Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    How are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Enterprise Application Modernization: A Top Priority For Businesses in 2024

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. During times of great evolution, it becomes vital to swiftly adapt to the change. Otherwise, you will find yourself lost in a sea of unfamiliarity.  Today, we see the practical application of AI The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

  • Digital Transformation Vision: From Process Mining, RPA, LCAP to Cutting-Edge Gen AI

    In today’s rapidly evolving digital business landscape, achieving meaningful advancement necessitates more than incremental steps—it calls for holistic transformation. A future where operational efficiencies are seamlessly optimized, routine tasks are automated, and artificial intelligence catalyzes profound insights and innovative solutions The post Digital Transformation Vision: From Process Mining, RPA, LCAP to Cutting-Edge Gen AI first appeared on Digital Transformation Blogs - […]

  • Streamlining Onboarding: The Transformative Impact of KYC Automation on Building Trust

    Automating the identification and verification stage of Know Your Customer (KYC) leverages cutting-edge technology and data-driven methods to revolutionize customer onboarding while ensuring full regulatory compliance. Below are ten essential components that can be used to automate the KYC identification The post Streamlining Onboarding: The Transformative Impact of KYC Automation on Building Trust first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal

    Revolutionize Reporting with Azure OpenAI Services and Happiest Minds Report Generator Portal The advent of Azure OpenAI Services has paved the way for creating intelligent applications that can transform the way we handle and interpret data. One significant innovation enabled The post Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Transforming Payments with Generative AI

    In the highly evolving landscape of payments, Generative AI is emerging as a transformative technology, revolutionizing the way financial transactions are carried out. Generative AI, a subset of AI holds immense promise in revolutionizing how banking payments are managed, offering The post Transforming Payments with Generative AI first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Developing Intelligent Applications

    Developing high performance apps that offer differentiated digital experiences and exceed customer expectations are the key expectations of the application development teams. The legacy on premises infrastructure does not have the speed and flexibility to deliver use cases to markets The post Developing Intelligent Applications first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Conversational AI: Transforming Human-Computer Interaction in the Digital Age

    In our rapidly evolving digital era, the dynamics of human interaction with technology are undergoing an unparalleled shift. At the forefront of this transformation lies Conversational AI, commonly used in chatbots or virtual assistants. This innovative technology offers a remarkably The post Conversational AI: Transforming Human-Computer Interaction in the Digital Age first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Embrace the future of Application Development – A guide to migrating from Xamarin to .Net Maui

    In the ever-evolving application development landscape, the transition from Xamarin to .NET Multi-platform App UI (.NET MAUI) marks a significant milestone. This movement is not just a leap towards advanced technology but a testament to Microsoft’s vision of unifying and The post Embrace the future of Application Development – A guide to migrating from Xamarin to .Net Maui first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Strategies for Effective Product Data Enrichment in Distribution Channels

    A recent study by Baymard Institute, an ‘independent web UX research establishment’  indicates that the average online shopping cart abandonment rate is a staggering 70.19%. This phenomenon is closely linked to the quality and relevance of product information presented to customers. The post Strategies for Effective Product Data Enrichment in Distribution Channels first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Migrating Legacy Applications with Low-Code

    In today’s rapidly evolving digital landscape, legacy applications can often become cumbersome burdens. Built with outdated technologies and struggling to keep pace with changing business needs, these applications can hold back efficiency and innovation. But what if there was a The post Migrating Legacy Applications with Low-Code first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Assessing Performance of KM Systems

    Knowledge Management System (KMS) is one of the critical factors for successful organizations. The purpose of KMS is to use the entire knowledge base of the organization, along with “individual skills, competencies, thoughts, innovations and ideas”, to create a more The post Assessing Performance of KM Systems first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Generative AI in Insurance and Migration to Cloud Platform

    Insurers globally are acknowledging the significance of updating their technological infrastructure. According to a survey by Gartner, Inc., with evolving organizational dynamics and rapid technology change, 87% of marketers are concerned about technological enhancements, including GenAI, which might lead to The post Generative AI in Insurance and Migration to Cloud Platform first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry

    Amidst evolving technologies in Media and Entertainment, viewers have witnessed a rapid transformation from traditional viewing experience to OTT Streaming and now brace for the next wave: ATSC 3.0 also known as Next Gen TV. The global ATSC 3.0 devices The post How ATSC 3.0 will help revolutionize the Television Viewing Experience in Media and Entertainment Industry first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • A Revolutionary Approach: Exploring Usage-Based Insurance with Next-Gen Technologies

    In the ever-evolving landscape of auto insurance, traditional models often rely on generalized factors that may not accurately reflect an individual’s driving behavior. However, a paradigm shift is underway with the advent of Usage-Based Insurance (UBI). This innovative approach harnesses The post A Revolutionary Approach: Exploring Usage-Based Insurance with Next-Gen Technologies first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Open Insurance: A Revolutionary Approach to Insurance Services

    In the fast-paced world of insurance, a new buzzword is making waves – Open Insurance. This innovative approach is reshaping the traditional insurance model, bringing about increased transparency, collaboration, and personalized services for policyholders. What is Open Insurance Open Insurance The post Open Insurance: A Revolutionary Approach to Insurance Services first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Lending Trends in 2024

    It’s no secret that lending is growing in popularity. The United States Lending Market size is estimated at USD 457.29 billion in 2024, and is expected to reach USD 801.25 billion by 2029, growing at a CAGR of 11.87% during The post Lending Trends in 2024 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Data led business optimization for CBO

    Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Data led business optimization for CBO appeared first on Lera Technologies. The post Data led business optimization for CBO appeared first on Lera Technologies.

  • Undata Yourself To Get #insights To Your Customers’ Needs!

    I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on Lera Technologies. The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on […]

  • Digital Disruption – What Is Disruption Anyway?

    The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Digital Disruption – What Is Disruption Anyway? appeared first on Lera Technologies. The post Digital Disruption – What Is Disruption […]

  • Rapid ETL implementation for VP Bank

    Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies. The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies.

  • Implementing Data Lake Using Azure

    The post Implementing Data Lake Using Azure appeared first on Lera Technologies.

  • Implementing Data Lake On CDH

    The post Implementing Data Lake On CDH appeared first on Lera Technologies.

  • Implementing Data Lake On Hadoop

    The post Implementing Data Lake On Hadoop appeared first on Lera Technologies.

  • Improved Cyber Security

    The post Improved Cyber Security appeared first on Lera Technologies.

  • Personalised Customer Experience

    The post Personalised Customer Experience appeared first on Lera Technologies.

  • Price Optimization

    The post Price Optimization appeared first on Lera Technologies.

  • The top 5 things you didn't know about chatbots

    You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

  • Intelligent Automation: The Future of Work

    As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

  • How to Boost Your Enterprise Agility with Intelligent Automation

    In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

  • 5 Steps to Improve Enterprise Agility with Intelligent Automation

    There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

  • Top 5 Challenges of Finding Tech Staff for Digital Transformation

    Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

  • Property Letting Management Appian Application

      The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

  • Appian Haulage Document Planning System

    Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

  • Appian Maintenance Management Tool

    Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

  • ROAP - Appian Robust Onboarding Automation Platform

    It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

  • Facility Issues and Orders management Appian Application

    Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

  • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

    In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

  • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

    We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

  • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

    We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

  • How to Leverage Stripe Events in Marketing Automation With Growmatik

    By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

  • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

    With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

  • How to Maximize HubSpot Performance with Growmatik Integration

    By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

  • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

    Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

  • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

    Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

  • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

    HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

  • Meet the new features for maximum email deliverability in Growmatik

    Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

  • Become a Wealth Flow Certified Coach

    In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

  • Wealth Flow Sandtable Board Game

    When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

  • Top 5 Digital Marketing Trends That Will Dominate in 2024

    Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

  • Why SEO Agency need to access my Google Analytics

    Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

  • Why SEO Agency need to access my Google Search Console

    There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

  • Surviving the 2024 Cold Email Regulations as an Email Marketer

    The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

  • How to Effectively Promote on Reddit Without Getting Banned

    Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can

  • Reaching Valuable Customers in a Post-Cookie World

    The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their

  • Topical Map for Digital Marketing Niches

    Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website

  • Topical Map for Training Industry

    Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide

  • Google Ads for Dentists: How to Run Ads for a Dental Clinic

    Dentists are one of the most important practitioners in the medical field. Not only do they perform procedures on our teeth, but they also guide us in keeping our teeth and gums healthy. Besides dentistry being a noble...

  • Understanding Why Google Ads May Not Be Spending Your Budget

    In the realm of digital marketing, Google Ads stands as one of the most formidable platforms for driving traffic, generating leads, and ultimately increasing conversions for businesses of all sizes. However, many advertisers encounter a perplexing issue: their...

  • How to Effectively Run Google Ads for an Assignment and Essay Writing Service

    In an increasingly digital world, the rise of online education has led to a significant demand for assignment and essay writing services. As individuals seek to delegate their academic responsibilities, competition within this niche has intensified. To stand...

  • Limited by Budget in Google Ads: Why It Happened & How to Fix

    In the ever-evolving landscape of digital advertising, Google Ads remains a pivotal tool for businesses seeking to enhance their online presence and drive customer engagement. Yet, many advertisers encounter the perplexing status of being “Limited by Budget.” This...

  • How to Run Google Shopping Ads: A Comprehensive Guide

    In today’s digital landscape, e-commerce has emerged as a dominant force, compelling retailers to seek innovative strategies for reaching potential customers and maximizing sales. Among the myriad advertising options available, Google Shopping Ads stand out as a particularly...

  • Daily Search Forum Recap: September 12, 2024

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I covered some old statements from former Googlers on Navboost from Hacker News...

  • Google's Martin Splitt: We Do Not Use Exif Data For Ranking

    Over the years Google has been wishy-washy on if they use or do not use Exif (Exchangeable image file format) data for rankings. In 2014, Google's Matt Cutts said Google can parse the data and reserves the right to use it. But in 2019, Gary Illyes from Google said it was not used for rankings. Now in 2024, Martin Splitt of Google said it is not used for rankings.

  • Ex-Googler Forum Statements On Google Navboost

    In my interview with Danny Sullivan, the Google Search Liaison, I tried to get more details on Navboost and how it plays a roll in core updates and general rankings. I was pretty much shot down (I am a good loser). That being said, here are some old posts from ex-Googlers (from what I can tell) on the topic of Navboost from the Hacker News forums.

  • Google Indexing API: Submissions Go Undergo Rigorous Spam Detection

    Google has updated its Indexing API documentation to add a few things but the largest update talks about how "all submissions through the Indexing API undergo rigorous spam detection." Plus, it says that attempts to abuse the Indexing API "may result in access being revoked."

  • Google: Get Definitions & Translations As You Search

    Google is now notifying some searchers of a translation feature within the search results. It says, "Get definitions and translations as you search. Select words to get definitions & translations without leaving the page."

  • Google Replaced Cache Link With Internet Archive's Wayback Machine

    After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive's Wayback Machine. This will give you snapshots in time of what that webpage looked like, but it is not powered by Google.

  • Daily Search Forum Recap: September 11, 2024

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing a new ad label header, it makes the ads stick out more...

  • Google Search Ranking Volatility Still Heated A Week After Core Update

    I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd.

  • Google Tests New Ad Label / Design That Makes Ads Stand Out

    Google is testing a new ad label and interface that really make the ads way more noticeable in the Google Search results. The ad label still is a black sponsored label, but Google is testing it on a tall gray background, with subtitles like "promoted products" and "promoted results."

  • Google Emails Advertisers On Local Services Ads Verification Requirements

    In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts.

  • Bing Local Pack Tests Review Source Icons Instead Of Review Stars

    Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo.

  • Google Expands AdSense Auto Ads To French, Spanish, and Japanese

    Google is expanding AdSense's Auto ads to support French, Spanish, and Japanese languages. Previously, Auto ads were worked for English and German languages only.

  • Google Search Supports Ineligible Regions Property For Videos

    Google Search now supports specifying where (which regions) a video is not allowed to be viewed in its video structured data and video SEO documentation. A new ineligibleRegion property was added to the Google video structured data documentation.

  • Daily Search Forum Recap: September 10, 2024

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple Visual Intelligence is Apple's version of Google Lens but it uses Google, ChatGPT...

  • Apple Visual Intelligence - Local, Shopping & More

    Apple had its big event yesterday, and during the iPhone talk, they announced Apple Visual Intelligence. Where you can take photos of anything, and it will use Apple Intelligence for local search, shopping, homework help, and more.

  • User journey pain points: how to identify and fix them

    If you have had a website for a while, it’s important to regularly address any user journey pain points to ensure your users stay on your site. Customers expect faster loading speeds, mobile-friendly websites, and a tailor-made user experience, and if your site is failing on any of these points, you can expect to see... View Article The post User journey pain points: how to identify and fix them appeared first on Fifteen.

  • Why does a mobile-first design matter?

    In today’s digital age, having a mobile-friendly website is no longer just a nice-to-have; it’s a necessity. With the majority of people accessing the internet through their mobiles, businesses need to prioritise a mobile-first design approach to ensure they’re reaching their target audience effectively. But why does a mobile-first design matter, and how can it... View Article The post Why does a mobile-first design matter? appeared first on Fifteen.

  • Why bespoke intranet design is better than an off-the-shelf solution

    When it comes to choosing an intranet design for your business, the decision between a bespoke design and an off-the-shelf option can be a critical one. While off-the-shelf solutions may seem convenient, they often lack customisation and personalisation that a bespoke intranet design can offer. In this blog post, we’ll delve into why opting for... View Article The post Why bespoke intranet design is better than an off-the-shelf solution appeared first on Fifteen.

  • When you should and should not outsource link building

    As a business owner, you want to be savvy with your marketing decisions, as you want to ensure you’re getting the most out of your efforts. When it comes to link building, deciding whether this is something you handle in-house or you outsource, is a decision that shouldn’t be taken lightly. There are many reasons... View Article The post When you should and should not outsource link building appeared first on Fifteen.

  • What are the benefits of affiliate marketing?

    Many businesses today are increasingly recognising the value of affiliate marketing as part of their marketing strategy. That’s because it enables them to efficiently sell a product on a low budget, with little effort and time, at a low-risk level, all while ensuring a solid return on investment (ROI), increased brand recognition, and business development.... View Article The post What are the benefits of affiliate marketing? appeared first on Fifteen.

  • Why premium hosting matters

    Every website has a home on the internet. When it comes to selecting a host, you might think the decision isn’t that important. However, picking the wrong host can have a significant negative impact on your company. Your website’s security could be compromised and sales could be lost due to poor performance and slow page... View Article The post Why premium hosting matters appeared first on Fifteen.

  • 5 ways to get the most out of your graphic design agency

    Partnering with a graphic design agency can be a game-changer for any business looking to up their brand and marketing game. These creative professionals can help bring your vision to life and create stunning visuals that resonate with your target audience. But how can you ensure you’re getting the most out of your partnership to... View Article The post 5 ways to get the most out of your graphic design agency appeared first on Fifteen.

  • 4 ways to optimise your contact us page design

    While you might think your contact us page isn’t the most exciting web page to design, it is the workhorse of your site. It acts as the gateway for first-time visitors and returning customers alike to reach out and connect with your business. A carefully planned out contact page design can make all the difference... View Article The post 4 ways to optimise your contact us page design appeared first on Fifteen.

  • What is Digital PR and why is it important?

    Managing your identity and reputation online takes constant management and insight. Central to this is the ability to understand your audience and effectively communicate your ideals, offers and more. Enter digital PR – the secret weapon of successful businesses in the digital age.  But what is digital PR and why is it important? Well in... View Article The post What is Digital PR and why is it important? appeared first on Fifteen.

  • 8 social media tips for your business

    In today’s digital world, almost every business owner uses social media to communicate and engage with their audience. When done correctly, it has the potential to boost your revenue dramatically. But with the ever-changing landscape of social media, it can be difficult to learn new ways to boost your online presence and engage with your... View Article The post 8 social media tips for your business appeared first on Fifteen.

    • Modernize Legacy Apps: Key Steps & Benefits

      In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

    • Understanding Generative AI and Predictive Analytics

      The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. The post Understanding Generative AI and Predictive Analytics first appeared on TO THE NEW Blog.

    • Implementation of SMART framework in Agile

      What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.

    • Elevating Project Success: The Triad of Client Satisfaction

      Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]

    • Automated PDF Filing with AI and NLP

      Automating PDF Filing with AI and NLP In the ever-evolving world of data science and automation, innovative solutions have continually emerged, simplifying intricate tasks and enhancing efficiency across various industries. One such transformative application is the automation of PDF document filing, a process that has witnessed significant enhancements due to advances in artificial intelligence (AI) The post Automated PDF Filing with AI and NLP first appeared on TO THE NEW Blog.

    • Pass digital data layer to Adobe analytics using javascript

      Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

    • Future of mobile application development

      The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

    • Go Pointers! Let’s talk about it…

      A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

    • Remote Agile

      Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.

    • GA4 Migration – Step up your Analytics Game

      What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.

    • GA4 vs Universal Analytics: What is the Difference?

      With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.

    • GA4 vs Universal Analytics – Can you migrate to GA4?

      Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.

      • Transformation Update: The State of Generative AI

        Is your leadership team ready to move beyond the consideration phase and harness the transformative power of Generative AI (GenAI), or are you trapped in analysis paralysis?Deloitte's latest quarterly report on "The State of Generative AI in the Enterprise" provides a comprehensive look at how organizations are navigating the GenAI adoption call to action. The Q3 2024 survey of 2,770 leaders across 14 countries offers valuable insights into the current state of GenAI implementation, […]

      • A Value Realization Framework for Generative AI

        Are your board of directors and executive team ready to transform your business with the latest technology, or will you be left behind as your competitors accelerate their adoption?The transformative power of Generative AI (GenAI) applications is impacting industries across the globe, promising not only enhanced efficiency but also new avenues for value creation.According to the latest research by PwC, a significant 70 percent of CEOs anticipate that GenAI will fundamentally change how their […]

      • C-Suite Guide to Effective GenAI Prompting Techniques

        How can applied technologies advance digital business growth and unlock strategic competitive advantages? Here's a proven approach.In the rapidly evolving commercial landscape of artificial intelligence apps, Generative AI (GenAI) tools have delivered unprecedented results.As a C-suite executive, understanding these innovative GenAI technologies can empower you to act decisively. Why now? It's a leadership imperative.A recent comprehensive study of GenAI Prompting techniques offers valuable […]

      • The Board of Directors Generative AI Vision

        As stewards of your long-term competitiveness, are you boldly harnessing the artificial intelligence (AI) potential as a strategic catalyst for superior digital business growth?In an era of modern commercial disruption, harnessing AI technology is rapidly becoming the defining factor separating bold industry leaders from the fearful global market laggards.AI is a quintessential technology that, like past shifts such as the internet and cloud, will unlock transformational opportunities across […]

      • AI Economic Potential: The Strategic Imperative

        We have reached the tipping point for business technology investment. The integration of Artificial Intelligence (AI) into the economy is a transformative force that executives can no longer ignore.The Stanford HAI's "Artificial Intelligence Index Report 2024" provides invaluable insights into the economic impact of AI, highlighting both opportunities and challenges that demand strategic action from today's business leaders.The AI Investment Race: America Sprints AheadThe United States has […]

      • Generative AI Leaders Seize the Growth Opportunity

        Some executives have taken the lead, while others sit on the sidelines. The global business landscape is undergoing a seismic shift driven by Generative Artificial Intelligence (GenAI).New GenAI tools, with their ability to produce human-quality text, code, and multimedia content, present a once-in-a-generation opportunity for you to propel your organization toward unprecedented innovation and value creation.The Gap Between Leaders and Laggards is WideningA recent McKinsey report paints a […]

      • Generative AI Trends: Key Insight for Executive Leaders

        As founder of the Business Technology Roundtable, I can advise senior executives on rapidly emerging technologies and their potential impact on digital business transformation.One of the most significant and potentially disruptive technologies today is Generative Artificial Intelligence (GenAI). Powered by advances in machine learning, this technology refers to AI systems that can generate new content, such as text, images, audio, video, and more in response to prompts from humans.  The pace […]

      • Digital Growth Drives Race to AI Readiness

        Artificial Intelligence (AI) adoption is accelerating globally, transforming business and government. However, a new study by Cisco Systems reveals that while intentions to adopt AI are rising sharply, actual abilities to effectively leverage these technologies continue to lag.An overwhelming 97 percent of business leaders state that the urgency to deploy AI technologies has increased significantly or somewhat at their organizations in just the past six months.This mounting urgency is coming […]

      • The Digital Workplace Transformation Catalyst

        Digital Transformation has become an essential part of modern businesses, and the COVID-19 pandemic has accelerated the pace of change. With the continued rise of Remote Work and the adoption of a Distributed Workforce model, leaders have aspired to re-evaluate their digital strategies and invest in technologies that allow them to remain competitive.Business Technologists play a crucial role in this ongoing transformation, as they are the ones responsible for identifying and implementing […]

      • Strategic Benefit of Scaling Cloud-based Digital Transformation

        Business technology can be the great enabler that differentiates an enterprise from their mainstream peer group. Make no mistake, delivering digital business value at scale can be achieved. The essential change management process begins with fearlessly embarking on a bold initiative.Granted, implementation has many steps and takes time. In fact, successful business transformations can take several years to complete. According to Boston Consulting Group (BCG) latest research findings, they […]

      • Digital Transformation and ESG Strategy Belong Together

        We’ve apparently reached an inflection point with the development and execution of Environmental, Social, and Governance (ESG) corporate policies. The role of business leadership in sustainability issues around climate change has received increasing attention from companies and their key stakeholders.But over the past year, something changed for CEOs worldwide, and sustainability talk turned into action. Continued disruption -- including upheaval and disruptions from the global COVID-19 […]

      • Digital Business Growth Acceleration Gains Momentum

        Multinational enterprise CEOs, and others within the most forward-looking progressive organization C-suite, look to their CIO to inform and guide them on digital transformation best practices. The global COVID-19 pandemic, and the associated economic impact, have provided CIOs the opportunity to increase their influence on strategic planning.According to the latest research by Gartner Inc., CIOs now have the attention of the executive leadership team in a very compelling way. The enterprise's […]

      • New Internet Apps Drive Digital Transformation Investment

        Across the globe, increased Internet use will fuel new growth in the Global Networked Economy. Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps). Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, […]

      • Hybrid IT Nirvana: Digital Growth + Digital Trust

        In many organizations today, Information Technology (IT) is more than a utility, it has become an essential platform for their ongoing business development. Therefore, they crave a superior IT experience for their employees and other key stakeholders. For most, cloud computing is a fundamental ingredient of the digital transformation agenda. The common commercial use cases for public cloud services have already been exploited by many organizations. Front-office applications -- such as customer […]

      • How CEOs Apply Digital Reinvention to Fuel Growth

        Now more than ever, CEOs and their leadership teams must counter the threat of digital disruption. Within the evolving global economy, debate and analysis about business technology adoption must result in purposeful action. Even the trailing organizations are prepared to learn something actionable from their trailblazer peers. The following statistics and insights are excerpts from the IBM Institute for Business Value (IBV) Global C-suite Study (19th edition). IBM’s latest worldwide study […]

      • Guide to Connecting PlayStation VR2 to Your PC with the PS VR2 PC Adapter

        The PlayStation VR2 is an advanced virtual reality headset that delivers an immersive gaming experience. While it is primarily designed for the PlayStation 5, many users are eager to explore its capabilities on a PC. Connecting the PS VR2 to a PC can unlock a range of new experiences, from gaming to creative applications. This

      • PS5 Pro: The Anticipated PlayStation 5 Pro: A Comprehensive Preview

        As anticipation builds among gaming enthusiasts, the PlayStation 5 Pro promises to deliver significant upgrades in processing power, storage capacity, and more. For those who have been eagerly waiting, this article delves into what can be expected from the highly anticipated console, slated for release in the latter half of 2024. Release Date: Awaiting the

      • iPhone 16 Features & Price

        The iPhone 16 has arrived, bringing with it a plethora of innovations and enhancements that set a new standard for smartphones. In this comprehensive guide, we delve into the iPhone 16 features & price, providing you with all the information you need to understand what makes this device exceptional. Whether you are a tech enthusiast

      • The Digital Transformation of Combat Sports Marketing

        Every industry that developed alongside the internet has benefited from digital marketing, including today’s combat sports. While the WWE enjoyed a lot of mainstream success in the ‘90s, more fierce combat sports like MMA were still in their infancy. Now the UFC is a powerhouse industry, and it owes a lot of it to their

      • SAP PLM – the Key to Efficient Manufacturing and Production

        Uninterrupted and errorless cycles of production, automated quality and validity checks, 24/7 tracking of production lines, instant reports, and bug identifiers – that’s what manufacturers crave when having to deal with yet-another-issue in the factory. Every business involved in manufacturing is aware of sudden disruptions and disparities in production, which lead to chaos in the

      • Understanding the Role of Address Databases in Business Optimization

        In today’s data-driven world, precise geographic information is crucial for businesses across all industries. An essential component of this geographical intelligence is the use of detailed address databases, which include zip codes, postcodes, boundaries, and addresses. These databases not only streamline operations but also enhance strategic decision-making by providing valuable insights into customer demographics, market

      • “Peggy and Molly” Developed An Odd Connection: Their Split Has Angered Supporters

        It seemed like “Peggy and Molly” belonged on the internet. Peggy is a robust and powerful Staffordshire bull terrier, and Molly is an Australian magpie, who is more famous for swooping on people during mating season than for mingling with canines. Since their peculiar friendship was revealed online four years ago, the pair has gained

      • Although Julian Assange Is Granted A Legal Reprieve From Being Extradited To The United States, There Is A Bitter Irony

        Julian Assange has been permitted by the London High Court to challenge the UK Home Secretary’s decision to extradite him to the US on allegations of computer abuse and several counts under the US Espionage Act. Nonetheless, there is a catch to the good ruling: the US has the right to halt the appeal process

      • Has The Price Of Altcoins Peaked? Bitcoin Price Rises 5% From Its Low Of $59.7K

        After falling below $60,000, Bitcoin is trying to recover, and traders are daring to hope for an altcoin rally. Before the Wall Street open on April 18, Bitcoin (BTC) tickers dropped $64,126, and touched $63,000, as traders’ morale was lifted by a minor BTC price gain. Analysis: Investors May Be “Tricked” By Bitcoin Price Lows

      • Despite Recent Losses, Nigeria’s Reputation In The Cryptocurrency Space Will Endure

        Flincap’s chief marketing officer, Oladotun Akangbe, said that given Nigeria’s increasing acceptance of cryptocurrencies, conflicts in the country’s cryptocurrency scene are to be anticipated. Nigeria’s standing as a cryptocurrency leader might be compromised by the government’s recent assault on local exchanges. The chief marketing officer of the Flincap cryptocurrency exchange, Oladotun Wilfred Akangbe, is certain

      • OKX, Binance, And Bybit Monthly Volumes Increased Since Late 2023

        Decentralized exchanges (DEX) are growing at a faster pace than CEXs, according to Bybit statistics, even though Uniswap v3, a significant DEX, grew volumes by 320%. According to a recent survey, since late last year, trade volumes on international centralized cryptocurrency exchanges (CEX), such as Binance, have increased dramatically. Along With OKX, Binance Sees Growth

      • Price Aggregators Led To The Depeg Of The US Pax Dollar

        A representative for USDP informed Cointelegraph that the cryptocurrency will always be redeemable for $1 on Paxos, regardless of any price swings on other trading platforms. A Paxos representative stated that problems with price aggregators, not the protocol itself, were the reason behind the recent debugging of the Pax Dollar (USDP) stablecoin. According to CoinMarketCap

      • Bitcoin Price Recovers Near Support, Fueling The Bull Market Of 2023

        The urge to sell Bitcoin BTCUSD may ease as a result of dealers’ profit margins reaching “virtually zero.” Julio Moreno, head of research at on-chain analytics platform CryptoQuant, predicted a potential bottoming point in the price of Bitcoin in an analysis that was posted on X (previously Twitter) on April 18. Bitcoin Traders Reach The

      • Speaking With Ekto VR About Its Amazing Shoes For Virtual Reality Walking

        The shoes that allow you to walk in real life and virtual reality are called Ekto VR, and I discussed them in my post on the most bizarre XR gadgets available. Following that piece, I received a call from Brad Factor, CEO of EktoVR, informing me that a lot of upgrades had been made to

      • Coyotes Bid Adieu And End A Chapter In Arizona Before Moving To Salt Lake City

        When your heart is aching and your mind is racing, you do what they did when they got together one final time. Throughout its 28-year history, the Arizona Coyotes served as a model for how to manage a professional sports team, a lesson in making the most of difficult situations, and a constant reminder that

        • Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success

          Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth.   Why Fospha’s Ultimate TikTok Playbook is a Must-Read   TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven The post Fospha Unveils the Ultimate TikTok Playbook for Ecommerce […]

        • Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

          In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature The post Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers appeared first on Search […]

        • Nutrimuscle: Scaling spend and growing ROAS through better measurement

          Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) The post Nutrimuscle: Scaling spend and growing ROAS through better measurement appeared first on Search Engine Watch.

        • Fospha’s Insights to Unlock eCommerce Growth in 2024

          In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.

        • Snap Selects Fospha as Measurement Partner for Retail eCommerce

          Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.

        • Fospha as TikTok’s New Measurement Partner

          Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear The post Fospha as TikTok’s New Measurement Partner appeared first on Search Engine Watch.

        • Establishing niche authority: leveraging strategic content as a key differentiator

          As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority The post Establishing niche authority: leveraging strategic content as a key differentiator appeared first on Search Engine Watch.

        • The incredible ways to get SEO traffic without ever ranking

          Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain The post The incredible ways to get SEO traffic without ever ranking appeared first on Search Engine Watch.

        • How Chat GPT is changing SEO

          When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The post How Chat GPT is changing SEO appeared first on Search Engine Watch.

        • Optimize Google’s new Interaction to Next Paint metric

          Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website The post Optimize Google’s new Interaction to Next Paint metric appeared first on Search Engine Watch.

        • 10 best CRMs for your email marketing campaigns

          If you’re running a business or working as a marketer, you already know how crucial email marketing is for driving sales and building relationships. It promises the highest return on investment of any digital marketing channel, making every email you send a potential goldmine.  But let’s face it: managing those daily floods of emails—from welcome

        • Carlos Gil joins GetResponse as a Brand Evangelist for the U.S. Market 

          We are excited to announce that Carlos Gil has joined GetResponse as our new Brand Evangelist. “We are thrilled to welcome Carlos to the GetResponse family as our Brand Evangelist in the U.S. His deep knowledge of digital marketing, combined with his passion for using marketing to connect with individuals and companies, will be invaluable

        • Best Cheap Email Marketing Tools & Services 2024

          You don’t have to break the bank to run successful email marketing campaigns. In fact, several affordable email marketing tools offer everything you need—robust features, easy automation, and insightful analytics—all without the hefty price tag of the premium options.  These affordable email marketing services allow you to craft compelling campaigns and get the most out

        • How to use GetResponse as an online teacher: 10 ways

          Looking for ways to grow your online teaching business? Check out how GetResponse can help you achieve what you’d normally do with dozens of tools!

        • What is a sunset policy, and why you need one

          Declining engagement rates can throw a wrench in your email marketing. That’s why a sunset policy isn’t just nice to have – it’s essential.

        • How to send an email to multiple recipients individually

          Sending an email is pretty straightforward until you need to send one to multiple recipients without making it look like a mass email. Usually, you just need to enter an email address in the “To” field, draft a message, and hit send or schedule send.  However, when sending an email to multiple individuals separately, you

        • 5 September holidays and newsletter ideas

          September is a month full of fresh beginnings, from the start of fall to the return to routine after summer. That makes it a time ripe with opportunities to reconnect with your audience in meaningful ways.  Whether you’re looking to inspire, inform, or simply engage, our September newsletter ideas are designed to help you create

        • How to run a reconfirmation campaign

          Is your email list losing its impact? Reconfirmation campaigns can help rejuvenate it by ensuring your subscribers are engaged and interested.

        • Spam traps – what they are, how to avoid them, and what to do if you are caught in one

          Spam traps can seriously affect your ability to reach your audience. In this article, you’ll learn how spam traps are created, how to avoid them, and what to do if the damage has already been done.

        • Key insights from the 2024 email marketing benchmarks report

          Find out the average email open rate for your industry – and more key insights from our 2023 Email Marketing Benchmarks report by GetResponse.

        • Managing Marketing: The Evolution Of AI

          Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web The post Managing Marketing: The Evolution Of AI appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Being A Trans Woman In An Advertising And Marketing World

          Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media The post Managing Marketing: Being A Trans Woman In An Advertising And Marketing World appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Designing Online Experiences For Gen One

          Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and The post Managing Marketing: Designing Online Experiences For Gen One appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: What It Takes To Build A Global Brand

          Trena Blair is the CEO of FD Global Connections, who advises companies on successfully scaling their businesses to the USA. Trena is The post Managing Marketing: What It Takes To Build A Global Brand appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Agency Integration Publicis Style

          Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative. The two The post Managing Marketing: Agency Integration Publicis Style appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: How Agencies Are Adapting To Broadening Marketing Needs

          Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the The post Managing Marketing: How Agencies Are Adapting To Broadening Marketing Needs appeared first on TrinityP3 Global Marketing Management Consultants.

        • How to avoid waste in your agency fees

          With the increase in the cost of living still impacting households in most of the world’s economies, it only stands to reason The post How to avoid waste in your agency fees appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Answering The Question Will AI Be The Death Of SEO?

          Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by The post Managing Marketing: Answering The Question Will AI Be The Death Of SEO? appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: The Anatomy Of Marketing

          Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has The post Managing Marketing: The Anatomy Of Marketing appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Why You Should Not Pitch Your Advertising Account

          Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high-profile and The post Managing Marketing: Why You Should Not Pitch Your Advertising Account appeared first on TrinityP3 Global Marketing Management Consultants.

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        Headless on Salesforce Commerce Cloud

        What the recent changes in the product mean for businesses running or considering Salesforce Commerce Cloud

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        Embrace Change: 4 Ways to Prepare for What’s Next

        Providing a great IT experience for your office doesn’t have to be a challenge.

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        Organizations that strive to deliver secure digital experiences will achieve competitive advantage by safely unleashing application innovation that delights customers.

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        How Building Management Systems help meet operation challenges today and tomorrow

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        API Security Best Practices: Key Considerations for API Protection

        Application Programming Interfaces, or APIs, were developed to streamline the way digital ecosystems communicate and interact with each other. At their core, APIs abstract the complexity of connecting multiple disparate systems.

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        ACCELERATING AUTONOMOUS CAR DEVELOPMENT WITH READY ACCESS TO GLOBAL DATA

        Global automaker Mercedes-Benz AG aims to develop cars that are not only intelligent but also autonomous. To do this, the company needed a data platform to collect and manage massive amounts of data from test

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