Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • How Digital Transformation in Manufacturing Is Rewriting the Future of Production

    Walk into any modern factory today, and you will notice something different. No noisy jungle of machines. No conveyor belts. No caution tape. It is alive—with sensors, data dashboards, and smart devices all working in perfect harmony. So what’s really happening? It is digital transformation in manufacturing! And what’s powering it beneath all the blinking The post How Digital Transformation in Manufacturing Is Rewriting the Future of Production appeared first on Fingent.

  • Data Engineering Demystified: Unlocking the Power of Data for Business Success

    All businesses are built on data. But the question is: Is your business truly driven by data? Or are you merely gathering data without a strategy? An effective Data Engineering strategy might be the key to standing out in the market instead of lagging behind. Let us help you find out. Data Engineering: The Backbone The post Data Engineering Demystified: Unlocking the Power of Data for Business Success appeared first on Fingent.

  • Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More!

    An Offshore Development Center (ODC) is your personal innovation factory full of top talent working tirelessly to bring next-generation solutions to market. Unlike an outsourced team, an offshore software development center is your enterprise. The right ODC is just what you need to supercharge your business like never before, be it AI wizards, cloud experts, The post Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More! appeared first on Fingent.

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • Best Practices for Adopting Microsoft Copilot in the Dynamics 365 Environment

    Best Practices for Adopting Microsoft Copilot in the Dynamics 365 Environment Microsoft Copilot allows organizations to bring AI-driven assistance directly into the Dynamics 365 environment. To successfully adopt, IT Industries must prepare a well-thought-out strategic plan that aligns technology with business objectives and carefully consider how to prepare both users and the infrastructure. This blog The post Best Practices for Adopting Microsoft Copilot in the Dynamics 365 Environment first […]

  • Rethinking MDM for the AI Era: An Assessment and Evolution of Your Strategy

    In a fast-moving digital expedition, Master Data Management (MDM) is like a compass. It is no longer just a data management discipline but a wider part of enterprise data management. MDM connects seamlessly with product data catalogs, data fabrics, data lakes, and customer data platforms. But, organizations today aren’t just looking for better data management—they’re The post Rethinking MDM for the AI Era: An Assessment and Evolution of Your Strategy first appeared on Digital […]

  • “Intent-Based Networking”– Automation and Orchestration for Enterprise Networks

    Today, the whole world is talking about automation and artificial intelligence. Considering the scale on which IT administrators operate today, it’s important that the foundation of IT infrastructure is also automated and orchestrated. With an increase in digital footprint across industries of any scale and type, digital data transactions are also increasing immensely. The rise The post “Intent-Based Networking”– Automation and Orchestration for Enterprise Networks first appeared on […]

  • Understanding the Significance of Variance in Payroll Professional Services

    Leverages Operational Accuracy to Strategic Insights When people think of payroll, they often imagine routine, predictability, and precision. Salaries go out on a specific day, deductions are calculated, taxes are withheld—everything follows a set process. But payroll is far from static. A dynamic flow of numbers is behind the regular cycles, and one of the The post Understanding the Significance of Variance in Payroll Professional Services first appeared on Digital Transformation Blogs - […]

  • Strategic Data Management: The Science and Art of Growth

    Enterprise growth increasingly depends on one critical capability: data management. Whether launching new products, entering new markets, or delivering hyper-personalized customer journeys, data is the enabler, and managing it effectively is the differentiator. But although data management requires a scientific underpinning—clean architecture, governance models, and technical integration—it’s also an art: aligning people, processes, and vision The post Strategic Data Management: The […]

  • Banking’s Silent Revolution: How Agentic AI is Redefining the Banking Industry

    In 2025, the revolution, transformation & digitalization are the only focus across industries. In the same way, the banking industry is also going through a significant shift. It is more technology driven. The banking industry includes manual operations, slow processes &in-person services. Today in the 21st century, customer wants everything in 5G speed — personalized, The post Banking’s Silent Revolution: How Agentic AI is Redefining the Banking Industry first appeared on Digital […]

  • Strengthening Healthcare Cybersecurity: Navigating HIPAA Compliance in 2025

    Cyber threats are increasing, and the healthcare industry is the primary target, putting both patient data and business operations at risk. The Statista report highlights that cyberattacks increased from 60% in 2023 to 67% in 2024, marking the highest level ever recorded. It is essential for all organizations to build strong data security to protect The post Strengthening Healthcare Cybersecurity: Navigating HIPAA Compliance in 2025 first appeared on Digital Transformation Blogs - Bigdata, […]

  • The Looming Threat of Quantum Computing: Is the Internet Ready?

    Quantum computing has long been discussed in scientific circles as a breakthrough technology, something that could solve certain problems far beyond the capabilities of today’s computers. But over time, it’s moved from theoretical buzz to a real-world consideration — especially in the world of cybersecurity. For many industries, it’s no longer about whether quantum computers The post The Looming Threat of Quantum Computing: Is the Internet Ready? first appeared on Digital […]

  • How To Manage Your Product Catalog Effectively

    Even in today’s highly developed business climate, enterprises often find themselves surrounded by countless vexing questions regarding maintaining their product catalogs. The absence of an efficient product catalog management strategy undermines the influence of your data and, in an era of ever-expanding product information, can leave your business far behind. On the other hand, a centralized catalog The post How To Manage Your Product Catalog Effectively first appeared on Digital […]

  • Fintech and Traditional Banks: Should Compete or Collaborate in the Lending Space?

    Fintech companies rely primarily on technology to perform the fundamental functions offered by financial services. These companies design sophisticated software, mobile applications, and web applications to enhance the efficiency and accessibility of financial processes for end users. Fintech leads the innovation front in the financial services sector, which has experienced a radical makeover in the recent past. They have transformed the BFSI industry by introducing it to […]

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

        The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

      In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

    • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

      We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

    • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

      We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

    • How to Leverage Stripe Events in Marketing Automation With Growmatik

      By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

    • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

      With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

    • How to Maximize HubSpot Performance with Growmatik Integration

      By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

    • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

      Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

    • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

      Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • Social Media Strategy Professional Certification Study Guide

      Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate (Updated). Recently, I found this website had more certification available for FREE, hence I take a chance to explore Social Media Strategy Professional Certification (SMSPC). If you interested to get yourself this knowledge, do check out their website:

    • Cisco Black Belt AI Fundamentals PreSales Quiz

      It was a long time I did not explore Cisco Black Belt Academy, and recently they launch a few new courses related to AI call “AI-Ready Infrastructrure” under the Solution & Technology pillar. It comes with 4 learning plan, 2 for Pre-sales and 2 for Sales, both stage 1 and 2. Let’s look at Pre-sales

    • The LinkedIn Conundrum: Finding Sanity in Social Selling

      In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content

    • How Social Media Marketing Drives Business Growth

      Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about

    • Building Authentic Social Media Engagement

      In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

    • Become a Wealth Flow Certified Coach

      In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

    • Wealth Flow Sandtable Board Game

      When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

    • Top 5 Digital Marketing Trends That Will Dominate in 2024

      Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

    • Why SEO Agency need to access my Google Analytics

      Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

    • Why SEO Agency need to access my Google Search Console

      There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

    • All in One Google Ads PPC Tool Kit

      🚀 Ultimate Google Ads Toolkit – Audit + Forecast + Plan + Optimize + Convert The most powerful PPC toolkit in the industry. 100% free. Built for marketers, freelancers, agencies & businesses. 🧾 Audit Tool 💡 LTV:CAC 📈 ROI Forecast 💰 Budget Planner 📋 Client...

    • Free Google Ads PPC Audit Agency Mode Tool

      📊 Google Ads Audit Tool – Agency Mode Fill in client campaign data to generate a detailed audit report with exportable PDF and email options. Client Name: CTR (%): Conversion Rate (%): Cost Per Conversion ($): Monthly Budget ($): Total Conversions: Revenue Generated ($): Quality...

    • Top Google Ads Courses in Dubai for 2025

      Dubai’s digital ecosystem is advancing fast—professionals and businesses seeking to master Google Ads will find several reputable training options offering both online and in-person formats. 🏫 Recommended Google Ads Courses in Dubai Google Ads Mastery Course by Ali Raza : A Top Google Ads PPC...

    • Facebook Advertising Cost in Dubai & UAE — 2025 Benchmarks

      Facebook and Instagram remain core platforms for businesses across the UAE. As competition intensifies, understanding local advertising costs in Dubai—and how to optimize for ROI—has never been more crucial. 💰 Key Facebook Ads Cost Benchmarks in the UAE Average Cost Per Click (CPC): ~$2.40 USD...

    • Google Ads Budget Calculator

      Google Ads Budget Calculator Target Conversions (per month) Average CPC ($) Conversion Rate (%) Calculate Budget Estimated Monthly Budget: $0

    • What is Google Multisearch and what does it mean for your SEO strategy?

      While Google Multisearch might not be a brand-new feature, it’s quietly become one of the most important developments in the way people search. What started as a visual search enhancement is now part of a wider trend towards multi-modal, intent-rich search behaviour.  If you’re serious about staying visible in search results, keeping up with how The post What is Google Multisearch and what does it mean for your SEO strategy? appeared first on Fifteen.

    • Google algorithm update 2025: What you need to know and how to adapt.

      Staying ahead of the curve is essential for success in today’s fast-paced online landscape. Google continues to evolve rapidly, and in 2025, its algorithm changes carry some serious weight. From core updates, enhanced AI capabilities, and evolving quality signals like E-E-A-T in SEO, staying informed is essential. In this blog, we break down the most The post Google algorithm update 2025: What you need to know and how to adapt. appeared first on Fifteen.

    • 5 important elements for good ecommerce website design.

      In today’s crowded online marketplace, your ecommerce website needs more than just good looks. It needs to convert. Whether you’re launching a new online store or refreshing an existing one, the right design choices can directly impact your sales, customer trust, and brand perception. Good ecommerce design needs more than bright colours and fancy fonts, The post 5 important elements for good ecommerce website design. appeared first on Fifteen.

    • The process of mobile app development: what are the basics?

      Mobile apps are part of everyday life. Whether you’re checking your bank balance, ordering lunch, or booking a weekend getaway, apps are how modern users engage with brands and services on the go. However, the process of mobile app development is a complex one, with lots of moving parts all working at the same time. The post The process of mobile app development: what are the basics? appeared first on Fifteen.

    • How you can make the most of your marketing on a small budget.

      When circumstances are tight for any business, one of the most common areas to reduce spending is marketing. Spreading the word about your enterprise is critical, however there are many ways to still generate buzz, even if you lack a large budget. If you’re a small business and you’re marketing on a small budget, or The post How you can make the most of your marketing on a small budget. appeared first on Fifteen.

    • How to incorporate AI in digital marketing.

      Artificial intelligence (AI) is no longer a distant concept or a tool used by tech giants – it’s here, it’s easily accessible, and it’s transforming the way businesses plan, execute, and optimise their digital marketing campaigns. From audience targeting to content creation, AI in digital marketing has shifted from being a ‘nice to have’ to The post How to incorporate AI in digital marketing. appeared first on Fifteen.

    • What are some of the best email marketing strategies to implement?

      Email marketing has long established itself as a pillar of digital marketing, with SaaS and ecommerce businesses alike relying on it as a go-to method for converting customers and building traction. As online shopping has now pretty much become the norm, there is an increased need for engagement and connection, meaning you need to develop The post What are some of the best email marketing strategies to implement? appeared first on Fifteen.

    • 8 tips to managing a website project successfully.

      Managing a website project can feel overwhelming, especially for busy business owners juggling multiple responsibilities. With so many moving parts – from design and development to content creation and launch – it can be easy to miss crucial deadlines. However, with the right strategies in place, you can transform this challenging journey into a streamlined The post 8 tips to managing a website project successfully. appeared first on Fifteen.

    • 8 of the best SEO tools to use for your business.

      When it comes to digital marketing, having the right tools at your disposal can make all the difference in achieving online success, and this is especially so for SEO. Different tools provide different qualities and with countless options available, how do you know which tools are truly worth your time and investment? Keep reading because The post 8 of the best SEO tools to use for your business. appeared first on Fifteen.

    • Why you need a professional website developer.

      Having a professional website isn’t just an option anymore – it’s a necessity for any online business owner. A well-designed and developed website serves as your virtual storefront, and the first impression you make on potential customers can dictate their entire experience with your brand. But with so many DIY platforms available, you might be The post Why you need a professional website developer. appeared first on Fifteen.

      • Modernize Legacy Apps: Key Steps & Benefits

        In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

      • Implementation of SMART framework in Agile

        What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.

      • Elevating Project Success: The Triad of Client Satisfaction

        Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]

      • Pass digital data layer to Adobe analytics using javascript

        Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

      • Future of mobile application development

        The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

      • Go Pointers! Let’s talk about it…

        A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

      • Remote Agile

        Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.

      • GA4 Migration – Step up your Analytics Game

        What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.

      • GA4 vs Universal Analytics: What is the Difference?

        With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.

      • GA4 vs Universal Analytics – Can you migrate to GA4?

        Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.

      • Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

        Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless The post Creating Breakthrough B2B Customer Experiences in the Post Pandemic World first appeared on TO THE NEW Blog.

      • Next Generation Architecture

        Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve The post Next Generation Architecture first appeared on TO THE NEW Blog.

        • The Human Factor in AI Transformation

          As artificial intelligence (AI) reshapes the business technology arena at breakneck speed, a fascinating paradox emerges: the more sophisticated our AI tools become, the more crucial human skills become in determining organizational success.The latest Fortune AIQ Advisory Board survey reveals that forward-thinking companies are investing in AI tools and fundamentally reimagining their approach to talent acquisition, employee development, and organizational culture around AI capabilities.This […]

        • Generative AI: From Hype to Enterprise Backbone

          Has your organization prepared to compete in a world where Artificial Intelligence (AI) isn't just an IT tool, but the new operating system for digital transformation?Based on the findings from a Menlo Ventures market study, it's now clear that Generative AI (GenAI) has moved beyond the realm of experimentation and firmly established itself as a mission-critical imperative for enterprises across industries.The transformative power of this rapidly emerging technology is reshaping digital […]

        • Generative AI: CEO Survey Highlights Early Gains

          The emergence of Generative AI (GenAI) represents a pivotal moment in business technology evolution, with early enterprise adoption showing promising results according to PwC's latest Global CEO Survey.While much attention has focused on potential future impacts, concrete productivity, and revenue gains are already materializing across industries, suggesting we're at the beginning of a transformative wave in how organizations operate.Current State of Enterprise AdoptionThe PwC research […]

        • The Executive Guide to Free Generative AI Tools

          The democratization of artificial intelligence (AI) has created an unprecedented opportunity. Are you prepared to skillfully apply this digital transformation catalyst?While enterprises invest millions in proprietary information technology (IT) solutions, readily available free Generative AI (GenAI) tools now match or exceed many corporate capabilities — enabling dramatic productivity gains across functional groups and business units.The strategic advantage lies not just in the tools, but in […]

        • How AI Could Save U.S. Taxpayers $500 Billion

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          Shopify automation allows you to set up various workflows that are triggered based on what customers do on your Shopify store. For example, you can set up a trigger to deploy a cart abandonment email series when a customer abandons their shopping cart. Shopify marketing automation is one of the most effective ways to engage

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          It’s 2025 and there’s this feeling in the marketing industry that we are walking on shifting sands. Google’s AI Overviews came out of nowhere, and significantly reduced click-through rates for blogs and SEO-optimized content. In some cases, publishers have reported traffic drops of up to 56% when AI Overviews appear. TikTokers got a small taste

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        • Top AI course builders to help you publish your content fast in 2025

          An AI course builder is a platform that uses artificial intelligence to automate various tasks of the course creation process. For example, they can automate course planning and some content creation tasks to reduce the time-to-market for your course. Here is some context. It can take between 8-12 weeks to create a great online course

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          Email marketing has been the unbeaten marketing channel since its inception in the late 1970s. Today, it’s arguably more effective than social media, paid search, and SEO.  Over half—51% of consumers say email is the best way for brands to communicate with them. Further, 95% of marketers reported that their email marketing strategy was effective

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          Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in The post Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: The Trends And Challenges In Healthcare Marketing

          Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from The post Managing Marketing: The Trends And Challenges In Healthcare Marketing appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Celebrating Ten Years Of The Managing Marketing Podcast

          The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between The post Managing Marketing: Celebrating Ten Years Of The Managing Marketing Podcast appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency

          Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the The post Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Transforming Marketing Charity – The Sydney Children’s Hospital Foundation

          Kate Ferguson, CMO of the Sydney Children’s Hospital Foundation, discusses the transformative strategies implemented there, focusing on integrated fundraising efforts, emotional storytelling, The post Managing Marketing: Transforming Marketing Charity – The Sydney Children’s Hospital Foundation appeared first on TrinityP3 Global Marketing Management Consultants.

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          The post Five ways to manage a better pitch process for selecting agencies appeared first on TrinityP3 Global Marketing Management Consultants.

        • Managing Marketing: Putting Values In Action By Bridging Purpose And Practice

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