Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    How are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Enterprise Application Modernization: A Top Priority For Businesses in 2025

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. During times of great evolution, it becomes vital to swiftly adapt to the change. Otherwise, you will find yourself lost in a sea of unfamiliarity.  Today, we see the practical application of AI The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

  • Handling Dynamic Changes in Web Test Automation Leveraging Gen AI

    As the tech world advances towards AI-driven solutions, companies are leveraging AI to simplify coding. This shift creates opportunities for integrating Generative AI with the existing test automation solutions, enabling them to adapt dynamically to application changes. One such integration is an AI-powered test suite update that utilizes Python Selenium for web test automation. This The post Handling Dynamic Changes in Web Test Automation Leveraging Gen AI first appeared on Digital […]

  • REST API Auto TC Generator Framework

    Introduction: – Today’s world is moving toward the API-based container application to support the agile development environment. The frequency of changes in requirements is bound to happen in every sprint, based on the customer feedback in the iterative model. Test automation is the only solution to keep up with the dynamic change in the development The post REST API Auto TC Generator Framework first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Navigating Financial Risk in IT Projects

    Organizations today are in the race to fast-track their digital transformation, and IT projects form the cornerstone of this ambitious journey. Still, many of them are struggling to navigate financial risks while building a digitally strong ecosystem. Though IT projects offer significant opportunities for growth and efficiency, they carry inherent financial risks like budget overruns, The post Navigating Financial Risk in IT Projects first appeared on Digital Transformation Blogs - Bigdata, […]

  • Transforming the Cinema Experience: Enhancing Audience Engagement through Technology and Personalization

    Over the past decade, technology has played a pivotal role in redefining the movie theater experience transforming both the viewing experience and the business operations of the industry. The experience has evolved significantly over the years due to advancements in technologies like Generative AI, Virtual Reality, and Data Analytics. The rise of OTT platforms and The post Transforming the Cinema Experience: Enhancing Audience Engagement through Technology and Personalization first appeared on […]

  • Harnessing the Power of Regular Expressions in Power Automate with Low-Code Plugins in Dataverse

    Introduction: Currently, there is no direct support for regular expressions in Cloud flows. However, Power Automate, combined with Dataverse low-code plugins, offers a powerful way to streamline processes. In this article, we’ll explore how to leverage regular expressions (regex) in Power Automate using the IsMatch, Match, and MatchAll functions in Power Fx and plugins. Regular The post Harnessing the Power of Regular Expressions in Power Automate with Low-Code Plugins in Dataverse first […]

  • The role of technology in building ‘User Experience’

    Choosing a technology should be driven by the experience a product or service aims to provide its users – form should follow function, in other words. While we may have heard this before, we’ve still seen technology often taking the lead and influencing decisions related to user experience. While choosing the technology is important, understanding The post The role of technology in building ‘User Experience’ first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, […]

  • Competency Development – A Critical Driver for Location Growth

    As Happiest Minds continues to expand throughout the country, there is an important journey of setting up competency centers while keeping the nuances of each region in mind. In this blog, I share some of the key considerations and best practices in developing competencies that are crucial to boost the growth of any location. In The post Competency Development – A Critical Driver for Location Growth first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The Impact of AI on Transforming Insurance Underwriting and Claims Management

    Artificial Intelligence (AI) is reshaping industries across the globe, offering innovative solutions that were once considered science fiction. At its core, AI enables machines to mimic human intelligence, allowing them to process vast amounts of data, learn from it, and make decisions with remarkable accuracy. From automating routine tasks to providing deep insights from complex The post The Impact of AI on Transforming Insurance Underwriting and Claims Management first appeared on Digital […]

  • Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms

    In the realm of cybersecurity, distinguishing between real threats and false alarms is paramount. Often, alerts that initially seem critical, such as “Critical Warning: Unusual Activity Detected,” turn out to be false positives. While these instances might appear trivial, they highlight the importance of sophisticated alert management to prevent overlooking real threats, which could lead The post Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms first appeared […]

  • Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds

    In the rapidly evolving Broadcast landscape, currency data plays a pivotal role in maximizing business value, enhancing content performance, and ensuring effective ad spending. As broadcasters strive to stay competitive and adapt to changing consumer behaviors, having access to accurate and timely currency data is crucial for informed decisions in ad-selling and buying. However, the The post Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds first […]

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

        The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

      In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

    • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

      We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

    • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

      We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

    • How to Leverage Stripe Events in Marketing Automation With Growmatik

      By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

    • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

      With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

    • How to Maximize HubSpot Performance with Growmatik Integration

      By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

    • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

      Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

    • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

      Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • Cisco Black Belt AI Fundamentals PreSales Quiz

      It was a long time I did not explore Cisco Black Belt Academy, and recently they launch a few new courses related to AI call “AI-Ready Infrastructrure” under the Solution & Technology pillar. It comes with 4 learning plan, 2 for Pre-sales and 2 for Sales, both stage 1 and 2. Let’s look at Pre-sales

    • The LinkedIn Conundrum: Finding Sanity in Social Selling

      In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content

    • How Social Media Marketing Drives Business Growth

      Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about

    • Building Authentic Social Media Engagement

      In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

    • Become a Wealth Flow Certified Coach

      In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

    • Wealth Flow Sandtable Board Game

      When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

    • Top 5 Digital Marketing Trends That Will Dominate in 2024

      Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

    • Why SEO Agency need to access my Google Analytics

      Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

    • Why SEO Agency need to access my Google Search Console

      There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

    • Surviving the 2024 Cold Email Regulations as an Email Marketer

      The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

    • Google Ads Negative Keywords [Guide]

      What Are Negative Keywords? Negative keywords are terms or phrases that you specify to prevent your ads from showing in irrelevant searches. For instance, if you’re a repair service provider, you might not want your ads to appear when users search for “new air conditioner”...

    • Google Ads Disapproved 2025? Here’s How to Fix It!

      Managing a Google Ads campaign is no easy feat, and seeing your account flagged for issues like “Compromised Site” or “Circumventing Systems” or “Malicious Software/Unwanted Software”/Misrepresentation/Unreliable Claims can be a nightmare. These issues can bring your advertising efforts to a screeching halt and severely impact...

    • Google Ads Account Suspended? | How to Fix and Recover a ✅ 👉 Google Ads Suspended Account [2025]

      Google has eventually became a very strict platform now a days to advertise. (Thanks to scammers, policy violators and other reasons.). Google Ads now a days uses multiple algorithms, scan checks along with their Quality Score and policies to analyse the health of an account...

    • Google Ads for Electricians: Maximizing Your Online Advertising Potential

      In today’s digital age, online advertising has transformed the way businesses connect with customers. Among the plethora of online marketing strategies, Google Ads has emerged as one of the most effective tools, particularly for localized service providers such as electricians. This blog post explores the...

    • Google Ads for Therapists: A Comprehensive Guide

      In the rapidly evolving landscape of digital marketing, therapists and mental health professionals face a unique set of challenges and opportunities. As traditional marketing avenues become less effective, online advertising, particularly through platforms like Google Ads, emerges as a compelling solution for therapists looking to...

    • Google Review Count Bug Fix Rolling Out

      The big Google review count bug, that we first reported on Friday and that later Google confirmed on Monday afternoon, is now being fixed. We can now see review counts climbing again and many small business owners and local SEOs are reporting improvements.

    • Daily Search Forum Recap: February 11, 2025

      Here is a recap of what happened in the search forums today...

    • Google: How To Tell If Google Sees Tabbed Navigation

      Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so.

    • Advertisers: Google LSA Lead Quality Drops After Auto Lead Credits

      There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads.

    • Bing Tests Dropping AI Labels From AI Answers

      Microsoft seems to be testing dropping the AI labels and other interaction features from the Bing Search AI Answers. Or maybe, Bing dropped its AI Answers for normal featured snippets - although, I doubt that.

    • Google Ads Support Account Re-Verification During Ongoing Thread

      Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes.

    • Google Ads Gambling and Games Policy Update On April 14th

      Google will update its advertising policy around gambling and gaming on April 14, 2025. Google posted a preview of the upcoming changes but said the final version may change, so this is just a draft.

    • Google Confirms Review Count Issue - Working On Fix

      On Friday, we reported that the Google local reviews seem to be disappearing or being counted wrong. Well, Google finally confirmed the issue, just minutes ago, in the Google Business Profiles Forums.

    • Daily Search Forum Recap: February 10, 2025

      Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing some big chatter over the weekend...

    • Google Super Bowl LIX Search Ranking Update

      Over the weekend, the Super Bowl LIX weekend, there has been a lot of chatter about ranking volatility and traffic losses. Truth is, I feel there is often chatter about traffic losses over a Super Bowl weekend, as many are watching the Super Bowl and not spending time searching Google as much.

    • Google Search AI Organized Local Events

      Earlier we reported that Google was testing AI-organized restaurant results in the Google Search results. Now, Google is doing the same for local events; and organizing them with AI.

    • Google Local Search Results Pack - Share List Button

      Google is testing a new "share list" button for local packs, place results, in the Google Search results. I assume this lets you share the local listings you see with a friend or colleague.

    • Google AdSense Combines Marketing Email Preferences - Expect More Emails...

      Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.

    • Search Bugs: Google Weird Snippet Spacing & Bing URLs Cut Off

      One can always find weird bugs in the Google and Bing Search results but these two really caught my eye. Bing Search seems to have a bug for some searchers where the URL in the search result snippet is being cut off. And Google might have a bug that leads to way too much white space between search result snippets.

    • Google Search Bitcoin Charts Gone - It's A Bug (Now Fixed)

      Google is no longer showing the price of Bitcoin when you search for it in Google Search. Google's VP, Engineering for Search, Rajan Patel, said this is "Not intended" and he will investigate the issue.

    • 5 key Instagram updates to be aware of for 2025.

      Since its launch way-back-when in 2010, Instagram still continues to be one of the world’s top social media platforms for brand promotion and engagement. Over the last 25 years since its launch, the platform has continued to evolve, which means staying on top of the latest Instagram updates is crucial for your marketing strategy. As The post 5 key Instagram updates to be aware of for 2025. appeared first on Fifteen.

    • Why is ecommerce important?

      As a business owner, you’re always looking for ways to expand your reach and increase your sales. In today’s digital age, having an online presence is more important than ever. If you’ve been considering adding ecommerce to your business offering, there is no time like the present. According to Statistica, it’s estimated that the ecommerce The post Why is ecommerce important? appeared first on Fifteen.

    • Why you should be using Bing PPC advertising.

      When it comes to pay-per-click (PPC) advertising, you may think that Google dominates the search engine market. However, Bing PPC advertising is gaining an ever-increasing share of the search engine traffic. A few years ago, many would think that advertising on Bing would bring little or no benefit and would never rival Google. But we’re The post Why you should be using Bing PPC advertising. appeared first on Fifteen.

    • 6 ways to increase your e-commerce conversion rate.

      Optimising your e-commerce website is something brands should be doing on a regular basis to ensure their products are seen in a competitive world of online shopping. You may think you have a platform of users who visit your site each month, but those visits are meaningless if they aren’t purchasing your products. From simple The post 6 ways to increase your e-commerce conversion rate. appeared first on Fifteen.

    • 6 business new year’s resolutions for 2025.

      If you haven’t already, you’ll no doubt be promising yourself some new year’s resolutions, but have you taken the time to think about your business new year’s resolutions? Just like yourself, your business and website needs to be cared for in order to maintain smooth business flow. It’s therefore vital to give your business and The post 6 business new year’s resolutions for 2025. appeared first on Fifteen.

    • Happy New Year from Fifteen!

      All year we’ve provided you with the latest news, trends, and helpful guides and we hope our blog content has been keeping you all updated and educated on everything surrounding our business and our industry. We provided you with some great guides in 2024, and they’ll be just as useful in the new year. We The post Happy New Year from Fifteen! appeared first on Fifteen.

    • Merry Christmas from the Fifteen team!

      Merry Christmas from the Fifteen team! We hope you are having just as good of a time as we are. With all that we have provided for our loyal and wonderful clients, we will be making the most of the Christmas time this year. We hope that you will be doing the same this Christmas, The post Merry Christmas from the Fifteen team! appeared first on Fifteen.

    • How to stretch your marketing budget into the new year

      Marketing budget simply means to set out all the money you plan on spending with marketing campaigns. Your marketing goals need to be shown. The post How to stretch your marketing budget into the new year appeared first on Fifteen.

    • 5 Christmas marketing campaign ideas to promote your business

      The run-up to Christmas is the perfect time to ramp up your marketing efforts and spread some festive cheer among your customers. This time of year is a key opportunity for brands to push their promotional campaigns for Christmas and connect with their audience in creative ways. There are many different promotional tactics you can The post 5 Christmas marketing campaign ideas to promote your business appeared first on Fifteen.

    • 6 digital marketing ideas for Christmas

      With Christmas just around the corner, it’s time to start thinking about how you can make the most of this festive period for your business. Digital marketing plays an important role in reaching your target audience and potentially boosting sales during this very important season for many businesses. So with that in mind we share The post 6 digital marketing ideas for Christmas appeared first on Fifteen.

      • Modernize Legacy Apps: Key Steps & Benefits

        In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

      • Understanding Generative AI and Predictive Analytics

        The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. The post Understanding Generative AI and Predictive Analytics first appeared on TO THE NEW Blog.

      • Implementation of SMART framework in Agile

        What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.

      • Elevating Project Success: The Triad of Client Satisfaction

        Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]

      • Automated PDF Filing with AI and NLP

        Automating PDF Filing with AI and NLP In the ever-evolving world of data science and automation, innovative solutions have continually emerged, simplifying intricate tasks and enhancing efficiency across various industries. One such transformative application is the automation of PDF document filing, a process that has witnessed significant enhancements due to advances in artificial intelligence (AI) The post Automated PDF Filing with AI and NLP first appeared on TO THE NEW Blog.

      • Pass digital data layer to Adobe analytics using javascript

        Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

      • Future of mobile application development

        The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

      • Go Pointers! Let’s talk about it…

        A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

      • Remote Agile

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        • A Value Realization Framework for Generative AI

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        • C-Suite Guide to Effective GenAI Prompting Techniques

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        • AI Economic Potential: The Strategic Imperative

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        • GetResponse vs. Systeme: A comprehensive comparison for your needs

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        • Managing Marketing: Life CV, The Joys And Perils of Freelancing, And THAT Campaign Brief List

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        • Managing Marketing: Navigating The Changing World Of Climate Regulation

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        • Managing Marketing: Who Cares About Advertising?

          Chris Walton is the Managing Director of Nunn Media, Australia’s Leading Independent Media Agency, and earlier this year he attended the inaugural The post Managing Marketing: Who Cares About Advertising? appeared first on TrinityP3 Global Marketing Management Consultants.

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