Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    How are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Enterprise Application Modernization: A Top Priority For Businesses in 2025

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. During times of great evolution, it becomes vital to swiftly adapt to the change. Otherwise, you will find yourself lost in a sea of unfamiliarity.  Today, we see the practical application of AI The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

    • Transforming the Cinema Experience: Enhancing Audience Engagement through Technology and Personalization

      Over the past decade, technology has played a pivotal role in redefining the movie theater experience transforming both the viewing experience and the business operations of the industry. The experience has evolved significantly over the years due to advancements in technologies like Generative AI, Virtual Reality, and Data Analytics. The rise of OTT platforms and The post Transforming the Cinema Experience: Enhancing Audience Engagement through Technology and Personalization first appeared on […]

    • Harnessing the Power of Regular Expressions in Power Automate with Low-Code Plugins in Dataverse

      Introduction: Currently, there is no direct support for regular expressions in Cloud flows. However, Power Automate, combined with Dataverse low-code plugins, offers a powerful way to streamline processes. In this article, we’ll explore how to leverage regular expressions (regex) in Power Automate using the IsMatch, Match, and MatchAll functions in Power Fx and plugins. Regular The post Harnessing the Power of Regular Expressions in Power Automate with Low-Code Plugins in Dataverse first […]

    • The role of technology in building ‘User Experience’

      Choosing a technology should be driven by the experience a product or service aims to provide its users – form should follow function, in other words. While we may have heard this before, we’ve still seen technology often taking the lead and influencing decisions related to user experience. While choosing the technology is important, understanding The post The role of technology in building ‘User Experience’ first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, […]

    • Competency Development – A Critical Driver for Location Growth

      As Happiest Minds continues to expand throughout the country, there is an important journey of setting up competency centers while keeping the nuances of each region in mind. In this blog, I share some of the key considerations and best practices in developing competencies that are crucial to boost the growth of any location. In The post Competency Development – A Critical Driver for Location Growth first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

    • The Impact of AI on Transforming Insurance Underwriting and Claims Management

      Artificial Intelligence (AI) is reshaping industries across the globe, offering innovative solutions that were once considered science fiction. At its core, AI enables machines to mimic human intelligence, allowing them to process vast amounts of data, learn from it, and make decisions with remarkable accuracy. From automating routine tasks to providing deep insights from complex The post The Impact of AI on Transforming Insurance Underwriting and Claims Management first appeared on Digital […]

    • Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms

      In the realm of cybersecurity, distinguishing between real threats and false alarms is paramount. Often, alerts that initially seem critical, such as “Critical Warning: Unusual Activity Detected,” turn out to be false positives. While these instances might appear trivial, they highlight the importance of sophisticated alert management to prevent overlooking real threats, which could lead The post Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms first appeared […]

    • Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds

      In the rapidly evolving Broadcast landscape, currency data plays a pivotal role in maximizing business value, enhancing content performance, and ensuring effective ad spending. As broadcasters strive to stay competitive and adapt to changing consumer behaviors, having access to accurate and timely currency data is crucial for informed decisions in ad-selling and buying. However, the The post Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds first […]

    • Using Microsoft Azure to develop Intelligent Chatbots

      Chatbots have the potential to be a game changing technology that can revolutionize customer interactions, offering a host of benefits that traditional support systems struggle to match. Chatbots operate 24/7, handling multiple inquiries simultaneously while delivering instant and accurate responses. This not only streamlines operations but also significantly reduces costs, making large support teams and The post Using Microsoft Azure to develop Intelligent Chatbots first appeared on Digital […]

    • Digital Transformation Vision: From Process Mining, RPA, LCAP to Cutting-Edge Gen AI

      In today’s rapidly evolving digital business landscape, achieving meaningful advancement necessitates more than incremental steps—it calls for holistic transformation. A future where operational efficiencies are seamlessly optimized, routine tasks are automated, and artificial intelligence catalyzes profound insights and innovative solutions is not merely conceivable but actively pursued. This evolution commences with strategic process mining and The post Digital Transformation Vision: […]

    • Streamlining Onboarding: The Transformative Impact of KYC Automation on Building Trust

      Automating the identification and verification stage of Know Your Customer (KYC) leverages cutting-edge technology and data-driven methods to revolutionize customer onboarding while ensuring full regulatory compliance. Below are ten essential components that can be used to automate the KYC identification and verification process. Document capture and recognition: Utilize Optical Character Recognition (OCR) technology to extract The post Streamlining Onboarding: The Transformative Impact of KYC […]

      • The top 5 things you didn't know about chatbots

        You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

      • Intelligent Automation: The Future of Work

        As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

      • How to Boost Your Enterprise Agility with Intelligent Automation

        In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

      • 5 Steps to Improve Enterprise Agility with Intelligent Automation

        There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

      • Top 5 Challenges of Finding Tech Staff for Digital Transformation

        Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

      • Property Letting Management Appian Application

          The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

      • Appian Haulage Document Planning System

        Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

      • Appian Maintenance Management Tool

        Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

      • ROAP - Appian Robust Onboarding Automation Platform

        It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

      • Facility Issues and Orders management Appian Application

        Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

      • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

        In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

      • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

        We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

      • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

        We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

      • How to Leverage Stripe Events in Marketing Automation With Growmatik

        By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

      • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

        With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

      • How to Maximize HubSpot Performance with Growmatik Integration

        By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

      • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

        Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

      • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

        Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

      • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

        HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

      • Meet the new features for maximum email deliverability in Growmatik

        Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

      • The LinkedIn Conundrum: Finding Sanity in Social Selling

        In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content

      • How Social Media Marketing Drives Business Growth

        Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about

      • Building Authentic Social Media Engagement

        In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

      • Become a Wealth Flow Certified Coach

        In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

      • Wealth Flow Sandtable Board Game

        When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

      • Top 5 Digital Marketing Trends That Will Dominate in 2024

        Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

      • Why SEO Agency need to access my Google Analytics

        Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

      • Why SEO Agency need to access my Google Search Console

        There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

      • Surviving the 2024 Cold Email Regulations as an Email Marketer

        The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

      • How to Effectively Promote on Reddit Without Getting Banned

        Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can

      • Google Ads Negative Keywords [Guide]

        What Are Negative Keywords? Negative keywords are terms or phrases that you specify to prevent your ads from showing in irrelevant searches. For instance, if you’re a repair service provider, you might not want your ads to appear when users search for “new air conditioner”...

      • Google Ads Disapproved 2025? Here’s How to Fix It!

        Managing a Google Ads campaign is no easy feat, and seeing your account flagged for issues like “Compromised Site” or “Circumventing Systems” or “Malicious Software/Unwanted Software”/Misrepresentation/Unreliable Claims can be a nightmare. These issues can bring your advertising efforts to a screeching halt and severely impact...

      • Google Ads Account Suspended? | How to Fix and Recover a ✅ 👉 Google Ads Suspended Account [2025]

        Google has eventually became a very strict platform now a days to advertise. (Thanks to scammers, policy violators and other reasons.). Google Ads now a days uses multiple algorithms, scan checks along with their Quality Score and policies to analyse the health of an account...

      • Google Ads for Electricians: Maximizing Your Online Advertising Potential

        In today’s digital age, online advertising has transformed the way businesses connect with customers. Among the plethora of online marketing strategies, Google Ads has emerged as one of the most effective tools, particularly for localized service providers such as electricians. This blog post explores the...

      • Google Ads for Therapists: A Comprehensive Guide

        In the rapidly evolving landscape of digital marketing, therapists and mental health professionals face a unique set of challenges and opportunities. As traditional marketing avenues become less effective, online advertising, particularly through platforms like Google Ads, emerges as a compelling solution for therapists looking to...

      • 6 ways to increase your ecommerce conversion rate

        Optimising your ecommerce website is something brands should be doing on a regular basis to ensure their products are seen in a competitive world of online shopping. You may think you have a platform of users who visit your site each month, but those visits are meaningless if they aren’t purchasing your products. From simple... View Article The post 6 ways to increase your ecommerce conversion rate appeared first on Fifteen.

      • 6 business new year’s resolutions for 2025

        If you haven’t already, you’ll no doubt be promising yourself some new year’s resolutions, but have you taken the time to think about your business new year’s resolutions? Just like yourself, your business and website needs to be cared for in order to maintain smooth business flow. It’s therefore vital to give your business and... View Article The post 6 business new year’s resolutions for 2025 appeared first on Fifteen.

      • Happy New Year from Fifteen!

        All year we’ve provided you with the latest news, trends, and helpful guides and we hope our blog content has been keeping you all updated and educated on everything surrounding our business and our industry. We provided you with some great guides in 2024, and they’ll be just as useful in the new year. We... View Article The post Happy New Year from Fifteen! appeared first on Fifteen.

      • Merry Christmas from the Fifteen team!

        Merry Christmas from the Fifteen team! We hope you are having just as good of a time as we are. With all that we have provided for our loyal and wonderful clients, we will be making the most of the Christmas time this year. We hope that you will be doing the same this Christmas,... View Article The post Merry Christmas from the Fifteen team! appeared first on Fifteen.

      • How to stretch your marketing budget into the new year

        Marketing budget simply means to set out all the money you plan on spending with marketing campaigns. Your marketing goals need to be shown. The post How to stretch your marketing budget into the new year appeared first on Fifteen.

      • 5 Christmas marketing campaign ideas to promote your business

        The run-up to Christmas is the perfect time to ramp up your marketing efforts and spread some festive cheer among your customers. This time of year is a key opportunity for brands to push their promotional campaigns for Christmas and connect with their audience in creative ways. There are many different promotional tactics you can... View Article The post 5 Christmas marketing campaign ideas to promote your business appeared first on Fifteen.

      • 6 digital marketing ideas for Christmas

        With Christmas just around the corner, it’s time to start thinking about how you can make the most of this festive period for your business. Digital marketing plays an important role in reaching your target audience and potentially boosting sales during this very important season for many businesses. So with that in mind we share... View Article The post 6 digital marketing ideas for Christmas appeared first on Fifteen.

      • What are the different types of hacking attacks?

        Hacking is a term that will no doubt spark concerns for any online business owner. IBM defines hacking as “the use of unconventional or illicit means to gain unauthorised access to a digital device, computer, or computer network.” Typically involving a broad range of malicious activities and practices, understanding the different types of hacking methods... View Article The post What are the different types of hacking attacks? appeared first on Fifteen.

      • 6 web development and coding mistakes and how to avoid them

        Creating a website that is both visually appealing and functional is crucial for success, and the process of creating such a project can be complex. No matter how experienced a web developer may be, there are some common web development and coding mistakes that can be easily made that can hinder the effectiveness of your... View Article The post 6 web development and coding mistakes and how to avoid them appeared first on Fifteen.

      • Our checklist for launching a new website

        Launching a new website is an exciting time for any business, no matter whether you’ve built a new website from scratch or you’ve given your existing site a makeover. It’s a culmination of a lot of hard work from multiple departments, so getting the launch right is crucial for its success. With so many moving... View Article The post Our checklist for launching a new website appeared first on Fifteen.

          • Modernize Legacy Apps: Key Steps & Benefits

            In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

          • Understanding Generative AI and Predictive Analytics

            The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. The post Understanding Generative AI and Predictive Analytics first appeared on TO THE NEW Blog.

          • Implementation of SMART framework in Agile

            What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.

          • Elevating Project Success: The Triad of Client Satisfaction

            Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]

          • Automated PDF Filing with AI and NLP

            Automating PDF Filing with AI and NLP In the ever-evolving world of data science and automation, innovative solutions have continually emerged, simplifying intricate tasks and enhancing efficiency across various industries. One such transformative application is the automation of PDF document filing, a process that has witnessed significant enhancements due to advances in artificial intelligence (AI) The post Automated PDF Filing with AI and NLP first appeared on TO THE NEW Blog.

          • Pass digital data layer to Adobe analytics using javascript

            Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

          • Future of mobile application development

            The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

          • Go Pointers! Let’s talk about it…

            A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

          • Remote Agile

            Odds are that you are reading this from the comfort of your homes, instead of the office. Ever since the coronavirus struck the world, organizations across the world have embraced the work from home option. The fact that despite things returning to normal, a lot of organizations continue to work remotely, drops a hint on The post Remote Agile first appeared on TO THE NEW Blog.

          • GA4 Migration – Step up your Analytics Game

            What’s up with this Google Analytics 4? Is it worth implementing? How exactly will it enhance our existing processes? How to get started with it?  Announcing GA4, Google had this to say: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds The post GA4 Migration – Step up your Analytics Game first appeared on TO THE NEW Blog.

          • GA4 vs Universal Analytics: What is the Difference?

            With the arrival of Google Analytics 4, there is a new ecosystem in the world of Google Analytics. With the current Google Analytics Universal Analytics firmly established as the most used Analytics platform, it is a challenge for most businesses with existing Universal Analytics setup and also new businesses who want to implement a new The post GA4 vs Universal Analytics: What is the Difference? first appeared on TO THE NEW Blog.

          • GA4 vs Universal Analytics – Can you migrate to GA4?

            Google Analytics Universal Analytics is largely an ecosystem that is session based. Meaning that it tracks user activities in a single sitting. This single sitting is defined as the time a user spends sitting on his/her computer and performing activities on your website. This single sitting spans for a time period before the user turns The post GA4 vs Universal Analytics – Can you migrate to GA4? first appeared on TO THE NEW Blog.

            • How AI Could Save U.S. Taxpayers $500 Billion

              The scale of fraud targeting U.S. federal government programs has reached staggering proportions, demanding immediate attention from policymakers and technology leaders alike. Recent findings from the Government Accountability Office (GAO) reveal that federal government fraud losses range from $233 billion to $521 billion annually – representing 3 to 7 percent of federal obligations.This massive drain on public resources demands innovative solutions and a fundamental shift in how government […]

            • McKinsey's GenAI Journey Offers Valuable Lessons

              The rapid evolution of Generative AI (GenAI) platforms has sparked a transformation in how progressive organizations leverage their institutional knowledge and enhance productivity.McKinsey's development of its internal GenAI platform, named Lilli, provides valuable insights into how large enterprises can successfully implement practical solutions while prioritizing user adoption and maintaining high security and quality standards.McKinsey's approach to developing Lilli is noteworthy for its […]

            • Forward-Thinking Leaders Adopt Generative AI

              Artificial Intelligence (AI) tools evolved and the inevitable outcome has arrived. The emerging Generative AI market demand has rapidly grown from initial hype and pilots to full-blown strategic implementation.The Wharton AI Report for 2024 reveals a nuanced picture of how the leading firms integrate this groundbreaking business technology into their operational frameworks.Key Insights and Market DynamicsThe most striking statistic is the surge in generative AI adoption: 72 percent of […]

            • Generative AI: The Business Value Creation ROI

              The digital business sector is at a pivotal moment, particularly with Generative AI (GenAI) emerging as the most defining value-creation trend of 2024 and beyond. Are you prepared?Bain & Company's latest Technology Report provides a comprehensive look at how AI reshapes the industry landscape, creates new opportunities, and delivers tangible results for enterprises across sectors.As an independent industry analyst and consultant, I find the report's insights on enterprise opportunities with […]

            • How AI Consulting Enables Business Transformation

              Business technology investment continues to evolve. During the last decade, I've had a front-row seat to the meteoric global rise of Artificial Intelligence (AI) and its transformative impact across industries.The AI Consulting professional services market has emerged as a critical enabler of this transformation revolution, helping organizations navigate the complexities of AI adoption and implementation.The global AI consulting market is experiencing ongoing growth, with forecasts indicating […]

            • Transformation Update: The State of Generative AI

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              Are your board of directors and executive team ready to transform your business with the latest technology, or will you be left behind as your competitors accelerate their adoption?The transformative power of Generative AI (GenAI) applications is impacting industries across the globe, promising not only enhanced efficiency but also new avenues for value creation.According to the latest research by PwC, a significant 70 percent of CEOs anticipate that GenAI will fundamentally change how their […]

            • C-Suite Guide to Effective GenAI Prompting Techniques

              How can applied technologies advance digital business growth and unlock strategic competitive advantages? Here's a proven approach.In the rapidly evolving commercial landscape of artificial intelligence apps, Generative AI (GenAI) tools have delivered unprecedented results.As a C-suite executive, understanding these innovative GenAI technologies can empower you to act decisively. Why now? It's a leadership imperative.A recent comprehensive study of GenAI Prompting techniques offers valuable […]

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              As stewards of your long-term competitiveness, are you boldly harnessing the artificial intelligence (AI) potential as a strategic catalyst for superior digital business growth?In an era of modern commercial disruption, harnessing AI technology is rapidly becoming the defining factor separating bold industry leaders from the fearful global market laggards.AI is a quintessential technology that, like past shifts such as the internet and cloud, will unlock transformational opportunities across […]

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              We have reached the tipping point for business technology investment. The integration of Artificial Intelligence (AI) into the economy is a transformative force that executives can no longer ignore.The Stanford HAI's "Artificial Intelligence Index Report 2024" provides invaluable insights into the economic impact of AI, highlighting both opportunities and challenges that demand strategic action from today's business leaders.The AI Investment Race: America Sprints AheadThe United States has […]

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              As founder of the Business Technology Roundtable, I can advise senior executives on rapidly emerging technologies and their potential impact on digital business transformation.One of the most significant and potentially disruptive technologies today is Generative Artificial Intelligence (GenAI). Powered by advances in machine learning, this technology refers to AI systems that can generate new content, such as text, images, audio, video, and more in response to prompts from humans.  The pace […]

            • Digital Growth Drives Race to AI Readiness

              Artificial Intelligence (AI) adoption is accelerating globally, transforming business and government. However, a new study by Cisco Systems reveals that while intentions to adopt AI are rising sharply, actual abilities to effectively leverage these technologies continue to lag.An overwhelming 97 percent of business leaders state that the urgency to deploy AI technologies has increased significantly or somewhat at their organizations in just the past six months.This mounting urgency is coming […]

            • The Digital Workplace Transformation Catalyst

              Digital Transformation has become an essential part of modern businesses, and the COVID-19 pandemic has accelerated the pace of change. With the continued rise of Remote Work and the adoption of a Distributed Workforce model, leaders have aspired to re-evaluate their digital strategies and invest in technologies that allow them to remain competitive.Business Technologists play a crucial role in this ongoing transformation, as they are the ones responsible for identifying and implementing […]

            • Strategic Benefit of Scaling Cloud-based Digital Transformation

              Business technology can be the great enabler that differentiates an enterprise from their mainstream peer group. Make no mistake, delivering digital business value at scale can be achieved. The essential change management process begins with fearlessly embarking on a bold initiative.Granted, implementation has many steps and takes time. In fact, successful business transformations can take several years to complete. According to Boston Consulting Group (BCG) latest research findings, they […]

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            • January 20, 2025 – Latest Updates on TikTok Ban and iOS 19 Rumors

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            • Exploring the Innovative Features of the iPhone 17: How It Redefines Mobile Technology for Everyday Users

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              At President Trump’s inauguration in Washington, D.C., Apple CEO Tim Cook made an appearance, using social media to assure Americans of “ongoing innovation and job creation” within the United States. Trump stated that Apple is gearing up for a “significant investment” in the country now that he has assumed the presidency. In today’s social media

            • Tailscale Unveils New Integration with Jamf Pro

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            • Introducing Five Exciting Features of Apple’s Latest Product

              Apple is set to release an exciting new Home device soon, which I’ve been referring to as the ‘HomePad.’ Here are five key features it will include. Square 7-inch Display Introducing Five Exciting Features of Apple's Latest Product 26 Initially, Mark Gurman stated that the HomePad would feature “approximately a 6-inch display.” However, in his

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              Bloomberg has indicated that a 2025 iPad Air could be introduced early this year, which is earlier than many expected. We had initially speculated that it would likely feature an M3 chip instead of an M4, and recent leaks seem to support this theory. Although the current report does not specify any launch dates, a

            • Colorado Police Now Distributing Free AirTags to Help Prevent Vehicle Theft

              The AirTag by Apple has established itself as a useful tool for tracking vehicle locations, and now a police department in Colorado has begun distributing them for free to combat auto theft. According to a recent report shared by CBS Colorado on their YouTube channel, the Arvada, Colorado police are working to reduce auto theft

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              Recent days have been quite eventful for TikTok in the U.S. The app was taken offline on Saturday night, and Apple removed it from their App Store. However, by Sunday afternoon, TikTok was able to restore its service in the U.S. following “essential clarity” offered by President Trump. Even with TikTok operational again in the

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              Apple is set to unveil a new iPhone SE soon, packed with impressive features that could position it as the top choice for many consumers. Recently, another rumored feature has emerged: the Dynamic Island. Dynamic Island May Be Introduced in the Upcoming iPhone SE 4 Earlier today, insider Evan Blass (private account @evleaks on X)

            • Canon Introduces New iPhone App for Multi-Camera Live Streaming

              Canon has recently launched a new app for iPhone and iPad titled Live Switcher Mobile, designed to streamline the multi-camera livestreaming experience. Live Switcher Mobile enhances livestreaming with multi-camera capabilities According to Canon’s announcement: As video content on social media continues to rise, there is an increasing demand for livestreaming content that includes cooking, gaming,

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            • Apple Intelligence Enhances Apple Music Feature Like Never Before—Here’s How

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            • Apple Under Scrutiny for Criminal Complaints Related to Conflict Minerals from Congo

              Apple is currently under criminal investigation by the Democratic Republic of Congo (DRC), which alleges that the company has been unlawfully sourcing conflict minerals, commonly referred to as “blood minerals.” These minerals are obtained from illegal operations that utilize child labor and fund weapons for violent conflicts. The charges have been lodged in Belgium and

            • Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success

              Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth.   Why Fospha’s Ultimate TikTok Playbook is a Must-Read   TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven The post Fospha Unveils the Ultimate TikTok Playbook for Ecommerce […]

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              In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature The post Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers appeared first on Search […]

            • Nutrimuscle: Scaling spend and growing ROAS through better measurement

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            • Snap Selects Fospha as Measurement Partner for Retail eCommerce

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            • Fospha as TikTok’s New Measurement Partner

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            • How Chat GPT is changing SEO

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            • Optimize Google’s new Interaction to Next Paint metric

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            • 12 Most popular side hustles in 2025

              If we said that hustling for money has become a trend in the U.S. and worldwide, would you agree?  If not, maybe these stats from Market Watch will convince you: If you’re looking to start a side hustle, this post highlights some popular ones you should consider.  12 Most popular side hustles that can’t be

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              With the global e-learning market projected to reach $842.64 billion by 2030, there’s never been a better time to create your own online course. You can share your knowledge with thousands of people, but the cost of tools feels like a barrier.  Free online course creators remove that hurdle and give you the tools you

            • The Most Effective Teaching Styles

              Remember that one teacher who inspired you the most in school with their passion, engaging creativity, and how they seemed to know exactly how to make every lesson click? The unique way they connected with students and brought learning to life was all part of their teaching style.  You see, the right teaching style is

            • My last article as a GetResponse employee

              Here’s my story about how I applied the skills and knowledge I’ve learned at GetResponse and used them to generate €150,000+ in under a year.

            • GetResponse vs Kajabi: Which platform is right for your business?

              Kajabi is one of the most recognized online course builders. This comprehensive, all-in-one platform provides various tools to help online course builders create and sell courses in one place. However, users consistently complain about its high pricing. GetResponse, on the other hand, is better known for its email marketing and marketing automation features. However, the

            • The top 10 best online community platforms for engagement and growth

              Online community platforms bring people together. Building strong, engaged communities has become essential for businesses, creators, and organizations. 66% of brands report that online communities have helped them boost customer retention. Another 68% say these communities have helped generate new leads.  The best online community platforms enable people to connect, share ideas, and nurture a

            • Top AI course builders to help you publish your content fast in 2025

              An AI course builder is a platform that uses artificial intelligence to automate various tasks of the course creation process. For example, they can automate course planning and some content creation tasks to reduce the time-to-market for your course. Here is some context. It can take between 8-12 weeks to create a great online course

            • Personalization made easy: Introducing GetResponse’s Visual Dynamic Content Builder 

              Discover how GetResponse’s Visual Dynamic Content Builder simplifies email personalization, saves time, and helps you connect better with your audience.

            • The 2025 side hustler’s starter kit: Turn your passion into profit

              Turning your passion into a profitable business doesn’t have to be a headache – it just takes a plan. In this 4-week guide, you’ll learn how to build foundations, connect with your audience, fill the gaps, and confidently launch your dream business. On top of that, we’ve compiled a list of action items, templates, free

            • 10 email marketing statistics you need to know in 2025

              Email marketing has been the unbeaten marketing channel since its inception in the late 1970s. Today, it’s arguably more effective than social media, paid search, and SEO.  Over half—51% of consumers say email is the best way for brands to communicate with them. Further, 95% of marketers reported that their email marketing strategy was effective

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