Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    How are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Enterprise Application Modernization: A Top Priority For Businesses in 2024

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. During times of great evolution, it becomes vital to swiftly adapt to the change. Otherwise, you will find yourself lost in a sea of unfamiliarity.  Today, we see the practical application of AI The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

  • The role of technology in building ‘User Experience’

    Choosing a technology should be driven by the experience a product or service aims to provide its users – form should follow function, in other words. While we may have heard this before, we’ve still seen technology often taking the lead and influencing decisions related to user experience. While choosing the technology is important, understanding The post The role of technology in building ‘User Experience’ first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, […]

  • Competency Development – A Critical Driver for Location Growth

    As Happiest Minds continues to expand throughout the country, there is an important journey of setting up competency centers while keeping the nuances of each region in mind. In this blog, I share some of the key considerations and best practices in developing competencies that are crucial to boost the growth of any location. In The post Competency Development – A Critical Driver for Location Growth first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The Impact of AI on Transforming Insurance Underwriting and Claims Management

    Artificial Intelligence (AI) is reshaping industries across the globe, offering innovative solutions that were once considered science fiction. At its core, AI enables machines to mimic human intelligence, allowing them to process vast amounts of data, learn from it, and make decisions with remarkable accuracy. From automating routine tasks to providing deep insights from complex The post The Impact of AI on Transforming Insurance Underwriting and Claims Management first appeared on Digital […]

  • Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms

    In the realm of cybersecurity, distinguishing between real threats and false alarms is paramount. Often, alerts that initially seem critical, such as “Critical Warning: Unusual Activity Detected,” turn out to be false positives. While these instances might appear trivial, they highlight the importance of sophisticated alert management to prevent overlooking real threats, which could lead The post Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms first appeared […]

  • Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds

    In the rapidly evolving Broadcast landscape, currency data plays a pivotal role in maximizing business value, enhancing content performance, and ensuring effective ad spending. As broadcasters strive to stay competitive and adapt to changing consumer behaviors, having access to accurate and timely currency data is crucial for informed decisions in ad-selling and buying. However, the The post Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds first […]

  • Using Microsoft Azure to develop Intelligent Chatbots

    Chatbots have the potential to be a game changing technology that can revolutionize customer interactions, offering a host of benefits that traditional support systems struggle to match. Chatbots operate 24/7, handling multiple inquiries simultaneously while delivering instant and accurate responses. This not only streamlines operations but also significantly reduces costs, making large support teams and The post Using Microsoft Azure to develop Intelligent Chatbots first appeared on Digital […]

  • Digital Transformation Vision: From Process Mining, RPA, LCAP to Cutting-Edge Gen AI

    In today’s rapidly evolving digital business landscape, achieving meaningful advancement necessitates more than incremental steps—it calls for holistic transformation. A future where operational efficiencies are seamlessly optimized, routine tasks are automated, and artificial intelligence catalyzes profound insights and innovative solutions is not merely conceivable but actively pursued. This evolution commences with strategic process mining and The post Digital Transformation Vision: […]

  • Streamlining Onboarding: The Transformative Impact of KYC Automation on Building Trust

    Automating the identification and verification stage of Know Your Customer (KYC) leverages cutting-edge technology and data-driven methods to revolutionize customer onboarding while ensuring full regulatory compliance. Below are ten essential components that can be used to automate the KYC identification and verification process. Document capture and recognition: Utilize Optical Character Recognition (OCR) technology to extract The post Streamlining Onboarding: The Transformative Impact of KYC […]

  • Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal

    Revolutionize Reporting with Azure OpenAI Services and Happiest Minds Report Generator Portal The advent of Azure OpenAI Services has paved the way for creating intelligent applications that can transform the way we handle and interpret data. One significant innovation enabled by these services is the development of bot-based reporting tools. These tools can automatically generate The post Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal first appeared […]

  • Transforming Payments with Generative AI

    In the highly evolving landscape of payments, Generative AI is emerging as a transformative technology, revolutionizing the way financial transactions are carried out. Generative AI, a subset of AI holds immense promise in revolutionizing how banking payments are managed, offering solutions that enhance security, streamline processes, and personalize customer experiences. In this blog, we will The post Transforming Payments with Generative AI first appeared on Digital Transformation Blogs - […]

    • The top 5 things you didn't know about chatbots

      You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

    • Intelligent Automation: The Future of Work

      As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

    • How to Boost Your Enterprise Agility with Intelligent Automation

      In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

    • 5 Steps to Improve Enterprise Agility with Intelligent Automation

      There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

    • Top 5 Challenges of Finding Tech Staff for Digital Transformation

      Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

    • Property Letting Management Appian Application

        The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

    • Appian Haulage Document Planning System

      Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

    • Appian Maintenance Management Tool

      Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

    • ROAP - Appian Robust Onboarding Automation Platform

      It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

    • Facility Issues and Orders management Appian Application

      Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

    • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

      In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

    • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

      We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

    • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

      We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

    • How to Leverage Stripe Events in Marketing Automation With Growmatik

      By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

    • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

      With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

    • How to Maximize HubSpot Performance with Growmatik Integration

      By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

    • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

      Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

    • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

      Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

    • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

      HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

    • Meet the new features for maximum email deliverability in Growmatik

      Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

    • The LinkedIn Conundrum: Finding Sanity in Social Selling

      In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively. The Content

    • How Social Media Marketing Drives Business Growth

      Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about

    • Building Authentic Social Media Engagement

      In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. With over 20 years of experience working with major brands like Google, EA Games, L’Oreal, and Toyota, Vinchon emphasized that successful social media marketing isn’t just about talking – it’s about creating genuine conversations.

    • Become a Wealth Flow Certified Coach

      In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

    • Wealth Flow Sandtable Board Game

      When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

    • Top 5 Digital Marketing Trends That Will Dominate in 2024

      Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

    • Why SEO Agency need to access my Google Analytics

      Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

    • Why SEO Agency need to access my Google Search Console

      There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

    • Surviving the 2024 Cold Email Regulations as an Email Marketer

      The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

    • How to Effectively Promote on Reddit Without Getting Banned

      Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can

    • Google Ads Account Suspended? | How to Fix and Recover a Google Ads Suspended Account 2024

      Google has eventually became a very strict platform now a days to advertise. (Thanks to scammers, policy violators and other reasons.). Google Ads now a days uses multiple algorithms, scan checks along with their Quality Score and policies to analyse the health of an account...

    • Google Ads for Electricians: Maximizing Your Online Advertising Potential

      In today’s digital age, online advertising has transformed the way businesses connect with customers. Among the plethora of online marketing strategies, Google Ads has emerged as one of the most effective tools, particularly for localized service providers such as electricians. This blog post explores the...

    • Google Ads for Therapists: A Comprehensive Guide

      In the rapidly evolving landscape of digital marketing, therapists and mental health professionals face a unique set of challenges and opportunities. As traditional marketing avenues become less effective, online advertising, particularly through platforms like Google Ads, emerges as a compelling solution for therapists looking to...

    • Google Ads for Hair Salons: An Essential Marketing Strategy

      In today’s digital age, the significance of online marketing cannot be overstated. For businesses in the beauty and personal care industry, such as hair salons, having a robust online presence is vital for attracting and retaining clientele. Among several online advertising platforms, Google Ads stands...

    • How to Setup Google Map Ads: A Comprehensive Guide

      In the contemporary digital marketplace, businesses are constantly seeking innovative ways to reach potential customers and improve their visibility. One effective strategy that has garnered attention is the use of Google Map Ads. These advertisements enable businesses to display their services directly on Google Maps,...

    • Bing Autosuggest Adds Rich Cards, Images & More Search Features

      Bing Search has updated its autosuggest (auto complete) search bar to include rich entity cards and popular follow-on searches directly in the suggestion pane. Jordi Ribas, the Head of Search at Microsoft said on X, "The large images with additional context help users easily jump to their intended topic with less typing."

    • Daily Search Forum Recap: November 14, 2024

      Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google November core update began rolling out...

    • Google November 2024 Core Update Movement - Slow But For Some Massive

      As you know, the Google November 2024 core update started rolling out Monday, November 11, at 3:30 pm ET. So far, some sites are seeing really big movements, like massive movements, with their search rankings. But it seems like most SEOs are not noticing big changes across their sites. So maybe, this update is not as widespread as some other core updates or maybe it is just too soon to tell...

    • Google Cautions About Using Google Trends For Content Ideas

      Google's John Mueller cautioned about relying on and overusing Google Trends for content ideas and generating content for your website. John said that it is "easy to go overboard with tools like these" and that he wants to "caution" about using these tools.

    • New Google AdSense Collapsible Anchors

      Google has announced an expansion of anchor ads named collapsible anchors. Collapsible anchors automatically enlarge the ad height on mobile devices for better viewability. Your users can collapse them to the standard anchor size, if they want.

    • Google Search Tests Large Thin Fonts

      Google is testing using a larger but thinner font for the search results snippets. I am not sure which one I like better, one looks like a normal font, and the thinner one looks a bit fancier.

    • Bing Search Content From Section

      Microsoft seems to be testing a new section in the Bing Search results titled "content from." This shows more links to popular sections from that site, based on the user's query.

    • Google Search Tests Expandable Articles, Videos & Popular Products

      Google is testing more of those expandable sections in the mobile search results. We have seen them for ads/sponsored listings and other topics but now also for short videos, articles and popular products that say "in-demand favorites" but I assume they are showing for way more than just these categories.

    • Daily Search Forum Recap: November 13, 2024

      Here is a recap of what happened in the search forums today...

    • Google: Some SEOs Over Focus On URL Structure

      Google's John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren't clear, then no URL structure can fix that.

    • Google Customer Match Policy Warning: Don't Harm Users Or Else...

      This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said they are updating their customer match policy effective January 13, 2025, to enforce this.

    • Google AdSense First-Party Cookie Controls Are Changing

      Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to simplify controls and improve your access to third-party demand."

    • New: Google Search Supports C2PA Metadata For About This Image Feature

      A couple of months ago, we reported how Google Search will label if an image was AI-generated, edited by photo editing software or taken with a camera by working with Coalition for Content Provenance and Authenticity (C2PA) as a technical standard. Well, now Google officially supports C2PA metadata in the about this image feature.

    • Google Merchant Center Adds Sale Events Promotion Type

      Google has added a new promotion type to Google Merchant Center named "Sale events." Sale events are a type data that you can submit on Google and are shown on non-product-centric surfaces. This seems to be available in the US for free Merchant Center listings right now.

    • Daily Search Forum Recap: November 12, 2024

      Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released the November 2024 core update, so far...

    • Our checklist for launching a new website

      Launching a new website is an exciting time for any business, no matter whether you’ve built a new website from scratch or you’ve given your existing site a makeover. It’s a culmination of a lot of hard work from multiple departments, so getting the launch right is crucial for its success. With so many moving... View Article The post Our checklist for launching a new website appeared first on Fifteen.

    • What is an SSL certificate and why does it matter for SEO?

      In the vast world of search engine optimisation (SEO) and online security, SSL certificates are like the knights in shining armour protecting your website from a plethora of potential online threats. And with the threat of cyber attacks and data breaches on the rise, Google has made changes to their algorithm to prioritise sites that... View Article The post What is an SSL certificate and why does it matter for SEO? appeared first on Fifteen.

    • 11 web development terms explained

      Anyone trying to navigate the world of web development can often feel as though it’s like learning a new language. With web development terms like XML, robots.txt, and noindex being thrown around, it’s no wonder so many feel overwhelmed. That’s why we’re breaking down some key web development buzzwords. In this blog, we’ll explore 11... View Article The post 11 web development terms explained appeared first on Fifteen.

    • 7 benefits of mobile apps for businesses

      Many businesses are now moving towards having their own mobile application because it allows them to expand their business and enter new markets. There is almost no industry where mobile apps haven’t proven their marketing value or their effectiveness at connecting with audiences – from ecommerce to food distribution to healthcare. Given the digital era... View Article The post 7 benefits of mobile apps for businesses appeared first on Fifteen.

    • 5 tips to improve your web design for mobile

      We’ve said time and time again, mobile friendly web design is a necessity for online businesses. It shows that you are prioritising the mobile browsing experience as opposed to treating it like an afterthought. But even if you have adopted web design for mobile, is it providing an excellent user experience for your users? Many... View Article The post 5 tips to improve your web design for mobile appeared first on Fifteen.

    • What is a CTA and why are they important?

      If you’re a digital marketer, chances are you’ve almost certainly heard of a call to action (CTA). A CTA is like a digital handshake that guides your website visitors towards taking a specific action, whether it’s signing up for a newsletter, making a purchase, or downloading a resource. In this blog, we’ll delve deeper into... View Article The post What is a CTA and why are they important? appeared first on Fifteen.

    • 3 simple ways to improve your online form conversion rate

      Anyone who owns their own website knows that online forms are a crucial part of capturing leads. They are the staple of almost every website, whether they’re placed on the homepage or contact page. They provide an instantaneous communication channel between motivated users and your brand. However, if your form conversion rate isn’t where you... View Article The post 3 simple ways to improve your online form conversion rate appeared first on Fifteen.

    • Our guide to unlocking the power of HubSpot CRM

      In order to succeed in today’s digital marketing landscape, you need to have the right tools at your disposal. HubSpot CRM, a leading inbound marketing and sales platform, offers a comprehensive suite of tools designed to streamline your business processes and maximise your results. But what is HubSpot and what is it used for? In... View Article The post Our guide to unlocking the power of HubSpot CRM appeared first on Fifteen.

    • How to write a white paper

      When it comes to content marketing, very few content styles shout about your skills and experience more than a white paper. These documents have become industry markers where brands can show off impressive stats, insight, and knowledge which can then be marketed to newspapers, industry news sites, and across social media. But where do you... View Article The post How to write a white paper appeared first on Fifteen.

    • User journey pain points: how to identify and fix them

      If you have had a website for a while, it’s important to regularly address any user journey pain points to ensure your users stay on your site. Customers expect faster loading speeds, mobile-friendly websites, and a tailor-made user experience, and if your site is failing on any of these points, you can expect to see... View Article The post User journey pain points: how to identify and fix them appeared first on Fifteen.

      • Modernize Legacy Apps: Key Steps & Benefits

        In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

      • Understanding Generative AI and Predictive Analytics

        The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. The post Understanding Generative AI and Predictive Analytics first appeared on TO THE NEW Blog.

      • Implementation of SMART framework in Agile

        What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.

      • Elevating Project Success: The Triad of Client Satisfaction

        Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]

      • Automated PDF Filing with AI and NLP

        Automating PDF Filing with AI and NLP In the ever-evolving world of data science and automation, innovative solutions have continually emerged, simplifying intricate tasks and enhancing efficiency across various industries. One such transformative application is the automation of PDF document filing, a process that has witnessed significant enhancements due to advances in artificial intelligence (AI) The post Automated PDF Filing with AI and NLP first appeared on TO THE NEW Blog.

      • Pass digital data layer to Adobe analytics using javascript

        Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

      • Future of mobile application development

        The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

      • Go Pointers! Let’s talk about it…

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      • GA4 Migration – Step up your Analytics Game

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      • GA4 vs Universal Analytics: What is the Difference?

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      • GA4 vs Universal Analytics – Can you migrate to GA4?

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        • Generative AI: The Business Value Creation ROI

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        • How AI Consulting Enables Business Transformation

          Business technology investment continues to evolve. During the last decade, I've had a front-row seat to the meteoric global rise of Artificial Intelligence (AI) and its transformative impact across industries.The AI Consulting professional services market has emerged as a critical enabler of this transformation revolution, helping organizations navigate the complexities of AI adoption and implementation.The global AI consulting market is experiencing ongoing growth, with forecasts indicating […]

        • Transformation Update: The State of Generative AI

          Is your leadership team ready to move beyond the consideration phase and harness the transformative power of Generative AI (GenAI), or are you trapped in analysis paralysis?Deloitte's latest quarterly report on "The State of Generative AI in the Enterprise" provides a comprehensive look at how organizations are navigating the GenAI adoption call to action. The Q3 2024 survey of 2,770 leaders across 14 countries offers valuable insights into the current state of GenAI implementation, […]

        • A Value Realization Framework for Generative AI

          Are your board of directors and executive team ready to transform your business with the latest technology, or will you be left behind as your competitors accelerate their adoption?The transformative power of Generative AI (GenAI) applications is impacting industries across the globe, promising not only enhanced efficiency but also new avenues for value creation.According to the latest research by PwC, a significant 70 percent of CEOs anticipate that GenAI will fundamentally change how their […]

        • C-Suite Guide to Effective GenAI Prompting Techniques

          How can applied technologies advance digital business growth and unlock strategic competitive advantages? Here's a proven approach.In the rapidly evolving commercial landscape of artificial intelligence apps, Generative AI (GenAI) tools have delivered unprecedented results.As a C-suite executive, understanding these innovative GenAI technologies can empower you to act decisively. Why now? It's a leadership imperative.A recent comprehensive study of GenAI Prompting techniques offers valuable […]

        • The Board of Directors Generative AI Vision

          As stewards of your long-term competitiveness, are you boldly harnessing the artificial intelligence (AI) potential as a strategic catalyst for superior digital business growth?In an era of modern commercial disruption, harnessing AI technology is rapidly becoming the defining factor separating bold industry leaders from the fearful global market laggards.AI is a quintessential technology that, like past shifts such as the internet and cloud, will unlock transformational opportunities across […]

        • AI Economic Potential: The Strategic Imperative

          We have reached the tipping point for business technology investment. The integration of Artificial Intelligence (AI) into the economy is a transformative force that executives can no longer ignore.The Stanford HAI's "Artificial Intelligence Index Report 2024" provides invaluable insights into the economic impact of AI, highlighting both opportunities and challenges that demand strategic action from today's business leaders.The AI Investment Race: America Sprints AheadThe United States has […]

        • Generative AI Leaders Seize the Growth Opportunity

          Some executives have taken the lead, while others sit on the sidelines. The global business landscape is undergoing a seismic shift driven by Generative Artificial Intelligence (GenAI).New GenAI tools, with their ability to produce human-quality text, code, and multimedia content, present a once-in-a-generation opportunity for you to propel your organization toward unprecedented innovation and value creation.The Gap Between Leaders and Laggards is WideningA recent McKinsey report paints a […]

        • Generative AI Trends: Key Insight for Executive Leaders

          As founder of the Business Technology Roundtable, I can advise senior executives on rapidly emerging technologies and their potential impact on digital business transformation.One of the most significant and potentially disruptive technologies today is Generative Artificial Intelligence (GenAI). Powered by advances in machine learning, this technology refers to AI systems that can generate new content, such as text, images, audio, video, and more in response to prompts from humans.  The pace […]

        • Digital Growth Drives Race to AI Readiness

          Artificial Intelligence (AI) adoption is accelerating globally, transforming business and government. However, a new study by Cisco Systems reveals that while intentions to adopt AI are rising sharply, actual abilities to effectively leverage these technologies continue to lag.An overwhelming 97 percent of business leaders state that the urgency to deploy AI technologies has increased significantly or somewhat at their organizations in just the past six months.This mounting urgency is coming […]

        • The Digital Workplace Transformation Catalyst

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        • Strategic Benefit of Scaling Cloud-based Digital Transformation

          Business technology can be the great enabler that differentiates an enterprise from their mainstream peer group. Make no mistake, delivering digital business value at scale can be achieved. The essential change management process begins with fearlessly embarking on a bold initiative.Granted, implementation has many steps and takes time. In fact, successful business transformations can take several years to complete. According to Boston Consulting Group (BCG) latest research findings, they […]

        • Digital Transformation and ESG Strategy Belong Together

          We’ve apparently reached an inflection point with the development and execution of Environmental, Social, and Governance (ESG) corporate policies. The role of business leadership in sustainability issues around climate change has received increasing attention from companies and their key stakeholders.But over the past year, something changed for CEOs worldwide, and sustainability talk turned into action. Continued disruption -- including upheaval and disruptions from the global COVID-19 […]

        • Digital Business Growth Acceleration Gains Momentum

          Multinational enterprise CEOs, and others within the most forward-looking progressive organization C-suite, look to their CIO to inform and guide them on digital transformation best practices. The global COVID-19 pandemic, and the associated economic impact, have provided CIOs the opportunity to increase their influence on strategic planning.According to the latest research by Gartner Inc., CIOs now have the attention of the executive leadership team in a very compelling way. The enterprise's […]

        • New Internet Apps Drive Digital Transformation Investment

          Across the globe, increased Internet use will fuel new growth in the Global Networked Economy. Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps). Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, […]

        • Apple stealthily equipped the M4 MacBook Pro with a quantum dot display.

          Reviews of the M4 MacBook Pro generally align with my perspective that while it represents a solid choice for Intel MacBook Pro users, there isn’t a strong incentive for current M-series MacBook users to upgrade. Nonetheless, it has come to light that Apple has discreetly equipped the latest MacBook Pro with enhanced display technology, bringing

        • Where to Stream Season Two of Silo

          One of the major successes on Apple TV+ is back for its second season today: the science fiction series Silo, adapted from the novels by Hugh Howey. Rebecca Ferguson takes the lead role as Juliette, an engineer determined to escape the underground silo where society is confined. Following the dramatic conclusion of the first season,

        • Comparison of Weight: Titanium iPhone vs. Steel iPhone

          Presented by Uniq: Uniq’s innovative FlexGrip™ band for iPhone allows for a stable, one-handed grip, providing the convenience to use your other hand for multitasking effortlessly. Discover more. The iPhone 16 Pro series features Apple’s biggest smartphone displays yet, while also being lighter than their smaller steel predecessors. Here’s a comparison of how much lighter

        • US Workers Claim TSMC Engages in Anti-American Discrimination

          The establishment of TSMC’s facilities in Arizona marks a milestone for the production of Apple chips designed for older devices, but the endeavor has encountered significant challenges. The most recent news indicates that a collective of employees in the US has initiated legal action against the Taiwanese chip manufacturer, alleging ‘anti-American discrimination’… A brief overview

        • ChatGPT for macOS Now Compatible with Third-Party Applications

          This year, OpenAI introduced a dedicated ChatGPT application for macOS, enhancing the interaction experience for Mac users with the company’s AI chatbot. Now, OpenAI is rolling out a significant update to the ChatGPT app on Mac, featuring integration with third-party applications. ChatGPT Now Supports macOS Applications The latest update enables users to instruct ChatGPT to

        • Bigfoot Sighted: Exciting New Emoji Proposals Unveiled!

          We’re eagerly anticipating the quirky collection of emoji characters showcased back in May. It’s likely that we won’t actually see the shovel and weary face emojis alongside the fingerprint and purple splat until the release of iOS 18.4 next spring. Nonetheless, who can resist a sneak peek at the potential new emoji characters — even

        • Final Cut Pro’s ‘Transcribe to Captions’ Feature Limited to English Only

          On Thursday, Apple launched a significant update for Final Cut Pro, bringing along various new features, including the exciting capability to generate captions using artificial intelligence. However, this feature is currently limited to just one language at its launch. Final Cut Pro Now Offers Audio Transcription to Captions, But Only in English Thanks to the

        • November 14, 2024 – iCloud Legal Battle and Matter Smart Home Enhancements

          Tune in to the summary of today’s biggest headlines from DMN. You can find DMN Daily on iTunes, Apple Podcasts, Stitcher, TuneIn, Google Play, or via our dedicated RSS feed for Overcast and other podcast applications. Sponsored by DMN Daily Plus: Enjoy ad-free episodes of every broadcast by visiting 9to5mac.com/join. New episodes of DMN Daily

        • Transforming the M4 Mac mini into a Contemporary iMac G4 [Video]

          Screenshot The latest M4 Mac mini boasts an extraordinarily impressive design that highlights the capabilities of Apple Silicon. But imagine if you could transform that Mac mini into one of Apple’s most beloved Mac designs: the iMac G4? This is precisely what Action Retro has accomplished on YouTube… You can watch the complete video below.

        • Rumor Roundup: ‘HomePad,’ iPhone 18 Camera, Vision Pro 2, and Beyond

          Introducing Rumor Replay, a new weekly segment at DMN that offers a brief overview of the latest Apple product rumors, complete with my insights and thoughts. This week’s edition covers: Apple’s upcoming ‘HomePad’ device, the anticipated release date for Vision Pro 2, changes to the iPhone 18 camera, and various other speculations. ‘HomePad’ may prove

        • Introducing the New Level Lock+ with Matter Support: Limited-Time Free Upgrade for Existing Users!

          Level has established itself with its distinctive “invisible” design approach, crafting smart home locks that merge effortlessly with your home’s aesthetics while providing exceptional security and seamless integration with Apple technologies. Today, Level unveiled the latest Level Lock+ with Matter. This revamped version now includes support for Apple Home Key, Bluetooth connectivity, and Matter compatibility,

        • Montessori-Inspired Pok Pok iOS App Update Introduces ‘Number Journey’ Feature

          A fresh toy has been introduced for the acclaimed Montessori-based iOS application, Pok Pok. The “Number Journey” feature assists children in developing math capabilities, fine motor skills, logical reasoning, problem-solving, self-assurance, storytelling abilities, and more. Since its launch three years ago, Pok Pok – a digital Montessori playroom tailored for children aged 2 to 7

        • Three Essential Guardrails of Genmoji and Image Playground in iOS 18.2 You Should Be Aware Of

          The upcoming release of Apple Intelligence is nearly upon us, introducing some of the most eagerly awaited features. However, two of these—Genmoji and Image Playground—come with crucial limitations in iOS 18.2 that you should be aware of. The significance of safeguards for AI-generated images While AI image generation can be entertaining, it has a concerning

        • Details on Apple’s Smart Display, iPhone 17 Slim, and iOS 18.2 Beta 3

          In this episode, Benjamin and Chance discuss an intriguing report from Bloomberg regarding the design and functionality of Apple’s forthcoming smart display. Additionally, Ming-Chi Kuo reveals that Apple is developing a new smart home camera. Changes in iOS 18.2 beta 3 provide new insights into Camera Control, and there are hints that the anticipated ‘iPhone

        • Apple’s Immersive ‘Concert for One’ Launches Next Week on Vision Pro

          Apple has unveiled a brand new immersive music experience featuring The Weeknd for Vision Pro users. Additionally, they have revealed the release date for their upcoming immersive video, which is just around the bend. First Vision Pro ‘Concert for One’ stars British artist RAYE The next immersive video from Apple is set to debut next

        • Fospha Unveils the Ultimate TikTok Playbook for Ecommerce Success

          Fospha proudly announces the release of “Fospha’s Ultimate TikTok Playbook,” a comprehensive guide that empowers ecommerce businesses to leverage TikTok for exponential growth.   Why Fospha’s Ultimate TikTok Playbook is a Must-Read   TikTok has rapidly become a powerhouse for ecommerce growth, making it essential for digital marketers. Fospha’s Ultimate TikTok Playbook provides actionable insights and proven The post Fospha Unveils the Ultimate TikTok Playbook for Ecommerce […]

        • Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers

          In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature The post Unlocking Brand Growth: Strategies for D2C and E-commerce Marketers appeared first on Search […]

        • Nutrimuscle: Scaling spend and growing ROAS through better measurement

          Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) The post Nutrimuscle: Scaling spend and growing ROAS through better measurement appeared first on Search Engine Watch.

        • Fospha’s Insights to Unlock eCommerce Growth in 2024

          In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.

        • Snap Selects Fospha as Measurement Partner for Retail eCommerce

          Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.

        • Fospha as TikTok’s New Measurement Partner

          Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear The post Fospha as TikTok’s New Measurement Partner appeared first on Search Engine Watch.

        • Establishing niche authority: leveraging strategic content as a key differentiator

          As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority The post Establishing niche authority: leveraging strategic content as a key differentiator appeared first on Search Engine Watch.

        • The incredible ways to get SEO traffic without ever ranking

          Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain The post The incredible ways to get SEO traffic without ever ranking appeared first on Search Engine Watch.

        • How Chat GPT is changing SEO

          When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The post How Chat GPT is changing SEO appeared first on Search Engine Watch.

        • Optimize Google’s new Interaction to Next Paint metric

          Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website The post Optimize Google’s new Interaction to Next Paint metric appeared first on Search Engine Watch.

        • How to create an online course in 9 easy steps

          Learn step-by-step how to create a successful online course, from planning to marketing. Start turning your knowledge into profit today!

        • 70 thoughtful Thanksgiving messages for loved ones and colleagues

          What better time of year to express your appreciation and gratitude for those around you than Thanksgiving Day? And for those who aren’t at the dining table to hear these words directly, you can always send thoughtful and happy Thanksgiving wishes. This article gives you 70 thoughtful Thanksgiving messages you can share with your loved

        • Top 10 online course builders to help you monetize your content in 2024

          Do you have in-depth knowledge in a particular field? Sharing your skills and insights can be as easy as uploading a video on YouTube. However, you need a robust framework if you want to make money. That’s where online course software comes in. They package your expertise in coding or sewing into professional online courses. 

        • Black Friday 2024 – How can your brand stand out from the crowd? Best Black Friday email campaign examples

          You don’t need someone to tell you that Black Friday is one of the biggest shopping events of the year, but as one retailer among many, how do you draw in customers? The trick to mastering Black Friday and Cyber Monday is to find a way to make your emails stand out in your customers’

        • What is email conversion rate and how to optimize it

          Your email conversion rate is an excellent way to track your audience’s level of engagement with your email campaigns.  Data shows that more than one-third of marketing leaders cite the conversion rate as the most important performance indicator they track.  In this post, let’s discuss everything you should know about email conversion rates as well

        • Is affiliate marketing legit? How to avoid scams [2024]

          Affiliate marketing is a booming industry, valued at an impressive $12 billion worldwide. Many affiliate marketers have built substantial fortunes in the industry. Major brands like Amazon, eBay, and Shopify rely on it as a core part of their marketing strategy. However, its popularity also means that scams have become a significant concern in the

        • The definitive guide to automotive landing page

          Cars sell better when you sell the experience of driving them, as do all car-related products. While you can sell this experience in the car dealerships with a great salesperson, how do you do it online?  The answer is— an optimized automotive landing page! When your automotive business goes online, you can use digital ad

        • 5 key components of a perfect roofing landing page [+ templates]

          A strong online presence is crucial for any business, and the roofing industry is no exception. Unfortunately, 98% of roofing website content generates zero traffic. This can be alarming if the goal is to build a strong online presence.  Roofing businesses must develop an effective SEO and content strategy to overcome this challenge. One vital

        • Creator spotlight: Owen Hemsath on why building community matters more than your course

          I recently caught up with Owen Hemsath at VidSummit, and as always, he didn’t disappoint. For those of you who don’t know Owen, he’s one of the top video marketing experts out there—a YouTube strategist who’s helped countless creators and brands not only grow their channels but turn those views into serious revenue. His insight

        • How to write a heartfelt Thanksgiving email (with examples)

          Looking for inspiration for your Thanksgiving emails? We’ve gathered some of the most noteworthy Thanksgiving email examples, tips, and best-practices that’ll help you give thanks the right way.

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        What the recent changes in the product mean for businesses running or considering Salesforce Commerce Cloud

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        Providing a great IT experience for your office doesn’t have to be a challenge.

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        How Building Management Systems help meet operation challenges today and tomorrow

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