      During the past century, finance has grown in sophistication, precision, and importance – however, the operating model of the finance function has changed surprisingly little. Now is the time for The post Adopt AI, Accelerate Digital: Transforming Finance for the Future appeared first on Wipro Digital.

    • A New Route to Customers for Consumer Goods Brands

      For decades, consumer goods companies had a set path to their customers through physical stores. They recognized the importance of direct-to-consumer channels but did not perceive those channels as a The post A New Route to Customers for Consumer Goods Brands appeared first on Wipro Digital.

    • Building Profitable Digital Platforms with a DVR Framework

      One key challenge organizations face is getting the most from digital sales and marketing platforms. During the past few years, many organizations have invested in digital platforms focused on B2C/B2B The post Building Profitable Digital Platforms with a DVR Framework appeared first on Wipro Digital.

    • How Higher Education Can Improve Student Interactions through Comprehensive Digital Transformations

      Universities have been on a digital transformation journey for a number of years. Many early digital projects were stand-alone initiatives that replaced a specific system or added a digital front The post How Higher Education Can Improve Student Interactions through Comprehensive Digital Transformations appeared first on Wipro Digital.

    • How to Build a Digital Initiative Transformation Office

      Program and Portfolio Management Post COVID-19   Digital Initiative Transformation Office, a combination of people, processes, metrics, methodologies and tools, centrally drives and manages the diverse set of digital initiatives The post How to Build a Digital Initiative Transformation Office appeared first on Wipro Digital.

    • Nine Digital and AI Trends for 2021 that will Resonate Across Industries

      The past six months have produced more digital transformations than the past decade. This is mainly due to the scaling of remote work, and businesses rapidly deploying the requisite technologies The post Nine Digital and AI Trends for 2021 that will Resonate Across Industries appeared first on Wipro Digital.

    • Three Imperatives for Creating a Data Strategy

      Today, data is the foundation for everything, from knowing customers better to driving smarter product and services roadmaps, and beyond. But without a clearly defined data strategy, organizations find themselves The post Three Imperatives for Creating a Data Strategy appeared first on Wipro Digital.

    • How to Accelerate Testing for Salesforce Service Cloud

      Contact centers worldwide have seen a surge in interactions across traditional and digital channels as customers and companies navigate the pandemic. Delivering superior customer service is a critical response, and The post How to Accelerate Testing for Salesforce Service Cloud appeared first on Wipro Digital.

    • Go Pointers! Let’s talk about it…

      A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

    • XML Add On – Conditional/Filtered DITA content output in AEM

      Use cases Let’s assume we have a large number of published articles or topics. Each article contains some paragraphs or content that is obsolete now and should not be displayed to the end users. Since the number of articles is large, it is difficult to update the content quickly. Let’s say we have all content The post XML Add On – Conditional/Filtered DITA content output in AEM first appeared on TO THE NEW Blog.

    • Remote Agile

      Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.

    • GA4 Migration – Step up your Analytics Game

      What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.

    • GA4 vs Universal Analytics: What is the Difference?

      With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.

    • GA4 vs Universal Analytics – Can you migrate to GA4?

      Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.

    • Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

      Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless The post Creating Breakthrough B2B Customer Experiences in the Post Pandemic World first appeared on TO THE NEW Blog.

    • Sorting Preferences (List of DITA Topics) in AEM XML Web Editor Interface

      Problem statement For editing the XML content AEM provides an XML web editor interface, where editors can edit content, add XML elements in the markup and refer one or more Darwin Information Typing Architecture(DITA) topics/articles in a DITA topic. Editors can navigate the preferences list and include it in the DITA topic. The out of The post Sorting Preferences (List of DITA Topics) in AEM XML Web Editor Interface first appeared on TO THE NEW Blog.

    • Next Generation Architecture

      Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve The post Next Generation Architecture first appeared on TO THE NEW Blog.

    • Blockchain Technology to Streamline the Vehicle Registration Process

      As we all know, Blockchain has literally enabled the technology ecosystem to take a significant leap of innovation. Along the years, as Bitcoin has managed to take prominence and grabbed attention from all over the world (and rightly so), people took to studying all about cryptocurrency and Blockchain- the very platform that enabled crypto transactions The post Blockchain Technology to Streamline the Vehicle Registration Process first appeared on TO THE NEW Blog.

    • Top 5 Challenges on the Road to Digital Transformation

      Over the years, the technology ecosystem has gone through many changes and has come a long way. With technologies evolving at such a rapid pace, the need to embrace digital transformation is no longer optional. Digital Transformation, however, is not a simple concept. It involves numerous layers of technology adoption and change management. Owing to The post Top 5 Challenges on the Road to Digital Transformation first appeared on TO THE NEW Blog.

    • 3 Key Concepts of Blockchain Technology

      Blockchain is already disrupting the financial ecosystem. Multiple banking and financial institutions are leveraging Blockchain to make transactions secure and eliminate intermediaries. The use of Blockchain is however not limited to the banking sector. Multiple companies from different industries have now started investing in Blockchain. Automobile, retail, and healthcare are some of the other industries The post 3 Key Concepts of Blockchain Technology first appeared on TO THE NEW Blog.

      • Strategic Benefit of Scaling Cloud-based Digital Transformation

        Business technology can be the great enabler that differentiates an enterprise from their mainstream peer group. Make no mistake, delivering digital business value at scale can be achieved. The essential change management process begins with fearlessly embarking on a bold initiative.Granted, implementation has many steps and takes time. In fact, successful business transformations can take several years to complete. According to Boston Consulting Group (BCG) latest research findings, they […]

      • Digital Business Growth Acceleration Gains Momentum

        Multinational enterprise CEOs, and others within the most forward-looking progressive organization C-suite, look to their CIO to inform and guide them on digital transformation best practices. The global COVID-19 pandemic, and the associated economic impact, has provided CIOs the opportunity to increase their influence on strategic planning.According to the latest research by Gartner Inc., CIOs now have the attention of the executive leadership team in a way that's very compelling. The […]

      • New Internet Apps Drive Digital Transformation Investment

        Across the globe, increased Internet use will fuel new growth in the Global Networked Economy. Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps).Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, […]

      • Hybrid IT Nirvana: Digital Growth + Digital Trust

        In many organizations today, Information Technology (IT) is more than a utility, it has become an essential platform for their ongoing business development. Therefore, they crave a superior IT experience for their employees and other key stakeholders. For most, cloud computing is a fundamental ingredient of the digital transformation agenda.The common commercial use cases for public cloud services have already been exploited by many organizations. Front-office applications -- such as customer […]

      • How CEOs Apply Digital Reinvention to Fuel Growth

        Now more than ever, CEOs and their leadership teams must counter the threat of digital disruption. Within the evolving global economy, debate and analysis about business technology adoption must result in purposeful action. Even the trailing organizations are prepared to learn something actionable from their trailblazer peers.The following statistics and insights are excerpts from the IBM Institute for Business Value (IBV) Global C-suite Study (19th edition). IBM’s latest worldwide study […]

      • The Open Innovation Network for Globalization 4.0

        The World Economic Forum annual meeting is a high-profile gathering that brings together leaders of global society. The heads and members of more than 100 governments, top executives of the 1,000 foremost global companies, and numerous others collaborate at the beginning of each year to define priorities and shape agendas.The theme for Davos-Klosters 2019 is "Globalization 4.0: Shaping a New Architecture in the Age of the Fourth Industrial Revolution." A key component of the international […]

      • Hybrid IT Demand Fuels Multi-Cloud Computing Trend

        Guided by senior executive goals for digital transformation, more organizations are increasing their use of cloud computing technologies. The typical multi-cloud mix includes a blend of public cloud, private cloud and traditional IT services. Finding the best-fit service mix starts with the business requirements.The latest Global Cloud Index (GCI) 2016-2021 from Cisco focuses on the worldwide market outlook for enterprise data center virtualization and cloud computing services. Today's digital […]

      • CTO Proven Formula for Radical Business Reinvention

        Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions.That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those […]

      • Digital Transformation Leaders Adopt Open Ecosystems

        Are you open to new ideas, and given a compelling choice are you really prepared to change? That’s what informed CEOs are asking their C-suite leadership team. The context of those questions is about determining who is most qualified to guide the organization’s digital transformation journey. It’s also about setting expectations for C-level executives to partner.IT and business leaders must acknowledge that they’ve likely reached a significant turning point. Business technology […]

      • Digital Transformation is Fueled by Disruptive Innovations

        What's disruptive innovation, and why does it matter to leaders in the C-suite? It's how the savvy non-conformist will target market opportunities. How does this happen, when established companies seem to have the advantage? Creative software developers can quickly apply new technologies and digital business models to capture untapped demand.Moreover, the most disruptive new companies will eventually reshape entire industries, swiftly pushing aside the legacy incumbent players -- it's a form of […]

      • Systems of Innovation for Ongoing Digital Transformation

        Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before.So, how are savvy chief information officers (CIOs) leading this transition?Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews […]

      • Cloud Computing Usage Forecast to Quadruple by 2020

        Hybrid IT is a catalyst of progressive organizations. In fact, two-thirds of surveyed leaders say a blend of traditional and cloud infrastructure enables a strategic competitive advantage, according to a market study by the IBM Center for Applied Insights.That said, savvy leaders are using hybrid cloud to power their digital transformation agenda, going beyond cost reductions and productivity gains. They’re also using cloud as a foundation for next-generation initiatives -- such as the […]

      • Coexistence: Adopting an Optimal IT Infrastructure Model

        Some mainstream IT buyers might think that most cloud infrastructure vendors and service providers are essentially alike. But there are key differences. Besides, given the body of market research to the contrary, there’s clearly no such thing as a "one-size-fits-all" cloud solution.Furthermore, if you believe that a hybrid cloud should support an IT agenda to transform a business, then a viable solution must consider the preexisting systems of record within the enterprise. That’s why […]

      • Hybrid Cloud will Enable Streams of Data to Flow Freely

        The world of business is changing. Disruptive shifts in power are forcing everyone to question the established status quo. In particular, savvy chief executives are tasking IT organizations to help create compelling customer experiences, support new business models and adopt agile operational processes.That's why the vast majority of IT and business leaders are joining forces on the organizations’ most pressing commercial needs and wants. They seek an open and flexible business technology […]

      • The Business Case for Hybrid Cloud Services Adoption

        Forging a viable business technology strategy for today’s global networked economy is a high priority for most forward-thinking CEOs across the globe. Their guidance to CIOs is to create the fusion between existing IT infrastructure and modern cloud services. Moreover, the shift to a Hybrid IT model must support the organization’s key commercial expansion objectives.The savvy leaders who have a superior approach can extract greater value from their legacy IT investments, and launch new […]

      • Bitcoin Premium Is Going To 60% In Nigeria, Astonishing Market

        The premium price of Bitcoin (BTC) has recently reached a staggering 60% in Nigeria, due to the country’s restrictions on cash withdrawals from ATMs. The price of Bitcoin has increased dramatically compared to other countries, with the current market rate being around $38,792 per coin. The surge in Bitcoin’s value is due to the Central

      • Stimulus Check 2023: Updates Of States In USA

        Stimulus checks are out as the economic effects of the coronavirus pandemic continue to be felt around the United States, many states are looking for ways to provide relief to their citizens. One such measure is the implementation of state stimulus checks, with many states looking to offer one-time payments to their citizens to help

      • Social Security Update: $914 Stimulus Check Payments Are Arriving

        Millions of Americans are set to receive a one-time payment of up to $914 in the next three days, with the payment coming from the Social Security Administration (SSA). The payment was part of the Coronavirus Aid, Relief, and Economic Security (CARES) Act and is authorized to those who receive Social Security benefits and Supplemental

      • Stimulus Check Update: Jobless Claim Drops Substantially After COVID-19

        When the American Rescue Plan Act was finally signed by President Biden in March 2021, the US economy was yet to recover from the devastating blow of the pandemic. Not only were millions of Americans without a job, but the COVID-19 vaccine was also available to only a few, mainly frontline workers and high-risk individuals.

      • Stimulus Check 2023: SSI Details You Need To Know

        The payment schedule for February adheres to the standard timetable outlined above, so you may anticipate receiving your SSI payment on February 1 and your Social Security check on February 3. On Friday, the first batch of Social Security payments for the month is delivered. Remember: The February Social Security payments also contain the Cost-of-Living

      • Solana DeFi Friktion Will Shut Down Its Project 2023

        Friktion, a Solana DeFi platform, said on January 26 that it is closing down its UI and advising users to remove their funds from the protocol. The project’s website would no longer provide the same services and will only be available for withdrawals for all Volts, with no deposit functionality. According to the company’s website,

      • Tax Refund Rates Are Expected To Drop Lower This Year

        The Internal Revenue Service is warning its recipients about a drop in this season’s tax refund mostly due to the dissolution of pandemic relief programs which worked as financial aid. The majority of the Stimulus Checks distributed by the federal government to work as financial aid amidst the pandemic-stricken state were last allotted till the

      • Ant Anstead Was Seen Being Lovey Dovey With Girlfriend Zellweger

        In a recently shared Instagram post, Ant Anstead gives a rare peek into his personal relationship with his new Girlfriend Renée Zellweger. The 43-year-old artist could be seen having a dance together with actress Renee Zellweger in the picture. Love Birds Ant Anstead And Renee Zellweger Shared A Dance Together The adorable snap was captioned by

      • Anna Devley Made Guests Sign NDA At Her After Party

        Birthday girl Anna Devley threw in quite a surprise bomb as she made her guests sign non-disclosure forms along with each individual’s social security numbers for the afterparty to her birthday event. Scammer Anna Devley Throws A Party Of A Lifetime The obtained NDA forms were the basic requirement for attending the infamous “Club House Arrest”

      • “F.R.I.E.N.D.S” Co-Star Maggie Wheeler Reacts To Startling Memoir By Matthew Perry

        Popular TV show ‘F.R.I.E.N.D.S’ cast member Maggie Wheeler reacted to the bombshell memoir given by Matthew Perry confessing it to be quite difficult to go through for her. The actress in the show played Janice an on-and-off love interest to Perry’s character Chandler on the hit show NBC running its course for over 10 years

      • Shakira Posts Her Latest Reaction To Ex Gerard Pique’s New Girlfriend

        Indeed, those “hips don’t lie” as singer Shakira took over Instagram soon after her disloyal ex Gerard Pique publicly announced his new love interest. The recently posted video showed a split screen to “BZRP’s Music Session no.53” with Shakira alongside the screen grooving to her latest savage diss track mouthing the lyrics.  Queen Shakira Shows How

      • The Co-Founder Of Yuga Labs Has Taken A Leave Of Absence

        Following a diagnosis of congestive heart failure, nonfungible token (NFT) entrepreneur Wylie Aronow of Yuga Labs—the group behind Bored Ape Yacht Club (BAYC) and CryptoPunks—will be taking a leave of absence from the workplace to prioritize his health. Aronow explained the difficult decision to leave in a tweet on January 28 to his 144,900 followers,

      • Where Does The Price Analysis For The Various Cryptocurrencies Stand?

        The $23,562 price of Bitcoin has mainly remained unchanged this week after a spectacular surge that lasted for two weeks. This indicates that market players are not becoming anxious ahead of a flurry of central bank meetings that take place the following week, which is a good indication. Next week, the US Federal Reserve, the

      • Stimulus Check 2023: States Are Sending Out The Happy Checks

        Several states are taking matters into their own hands because the federal government is not moving toward another round of stimulus check payments. In an effort to alleviate rising costs like housing, gas, and food, they are making direct payments to residents. The $1,500 stimulus checks are intended to assist financially struggling Americans. One of

      • Bitcoin Is Bullish At $23K, Analysts Are Discussing Metrics

        Bitcoin is remaining “firmly bullish” at $23,000, according to market cyclist and on-chain analyst Cole Garner. He has revealed new on-chain metrics that he claims are “backtested and validated” Bit coin trading tools. These trading signals have led him to conclude that the outlook for Bit coin is positive and that there is no indication

      • How to Create a Content Marketing Strategy: A 5-Step Guide

        After 5+ years of running our agency and writing in-depth articles about the nuanced details of content marketing (content writing, SEO, content promotion, content attribution, measuring ROI, etc.), we’ve decided to take a step back and discuss content marketing strategy at a high level for people and companies who are just dipping their toes into

      • Why We’re Repositioning G&C as an SEO Agency

        From the very first day Benji and I founded Grow and Convert (G&C), we have associated the entire brand with the term “content marketing.” We initially started G&C as a content marketing educational site. We tried — and failed — to sell corporate content marketing training, which led us to eventually launch the content marketing

      • SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions

        For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies over the last 5 years,

      • Why We’re Adding Paid Search Management to Grow and Convert’s Services

        In the 7 years since starting Grow and Convert, we’ve made one thing extremely clear: search intent matters. We coined the term “Pain Point SEO” with the intention of proving — via many case studies — that a keyword strategy which focuses on high-intent keywords produces more leads than a traffic-focused keyword strategy. But an

      • SaaS SEO Strategy: A 5 Step Process to Drive Signups and Traffic

        We define SaaS SEO strategy as the process of selecting keywords that indicate people are looking for (or need) your product, and then creating content (or optimizing existing website content) to rank for those keywords. Over the past 5 years running our agency, we’ve helped to create and implement SEO strategies for dozens of SaaS

      • How to Create a Successful SEO Content Strategy: 2 Factors That Are Often Overlooked

        In our experience, a good SEO content strategy includes (1) deciding what keywords you will target and (2) developing a content plan to rank for those keywords. But over the last 5 years of running our agency, we’ve learned that most companies make a critical mistake with each of those two parts above (keywords and content),

      • SaaS SEO Agency: How to Scale SEO as a Marketing Channel

        From talking to dozens and dozens of SaaS businesses, it’s clear that marketers at those companies know that investing in SEO can give them really nice long-term ROI. Specifically, if you can rank in the top three results for searches related to your product, you can get a reliable stream of traffic from very qualified prospects,

      • How to Evaluate the Best SaaS Content Marketing Agencies in 2023

        We’ve been running our content marketing agency, Grow and Convert, for over 5 years now. In that time, we’ve worked with dozens of SaaS clients and talked to countless more. From these conversations, we now have a good sense of what SaaS companies are looking for in content marketing agencies, what they’re disappointed by in

      • How to Do B2B Content Marketing without Domain Expertise

        In our sales meetings with prospective clients, we frequently face one recurring objection from people that operate in extremely specialized or technical niches. They’re already bought into our whole approach to content marketing (ranking for bottom of the funnel pain point-related terms, getting the right customer-content fit, recognizing the value of mini-volume keywords, etc.), but

      • How to Create a Keyword Strategy for a New, Innovative Product

        We’ve talked in many of our past articles about the core of our content marketing philosophy: Target bottom of the funnel keywords — the terms people who are actively shopping for your product are already Googling — because those lead to more demos, trials, and form submissions than your typical top of the funnel, “awareness”

      • Move on from these nine fundamental content marketing myths

        Content marketing has been around for some time, and yet an astounding of myths still surround the concept The post Move on from these nine fundamental content marketing myths appeared first on Search Engine Watch.

      • Three must-have GA4 SEO reports you can build in under 30 minutes

        ATHENA award winner and AMA's 4 under 40, Mary Owusu introduces you to creating GA4 SEO reports the smart way - SEO Pages, SEO Profiles, and SEO Paths The post Three must-have GA4 SEO reports you can build in under 30 minutes appeared first on Search Engine Watch.

      • Is your SEO performance a dumpster fire? Here’s how to salvage it

        Founder of LSEO and best-selling author, Kristopher (Kris) Jones provides comprehensive advice on how you can salvage your SEO strategy The post Is your SEO performance a dumpster fire? Here’s how to salvage it appeared first on Search Engine Watch.

      • How to harness RankBrain for ecommerce websites

        A step-by-step action plan to uncover user intent, deliver relevant results, and breakthrough the 12+ million ecommerce websites The post How to harness RankBrain for ecommerce websites appeared first on Search Engine Watch.

      • The Search Engine Watch Top 5!

        Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics The post The Search Engine Watch Top 5! appeared first on Search Engine Watch.

      • The ultimate 2022 Google updates round up

        Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy The post The ultimate 2022 Google updates round up appeared first on Search Engine Watch.

      • Google market pulse for search marketers

        A guide covering all the key organic Google SERP features you can harness for a successful strategy in 2023 The post Google market pulse for search marketers appeared first on Search Engine Watch.

      • How much impact can visual identity have on your organic visibility?

        When it comes to optimizing your site for organic clicks, just how much time do you need to create a visual identity and align your content strategy? The post How much impact can visual identity have on your organic visibility? appeared first on Search Engine Watch.

      • 2023, the year of SEO: why brands are leaning in and how to prepare

        Powerful brands plan to capitalize on opportunities now and prepare for future growth to endure the economic conditions in 2023 The post 2023, the year of SEO: why brands are leaning in and how to prepare appeared first on Search Engine Watch.

      • How do you hire an SEO manager?

        Tips and considerations to get it right first time The post How do you hire an SEO manager? appeared first on Search Engine Watch.

      • Managing Marketing: Building Purpose Inside The Business

        Diane Primo is the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm. She is also The post Managing Marketing: Building Purpose Inside The Business appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: Uniting Brand Channels and Content

        Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a The post Managing Marketing: Uniting Brand Channels and Content appeared first on TrinityP3 Global Marketing Management Consultants.

      • Why marketers will continue to use a pitch to select agencies

        The headlines scream “The pitch is broken”. But in fact, the pitch is alive and well and has never been more popular. The post Why marketers will continue to use a pitch to select agencies appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: Marketing To The Chinese Market

        Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in The post Managing Marketing: Marketing To The Chinese Market appeared first on TrinityP3 Global Marketing Management Consultants.

      • Tails wagging dogs: when process eats away at culture

        Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess The post Tails wagging dogs: when process eats away at culture appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: How To Become A Smarter Digital Marketer

        James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author The post Managing Marketing: How To Become A Smarter Digital Marketer appeared first on TrinityP3 Global Marketing Management Consultants.

      • Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

        TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We The post Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: Marketing And Sales For Agribusiness

        St John Craner is the Managing Director of Argraian, an independent agribusiness that helps rural companies win through proven, effective sales and The post Managing Marketing: Marketing And Sales For Agribusiness appeared first on TrinityP3 Global Marketing Management Consultants.

      • When is an agency pitch, not an agency pitch?

        Advertising is one of the most visible communication professions. And language is an important component of communication. Yet, as an industry, the The post When is an agency pitch, not an agency pitch? appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: Marketing To Fill The National Blood Supply

        Jude Leon is Head of Integrated Marketing at Australian Red Cross Lifeblood – charged with driving marketing to ensure that, amongst other The post Managing Marketing: Marketing To Fill The National Blood Supply appeared first on TrinityP3 Global Marketing Management Consultants.

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