Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • How Digital Transformation in Manufacturing Is Rewriting the Future of Production

    Walk into any modern factory today, and you will notice something different. No noisy jungle of machines. No conveyor belts. No caution tape. It is alive—with sensors, data dashboards, and smart devices all working in perfect harmony. So what’s really happening? It is digital transformation in manufacturing! And what’s powering it beneath all the blinking The post How Digital Transformation in Manufacturing Is Rewriting the Future of Production appeared first on Fingent.

  • Data Engineering Demystified: Unlocking the Power of Data for Business Success

    All businesses are built on data. But the question is: Is your business truly driven by data? Or are you merely gathering data without a strategy? An effective Data Engineering strategy might be the key to standing out in the market instead of lagging behind. Let us help you find out. Data Engineering: The Backbone The post Data Engineering Demystified: Unlocking the Power of Data for Business Success appeared first on Fingent.

  • Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More!

    An Offshore Development Center (ODC) is your personal innovation factory full of top talent working tirelessly to bring next-generation solutions to market. Unlike an outsourced team, an offshore software development center is your enterprise. The right ODC is just what you need to supercharge your business like never before, be it AI wizards, cloud experts, The post Beyond Cost Savings: Offshore Software Development Benefits, Trends, and More! appeared first on Fingent.

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • From Chaos to Clarity: The 20% GenAI Strategies Every Program & Project Manager Should Master

    “We don’t need to do everything. We just need to do the right things really well.” — Every high-performing Program Manager, ever. As Program and Project Managers in the IT Services industry, we often find ourselves spinning multiple plates: aligning stakeholder expectations, managing bottlenecks, ensuring timely delivery, controlling budgets, and navigating technology shifts. And now, The post From Chaos to Clarity: The 20% GenAI Strategies Every Program & Project Manager Should […]

  • AI as Your Trusty Co-Pilot: How much can Developers really lean on AI for Code Generation

    These days, the buzz around AI in software development has reached a crescendo.  From GitHub Copilot to Cursor and all the new tools popping up, AI is fast becoming a standard part of every developer’s daily grind. But as these tools get progressively smarter, a big question pops up – just how much can developers The post AI as Your Trusty Co-Pilot: How much can Developers really lean on AI for Code Generation first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, […]

  • Reimagining the Future with Agentforce

    Salesforce Agentforce ushers in great improvement in the way digital service delivery is done-from the conventional delivery of human support to independent AI solutions that offer problem-solving. This would mean that the shift has also included preference for immediate, self-service solutions over the standard, conventional, longer methods of waiting for a human agent. These sorts The post Reimagining the Future with Agentforce first appeared on Digital Transformation Blogs - Bigdata, IoT, […]

  • Best Practices for Application Security in 2025

    Only 4% of organizations are ready for today’s cyber threats. With AI-driven attacks increasing, is your business one of them? A recent Cisco report found that an alarming 86% of companies have already experienced an AI-related security incident in the last year. The businesses that fall victim to these advanced threats lose money and incur The post Best Practices for Application Security in 2025 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Smarter, Faster, Autonomous: Building SOC 3.0 with Agentic AI and MCP

    In recent years, cybersecurity has seen a remarkable shift. Threat is evolving faster than ever, talent gaps are widening, and the traditional approach of relying solely on human-led, rule-based security operations is no longer sustainable. What we need now isn’t more dashboards; it’s a smarter, autonomous response model that can adapt, scale, and protect in The post Smarter, Faster, Autonomous: Building SOC 3.0 with Agentic AI and MCP first appeared on Digital Transformation Blogs - […]

  • Best Practices for Adopting Microsoft Copilot in the Dynamics 365 Environment

    Best Practices for Adopting Microsoft Copilot in the Dynamics 365 Environment Microsoft Copilot allows organizations to bring AI-driven assistance directly into the Dynamics 365 environment. To successfully adopt, IT Industries must prepare a well-thought-out strategic plan that aligns technology with business objectives and carefully consider how to prepare both users and the infrastructure. This blog The post Best Practices for Adopting Microsoft Copilot in the Dynamics 365 Environment first […]

  • Rethinking MDM for the AI Era: An Assessment and Evolution of Your Strategy

    In a fast-moving digital expedition, Master Data Management (MDM) is like a compass. It is no longer just a data management discipline but a wider part of enterprise data management. MDM connects seamlessly with product data catalogs, data fabrics, data lakes, and customer data platforms. But, organizations today aren’t just looking for better data management—they’re The post Rethinking MDM for the AI Era: An Assessment and Evolution of Your Strategy first appeared on Digital […]

  • “Intent-Based Networking”– Automation and Orchestration for Enterprise Networks

    Today, the whole world is talking about automation and artificial intelligence. Considering the scale on which IT administrators operate today, it’s important that the foundation of IT infrastructure is also automated and orchestrated. With an increase in digital footprint across industries of any scale and type, digital data transactions are also increasing immensely. The rise The post “Intent-Based Networking”– Automation and Orchestration for Enterprise Networks first appeared on […]

  • Understanding the Significance of Variance in Payroll Professional Services

    Leverages Operational Accuracy to Strategic Insights When people think of payroll, they often imagine routine, predictability, and precision. Salaries go out on a specific day, deductions are calculated, taxes are withheld—everything follows a set process. But payroll is far from static. A dynamic flow of numbers is behind the regular cycles, and one of the The post Understanding the Significance of Variance in Payroll Professional Services first appeared on Digital Transformation Blogs - […]

  • Strategic Data Management: The Science and Art of Growth

    Enterprise growth increasingly depends on one critical capability: data management. Whether launching new products, entering new markets, or delivering hyper-personalized customer journeys, data is the enabler, and managing it effectively is the differentiator. But although data management requires a scientific underpinning—clean architecture, governance models, and technical integration—it’s also an art: aligning people, processes, and vision The post Strategic Data Management: The […]

    • OpenText MBPM 9.8 Has Arrived – Here’s What You Need to Know

      OpenText has just released OpenText MBPM 9.8, the latest version of its long-standing business process management platform. This release introduces a series of enhancements designed to improve accessibility, strengthen enterprise integration, and simplify administration – all while continuing to support organisations that rely on Metastorm BPM to run critical workflows.

    • Why Now Is the Time to Move from OpenText MBPM to Appian

      For years, OpenText MBPM (formerly Metastorm BPM) served as a reliable platform for enterprise process automation. It was once the preferred choice for organisations looking to design and manage workflows, particularly in document-heavy environments. But Metastorm is now a legacy system. It cannot keep pace with today’s demand for agility, seamless integration, and modern user experiences.

    • Do You Need A Document Management Solution?

      Do You Need a Document Management Solution? Every business, no matter the size, relies on documents. Contracts, invoices, employee files, reports, customer records - the list goes on. Yet for many organisations, managing these documents is still a headache. Files are scattered across email inboxes, network drives, paper folders, or cloud storage. Important information gets lost, version control becomes messy, and compliance risks increase. This is where a document management solution (DMS) can […]

    • Logical Functions in Appian

      Logical functions are basic building blocks in any business logic, and it's important to understand their behaviour to use them effectively. The functions if, or, and, as well as toboolean do some magic in the background that you should be aware of. Here a quick test for you, if any of the results surprise you, it's worth to continue reading:

    • Appian Glossary: 100 Terms You Need to Know

      A comprehensive glossary of the most important Appian terms, concepts, and features. ActionA user-initiated task such as starting a process or submitting a form.

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

      In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

    • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

      We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

    • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

      We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

    • How to Leverage Stripe Events in Marketing Automation With Growmatik

      By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

    • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

      With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

    • How to Maximize HubSpot Performance with Growmatik Integration

      By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

    • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

      Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

    • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

      Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • 19 Types of Sales Funnels Explained for Effective Marketing

      Sales funnels are essential tools in digital marketing, guiding potential customers from initial interest to final purchase. Understanding the different types of sales funnels can help businesses tailor their approach and increase conversion rates. Here, 19 distinct types of sales funnels are explained in detail, each serving a unique purpose and strategy. O Funnel (ATM

    • Common SEO Mistakes Every Marketer Should Avoid

      When it comes to SEO, small mistakes can cost you big lost rankings, less traffic, and fewer conversions. Below are some of the most common SEO mistakes businesses make, along with simple explanations and examples that will help you avoid them. Using generic anchor text Anchor text like “click here” or “read more” doesn’t help

    • AI Fluency & Adaptive Skills will be the 2026 Learning Trends

      As a Digital Marketing Trainer and blogger, I’m always on the lookout for learning insights that can help professionals stay ahead in our fast-changing digital world. Recently, I dove into Udemy’s 2026 Learning Trends Report, and I’m excited to share some key takeaways that every forward-thinking professional needs to know. Why AI Fluency Is the

    • The New Era of Consumer Decision Making and How to Win in It

      The world of digital marketing has undergone a seismic shift. Traditional SEO strategies that once ruled the internet now barely scratch the surface of how consumers make purchasing decisions. Consumers are not searching the way marketers expect—they’re deciding in unexpected places and through unconventional means. From TikTok comments and Reddit threads to AI-powered chatbots and

    • Social Media Strategy Professional Certification Study Guide

      Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate (Updated). Recently, I found this website had more certification available for FREE, hence I take a chance to explore Social Media Strategy Professional Certification (SMSPC). If you interested to get yourself this knowledge, do check out their website:

    • Cisco Black Belt AI Fundamentals PreSales Quiz

      It was a long time I did not explore Cisco Black Belt Academy, and recently they launch a few new courses related to AI call “AI-Ready Infrastructrure” under the Solution & Technology pillar. It comes with 4 learning plan, 2 for Pre-sales and 2 for Sales, both stage 1 and 2. Let’s look at Pre-sales

    • The LinkedIn Conundrum: Finding Sanity in Social Selling

      In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content

    • How Social Media Marketing Drives Business Growth

      Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about

    • Building Authentic Social Media Engagement

      In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

    • Become a Wealth Flow Certified Coach

      In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

    • 6 ways to fight designer’s block.

      Picture the scene, you’ve been given a project to lead the creative on, you’re ready and raring to go, but the designer’s block hits you. As a professional web designer, you may know all too well the frustration of staring at a blank screen, waiting for inspiration to strike. Designers are expected to come up The post 6 ways to fight designer’s block. appeared first on Fifteen.

    • Our guide to schema markup for SEO.

      Search engines are getting smarter and helping them understand exactly what your content means is more important than ever. That’s where schema markup comes in. When done right, schema markup gives you the advantage of a clearer communication with Google, improved visibility, and more compelling search listings. In this blog, we explore everything you need The post Our guide to schema markup for SEO. appeared first on Fifteen.

    • 4 ways designers can incorporate SEO friendly web design.

      The world of SEO can sometimes be a mystery. It’s an ever-changing set of rules that can affect your ranking in search engines, and every so often the formula will switch up. As a web designer, you may be focused on creating visually stunning sites, but integrating SEO-friendly practices into your designs can take your The post 4 ways designers can incorporate SEO friendly web design. appeared first on Fifteen.

    • What does AI in web design mean for designers and developers?

      Technology is evolving at pace and artificial intelligence (AI) is emerging as a key trend in web design and web development. If you work in either of these industries, you may have questions around AI in web design. One key concern that is often highlighted is that AI and machine learning (ML) might threaten the The post What does AI in web design mean for designers and developers? appeared first on Fifteen.

    • What voice search optimisation means for your SEO strategy.

      Voice search has been steadily transforming how people interact with search engines, and in 2025, it’s become more prominent than ever. Businesses therefore need to consider adapting their SEO strategy to ensure they’re not missing out on a growing share of search traffic. In this blog, we’ll explore what voice search is, how voice search The post What voice search optimisation means for your SEO strategy. appeared first on Fifteen.

    • 6 of the best digital marketing reporting tools.

      Keeping track of performance is essential in any digital marketing strategy. But with so many platforms, channels, and metrics to manage, finding the right marketing reporting tool can feel overwhelming. Whether you’re monitoring PPC campaigns, analysing SEO performance, or tracking ROI across multiple channels, the right digital marketing reporting tool helps you consolidate insights, save The post 6 of the best digital marketing reporting tools. appeared first on Fifteen.

    • 9 PPC strategies to maximise your paid search performance.

      The world of pay-per-click (PPC) advertising is evolving faster than ever. Rising competition, stricter privacy regulations, and AI-driven automation mean businesses need to stay sharp to maximise ROI. If you’re searching for PPC marketing strategies that will maximise your performance, you need an approach that’s data-driven, adaptive, and customer-focused. In this blog, we explore nine The post 9 PPC strategies to maximise your paid search performance. appeared first on Fifteen.

    • What are the benefits of a website to a business?

      In today’s digital-first world, a website is often the first touchpoint your audience has with your brand. A well-designed website acts as your digital storefront, providing potential customers with essential information about your products and services. Whether you’re a local startup or an established business, the question of “do I need a website?” should not The post What are the benefits of a website to a business? appeared first on Fifteen.

    • 5 reasons why the importance of social media can’t be ignored.

      Social media isn’t just a trend or a way of staying in touch with friends anymore – it’s a powerful tool that can make or break your business. You might be wondering why social media is such a hot topic and if it’s really worth the time and investment. Well, the truth is, ignoring the The post 5 reasons why the importance of social media can’t be ignored. appeared first on Fifteen.

    • What is Google Multisearch and what does it mean for your SEO strategy?

      While Google Multisearch might not be a brand-new feature, it’s quietly become one of the most important developments in the way people search. What started as a visual search enhancement is now part of a wider trend towards multi-modal, intent-rich search behaviour.  If you’re serious about staying visible in search results, keeping up with how The post What is Google Multisearch and what does it mean for your SEO strategy? appeared first on Fifteen.

      • Modernize Legacy Apps: Key Steps & Benefits

        In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

      • Implementation of SMART framework in Agile

        What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.

      • Elevating Project Success: The Triad of Client Satisfaction

        Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]

      • Pass digital data layer to Adobe analytics using javascript

        Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

      • Future of mobile application development

        The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

      • Go Pointers! Let’s talk about it…

        A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

      • Remote Agile

        Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.

      • GA4 Migration – Step up your Analytics Game

        What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.

      • GA4 vs Universal Analytics: What is the Difference?

        With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.

      • GA4 vs Universal Analytics – Can you migrate to GA4?

        Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.

      • Creating Breakthrough B2B Customer Experiences in the Post Pandemic World

        Customer Experience is Paramount in B2B, just as in B2C Customer experience is one of the critical foundations of any business. It also reflects an organization’s commitment to offering a smooth buyer journey and follow-up. Like B2C companies, B2B organizations have also traversed their digital and technology journey and came a long way concerning seamless The post Creating Breakthrough B2B Customer Experiences in the Post Pandemic World first appeared on TO THE NEW Blog.

      • Next Generation Architecture

        Today’s fast-growing technology has left solution architects confused when it comes to designing a new system or upgrading an existing one to the next level. The problem arises invariably during the componentization process. The questions listed below should be considered as a measure of the architecture design: “Will it enhance the efficiency?” “Will it improve The post Next Generation Architecture first appeared on TO THE NEW Blog.

        • Financial Services Applied-AI: Recent Trends and ROI

          The artificial intelligence transformation sweeping through the financial services sector has reached a critical inflection point. What began as cautious experimentation with machine learning models has evolved into a wholesale reimagining of how banks, asset managers, and fintech companies operate.The latest NVIDIA survey report reveals an industry no longer asking whether to adopt AI, but rather how quickly it can scale deployment to maintain a competitive advantage. Moreover, recently […]

        • AI in Government: Productivity and Prudence Dividend

          The OECD’s latest report, "Governing with Artificial Intelligence: The State of Play and Way Forward in Core Government Functions", is an indispensable blueprint for public sector digital transformation.The analysis confirms what many leaders already suspect: Artificial Intelligence (AI) is no longer an optional add-on but the definitive next frontier in the digital government journey, offering the potential to fundamentally reshape how the state operates, delivers value, and maintains fiscal […]

        • The Human Factor in AI Transformation

          As artificial intelligence (AI) reshapes the business technology arena at breakneck speed, a fascinating paradox emerges: the more sophisticated our AI tools become, the more crucial human skills become in determining organizational success.The latest Fortune AIQ Advisory Board survey reveals that forward-thinking companies are investing in AI tools and fundamentally reimagining their approach to talent acquisition, employee development, and organizational culture around AI capabilities.This […]

        • Generative AI: From Hype to Enterprise Backbone

          Has your organization prepared to compete in a world where Artificial Intelligence (AI) isn't just an IT tool, but the new operating system for digital transformation?Based on the findings from a Menlo Ventures market study, it's now clear that Generative AI (GenAI) has moved beyond the realm of experimentation and firmly established itself as a mission-critical imperative for enterprises across industries.The transformative power of this rapidly emerging technology is reshaping digital […]

        • Generative AI: CEO Survey Highlights Early Gains

          The emergence of Generative AI (GenAI) represents a pivotal moment in business technology evolution, with early enterprise adoption showing promising results according to PwC's latest Global CEO Survey.While much attention has focused on potential future impacts, concrete productivity, and revenue gains are already materializing across industries, suggesting we're at the beginning of a transformative wave in how organizations operate.Current State of Enterprise AdoptionThe PwC research […]

        • The Executive Guide to Free Generative AI Tools

          The democratization of artificial intelligence (AI) has created an unprecedented opportunity. Are you prepared to skillfully apply this digital transformation catalyst?While enterprises invest millions in proprietary information technology (IT) solutions, readily available free Generative AI (GenAI) tools now match or exceed many corporate capabilities — enabling dramatic productivity gains across functional groups and business units.The strategic advantage lies not just in the tools, but in […]

        • How AI Could Save U.S. Taxpayers $500 Billion

          The scale of fraud targeting U.S. federal government programs has reached staggering proportions, demanding immediate attention from policymakers and technology leaders alike. Recent findings from the Government Accountability Office (GAO) reveal that federal government fraud losses range from $233 billion to $521 billion annually – representing 3 to 7 percent of federal obligations.This massive drain on public resources demands innovative solutions and a fundamental shift in how government […]

        • McKinsey's GenAI Journey Offers Valuable Lessons

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        • Beyond email: How Web Automation captures revenue from anonymous visitors

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        • Managing Marketing: The Challenges And Opportunities In QSR Marketing

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        • Managing Marketing: The New Era of Reputation Management

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        • Managing Marketing: The Role of Technology In Agency Evaluations

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        • Managing Marketing: Spinning A Marketing Yarn At Bendigo Woollen Mills

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        • Managing Marketing: The Latop Initiative – Giving Laptops To People In Desperate Need

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        • The “Close Second” Lie: A Common Deception in Agency Pitches

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        • Managing Marketing: Making Branded Experience Unforgettable

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