Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward
Resources
- Data Engineering Demystified: Unlocking the Power of Data for Business Success
All businesses are built on data. But the question is: Is your business truly driven by data? Or are you merely gathering data without a strategy? An effective Data Engineering strategy might be the key to standing out in the market instead of lagging behind. Let us help you find out. Data Engineering: The Backbone The post Data Engineering Demystified: Unlocking the Power of Data for Business Success appeared first on Fingent.
- Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More!
An Offshore Development Center (ODC) is your personal innovation factory full of top talent working tirelessly to bring next-generation solutions to market. Unlike an outsourced team, an offshore software development center is your enterprise. The right ODC is just what you need to supercharge your business like never before, be it AI wizards, cloud experts, The post Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More! appeared first on Fingent.
- Choosing the Right Software Development Vendor: Your Go-to Checklist
Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.
- AI in Business: Preparing Leaders For The Revolution
AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared! How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.
- Business Intelligence in Financial Services: Unlocking Data-Driven Success
Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower. The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.
- AI in Healthcare: Enhancing Patient Outcomes and Experience
Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.
- The Role of AI in Supply Chain and Logistics
Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]
- Custom Payment Processing Solution: A Game Changer For Your Business
How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]
- AI in Financial Services: Use Cases and Applications
Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different. With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.
- A Leader’s Blueprint for AI Success
How are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.
- Taste of success: FoodCloud uses technology to get surplus food to nonprofits more efficiently
The post Taste of success: FoodCloud uses technology to get surplus food to nonprofits more efficiently appeared first on Transform.
- Vulcan Coalition helps people with disabilities train for AI jobs
The post Vulcan Coalition helps people with disabilities train for AI jobs appeared first on Transform.
- Never too late: Microsoft, Generation Singapore help mid-career job seekers pivot to tech
The post Never too late: Microsoft, Generation Singapore help mid-career job seekers pivot to tech appeared first on Transform.
- Faster data, faster car: How BWT Alpine F1 Team aims to lead the Formula 1 tech race
The post Faster data, faster car: How BWT Alpine F1 Team aims to lead the Formula 1 tech race appeared first on Transform.
- Power Platform helps chemical and cosmetics company Kao gain control of inventory and empower employees
The post Power Platform helps chemical and cosmetics company Kao gain control of inventory and empower employees appeared first on Transform.
- Employee utilizes Power Apps to help Doosan stay fully stocked
The post Employee utilizes Power Apps to help Doosan stay fully stocked appeared first on Transform.
- Why the CIO of Daimler Truck North America believes data and technology can help solve supply chain problems
The post Why the CIO of Daimler Truck North America believes data and technology can help solve supply chain problems appeared first on Transform.
- Azure Space helps bring ubiquitous connectivity and rapid insights from space for national security missions
The post Azure Space helps bring ubiquitous connectivity and rapid insights from space for national security missions appeared first on Transform.
- Doing more with less: How organizations shape the future with a strong digital posture
The post Doing more with less: How organizations shape the future with a strong digital posture appeared first on Transform.
- Haleon harnesses Microsoft’s Seeing AI technology to make health product information more accessible for people who are blind or have low vision
The post Haleon harnesses Microsoft’s Seeing AI technology to make health product information more accessible for people who are blind or have low vision appeared first on Transform.
- Advancing Data Science Education: The Impact of St. Clair College and Cisco’s Partnership
Explore how the innovative partnership between Cisco and St. Clair College is transforming data science education. Discover how this collaboration, highlighted by the college's victory in the 2024 Learn-A-Thon, sets new benchmarks for educational excellence in Canada. Learn how St. Clair College integrates Cisco's cutting-edge tools to empower students with real-world skills, fostering inclusivity and driving innovation across diverse sectors. Uncover how collaborative education models pave the […]
- Spotlight on Success: Celebrating the Winners of the U.S. Fast Future Innovation Awards
This year's Fast Future Innovation Awards spotlight the transformative power of AI-driven solutions across the United States. From pioneering advancements in retail with Radius AI's Vision AI technology to redefining airport efficiency with Autonoma Labs' Autoverse project, these award winners are setting new standards for innovation. AI Growth Ops is revolutionizing workplace productivity with intelligent task assistance, promoting a healthy work-life balance and inclusivity. Together, these […]
- Shaping the Future: Announcing the U.S. Fast Future Innovation Awards
Announcing the U.S. Fast Future Innovation Awards (FFIA)—the hunt for groundbreaking ideas that leverage AI to make a tangible impact. Whether your passion lies in education, sustainability, hybrid work, cybersecurity, healthcare, or critical infrastructure, your innovation could be the game-changer that revolutionizes how we live and work.
- We’re making a sustainable business our reality
Cisco is investing heavily in our future as a sustainable business and we are committed to helping our customers and partners meet their own sustainability goals. Learn how:
- Latest Cisco Data Center Innovation Available to Customers Simply and Flexibly Through Cisco Enterprise Agreement
The Cisco Enterprise Agreement provides even more customer value with the announcement of the new Data Center enrollment, providing access to a wide range of Cisco data center technology.
- Enabling MaaS Through a Distributed IoT Data Fabric, Fog Computing and Network Protocols
Transport networks in cities and regional centres are under increasing pressure from escalating customer demand. Fuelled by population growth, increasing urbanisation and expanding customer expectations, governments and private sector transport...
- Towards a Multimodal Transportation Data Framework
Digitisation is occurring at a rapid pace across all modes of transportation. Whether this be future disruptive services such as Mobility-as-a-Service or improving road safety through Connected and Automated Vehicles;...
- Securing Solutions in the Race to Digital Transformation
#CiscoCapital Kristine Snow shares how the freedom of flexibility by our financing solutions can help shape how organizations succeed in digital transformation.
- Laying the Foundation to Secure Critical Infrastructure
With the rising wave of global Digitization, Industry 4.0 and the Industrial Internet of Things (IIoT) are demanding more network connectivity and creating greater opportunity for scalable internet-based attacks. It’s more critical now than ever that the foundational building blocks of Industrial and Automation Control Systems (IACS) incorporate capabilities that can withstand today’s internet threats.
- Strengthening Healthcare Cybersecurity: Navigating HIPAA Compliance in 2025
Cyber threats are increasing, and the healthcare industry is the primary target, putting both patient data and business operations at risk. The Statista report highlights that cyberattacks increased from 60% in 2023 to 67% in 2024, marking the highest level ever recorded. It is essential for all organizations to build strong data security to protect The post Strengthening Healthcare Cybersecurity: Navigating HIPAA Compliance in 2025 first appeared on Digital Transformation Blogs - Bigdata, […]
- The Looming Threat of Quantum Computing: Is the Internet Ready?
Quantum computing has long been discussed in scientific circles as a breakthrough technology, something that could solve certain problems far beyond the capabilities of today’s computers. But over time, it’s moved from theoretical buzz to a real-world consideration — especially in the world of cybersecurity. For many industries, it’s no longer about whether quantum computers The post The Looming Threat of Quantum Computing: Is the Internet Ready? first appeared on Digital […]
- How To Manage Your Product Catalog Effectively
Even in today’s highly developed business climate, enterprises often find themselves surrounded by countless vexing questions regarding maintaining their product catalogs. The absence of an efficient product catalog management strategy undermines the influence of your data and, in an era of ever-expanding product information, can leave your business far behind. On the other hand, a centralized catalog The post How To Manage Your Product Catalog Effectively first appeared on Digital […]
- Fintech and Traditional Banks: Should Compete or Collaborate in the Lending Space?
Fintech companies rely primarily on technology to perform the fundamental functions offered by financial services. These companies design sophisticated software, mobile applications, and web applications to enhance the efficiency and accessibility of financial processes for end users. Fintech leads the innovation front in the financial services sector, which has experienced a radical makeover in the recent past. They have transformed the BFSI industry by introducing it to […]
- The Future of Business Analysis: How AI is Shaping Strategic Decision Making
Nowadays, AI is beyond being just another boardroom buzzword. It is at the heart of business strategy and execution. In 2024, companies leveraging data-driven analytics fasten their decision-making processes by nearly 30%, giving them an edge over their competitors. The question isn’t whether AI will shape the future of strategic thinking; it’s how effectively businesses The post The Future of Business Analysis: How AI is Shaping Strategic Decision Making first appeared on Digital […]
- How UX Design Can Enable Business Success
The effectiveness of UX Design is determined by the ability to understand users and their pain points and address them through an iterative design process. A designer would already know this. For others, this blog aims to outline the role of UX design in influencing business decisions and strategies. The key question: Is UX assessed The post How UX Design Can Enable Business Success first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.
- Microsoft Fabric and Dataverse: Unlocking Unified Data Experiences
Current architectures with fragmented data estate and disconnected business applications delay agility and increase operational overheads. Microsoft Fabric comes with an end-to-end analytics platform that is a revolutionary solution for integrating data and analytical tools into a single environment. When we combine Fabric and Dataverse, where D365 and Power Platform applications are built, it unlocks The post Microsoft Fabric and Dataverse: Unlocking Unified Data Experiences first appeared on […]
- Connecting PIM with Digital Threads: A Vital Enabler
Smart manufacturing without robust data management capabilities is hard to imagine. The scale and diversity of manufacturing data, flowing across design, production, and distribution is massive. Over one terabyte of operational data, including engineering specifications, quality parameters, maintenance records, and customer feedback is generated daily. Manufacturing CIOs consistently invest in application integration strategies to get The post Connecting PIM with Digital Threads: A Vital […]
- How Hyperautomation Is Shaping the Future of Business Across Industries
Hyperautomation has captured the imagination of many practitioners across varied industries. It is centered on combining technologies like machine learning (ML), process intelligence, data analytics, intelligent document processing (IDP), robotics, IoT, generative AI and low-code platforms to drive the rapid expansion and extension of automation. Hyperautomation can remarkably enhance the accuracy and efficiency of our The post How Hyperautomation Is Shaping the Future of Business Across […]
- 5 Reasons DAM is Irreplaceable in Your Brand and Asset Management Strategy
Businesses today are overflowing with digital assets. From captivating images, engaging designs, and videos to dynamic presentations, essential documents, logos, and promotional materials, the need for digital assets and their management has never been greater. Organizations deliver consistent, value-driven assets to fuel pre-sale attraction and post-sale loyalty — all within a complex, omnichannel environment. It The post 5 Reasons DAM is Irreplaceable in Your Brand and Asset Management […]
- Elevating Architectural Visualization with Generative AI
In the realm of architectural visualization, the future is unfolding before our eyes, and at the heart of this transformation lies...
- Top 10 Architectural Rendering Trends for 2024
In the world of architectural rendering, where the boundaries between imagination and reality blur, the future is both promising and exciting....
- Top 10 Real Estate Marketing Trends for 2024
The real estate industry is in a constant state of flux, driven by ever-evolving consumer behaviors, technological innovations, and economic shifts....
- NFTs and Exclusive Experiences
The world of NFTs has exploded in the last year. So, it doesn’t surprise us that every conversation, every development in...
- What is the Metaverse?
It’s not the Matrix, that’s certain. Maybe it’s more like the Oasis. But, pop culture aside, what really, truly IS the...
- XR Marketing in a Post-pandemic World
It may seem ambitious. Using the term post-pandemic. But in spite of the bumps in the road, experienced planners know that...
- Architectural AR for Tomorrow’s Home Renos
Does it feel like the world has gone back to normal in your neck of the woods? At Stambol, our answer...
- Digital Art & NFTs are Redefining ‘Real’
As conversations about Digital Art and NFTs (non-fungible tokens) proliferate around the world, we’re seeing a lot of furrowed brows. How...
- Top 10 Reasons Telehealth is our Future
The Covid-19 pandemic has changed everything. Starting and hopefully ending with the world of Health Care. We know a lot of...
- VR at Home in 2021
As the entire world races toward the finish line of the Covid-19 pandemic, setbacks are plentiful and fresh challenges are leaving...
- The top 5 things you didn't know about chatbots
You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots
- Intelligent Automation: The Future of Work
As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.
- How to Boost Your Enterprise Agility with Intelligent Automation
In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.
- 5 Steps to Improve Enterprise Agility with Intelligent Automation
There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working.
- Top 5 Challenges of Finding Tech Staff for Digital Transformation
Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.
- Property Letting Management Appian Application
The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.
- Appian Haulage Document Planning System
Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.
- Appian Maintenance Management Tool
Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.
- ROAP - Appian Robust Onboarding Automation Platform
It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]
- Facility Issues and Orders management Appian Application
Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]
- Growmatik Joins Forces With Convesio: A Strategic Leap Forward
In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.
- Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!
We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.
- What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More
We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.
- How to Leverage Stripe Events in Marketing Automation With Growmatik
By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.
- Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration
With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.
- How to Maximize HubSpot Performance with Growmatik Integration
By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.
- Introducing Growmatik AI: A new era of simplified and intelligent digital marketing
Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.
- What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More
Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.
- What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More
HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.
- Meet the new features for maximum email deliverability in Growmatik
Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.
- Cisco Black Belt AI Fundamentals PreSales Quiz
It was a long time I did not explore Cisco Black Belt Academy, and recently they launch a few new courses related to AI call “AI-Ready Infrastructrure” under the Solution & Technology pillar. It comes with 4 learning plan, 2 for Pre-sales and 2 for Sales, both stage 1 and 2. Let’s look at Pre-sales
- The LinkedIn Conundrum: Finding Sanity in Social Selling
In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content
- How Social Media Marketing Drives Business Growth
Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about
- Building Authentic Social Media Engagement
In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.
- Become a Wealth Flow Certified Coach
In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their
- Wealth Flow Sandtable Board Game
When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and
- Top 5 Digital Marketing Trends That Will Dominate in 2024
Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth
- Why SEO Agency need to access my Google Analytics
Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing
- Why SEO Agency need to access my Google Search Console
There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your
- Surviving the 2024 Cold Email Regulations as an Email Marketer
The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new
- How to Set the Right Budget & Save on Google Ads Costs
Introduction Google Ads can be a highly effective way to drive traffic and conversions, but if not managed properly, it can also be costly. Many advertisers struggle with budget allocation and cost control, often spending too much without seeing desired results. In this guide, I’ll...
- Google Ads Q&A: Answers to the Most Frequently Asked Questions
Introduction Google Ads can be complex and overwhelming, especially if you’re new to PPC advertising. Many advertisers struggle with campaign setup, budget allocation, bidding strategies, and performance optimization. To help you navigate Google Ads effectively, I’ve compiled answers to the most frequently asked questions based...
- How to Fix Google Ads Limited by Budget Issue & Maximize ROI
Introduction If you’ve ever seen the “Limited by budget” warning in your Google Ads campaign, you’re not alone. This issue can prevent your ads from showing as often as they should, leading to missed opportunities and lower conversions. But don’t worry—there are ways to fix...
- Google Ads vs. Meta Ads: Which One Delivers Better ROI in 2025?
Introduction When it comes to online advertising, two of the biggest players are Google Ads and Meta Ads (formerly Facebook Ads). But which one offers a better return on investment (ROI) in 2025? The answer depends on your business goals, target audience, and budget. In...
- How To Set Pricing & Save On Google Ads Costs
Introduction Google Ads can be a highly effective tool for driving leads and sales, but without proper pricing strategies and cost-saving techniques, you might end up overspending without maximizing your ROI. Understanding how to set the right pricing model and optimize costs can significantly improve...
- Daily Search Forum Recap: May 14, 2025
Here is a recap of what happened in the search forums today...
- Google Search Console Tests Add Annotation In Performance Reports
Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from Google for a long time and now Google is testing this in Search Console.
- Google Business Profiles What's Happening Feature
Google is rolling out a new feature for Google Business Profiles named What's Happening. This feature is for bars or restaurants to better promote events, deals, and specials prominently at the top of their Google Business Profile.
- Bing Search APIs To Retire August 11, 2025
Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.
- Google Internal Emails On Google Marketing Live 2024 (Last Year)
Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertisers were not excited about PMax, there is frustration amongst advertisers, being pushed into fully automated ads and they are just willing to go along with it.
- Google Tests New Pagination Bar On Mobile
Google is also testing a new pagination bar with page numbers and previous and next icons, instead of the "more search results" button. Bing was recently just testing this too and now I see Google testing it.
- Daily Search Forum Recap: May 13, 2025
Here is a recap of what happened in the search forums today...
- Google Search Ranking Volatility Spiked - May 12 & 13
Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement starting on Monday, May 12th and into today, Tuesday, May 13th.
- Google Updated Its Super G Logo In The iOS App
Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for an event, maybe like I/O.
- Google: Stop Using Different URLs For Same Image
Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don't upload the same image under different URL/file names to your site, even if you embed that image on different pages on your site.
- Google Navboost Is Not A Machine Learning System & More DOJ Leaks
We've only covered the Department of Justice vs Google documents here and there but here are some documents that may be of interest to the community here. Google said Navboost is not a machine learning system, instead it is more of a big table. And there are more documents including one on hand crafting signals and another on a debugging interface.
- 18 Year Google Search Engineer Rants On DOJ's Anti-Trust Case
Ryan Moulton, a Google Search engineer who worked on Google's search rankings algorithms for over 18 years now, went to X to call out some of what the courts are saying as not true. He went on to say, "This is now the second time I've seen my work cited prominently in a major lawsuit against Google, and I have to say, it has not given me a lot of faith in the court process around issues like this."
- Google: Hreflang Doesn't Guarantee Indexing
Google's John Mueller explained that just because you use hreflang tags on your pages, it doesn't mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, "hreflang doesn't guarantee indexing."
- Daily Search Forum Recap: May 12, 2025
Here is a recap of what happened in the search forums today...
- Google Tests AI Mode Button On Google Search Box
Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We've seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in the search bar to get people to use AI Mode.
- Search intent in SEO: What is it and why is it important?
In the world of Search Engine Optimisation (SEO), it can be easy to focus entirely on aspects like rankings, backlinks, and keyword performance. But there’s a more fundamental question every marketer should be asking: ‘what is the user really looking for when they type this into Google?’ This is where search intent becomes essential. If The post Search intent in SEO: What is it and why is it important? appeared first on Fifteen.
- Digital marketing vs traditional marketing: which will come out on top?
The marketing landscape has shifted dramatically over the past two decades. With the rise of so many online channels, businesses have more ways than ever to connect with their audiences. With things like virtual trade shows and online food delivery services, it can be very easy to think that traditional methods of marketing products and The post Digital marketing vs traditional marketing: which will come out on top? appeared first on Fifteen.
- What is website testing and why is it important?
Launching or refreshing a website is a huge milestone, but it’s what happens after the design and development that often makes the biggest difference. That’s where website testing comes in. Website testing allows you to make sure your site works exactly as it should. From speed and usability, to browser compatibility and SEO, it’s how The post What is website testing and why is it important? appeared first on Fifteen.
- Welcoming TLH Marketing to the Fifteen family.
We’re excited to officially welcome TLH Marketing into the Fifteen family as the latest acquisition. This marks an exciting step forward in our continued mission to build one of the UK’s most capable, creative, and collaborative full-service marketing groups. By bringing TLH into the fold, we’re strengthening our offering across the board. This gives us even The post Welcoming TLH Marketing to the Fifteen family. appeared first on Fifteen.
- Why Buy Now Pay Later services are growing in popularity.
As online shopping continues to grow in popularity – with no signs of slowing down – many retailers are turning to Buy Now Pay Later (BNPL) services to offer their customers more flexible payment options. These services have taken the ecommerce world by storm, allowing shoppers to make purchases and pay for them in instalments The post Why Buy Now Pay Later services are growing in popularity. appeared first on Fifteen.
- 5 fundamentals to incorporate in your web design for accessibility.
The internet should be a place where everyone can access the same information from anywhere in the world. Creating a website that is accessible to all users is not just good practice; it’s a necessity and it will become law in June 2025 as per the European Accessibility Act (EAA). While online accessibility has been The post 5 fundamentals to incorporate in your web design for accessibility. appeared first on Fifteen.
- 4 tips to creating user-friendly lead capture forms for your website.
Creating user-friendly lead capture forms for your website is so important for converting visitors into potential customers. They help generate genuine, high-quality leads and any business owner will understand the need for capturing these leads effectively to grow their customer base, as well as move them through the sales funnel. In this blog, we’ll share The post 4 tips to creating user-friendly lead capture forms for your website. appeared first on Fifteen.
- 6 key benefits of WordPress plugins.
When it comes to growing the online presence of your WordPress website, you’ll find that there are several plugins for you to take advantage of. These are little blocks of magic that can transform your website from ordinary to extraordinary with just a few clicks. But truly understanding the benefits of WordPress plugins is crucial The post 6 key benefits of WordPress plugins. appeared first on Fifteen.
- In-house vs outsourcing content creation: the pros and cons.
When it comes to creating content for your business, the age-old debate of in-house vs outsourcing continues to be a hot topic. Both options have their pros and cons, and understanding these is crucial to ensure that whatever you choose, aligns with your goals, objectives, and your resources. In this blog, we look at the The post In-house vs outsourcing content creation: the pros and cons. appeared first on Fifteen.
- What are the advantages and disadvantages of blocking keywords?
Keyword blocking is a practice used by many brands who want to control their image online and not worry about being associated with negative content. However, overusing this tactic can potentially prevent hefty ad revenue. That’s why understanding the advantages and disadvantages of this strategy is crucial for success. In this blog, we’ll delve into The post What are the advantages and disadvantages of blocking keywords? appeared first on Fifteen.
- Taste of success: FoodCloud uses technology to get surplus food to nonprofits more efficiently
The post Taste of success: FoodCloud uses technology to get surplus food to nonprofits more efficiently appeared first on Transform.
- Vulcan Coalition helps people with disabilities train for AI jobs
The post Vulcan Coalition helps people with disabilities train for AI jobs appeared first on Transform.
- Never too late: Microsoft, Generation Singapore help mid-career job seekers pivot to tech
The post Never too late: Microsoft, Generation Singapore help mid-career job seekers pivot to tech appeared first on Transform.
- Faster data, faster car: How BWT Alpine F1 Team aims to lead the Formula 1 tech race
The post Faster data, faster car: How BWT Alpine F1 Team aims to lead the Formula 1 tech race appeared first on Transform.
- Power Platform helps chemical and cosmetics company Kao gain control of inventory and empower employees
The post Power Platform helps chemical and cosmetics company Kao gain control of inventory and empower employees appeared first on Transform.
- Employee utilizes Power Apps to help Doosan stay fully stocked
The post Employee utilizes Power Apps to help Doosan stay fully stocked appeared first on Transform.
- Why the CIO of Daimler Truck North America believes data and technology can help solve supply chain problems
The post Why the CIO of Daimler Truck North America believes data and technology can help solve supply chain problems appeared first on Transform.
- Azure Space helps bring ubiquitous connectivity and rapid insights from space for national security missions
The post Azure Space helps bring ubiquitous connectivity and rapid insights from space for national security missions appeared first on Transform.
- Doing more with less: How organizations shape the future with a strong digital posture
The post Doing more with less: How organizations shape the future with a strong digital posture appeared first on Transform.
- Haleon harnesses Microsoft’s Seeing AI technology to make health product information more accessible for people who are blind or have low vision
The post Haleon harnesses Microsoft’s Seeing AI technology to make health product information more accessible for people who are blind or have low vision appeared first on Transform.
- Modernize Legacy Apps: Key Steps & Benefits
In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads. Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.
- Implementation of SMART framework in Agile
What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.
- Elevating Project Success: The Triad of Client Satisfaction
Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]
- Pass digital data layer to Adobe analytics using javascript
Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.
- Future of mobile application development
The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.
- Go Pointers! Let’s talk about it…
A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.
- Remote Agile
Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.
- GA4 Migration – Step up your Analytics Game
What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it? Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.
- GA4 vs Universal Analytics: What is the Difference?
With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.
- GA4 vs Universal Analytics – Can you migrate to GA4?
Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.
- Creating Breakthrough B2B Customer Experiences in the Post Pandemic World
Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless The post Creating Breakthrough B2B Customer Experiences in the Post Pandemic World first appeared on TO THE NEW Blog.
- Next Generation Architecture
Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve The post Next Generation Architecture first appeared on TO THE NEW Blog.
- The Guide to What Everyone is Doing in OT Digitalisation: Manufacturing
Welcome to Nukon’s series, the “non-influencer’s guide” where we look at what each industry is doing in the OT digitalisation space. If you haven’t read the first part, where we looked at digitalisation in energy, make sure you check it out!
- Nukon named a winner at the 2024 Wine Industry Impact Awards
Nukon has been recognised as the Ag-Tech and Digital category winner at this year's Wine Industry Impact Awards, held at the National Wine Centre on the 14th of November.
- The Guide to What Everyone is Doing in OT Digitalisation: Energy
Welcome to the first in Nukon’s series, the “non-influencer’s guide” where we look at what each industry is doing in the OT digitalisation space.
- Innovative digital solution earns Nukon its fourth Seeq Partner of the Year award
Nukon has been recognised as a 2023 Seeq Operational Excellence Partner of the Year this month at its annual Partners of the Year event, held this year in Orlando, FL, USA.
- Unified Namespace Part 2: Real-world applications and challenges
In part 1 of this two-part series, we explored how Unified Namespace (UNS) is a powerful solution that can help organisations streamline their operations and improve efficiency by creating a single, standardised naming convention for all data points in a system.
- Operationalising and scaling AI for improved ROI and profitability
Although many companies are successfully experimenting with artificial intelligence (AI), the majority are less mature in actually building and deploying AI models to production environments across multiple sites.
- Unified Namespace Part 1: A digital transformation must-have
Unified Namespace (UNS) is a game-changer for industrial automation, providing a standardised approach to data sharing and interoperability between different systems and applications.
- Seeq names Nukon APAC Partner of the Year for a third consecutive year
Nukon has been named the 2022 Seeq Partner of the Year for the Asia-Pacific region for a third straight year at the 2023 Seeq Global Partner Symposium, held in Las Vegas from January 10-12, 2023.
- Direct Collect use Nukon app solution for innovative recycling service
An innovative new service that uses a web app solution developed by Nukon is providing homes and businesses with a dedicated bin for 10-cent refundable bottles, cans and containers recently launched in Adelaide, South Australia.
- 6 steps to a successful digital transformation (Part 2: Implementation)
Part I of this digital transformation blog series outlined how to assess your current state, identify what you want out of your digitalisation journey in relation to key business drivers, and develop a technology roadmap with a digital strategy.
- Automating Risk Assessment in Health Insurance: Five Digital Strategies for Various Budgets
Discover five digital strategies (with costs) to automate risk assessment in health insurance and pick the one that best fits your transformation budget.
- Still Budgeting Health Insurance in Spreadsheets? Here's a More Effective Tech Stack
Explore specialized budgeting solutions that help health insurers create and adjust budgets 65–80% quicker and boost the FP&A team's productivity by 40–80%.
- AI Enables Nearly Autonomous Health Insurance Budgeting, But Human Checks Are Still a Must
AI boosts financial planning accuracy and efficiency, but it shouldn't be an autonomous decision-maker, says Olga Vinichuk at ScienceSoft.
- Fully Digital Insurance Is Already Here. See How It Boosts Sales, Underwriting, and Claims
Many talk digital transformation in insurance these days, but it’s hard to find case studies supported by concrete results. Here are three real stories.
- Digital transformation of employee training and development
With digital transformation, employee training and development is faster, more relevant, effective, and accessible. Learn how learning management systems, employee mobile apps, and extended reality technologies can address modern training needs.
- HR digital transformation: on the way to continuous workforce improvement
How digital transformation in HR can enhance talent acquisition, onboarding, corporate learning and skill assessment.
- Business Acceleration through IT Innovations: Practice Workshop
Explore the tips to accelerate the digital transformation of your business.
- Generative AI: From Hype to Enterprise Backbone
Has your organization prepared to compete in a world where Artificial Intelligence (AI) isn't just an IT tool, but the new operating system for digital transformation?Based on the findings from a Menlo Ventures market study, it's now clear that Generative AI (GenAI) has moved beyond the realm of experimentation and firmly established itself as a mission-critical imperative for enterprises across industries.The transformative power of this rapidly emerging technology is reshaping digital […]
- Generative AI: CEO Survey Highlights Early Gains
The emergence of Generative AI (GenAI) represents a pivotal moment in business technology evolution, with early enterprise adoption showing promising results according to PwC's latest Global CEO Survey.While much attention has focused on potential future impacts, concrete productivity, and revenue gains are already materializing across industries, suggesting we're at the beginning of a transformative wave in how organizations operate.Current State of Enterprise AdoptionThe PwC research […]
- The Executive Guide to Free Generative AI Tools
The democratization of artificial intelligence (AI) has created an unprecedented opportunity. Are you prepared to skillfully apply this digital transformation catalyst?While enterprises invest millions in proprietary information technology (IT) solutions, readily available free Generative AI (GenAI) tools now match or exceed many corporate capabilities — enabling dramatic productivity gains across functional groups and business units.The strategic advantage lies not just in the tools, but in […]
- How AI Could Save U.S. Taxpayers $500 Billion
The scale of fraud targeting U.S. federal government programs has reached staggering proportions, demanding immediate attention from policymakers and technology leaders alike. Recent findings from the Government Accountability Office (GAO) reveal that federal government fraud losses range from $233 billion to $521 billion annually – representing 3 to 7 percent of federal obligations.This massive drain on public resources demands innovative solutions and a fundamental shift in how government […]
- McKinsey's GenAI Journey Offers Valuable Lessons
The rapid evolution of Generative AI (GenAI) platforms has sparked a transformation in how progressive organizations leverage their institutional knowledge and enhance productivity.McKinsey's development of its internal GenAI platform, named Lilli, provides valuable insights into how large enterprises can successfully implement practical solutions while prioritizing user adoption and maintaining high security and quality standards.McKinsey's approach to developing Lilli is noteworthy for its […]
- Forward-Thinking Leaders Adopt Generative AI
Artificial Intelligence (AI) tools evolved and the inevitable outcome has arrived. The emerging Generative AI market demand has rapidly grown from initial hype and pilots to full-blown strategic implementation.The Wharton AI Report for 2024 reveals a nuanced picture of how the leading firms integrate this groundbreaking business technology into their operational frameworks.Key Insights and Market DynamicsThe most striking statistic is the surge in generative AI adoption: 72 percent of […]
- Generative AI: The Business Value Creation ROI
The digital business sector is at a pivotal moment, particularly with Generative AI (GenAI) emerging as the most defining value-creation trend of 2024 and beyond. Are you prepared?Bain & Company's latest Technology Report provides a comprehensive look at how AI reshapes the industry landscape, creates new opportunities, and delivers tangible results for enterprises across sectors.As an independent industry analyst and consultant, I find the report's insights on enterprise opportunities with […]
- How AI Consulting Enables Business Transformation
Business technology investment continues to evolve. During the last decade, I've had a front-row seat to the meteoric global rise of Artificial Intelligence (AI) and its transformative impact across industries.The AI Consulting professional services market has emerged as a critical enabler of this transformation revolution, helping organizations navigate the complexities of AI adoption and implementation.The global AI consulting market is experiencing ongoing growth, with forecasts indicating […]
- Transformation Update: The State of Generative AI
Is your leadership team ready to move beyond the consideration phase and harness the transformative power of Generative AI (GenAI), or are you trapped in analysis paralysis?Deloitte's latest quarterly report on "The State of Generative AI in the Enterprise" provides a comprehensive look at how organizations are navigating the GenAI adoption call to action. The Q3 2024 survey of 2,770 leaders across 14 countries offers valuable insights into the current state of GenAI implementation, […]
- A Value Realization Framework for Generative AI
Are your board of directors and executive team ready to transform your business with the latest technology, or will you be left behind as your competitors accelerate their adoption?The transformative power of Generative AI (GenAI) applications is impacting industries across the globe, promising not only enhanced efficiency but also new avenues for value creation.According to the latest research by PwC, a significant 70 percent of CEOs anticipate that GenAI will fundamentally change how their […]
- C-Suite Guide to Effective GenAI Prompting Techniques
How can applied technologies advance digital business growth and unlock strategic competitive advantages? Here's a proven approach.In the rapidly evolving commercial landscape of artificial intelligence apps, Generative AI (GenAI) tools have delivered unprecedented results.As a C-suite executive, understanding these innovative GenAI technologies can empower you to act decisively. Why now? It's a leadership imperative.A recent comprehensive study of GenAI Prompting techniques offers valuable […]
- The Board of Directors Generative AI Vision
As stewards of your long-term competitiveness, are you boldly harnessing the artificial intelligence (AI) potential as a strategic catalyst for superior digital business growth?In an era of modern commercial disruption, harnessing AI technology is rapidly becoming the defining factor separating bold industry leaders from the fearful global market laggards.AI is a quintessential technology that, like past shifts such as the internet and cloud, will unlock transformational opportunities across […]
- AI Economic Potential: The Strategic Imperative
We have reached the tipping point for business technology investment. The integration of Artificial Intelligence (AI) into the economy is a transformative force that executives can no longer ignore.The Stanford HAI's "Artificial Intelligence Index Report 2024" provides invaluable insights into the economic impact of AI, highlighting both opportunities and challenges that demand strategic action from today's business leaders.The AI Investment Race: America Sprints AheadThe United States has […]
- Generative AI Leaders Seize the Growth Opportunity
Some executives have taken the lead, while others sit on the sidelines. The global business landscape is undergoing a seismic shift driven by Generative Artificial Intelligence (GenAI).New GenAI tools, with their ability to produce human-quality text, code, and multimedia content, present a once-in-a-generation opportunity for you to propel your organization toward unprecedented innovation and value creation.The Gap Between Leaders and Laggards is WideningA recent McKinsey report paints a […]
- Generative AI Trends: Key Insight for Executive Leaders
As founder of the Business Technology Roundtable, I can advise senior executives on rapidly emerging technologies and their potential impact on digital business transformation.One of the most significant and potentially disruptive technologies today is Generative Artificial Intelligence (GenAI). Powered by advances in machine learning, this technology refers to AI systems that can generate new content, such as text, images, audio, video, and more in response to prompts from humans. The pace […]
- Ultimate Guide to Bitcoin Mining Hardware : A Beginner’s Guide for 2025
Welcome to the Ultimate Guide to Bitcoin Mining Hardware. This comprehensive guide aims to demystify the world of Bitcoin mining. It’s designed to help both beginners and experienced miners navigate the complex landscape of mining hardware. Bitcoin mining is a crucial component of the blockchain network. It’s the process that validates transactions and secures the
- How to Maximize Your Productivity with the Latest iPadOS Features: A Step-by-Step Guide
Introduction The advent of iPadOS has transformed the way users interact with their devices, elevating productivity to new heights. With a suite of powerful features designed specifically for iPads, users can now maximize their efficiency whether they are working, studying, or creating. This comprehensive guide will delve into the latest features of iPadOS, providing insights
- Frequently Asked Questions About the 8000 Stimulus Check: Everything You Need to Know for 2025
1. Introduction to the 8000 Stimulus Check The 8000 stimulus check is a significant financial aid initiative introduced by the government to support citizens facing economic hardships. In 2025, the government plans to issue this direct payment to eligible individuals and families as part of its ongoing efforts to stabilize the economy post-pandemic. This article
- 10 Predictions for Bitcoin in 2025: What to Expect in the Next Five Years
As we look towards the year 2025, the landscape of Bitcoin and the broader cryptocurrency market is poised for significant transformation. With evolving market dynamics, regulatory frameworks, and technological advancements, predictions about Bitcoin’s future can provide valuable insights for investors, enthusiasts, and stakeholders. This article outlines ten predictions for Bitcoin by 2025, exploring key themes
- AT&T Introduces All-Fi Pro Plan with Automatic Upgrades, Complimentary Boosters, and More
While AT&T has been providing fiber internet for several years, it is now introducing the All-Fi Pro plan, which aims to enhance user experience with additional internet benefits at no extra charge. Here’s what you need to know. Introducing All-Fi Pro: The Latest from AT&T in Fiber Internet According to the announcement from AT&T: The
- IRS Distributes $1,430 Stimulus Checks – Learn How to Track Your Payment
The IRS is Distributing $1,430 Stimulus Checks: The IRS is rolling out $1,430 stimulus checks to nearly one million eligible Americans, leading many to ask: Am I eligible? and How can I track my payment? Whether you’re an experienced taxpayer, a first-time filer, or just curious about how these payouts function, this guide provides all
- iPadOS 19 Speculations, Tim Cook Focuses on AR Glasses, Apple Store Celebrates Earth Day Promotions
This week, Benjamin and Chance dive into the latest news and rumors, such as the expectation that iPadOS 19 will introduce productivity and multitasking enhancements akin to the Mac, as well as reports on Tim Cook’s determination to outpace Meta in the AR glasses arena. Additionally, they discuss insights into some observed managerial challenges within
- Unlock Your $1,700 Stimulus Check: 4 Easy Eligibility Criteria to Meet
$1,700 Stimulus Check: Throughout the pandemic, numerous Americans received economic stimulus payments to alleviate the financial burden brought on by increasing living costs, employment instability, and uncertainty. Although many received their payments fully and on time, a considerable number either missed out or did not receive the complete amount they were entitled to. If this
- April 17, 2025 – iOS 18.4.1 Update and Additional Features
Tune in for a summary of the day’s key highlights from DMN. You can catch the DMN Daily podcast on iTunes, Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or via our dedicated RSS feed for Overcast and other podcast applications. Sponsored by CardPointers: The ultimate way to enhance your credit card rewards. Exclusively for DMN
- IRS to Distribute Final $1,400 Stimulus Checks by Late April – Are You Still Qualified for PFD Payments?
$1400 Stimulus Payments Scheduled for April 2025: The $1400 Stimulus Payments for April 2025 will be distributed one final time as the IRS wraps up its last round of federal stimulus initiatives. This concluding effort seeks to assist Americans who may have missed earlier payments, submitted late tax filings, or experienced a shift in their
- Apple Mail’s iOS 18.5 Update Reveals Important Hidden Feature
The beta version of iOS 18.5 has been available for testing over the past few weeks, but the updates remain fairly minimal. Nonetheless, this week’s iOS 18.5 betas brought a noteworthy enhancement to Apple Mail, revealing a significant hidden feature. The All Mail category was hidden, but iOS 18.5 reveals it Apple Mail has seen
- Are $5,000 DOGE Stimulus Checks for Americans Real? Release Date for Doge Checks Revealed.
How did Elon Musk become so powerful in Washington? As the head of the Department of Government Efficiency (DOGE), Elon Musk has implemented significant changes. But who is Elon Musk, and how did he rise to prominence in Washington? Many are wondering about a potential $5,000 dividend check or some type of refund for American
- Binance CEO Reveals Exchange is Consulting Various Governments on Bitcoin Policy — TradingView News
As the US refines its strategy towards digital asset governance, various nations are approaching Binance to develop their own national frameworks for Bitcoin acquisition, as reported by the Financial Times. CEO Richard Teng did not specify the countries involved but emphasized that the United States is at the forefront of creating strategic Bitcoin policies. The
- Upcoming Apple TV 4K: Four Anticipated Features Launching This Year
Apple TV+ is experiencing a remarkable year; however, the Apple TV 4K streaming device is still anticipating its first redesign since 2022—and that enhancement is on the way. Here are four features you can look forward to when the new Apple TV 4K is released later this year. #1: Upgrade to A17 Pro or A18
- Binance CEO: Firm Consulting Several Governments on Bitcoin Regulations
With the US intensifying its stance on digital asset regulation, numerous nations are turning to Binance to develop their own approaches to Bitcoin, according to a report by the Financial Times.
- How to Improve Your Content Writing Skills by Using an Interview Process (+ 6 Other Content Writing Tips)
We cover a list of 7 content writing tips to help you improve your writing skills, from how to properly research a topic to how to edit your writing.
- Does Google SEO Affect LLM Optimization? We Analyzed 400+ Keywords to Find Out
AI search engines like ChatGPT and Perplexity are starting to pull searchers away from Google. This shift has marketing teams and brands exploring a new SEO-like acquisition channel: getting mentioned by LLM (Large Language Model) chat tools. Some have even coined this emerging field LLMO, which stands for LLM Optimization. But while Google SEO has
- How Marketers Are Using AI for Writing [Survey]
There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 50 marketers, from freelance writers to C-suite executives, on how they’re using AI to produce marketing content
- How Writing for Humans (vs. Search Engines) Increased Blog Conversions by 66% to 900%
Most people assume that ranking in positions #1–3 for a high-intent keyword automatically leads to conversions. In fact, we ourselves are responsible for a lot of that thinking since we published Pain Point SEO. Since then, we’ve been touting the massive conversion rate benefits of bottom-of-funnel, high-intent keywords. It’s true that high-intent keywords convert obscenely
- Category Keywords: How to Identify SEO Keywords Tied to Your Product Offering
We define category keywords as search terms that indicate a searcher is actively looking for products or services in a specific category. For example “best accounting software” or “content marketing agencies”. Category keywords make up one of the three main buckets that we think of for high buying-intent, or “bottom of the funnel”, keywords. The
- How Many Keywords Should I Use for SEO? (+8 FAQs)
Clients often ask how many keywords to target with a single page because: The conclusion we’ve come to (based on 7+ years of helping clients rank on the first page for high converting keywords) is that you should only target one keyword per page and not worry about the exact number of times you’re using
- SEO Keyword Strategy: How to Drive Traffic and Increase Leads
An SEO keyword strategy is a long-term plan for finding, prioritizing, and targeting Google search terms. In this guide, we break it down into four parts, discuss different approaches marketers typically take, and why we think our process, Pain Point SEO, is the most effective for a large fraction of businesses using SEO to acquire
- How Long Does It Take to Rank on Google? Data from 40+ Clients & Strategies
This post is a comprehensive, data driven analysis answering how long it takes for content marketing to work using real results from a variety of clients.
- Bottom of the Funnel Marketing Strategy: How to Get More Leads
Learn the best channels to use for a bottom of the funnel marketing strategy, how we use them, and how to measure their success.
- How to Do SERP Analysis: Going Beyond the Basics
In this guide, we go in-depth into how we do SERP analysis with specific examples.
- 10 Best Examples of Ecommerce Product Videos
In this article, we take a look at some of the best examples of ecommerce product videos and explain why they’re so successful. The post 10 Best Examples of Ecommerce Product Videos appeared first on The Social Media Hat.
- Creating The Perfect Marketing Strategy
4 key aspects of a winning marketing strategy that every business leader and professional marketer should consider and integrate. The post Creating The Perfect Marketing Strategy appeared first on The Social Media Hat.
- How To Avoid Losing Your Human Touch When Integrating AI Into Your Business
8+ Steps to maintaining humanity in an increasingly AI Integrated business. The post How To Avoid Losing Your Human Touch When Integrating AI Into Your Business appeared first on The Social Media Hat.
- The ROI of AI Consulting: Measuring Success in Business Transformation
Unlock the True Value of AI for Your SMB: Tangible Metrics and Hidden Benefits The post The ROI of AI Consulting: Measuring Success in Business Transformation appeared first on The Social Media Hat.
- Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams
An AI consultant acts as a seasoned explorer, guiding your SMB team through the uncharted territory of artificial intelligence, transforming potential risks into competitive advantages. The post Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams appeared first on The Social Media Hat.
- Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them
Implementing AI without proper guidance is like navigating uncharted waters without a map – fraught with potential pitfalls that an experienced AI consultant can help you avoid. The post Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them appeared first on The Social Media Hat.
- Gemini Extensions for Business: AI-Powered Productivity for SMBs
Streamline tasks, enhance collaboration, and boost customer experience. The post Gemini Extensions for Business: AI-Powered Productivity for SMBs appeared first on The Social Media Hat.
- 50 Episodes Later: My AI Journey and Key Takeaways
From beginner to AI enthusiast: Actionable strategies and takeaways for your business. The post 50 Episodes Later: My AI Journey and Key Takeaways appeared first on The Social Media Hat.
- Why Your SMB Needs a Data Strategy Before Adopting AI
Episode 50 of the AI in Marketing: Unpacked podcast, with Tim Hayden The post Why Your SMB Needs a Data Strategy Before Adopting AI appeared first on The Social Media Hat.
- Take Charge of AI: Mastering the Art of Prompt Engineering
Don't just use AI – command it. Learn prompt engineering for business growth. The post Take Charge of AI: Mastering the Art of Prompt Engineering appeared first on The Social Media Hat.
- 2025: The Year of AI-Driven Growth
In 2025, AI is transforming how we work and do business. Let's explore how. The post 2025: The Year of AI-Driven Growth appeared first on The Social Media Hat.
- Redefining Brand Strategy: AI Tools for Businesses of All Sizes
Episode 49 of the AI in Marketing: Unpacked podcast, with Ruheene Jaura The post Redefining Brand Strategy: AI Tools for Businesses of All Sizes appeared first on The Social Media Hat.
- The “CAR” Framework: Prompt Engineering for Effective AI Content Writing
The "CAR" framework provides a clear and practical approach to prompt engineering, helping you harness the power of AI for content creation. The post The “CAR” Framework: Prompt Engineering for Effective AI Content Writing appeared first on The Social Media Hat.
- Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts
Imagine having an AI assistant that doesn't just understand your marketing needs, but can actually take action to help you achieve them - that's exactly what Google is promising with their latest AI model update, Gemini 2.0. The post Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts appeared first on The Social Media Hat.
- AI-Driven Social Media Strategies for Emerging Startups to Build Brand Awareness Faster Than Ever
Learn how to use tools for simple AI social media strategy. The post AI-Driven Social Media Strategies for Emerging Startups to Build Brand Awareness Faster Than Ever appeared first on The Social Media Hat.
- Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success
Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth. Why Fospha’s Ultimate TikTok Playbook is a Must-Read TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven The post Fospha Unveils the Ultimate TikTok Playbook for Ecommerce […]
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In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature The post Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers appeared first on Search […]
- Nutrimuscle: Scaling spend and growing ROAS through better measurement
Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) The post Nutrimuscle: Scaling spend and growing ROAS through better measurement appeared first on Search Engine Watch.
- Fospha’s Insights to Unlock eCommerce Growth in 2024
In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. The report reveals a significant underinvestment The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.
- Snap Selects Fospha as Measurement Partner for Retail eCommerce
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.
- Fospha as TikTok’s New Measurement Partner
Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear The post Fospha as TikTok’s New Measurement Partner appeared first on Search Engine Watch.
- Establishing niche authority: leveraging strategic content as a key differentiator
As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority The post Establishing niche authority: leveraging strategic content as a key differentiator appeared first on Search Engine Watch.
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Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain The post The incredible ways to get SEO traffic without ever ranking appeared first on Search Engine Watch.
- How Chat GPT is changing SEO
When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The post How Chat GPT is changing SEO appeared first on Search Engine Watch.
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Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website The post Optimize Google’s new Interaction to Next Paint metric appeared first on Search Engine Watch.
- 67 profitable business ideas for women entrepreneurs
Starting a business is one of the most empowering decisions a woman can make. Whether you’re looking for flexibility, financial independence, or the chance to pursue your passions, entrepreneurship offers a wealth of opportunities. But with so many options out there, how do you choose the right business? This article explores some of the most
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Nothing converts visitors into leads or customers better than a strong landing page. Unlike a website’s homepage, which encourages exploration, a landing page guides users toward one clear action, like submitting a form, making a purchase, registering for an event, or downloading a resource. Designing an effective landing page requires a blend of strategic copywriting,
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Splash pages and landing pages are often treated as the same thing because they both tend to focus on just one goal. Also, they can both be the first page web visitors see when they come to your site from other sources. However, as you will fully understand by the end of this article, splash
- 20 hobbies that make money: Driving income through passion
Turning a hobby into a source of income is more achievable than ever. The rise of online platforms, advanced digital marketing tools, and ecommerce capabilities has enabled individuals to convert their interests into successful businesses. The key to success, however, lies in identifying and understanding the right niche, developing a product or service to meet
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SMTP stands for Simple Mail Transfer Protocol. This technology is best described as the postal service for emails. That’s because SMTP determines the servers where your emails will go and how they get there. Essentially, SMTP determines the success of your email efforts. This is particularly crucial for brands or businesses that send bulk emails
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Microsoft’s about to roll out new authentication requirements for bulk email senders. Learn what’s new and what you need to do to stay compliant.
- The GetResponse affiliate program is getting a glow-up!
The GetResponse Affiliate Program is evolving, and we’re making exciting changes to give you a smoother, more rewarding experience. See what’s new!
- Top AI course builders to help you publish your content fast in 2025
An AI course builder is a platform that uses artificial intelligence to automate various tasks of the course creation process. For example, they can automate course planning and some content creation tasks to reduce the time-to-market for your course. Here is some context. It can take between 8-12 weeks to create a great online course
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Discover how GetResponse’s Visual Dynamic Content Builder simplifies email personalization, saves time, and helps you connect better with your audience.
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Email marketing has been the unbeaten marketing channel since its inception in the late 1970s. Today, it’s arguably more effective than social media, paid search, and SEO. Over half—51% of consumers say email is the best way for brands to communicate with them. Further, 95% of marketers reported that their email marketing strategy was effective
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Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp-certified brand communications agency with studios in London, Manchester, The post Managing Marketing: Building The World’s First Global Small Agency appeared first on TrinityP3 Global Marketing Management Consultants.
- Managing Marketing: How To Successfully Humanise Technology
Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk to TrinityP3’s The post Managing Marketing: How To Successfully Humanise Technology appeared first on TrinityP3 Global Marketing Management Consultants.
- Managing Marketing: The Challenges Facing Marketing Leaders
Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start The post Managing Marketing: The Challenges Facing Marketing Leaders appeared first on TrinityP3 Global Marketing Management Consultants.
- Managing Marketing: The Evolution And Explosion Of Marketing Mix Modelling
Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie discuss the long The post Managing Marketing: The Evolution And Explosion Of Marketing Mix Modelling appeared first on TrinityP3 Global Marketing Management Consultants.
- What are the real considerations and impacts of AI on agency fees?
An increasing number of agencies are including promises of AI benefits in their pitches. Typically, these are framed in the context of The post What are the real considerations and impacts of AI on agency fees? appeared first on TrinityP3 Global Marketing Management Consultants.
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For marketers, the spectacular promise of data, technology and now AI has never been greater, but nor has the complexity. The tech The post Navigating the chaos – how to avoid the marketing traps around technology, data and measurement appeared first on TrinityP3 Global Marketing Management Consultants.
- Managing Marketing: Agency Fee Models You Many Not Have Considered
Here is a question: how many ways can you pay your advertising agency? No, this is not a joke or a riddle. The post Managing Marketing: Agency Fee Models You Many Not Have Considered appeared first on TrinityP3 Global Marketing Management Consultants.
- Managing Marketing: The State Of Carbon Measurement In Advertising
Damien Thomson is the CEO and co-founder of Net Zero Media, a technology company that has been purpose-built to effectively measure and analyse The post Managing Marketing: The State Of Carbon Measurement In Advertising appeared first on TrinityP3 Global Marketing Management Consultants.
- Managing Marketing: The Trials And Tribulations Of An Advertising Recruiter
Belinda Lodge is the founder and CEO of iPopulate, a well-known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, The post Managing Marketing: The Trials And Tribulations Of An Advertising Recruiter appeared first on TrinityP3 Global Marketing Management Consultants.
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In the fiercely competitive advertising industry, agencies are increasingly using aggressive financial forecasting to sidestep making crucial operational decisions vital to their The post The perils of counting chickens: Why agencies shouldn’t bank on new business revenue appeared first on TrinityP3 Global Marketing Management Consultants.
What the recent changes in the product mean for businesses running or considering Salesforce Commerce Cloud
Providing a great IT experience for your office doesn’t have to be a challenge.
Providing a great IT experience for your office doesn’t have to be a challenge.
Organizations that strive to deliver secure digital experiences will achieve competitive advantage by safely unleashing application innovation that delights customers.
How Building Management Systems help meet operation challenges today and tomorrow
Application Programming Interfaces, or APIs, were developed to streamline the way digital ecosystems communicate and interact with each other. At their core, APIs abstract the complexity of connecting multiple disparate systems.
Global automaker Mercedes-Benz AG aims to develop cars that are not only intelligent but also autonomous. To do this, the company needed a data platform to collect and manage massive amounts of data from test