Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    How Are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Enterprise Application Modernization: A Top Priority For Businesses in 2024

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. During times of great evolution, it becomes vital to swiftly adapt to the change. Otherwise, you will find yourself lost in a sea of unfamiliarity.  Today, we see the practical application of AI The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

  • Why Are Leading Businesses Prioritizing Application Modernization

    The world of technology is evolving at a fast pace, with newly emerging advanced applications almost every day. With the significant growth of technology, we can also witness the transition of companies from legacy systems to modern systems. That is what gives your business true agility.  Application modernization assists companies in eliminating needless operating costs, The post Why Are Leading Businesses Prioritizing Application Modernization appeared first on Fingent.

  • Streamlining Onboarding: The Transformative Impact of KYC Automation on Building Trust

    Automating the identification and verification stage of Know Your Customer (KYC) leverages cutting-edge technology and data-driven methods to revolutionize customer onboarding while ensuring full regulatory compliance. Below are ten essential components that can be used to automate the KYC identification The post Streamlining Onboarding: The Transformative Impact of KYC Automation on Building Trust first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal

    Revolutionize Reporting with Azure OpenAI Services and Happiest Minds Report Generator Portal The advent of Azure OpenAI Services has paved the way for creating intelligent applications that can transform the way we handle and interpret data. One significant innovation enabled The post Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Transforming Payments with Generative AI

    In the highly evolving landscape of payments, Generative AI is emerging as a transformative technology, revolutionizing the way financial transactions are carried out. Generative AI, a subset of AI holds immense promise in revolutionizing how banking payments are managed, offering The post Transforming Payments with Generative AI first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Developing Intelligent Applications

    Developing high performance apps that offer differentiated digital experiences and exceed customer expectations are the key expectations of the application development teams. The legacy on premises infrastructure does not have the speed and flexibility to deliver use cases to markets The post Developing Intelligent Applications first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Conversational AI: Transforming Human-Computer Interaction in the Digital Age

    In our rapidly evolving digital era, the dynamics of human interaction with technology are undergoing an unparalleled shift. At the forefront of this transformation lies Conversational AI, commonly used in chatbots or virtual assistants. This innovative technology offers a remarkably The post Conversational AI: Transforming Human-Computer Interaction in the Digital Age first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Embrace the future of Application Development – A guide to migrating from Xamarin to .Net Maui

    In the ever-evolving application development landscape, the transition from Xamarin to .NET Multi-platform App UI (.NET MAUI) marks a significant milestone. This movement is not just a leap towards advanced technology but a testament to Microsoft’s vision of unifying and The post Embrace the future of Application Development – A guide to migrating from Xamarin to .Net Maui first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Strategies for Effective Product Data Enrichment in Distribution Channels

    A recent study by Baymard Institute, an ‘independent web UX research establishment’  indicates that the average online shopping cart abandonment rate is a staggering 70.19%. This phenomenon is closely linked to the quality and relevance of product information presented to customers. The post Strategies for Effective Product Data Enrichment in Distribution Channels first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Migrating Legacy Applications with Low-Code

    In today’s rapidly evolving digital landscape, legacy applications can often become cumbersome burdens. Built with outdated technologies and struggling to keep pace with changing business needs, these applications can hold back efficiency and innovation. But what if there was a The post Migrating Legacy Applications with Low-Code first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Assessing Performance of KM Systems

    Knowledge Management System (KMS) is one of the critical factors for successful organizations. The purpose of KMS is to use the entire knowledge base of the organization, along with “individual skills, competencies, thoughts, innovations and ideas”, to create a more The post Assessing Performance of KM Systems first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Generative AI in Insurance and Migration to Cloud Platform

    Insurers globally are acknowledging the significance of updating their technological infrastructure. According to a survey by Gartner, Inc., with evolving organizational dynamics and rapid technology change, 87% of marketers are concerned about technological enhancements, including GenAI, which might lead to The post Generative AI in Insurance and Migration to Cloud Platform first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry

    Amidst evolving technologies in Media and Entertainment, viewers have witnessed a rapid transformation from traditional viewing experience to OTT Streaming and now brace for the next wave: ATSC 3.0 also known as Next Gen TV. The global ATSC 3.0 devices The post How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • A Revolutionary Approach: Exploring Usage-Based Insurance with Next-Gen Technologies

    In the ever-evolving landscape of auto insurance, traditional models often rely on generalized factors that may not accurately reflect an individual’s driving behavior. However, a paradigm shift is underway with the advent of Usage-Based Insurance (UBI). This innovative approach harnesses The post A Revolutionary Approach: Exploring Usage-Based Insurance with Next-Gen Technologies first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Open Insurance: A Revolutionary Approach to Insurance Services

    In the fast-paced world of insurance, a new buzzword is making waves – Open Insurance. This innovative approach is reshaping the traditional insurance model, bringing about increased transparency, collaboration, and personalized services for policyholders. What is Open Insurance Open Insurance The post Open Insurance: A Revolutionary Approach to Insurance Services first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Lending Trends in 2024

    It’s no secret that lending is growing in popularity. The United States Lending Market size is estimated at USD 457.29 billion in 2024, and is expected to reach USD 801.25 billion by 2029, growing at a CAGR of 11.87% during The post Lending Trends in 2024 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Exploring Deep Packet Inspection: Unveiling the inner workings of network traffic flows

    Introduction: In today’s interconnected world, where data flows ceaselessly across networks, ensuring security and efficient data transfer is paramount. One of the key technologies that enable network administrators to achieve these goals is Deep Packet Inspection (DPI). DPI came into The post Exploring Deep Packet Inspection: Unveiling the inner workings of network traffic flows first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Data led business optimization for CBO

    Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Data led business optimization for CBO appeared first on Lera Technologies. The post Data led business optimization for CBO appeared first on Lera Technologies.

  • Undata Yourself To Get #insights To Your Customers’ Needs!

    I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on Lera Technologies. The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on […]

  • Digital Disruption – What Is Disruption Anyway?

    The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Digital Disruption – What Is Disruption Anyway? appeared first on Lera Technologies. The post Digital Disruption – What Is Disruption […]

  • Rapid ETL implementation for VP Bank

    Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies. The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies.

  • Implementing Data Lake Using Azure

    The post Implementing Data Lake Using Azure appeared first on Lera Technologies.

  • Implementing Data Lake On CDH

    The post Implementing Data Lake On CDH appeared first on Lera Technologies.

  • Implementing Data Lake On Hadoop

    The post Implementing Data Lake On Hadoop appeared first on Lera Technologies.

  • Improved Cyber Security

    The post Improved Cyber Security appeared first on Lera Technologies.

  • Personalised Customer Experience

    The post Personalised Customer Experience appeared first on Lera Technologies.

  • Price Optimization

    The post Price Optimization appeared first on Lera Technologies.

  • The top 5 things you didn't know about chatbots

    You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

  • Intelligent Automation: The Future of Work

    As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

  • How to Boost Your Enterprise Agility with Intelligent Automation

    In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

  • 5 Steps to Improve Enterprise Agility with Intelligent Automation

    There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

  • Top 5 Challenges of Finding Tech Staff for Digital Transformation

    Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

  • Property Letting Management Appian Application

      The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

  • Appian Haulage Document Planning System

    Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

  • Appian Maintenance Management Tool

    Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

  • ROAP - Appian Robust Onboarding Automation Platform

    It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

  • Facility Issues and Orders management Appian Application

    Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

  • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

    In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

  • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

    We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

  • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

    We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

  • How to Leverage Stripe Events in Marketing Automation With Growmatik

    By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

  • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

    With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

  • How to Maximize HubSpot Performance with Growmatik Integration

    By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

  • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

    Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

  • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

    Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

  • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

    HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

  • Meet the new features for maximum email deliverability in Growmatik

    Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

  • Become a Wealth Flow Certified Coach

    In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

  • Wealth Flow Sandtable Board Game

    When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

  • Top 5 Digital Marketing Trends That Will Dominate in 2024

    Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

  • Why SEO Agency need to access my Google Analytics

    Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

  • Why SEO Agency need to access my Google Search Console

    There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

  • Surviving the 2024 Cold Email Regulations as an Email Marketer

    The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

  • How to Effectively Promote on Reddit Without Getting Banned

    Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can

  • Reaching Valuable Customers in a Post-Cookie World

    The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their

  • Topical Map for Digital Marketing Niches

    Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website

  • Topical Map for Training Industry

    Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide

  • Daily Search Forum Recap: July 16, 2024

    Here is a recap of what happened in the search forums today...

  • Google: Core Update Expected In The Coming Weeks

    Danny Sullivan, the Google Search Liaison, said that he expects the next core update will be rolling out in the coming weeks. He said it is hard to predict because these updates are not scheduled to a particular day but rather tested and then once approved are launched.

  • Google Search Chat Feature Won't Let You Start New Chats

    Yesterday, July 15th, Google ended support for new chats to be initiated within Google Local, Google Business Profiles, in Google Search and Google Maps. This is not a surprise, Google told us in May this was coming and now it is here.

  • Google Artificially Generated Content AGC Classification Score?

    Google may have some type of classification score for if your site uses AI to write content. This score might label your site as being artificially generated content with an AGC classification. Maybe.

  • Google May Allow Publishers To Exclude Content From Google Discover

    Google may allow publishers to exclude some of their content from being displayed in Google Discover. Danny Sullivan, the Google Search Liaison, said he thinks that option would be useful and thus passed it on to the team to look into.

  • Google Search Tests Back To AI Overview Button

    Google Search is testing a way to jump back up to the AI Overview after you scroll past it. This button shows up after a searcher decides to scroll past the AI Overview and look at the normal search results. Google wants you to click the "Overview" button to go back to the AI Overview at the top, the one you decided to scroll past.

  • Google Search Continues Tests Highlighted Snippets & Light Backgrounds

    Google Search seems to be continuing to test highlighting words in blue in its search results snippets. Plus, Google is also testing showing light background color for some words in the search result snippets.

  • Daily Search Forum Recap: July 15, 2024

    Here is a recap of what happened in the search forums today...

  • Google To Host More Creator Meetings

    Brandon Saltalamacchia, the founder of Retro Dodo, covered his meeting he had with Danny Sullivan at Google - he covered it under the title A Brief Meeting With Google After The Apocalypse. Danny Sullivan said later that this was the second time he recently had such a meeting and he is working on setting up the third one soon.

  • Google Tests AI-Organized Local Search Results Page

    Google seems to be testing its AI-organized search results pages for local search queries. We saw Google testing this for shopping-related queries after Google announced at I/O that it would roll out AI-organized search results in the coming months.

  • Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

    Google AI Overviews is rarely ever showing citations from Reddit or Quora anymore, according to a new report from BrightEdge. In fact, Reddit citations have declined by around 85%, whereas Quaora citations have declined by around 99%, within the Google AI Overviews in Google Search.

  • Google May Be Rolling Out 3D/AR Images More Widely

    Back in 2019, Google began testing and piloting showing 3D/AR images for products and other items in its search results. We even saw it being tested on desktop starting last year. Now it seems Google has rolled it out to more sites, even those sites that are not part of the pilot/beta rollout.

  • Google: Removing Massive Disavow Lists Should Not Worry You

    John Mueller from Google was asked if you should worry that massive link disavow lists can hurt you negatively and also if you remove the list that it might also hurt you. John said you should not be worried at all, when he was asked how worried should you be, he said "zero."

  • Schema.org Redesign With Updated Validator

    Schema.org has a new design, it seems like the design went live this week. The Schema.org validator also looks fresh and new. It is unclear if there were any other changes made, outside of the design update.

  • Daily Search Forum Recap: July 12, 2024

    Here is a recap of what happened in the search forums today...

  • 5 ways to get the most out of your graphic design agency

    Partnering with a graphic design agency can be a game-changer for any business looking to up their brand and marketing game. These creative professionals can help bring your vision to life and create stunning visuals that resonate with your target audience. But how can you ensure you’re getting the most out of your partnership to... View Article The post 5 ways to get the most out of your graphic design agency appeared first on Fifteen.

  • 4 ways to optimise your contact us page design

    While you might think your contact us page isn’t the most exciting web page to design, it is the workhorse of your site. It acts as the gateway for first-time visitors and returning customers alike to reach out and connect with your business. A carefully planned out contact page design can make all the difference... View Article The post 4 ways to optimise your contact us page design appeared first on Fifteen.

  • What is Digital PR and why is it important?

    Managing your identity and reputation online takes constant management and insight. Central to this is the ability to understand your audience and effectively communicate your ideals, offers and more. Enter digital PR – the secret weapon of successful businesses in the digital age.  But what is digital PR and why is it important? Well in... View Article The post What is Digital PR and why is it important? appeared first on Fifteen.

  • 8 social media tips for your business

    In today’s digital world, almost every business owner uses social media to communicate and engage with their audience. When done correctly, it has the potential to boost your revenue dramatically. But with the ever-changing landscape of social media, it can be difficult to learn new ways to boost your online presence and engage with your... View Article The post 8 social media tips for your business appeared first on Fifteen.

  • 9 benefits of WordPress

    WordPress was released to the world in 2003 and since then, it has become the powerhouse of website creation and management. It’s one of the most popular content management systems (CMS) in the world and is the go-to choice for bloggers, online retailers and some notable big-name brands. So what’s all the hype? Well in... View Article The post 9 benefits of WordPress appeared first on Fifteen.

  • What is a content delivery network (CDN)?

    A content delivery network, or content distribution network (CDN) is an essential component of every modern website or programme. It essentially carries the content you see on your phone, tablet or laptop, whether it’s on a website, an app, videos or images, or any other kind of content. But what is a CDN and how... View Article The post What is a content delivery network (CDN)? appeared first on Fifteen.

  • How to create an effective landing page

    A landing page is an integral part of any site as it provides users with vital information about your brand, services, and products. Landing pages need to grab the attention of your visitors and direct them further into your site. Whether it’s a contact form, sub-category page, or ecommerce page, there are key fundamentals that... View Article The post How to create an effective landing page appeared first on Fifteen.

  • 5 tips for creating a winning website content strategy

    Creating a solid website content strategy is key to driving traffic, engaging your audience, and ultimately growing your online business. With the vast amount of content available on the web today, it’s essential to have a plan in place to ensure your website stands out from your competition.  In this blog, we’ll share five valuable... View Article The post 5 tips for creating a winning website content strategy appeared first on Fifteen.

  • Web Design Do’s and Don’ts: Tips for Creating a Stunning Website

    Creating a visually appealing and user-friendly website is crucial for any online business looking to make a lasting impression on visitors. From captivating graphics to seamless navigation, there are key web design do’s and don’ts that can make or break your site’s success.  In this blog post, we’ll delve into the essential web design tips... View Article The post Web Design Do’s and Don’ts: Tips for Creating a Stunning Website appeared first on Fifteen.

  • Everything you need to know about meta descriptions

    As an online business owner, you know that every little detail on your website can make a big difference in attracting visitors – from writing compelling product descriptions to optimising your images. Meta descriptions are just as important as these elements of your site. That’s because these short snippets of text play a crucial role... View Article The post Everything you need to know about meta descriptions appeared first on Fifteen.

    • Modernize Legacy Apps: Key Steps & Benefits

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      • C-Suite Guide to Effective GenAI Prompting Techniques

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      • The Board of Directors Generative AI Vision

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      • AI Economic Potential: The Strategic Imperative

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      • Generative AI Leaders Seize the Growth Opportunity

        Some executives have taken the lead, while others sit on the sidelines. The global business landscape is undergoing a seismic shift driven by Generative Artificial Intelligence (GenAI).New GenAI tools, with their ability to produce human-quality text, code, and multimedia content, present a once-in-a-generation opportunity for you to propel your organization toward unprecedented innovation and value creation.The Gap Between Leaders and Laggards is WideningA recent McKinsey report paints a […]

      • Generative AI Trends: Key Insight for Executive Leaders

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      • Digital Growth Drives Race to AI Readiness

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      • The Digital Workplace Transformation Catalyst

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      • Strategic Benefit of Scaling Cloud-based Digital Transformation

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      • Digital Transformation and ESG Strategy Belong Together

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      • Digital Business Growth Acceleration Gains Momentum

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      • New Internet Apps Drive Digital Transformation Investment

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      • Hybrid IT Nirvana: Digital Growth + Digital Trust

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      • How CEOs Apply Digital Reinvention to Fuel Growth

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      • The Open Innovation Network for Globalization 4.0

        The World Economic Forum annual meeting is a high-profile gathering that brings together leaders of global society. The heads and members of more than 100 governments, top executives of the 1,000 foremost global companies, and numerous others collaborate at the beginning of each year to define priorities and shape agendas. The theme for Davos-Klosters 2019 is "Globalization 4.0: Shaping a New Architecture in the Age of the Fourth Industrial Revolution." A key component of the international […]

      • Hybrid IT Demand Fuels Multi-Cloud Computing Trend

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      • iPhone 16 Features & Price

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      • The Digital Transformation of Combat Sports Marketing

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      • “Peggy and Molly” Developed An Odd Connection: Their Split Has Angered Supporters

        It seemed like “Peggy and Molly” belonged on the internet. Peggy is a robust and powerful Staffordshire bull terrier, and Molly is an Australian magpie, who is more famous for swooping on people during mating season than for mingling with canines. Since their peculiar friendship was revealed online four years ago, the pair has gained

      • Although Julian Assange Is Granted A Legal Reprieve From Being Extradited To The United States, There Is A Bitter Irony

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      • Has The Price Of Altcoins Peaked? Bitcoin Price Rises 5% From Its Low Of $59.7K

        After falling below $60,000, Bitcoin is trying to recover, and traders are daring to hope for an altcoin rally. Before the Wall Street open on April 18, Bitcoin (BTC) tickers dropped $64,126, and touched $63,000, as traders’ morale was lifted by a minor BTC price gain. Analysis: Investors May Be “Tricked” By Bitcoin Price Lows

      • Despite Recent Losses, Nigeria’s Reputation In The Cryptocurrency Space Will Endure

        Flincap’s chief marketing officer, Oladotun Akangbe, said that given Nigeria’s increasing acceptance of cryptocurrencies, conflicts in the country’s cryptocurrency scene are to be anticipated. Nigeria’s standing as a cryptocurrency leader might be compromised by the government’s recent assault on local exchanges. The chief marketing officer of the Flincap cryptocurrency exchange, Oladotun Wilfred Akangbe, is certain

      • OKX, Binance, And Bybit Monthly Volumes Increased Since Late 2023

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      • Price Aggregators Led To The Depeg Of The US Pax Dollar

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      • In An Upcoming Martin Scorsese Movie, Jennifer Lawrence Is Being Considered To Star As Leonardo DiCaprio’s Spouse

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        • Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

          In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature The post Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers appeared first on Search […]

        • Nutrimuscle: Scaling spend and growing ROAS through better measurement

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        • Fospha’s Insights to Unlock eCommerce Growth in 2024

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        • Snap Selects Fospha as Measurement Partner for Retail eCommerce

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        • Fospha as TikTok’s New Measurement Partner

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        • Establishing niche authority: leveraging strategic content as a key differentiator

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        • How Chat GPT is changing SEO

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        • Optimize Google’s new Interaction to Next Paint metric

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        • Keeping up with the fluidity of the modern consumer

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        • 8 Best Udemy Alternatives for Course Creators

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        • Global E-commerce: 10 ways to increase sales in foreign markets

          Globalization has paved the way for a lucrative opportunity in the e-commerce world: global e-commerce. With sales projected to surpass $6.33 trillion by 2024, the potential for growth and success is vast and at your fingertips. E-commerce businesses are in a prime position to expand their operations and tap into a thriving global market. While

        • 14 must-try summer newsletter ideas for 2024

          For many, Summer can be a time of fun and excitement. For those who work in digital marketing, however, it can mean plummeting engagement amidst changes in consumer behavior. If you dread the dip in engagement that’s so characteristic of this season, this article is for you. We provide 14 must-try ideas to create a

        • Do AI-generated emails work? See what our data says

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        • Landing page attributes: 6 components of a great landing page experience

          First impressions are a big deal, and they matter even more when it comes to landing pages. Why? Because it’s the page that receives traffic when you run an ad, and its quality—good or bad—directly influences user behavior. It takes users about 50 milliseconds to decide whether to stay or leave your website. So imagine

        • Apple Mail’s new tabs in iOS 18: better late than never?

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        • Navigating the TikTok ban: 5 strategies for future-proofing your brand

          Learn how to future-proof your brand and mitigate the risk of TikTok getting banned in the U.S. Follow our 5 tried-and-tested steps to end up on top.

        • 7 inspiring 4th of July email campaign ideas & examples

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        • Key insights from the 2024 email marketing benchmarks report

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        • Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

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        • Managing Marketing: Review The Last Decade Of Media And the Next

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        • Managing Marketing: The State Of Data, Digital And Technology In Pitching

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        • Managing Marketing: The State Of Pitching For Marketers

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        • Managing Marketing: The Challenges And Opportunities Of Generative AI

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        • Managing Marketing: The Importance Of Getting The Pitch Basics Right

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        • Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms

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        • Managing Marketing: What Makes A High Performing Integrated Agency Model

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        • Managing Marketing: The State Of The Media Pitch In Australia

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        • Managing Marketing: The State Of The Pitch In Australian Advertising

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        What the recent changes in the product mean for businesses running or considering Salesforce Commerce Cloud

        Providing a great IT experience for your office doesn’t have to be a challenge.

        Providing a great IT experience for your office doesn’t have to be a challenge.

        Organizations that strive to deliver secure digital experiences will achieve competitive advantage by safely unleashing application innovation that delights customers.

        How Building Management Systems help meet operation challenges today and tomorrow

        Application Programming Interfaces, or APIs, were developed to streamline the way digital ecosystems communicate and interact with each other. At their core, APIs abstract the complexity of connecting multiple disparate systems.

        Global automaker Mercedes-Benz AG aims to develop cars that are not only intelligent but also autonomous. To do this, the company needed a data platform to collect and manage massive amounts of data from test