Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Enterprise Application Modernization: A Top Priority For Businesses in 2024

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    “I am telling you, the world’s first ‘trillionaires’ are going to come from somebody who masters AI and all its derivatives and applies it in ways we never thought of.” – Mark Cuban. It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

  • The Manifold Benefits of Custom Fleet Management Software in Supply Chain

    Cost, Compliance, Efficiency, and Manpower – These are the pillars on which a fleet management business stands. A compromise on any of these can mean the whole business topples with a resounding crash.  How can you ensure the stability of these pillars? Custom Fleet Management Software brings you the solution. Let us find out how. The post The Manifold Benefits of Custom Fleet Management Software in Supply Chain appeared first on Fingent.

  • Why Are Leading Businesses Prioritizing Application Modernization

    “In Today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.” —   Jeff Bezos, Founder, Amazon. The world of technology is evolving at a fast pace, with The post Why Are Leading Businesses Prioritizing Application Modernization appeared first on Fingent.

  • AI Trends Set to Transform Businesses in 2024

    In the dynamic realm of modern business, the profound impact of artificial intelligence (AI) continues to unfold, reshaping industries and redefining conventional practices. As we step into 2024, the transformative force of AI is set to intensify, bringing forth new trends that promise to revolutionize the way organizations operate. This blog offers a comprehensive exploration The post AI Trends Set to Transform Businesses in 2024 appeared first on Fingent.

  • The Game-Changing Role of Custom Inventory Management in Supply Chain

    Supply chain management is a complex web of processes that involve the seamless coordination of procurement, production, distribution, and more. Among these, inventory management stands out as a pivotal aspect that can make or break the entire system.  Maintaining control over inventory is like keeping a careful eye on the pieces of a chessboard. Every The post The Game-Changing Role of Custom Inventory Management in Supply Chain appeared first on Fingent.

  • Driving Smart and Sustainable Agriculture with Customized Technology!

    As the world grapples with the challenges of climate change, soil degradation, and resource scarcity, agricultural organizations find themselves at a critical juncture. The urgency for adopting sustainable farming practices, amplified by the integration of custom software, has never been more pronounced. This blog explores the pivotal role of digital transformation in achieving sustainability, shedding The post Driving Smart and Sustainable Agriculture with Customized Technology! appeared […]

  • Freelancer Reliance Rises in US: How Is It Impacting The Software Development World?

    “Freelancer Reliance Rises in US, With 20% of Work Done by Them” – Bloomberg article based on a survey conducted by Harvard Business Review Analytic Services. In the ever-evolving landscape of business efficiency, traditional staffing models are taking a backseat. Companies are shifting gears, embracing a panoramic perspective on talent that goes beyond the confines of The post Freelancer Reliance Rises in US: How Is It Impacting The Software Development World? appeared first on Fingent.

  • Finding Success in the Aviation Business with AI

    “Aviation is the branch of engineering that is least forgiving of mistakes.” – Freeman Dyson, British-American theoretical physicist and mathematician. The truth in that statement is sobering indeed. The precision and skill needed to perfect a safe flight plan involves an army of brilliant minds. The process flows onto the nitty gritty of running the The post Finding Success in the Aviation Business with AI appeared first on Fingent.

  • Custom Inventory Management System: The Need Of The Hour For Manufacturing Businesses

    In the competitive manufacturing world, being average won’t secure a win. Businesses need technology to outperform competitors, reduce costs, and build a stellar reputation that echoes through the manufacturing jungle. Let’s delve into the heart of the matter and see how a Custom Inventory Management System can help manufacturers navigate the twists and turns of The post Custom Inventory Management System: The Need Of The Hour For Manufacturing Businesses appeared first on Fingent.

  • Celebrating the Pride Season: Spread the message of Love

    As an equal opportunity employer, Happiest Minds is dedicated to building a safe and welcoming work environment. It is our mission and vision to design an open environment that promotes and encourages the expression of our unique identities. We believe The post Celebrating the Pride Season: Spread the message of Love first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The Trends that are Shaping the Future of RPA

    COVID-19 permanently altered how we all do business in many ways, not the least of which may be the extraordinary growth robotic process automation (RPA) has encountered over the past two years. The RPA market took off because of the The post The Trends that are Shaping the Future of RPA first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Net Zero Carbon – Enterprise Energy Management Solutions

    Energy such as electricity has become a basic need for human beings. The interesting fact about energy consumption is that 83% of the energy we use comes from fossil fuels, among which oil is the most significant energy source, followed The post Net Zero Carbon – Enterprise Energy Management Solutions first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The need for the Power Platform in your business

    We all know that the past year has driven disruption and innovation throughout the economy. As business conditions shifted in early 2020, more and more organizations started transforming their business into the cloud, modernizing their applications with enterprise-grade capabilities and The post The need for the Power Platform in your business first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Cloud-based Networks: Why is this transition necessary?

    Considering how things have changed in the recent past, the powerful impact of Cloud-Managed services has made organizations realize and transform how they function and deploy their services. With the increasing number of connected devices, managing your network traditionally will The post Cloud-based Networks: Why is this transition necessary? first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Automation & Visualization – the next phase of Data and AI

    It has become quite evident now that the proclamation of “Data being the new oil” wasn’t hyperbolic in the least. In fact, over the last decade there has been an unprecedented avalanche of data that is being generated and the The post Automation & Visualization – the next phase of Data and AI first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Wi-Fi 7 (802.11be) is on its way and what that means for Testing

    Today, almost everyone in the world is using Wi-Fi for connecting their devices for smooth and easy go wireless connections. With the explosion of smart devices, it has become common for most homes to have a set up for 4K The post Wi-Fi 7 (802.11be) is on its way and what that means for Testing first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The Metaverse isn’t coming – IT IS ALREADY HERE!

    Like almost everything new and buzzworthy in the exciting world of technology, the Metaverse is anything but new. The origins of the term go all the way back to 1992 when Neal Stephenson coined the term in his science-fiction novel The post The Metaverse isn’t coming – IT IS ALREADY HERE! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • How IoT is changing EV Charging landscape

    As the charging infrastructure evolves in various regions, their monitoring and management will become more challenging in the coming times. Today, most electrical vehicle charging stations are decentralized and have a very complex structure, making it hard to manage and The post How IoT is changing EV Charging landscape first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Technology can help women break the bias and create a better tomorrow

    The theme for International Women’s Day this year is “Gender equality today for a sustainable tomorrow”. This theme has been chosen to recognize and appreciate the contributions of numerous women leaders around the globe who have overcome the odds and The post Technology can help women break the bias and create a better tomorrow first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • The key trends for IoT in 2022

    The Internet of Things (IoT) is a term that portrays the increasingly sophisticated ecosystems of online, connected devices we share our world with. The somewhat odd name alludes to the fact that the first iteration of the internet was simply The post The key trends for IoT in 2022 first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Digital Process Automation – Modernize the Core & Leverage the New

    It was not long ago that Digital Process Automation (DPA) was mainly consigned to a few experimentative champions looking to bring about marginal improvements in their respective departments. However, in the last few years DPA has built up a lot The post Digital Process Automation – Modernize the Core & Leverage the New first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Customer Satisfaction- Benefits and prominence and how can it be achieved.

    Customer satisfaction is not a new term in the business world. It all started right from the Babylonian empire, where business people used various approaches to sell their goods to make money. As the world got civilized, customer satisfaction metrics The post Customer Satisfaction- Benefits and prominence and how can it be achieved. first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • I really don’t want to say Digital!!

    My marketing colleagues are rightly on my case to use the word Digital. We are of course proud to position ourselves as “Born Digital . Born Agile”, however in the present scenario, I feel the word digital has been abused The post I really don’t want to say Digital!! first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Formulating the right Testing Approach for Intent Based Networking Systems

    Network Service Providers and standalone vendors are embracing new technologies to build a strong and scalable services. Network management using existing network orchestration solutions require manual configuration to support automation. One such example is configuring the NETCONF servers using either The post Formulating the right Testing Approach for Intent Based Networking Systems first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, Mobility, Cloud.

  • Data led business optimization for CBO

    Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Data led business optimization for CBO appeared first on Lera Technologies. The post Data led business optimization for CBO appeared first on Lera Technologies.

  • Undata Yourself To Get #insights To Your Customers’ Needs!

    I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on Lera Technologies. The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on […]

  • Digital Disruption – What Is Disruption Anyway?

    The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Digital Disruption – What Is Disruption Anyway? appeared first on Lera Technologies. The post Digital Disruption – What Is Disruption […]

  • Rapid ETL implementation for VP Bank

    Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies. The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies.

  • Implementing Data Lake Using Azure

    The post Implementing Data Lake Using Azure appeared first on Lera Technologies.

  • Implementing Data Lake On CDH

    The post Implementing Data Lake On CDH appeared first on Lera Technologies.

  • Implementing Data Lake On Hadoop

    The post Implementing Data Lake On Hadoop appeared first on Lera Technologies.

  • Improved Cyber Security

    The post Improved Cyber Security appeared first on Lera Technologies.

  • Personalised Customer Experience

    The post Personalised Customer Experience appeared first on Lera Technologies.

  • Price Optimization

    The post Price Optimization appeared first on Lera Technologies.

  • The top 5 things you didn't know about chatbots

    You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

  • Intelligent Automation: The Future of Work

    As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

  • How to Boost Your Enterprise Agility with Intelligent Automation

    In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

  • 5 Steps to Improve Enterprise Agility with Intelligent Automation

    There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

  • Top 5 Challenges of Finding Tech Staff for Digital Transformation

    Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

  • Property Letting Management Appian Application

      The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

  • Appian Haulage Document Planning System

    Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

  • Appian Maintenance Management Tool

    Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

  • ROAP - Appian Robust Onboarding Automation Platform

    It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

  • Facility Issues and Orders management Appian Application

    Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

  • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

    We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

  • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

    We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

  • How to Leverage Stripe Events in Marketing Automation With Growmatik

    By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

  • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

    With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

  • How to Maximize HubSpot Performance with Growmatik Integration

    By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

  • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

    Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

  • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

    Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

  • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

    HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

  • Meet the new features for maximum email deliverability in Growmatik

    Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

  • What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More

    It's time once again for Growmatik to be updated with new features and improvements. Our latest round of updates includes an email validator for deliverability, a popup builder, social element improvements, new support and knowledge base and more. Let’s take a look at what we’ve achieved since September 2022. The post What We Shipped: Email Address Validator, Popup Builder, Social Element Improvements and More appeared first on Growmatik.

  • Top 5 Digital Marketing Trends That Will Dominate in 2024

    Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

  • Why SEO Agency need to access my Google Analytics

    Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

  • Why SEO Agency need to access my Google Search Console

    There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

  • Surviving the 2024 Cold Email Regulations as an Email Marketer

    The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

  • How to Effectively Promote on Reddit Without Getting Banned

    Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can

  • Reaching Valuable Customers in a Post-Cookie World

    The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their

  • Topical Map for Digital Marketing Niches

    Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website

  • Topical Map for Training Industry

    Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide

  • Topical Map for Cybersecurity Industries

    Creating a topical map for cybersecurity industries’ website is an excellent strategy to establish authority and enhance visibility in search engine results. A well-structured topical map helps users easily navigate your content and ensures search engines understand the relevance and hierarchy of your information. Here’s a step-by-step guide: 1. Define Your Niche: Clearly identify the

  • Topical Map for Gaming Industries

    Creating a topical map for gaming industries, gambling, and casino website is a strategic approach to establish authority in this niche. A well-structured topical map not only enhances user experience but also improves search engine visibility, leading to increased organic traffic. Below is a step-by-step guide to help you create an effective topical map: Step

  • What are the fundamentals of ecommerce marketing?

    Majority of internet traffic are e-commerce websites. Your going to have to use eCommerce Marketing in order to stand out in todays world. The post What are the fundamentals of ecommerce marketing? appeared first on Fifteen.

  • Fifteen Brings Home the Bacon Winning International Award!

    We are thrilled to announce that Fifteen Design Ltd has been recognised by the global Netty Awards, winning the category for Best Web Relaunch for superb design, development and results for our client, Meat & Co. Honouring leading tech companies across the world, the awards set a benchmark for excellence, and are considered among the... View Article The post Fifteen Brings Home the Bacon Winning International Award! appeared first on Fifteen.

  • How to measure brand awareness: 5 strategies that work

    Brand awareness is something that all businesses have – it can be a logo, a slogan, or even a particular colour – it’s what makes you instantly recognisable to your audience. Many businesses want to know how they’re perceived, yet they don’t have the knowledge on how to measure brand awareness.  You may be surprised... View Article The post How to measure brand awareness: 5 strategies that work appeared first on Fifteen.

  • Everything you need to know about funnel analysis

    When it comes to understanding your customers journey and tracking user engagement on your website, nothing compares to the clarity of funnel analysis. It’s the perfect tool to help you identify key events along your customers journey so you can make improvements and increase your conversions. Issues such as struggling to figure out what area... View Article The post Everything you need to know about funnel analysis appeared first on Fifteen.

  • Why image SEO is beneficial for your website

    For your business to have an effective website, quality content is a must have with optimised imagery SEO. So here's how its done. The post Why image SEO is beneficial for your website appeared first on Fifteen.

  • 5 tips to improve your ecommerce checkout process

    Your e-Commerce website Checkout process, design, and features all impact how satisfied customers are with your business and how likely they are to return. The post 5 tips to improve your ecommerce checkout process appeared first on Fifteen.

  • How a social media campaign can impact your new website launch

    All digital marketers know the impact social media marketing can have for an organisation. When done right, it can bring a business a huge amount of benefits from enhanced brand loyalty, to increased conversions. It’s one of the most cost effective digital marketing tactics that can be used to promote almost any aspect of a... View Article The post How a social media campaign can impact your new website launch appeared first on Fifteen.

  • How SEO and User Experience (UX) go hand in hand

    User Experience, or ‘UX’, is key in SEO strategies. It's the UX that will affect the ranking of your SEO through metrics of user engagement. The post How SEO and User Experience (UX) go hand in hand appeared first on Fifteen.

  • 5 easy ways to boost your Easter social media posts

    The Easter weekend is the perfect opportunity to help boost your sales and conversions and with careful planning and preparation, you can truly make the most of your Easter marketing campaigns. One of the best ways to skyrocket your campaigns is to schedule a series of Easter social media posts to further showcase your offering... View Article The post 5 easy ways to boost your Easter social media posts appeared first on Fifteen.

  • 5 use cases of PPC and SEO working together

    Search engine optimisation (SEO) is the process of optimising your website to achieve higher rankings in search engines, whereas pay-per-click marketing (PPC) involves keyword optimisation of different types of paid ads across Google and other networks. Both strategies are highly effective standalone, but together can actually improve brand visibility as well as conversions. SEO and... View Article The post 5 use cases of PPC and SEO working together appeared first on Fifteen.

    • PWA : The Key to Digital Transformation in Insurance

      Introduction Digital transformation is the process of adoption and implementation of digital technology. As the name suggests, it is the process of transforming existing products, services, and operations using translating business processes into a digital format. Nowadays, the digital revolution is one of the most important determinants of economic development. These days, everyone seems to The post PWA : The Key to Digital Transformation in Insurance first appeared on TO THE NEW Blog.

    • Streamlining Analytics: Leveraging ListVars in AEP Web-SDK

      ListVar is the most powerful variable in Adobe Analytics. So, we have eVars and props as well to store the data but due to their character limit 100 char for prop and 250 char for eVar,  there might be chances of value truncation in case of large data.  ListVars are custom variables that you can The post Streamlining Analytics: Leveraging ListVars in AEP Web-SDK first appeared on TO THE NEW Blog.

    • Modernize Legacy Apps: Key Steps & Benefits

      In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

    • Understanding Generative AI and Predictive Analytics

      The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. The post Understanding Generative AI and Predictive Analytics first appeared on TO THE NEW Blog.

    • Implementation of SMART framework in Agile

      What is Agile? Agile is a method of managing a project with the intent to create and respond to change. It involves breaking down the project tasks into many smaller phases and pieces to develop it in a flexible and adaptive way. Agile provides flexibility to adaptation, frequent changes, and better visibility with respect to The post Implementation of SMART framework in Agile first appeared on TO THE NEW Blog.

    • Elevating Project Success: The Triad of Client Satisfaction

      Introduction In the ever-evolving landscape of project management, effective communication, adept stakeholder management, and timely delivery are the cornerstones of success. As a team leader, I have witnessed firsthand the transformative impact these elements can have on client satisfaction and project outcomes. In this blog, we’ll delve into the significance of improvement in client communication, The post Elevating Project Success: The Triad of Client Satisfaction first appeared on TO THE […]

    • Automated PDF Filing with AI and NLP

      Automating PDF Filing with AI and NLP In the ever-evolving world of data science and automation, innovative solutions have continually emerged, simplifying intricate tasks and enhancing efficiency across various industries. One such transformative application is the automation of PDF document filing, a process that has witnessed significant enhancements due to advances in artificial intelligence (AI) The post Automated PDF Filing with AI and NLP first appeared on TO THE NEW Blog.

    • Pass digital data layer to Adobe analytics using javascript

      Requirement In general, data is passed to Adobe Analytics on page load. Sometimes it is required to load page content without reloading/refreshing the page. For example, if a web application has page navigation based on the Table Of Content and page refresh, and not a requirement, but content should get updated. Solution Without loading a The post Pass digital data layer to Adobe analytics using javascript first appeared on TO THE NEW Blog.

    • How Workato can help you to integrate Salesforce with Jira

      Workato is a powerful integration platform that enables businesses to connect their various applications and automate workflows. With its user-friendly interface and wide range of connectors, it offers a variety of use cases for organizations of all sizes and industries. One potential use case for Workato using Salesforce and Jira is to create a workflow The post How Workato can help you to integrate Salesforce with Jira first appeared on TO THE NEW Blog.

    • Future of mobile application development

      The mobile application development industry is constantly evolving, with new technologies and trends emerging all the time. In this blog, we’ll take a look at some of the key trends that are shaping the future of mobile app development. Artificial Intelligence and Machine Learning: Artificial intelligence (AI) and machine learning (ML) are becoming increasingly important The post Future of mobile application development first appeared on TO THE NEW Blog.

    • Go Pointers! Let’s talk about it…

      A pointer, as name suggests, is a variable that points to a location in the memory of your system where a value is stored rather than a value itself. Basically, it is an address to the value stored in memory. The definition is simple but this concept can be a little tricky to wrap your The post Go Pointers! Let’s talk about it… first appeared on TO THE NEW Blog.

    • XML Add On – Conditional/Filtered DITA content output in AEM

      Use cases Let’s assume we have a large number of published articles or topics. Each article contains some paragraphs or content that is obsolete now and should not be displayed to the end users. Since the number of articles is large, it is difficult to update the content quickly. Let’s say we have all content The post XML Add On – Conditional/Filtered DITA content output in AEM first appeared on TO THE NEW Blog.

      • AI Economic Potential: The Strategic Imperative

        We have reached the tipping point for business technology investment. The integration of Artificial Intelligence (AI) into the economy is a transformative force that executives can no longer ignore.The Stanford HAI's "Artificial Intelligence Index Report 2024" provides invaluable insights into the economic impact of AI, highlighting both opportunities and challenges that demand strategic action from today's business leaders.The AI Investment Race: America Sprints AheadThe United States has […]

      • Generative AI Leaders Seize the Growth Opportunity

        Some executives have taken the lead, while others sit on the sidelines. The global business landscape is undergoing a seismic shift driven by Generative Artificial Intelligence (GenAI).New GenAI tools, with their ability to produce human-quality text, code, and multimedia content, present a once-in-a-generation opportunity for you to propel your organization toward unprecedented innovation and value creation.The Gap Between Leaders and Laggards is WideningA recent McKinsey report paints a […]

      • Generative AI Trends: Key Insight for Executive Leaders

        As founder of the Business Technology Roundtable, I can advise senior executives on rapidly emerging technologies and their potential impact on digital business transformation.One of the most significant and potentially disruptive technologies today is Generative Artificial Intelligence (GenAI). Powered by advances in machine learning, this technology refers to AI systems that can generate new content, such as text, images, audio, video, and more in response to prompts from humans.  The pace […]

      • Digital Growth Drives Race to AI Readiness

        Artificial Intelligence (AI) adoption is accelerating globally, transforming business and government. However, a new study by Cisco Systems reveals that while intentions to adopt AI are rising sharply, actual abilities to effectively leverage these technologies continue to lag.An overwhelming 97 percent of business leaders state that the urgency to deploy AI technologies has increased significantly or somewhat at their organizations in just the past six months.This mounting urgency is coming […]

      • The Digital Workplace Transformation Catalyst

        Digital Transformation has become an essential part of modern businesses, and the COVID-19 pandemic has accelerated the pace of change. With the continued rise of Remote Work and the adoption of a Distributed Workforce model, leaders have aspired to re-evaluate their digital strategies and invest in technologies that allow them to remain competitive.Business Technologists play a crucial role in this ongoing transformation, as they are the ones responsible for identifying and implementing […]

      • Strategic Benefit of Scaling Cloud-based Digital Transformation

        Business technology can be the great enabler that differentiates an enterprise from their mainstream peer group. Make no mistake, delivering digital business value at scale can be achieved. The essential change management process begins with fearlessly embarking on a bold initiative.Granted, implementation has many steps and takes time. In fact, successful business transformations can take several years to complete. According to Boston Consulting Group (BCG) latest research findings, they […]

      • Digital Transformation and ESG Strategy Belong Together

        We’ve apparently reached an inflection point with the development and execution of Environmental, Social, and Governance (ESG) corporate policies. The role of business leadership in sustainability issues around climate change has received increasing attention from companies and their key stakeholders.But over the past year, something changed for CEOs worldwide, and sustainability talk turned into action. Continued disruption -- including upheaval and disruptions from the global COVID-19 […]

      • Digital Business Growth Acceleration Gains Momentum

        Multinational enterprise CEOs, and others within the most forward-looking progressive organization C-suite, look to their CIO to inform and guide them on digital transformation best practices. The global COVID-19 pandemic, and the associated economic impact, has provided CIOs the opportunity to increase their influence on strategic planning.According to the latest research by Gartner Inc., CIOs now have the attention of the executive leadership team in a way that's very compelling. The […]

      • New Internet Apps Drive Digital Transformation Investment

        Across the globe, increased Internet use will fuel new growth in the Global Networked Economy. Mobile Internet users will create new demands and expectations for mobile networking infrastructure. This ongoing growth trend is highlighted by the adoption and use of mobile applications (apps). Meanwhile, enterprise C-suite leadership teams contemplate digital transformation agendas that are enabled by the significant new technology investments by telecom network service providers. That, in turn, […]

      • Hybrid IT Nirvana: Digital Growth + Digital Trust

        In many organizations today, Information Technology (IT) is more than a utility, it has become an essential platform for their ongoing business development. Therefore, they crave a superior IT experience for their employees and other key stakeholders. For most, cloud computing is a fundamental ingredient of the digital transformation agenda. The common commercial use cases for public cloud services have already been exploited by many organizations. Front-office applications -- such as customer […]

      • How CEOs Apply Digital Reinvention to Fuel Growth

        Now more than ever, CEOs and their leadership teams must counter the threat of digital disruption. Within the evolving global economy, debate and analysis about business technology adoption must result in purposeful action. Even the trailing organizations are prepared to learn something actionable from their trailblazer peers. The following statistics and insights are excerpts from the IBM Institute for Business Value (IBV) Global C-suite Study (19th edition). IBM’s latest worldwide study […]

      • The Open Innovation Network for Globalization 4.0

        The World Economic Forum annual meeting is a high-profile gathering that brings together leaders of global society. The heads and members of more than 100 governments, top executives of the 1,000 foremost global companies, and numerous others collaborate at the beginning of each year to define priorities and shape agendas. The theme for Davos-Klosters 2019 is "Globalization 4.0: Shaping a New Architecture in the Age of the Fourth Industrial Revolution." A key component of the international […]

      • Hybrid IT Demand Fuels Multi-Cloud Computing Trend

        Guided by senior executive goals for digital transformation, more organizations are increasing their use of cloud computing technologies. The typical multi-cloud mix includes a blend of public cloud, private cloud and traditional IT services. Finding the best-fit service mix starts with the business requirements. The latest Global Cloud Index (GCI) 2016-2021 from Cisco focuses on the worldwide market outlook for enterprise data center virtualization and cloud computing services. Today's […]

      • CTO Proven Formula for Radical Business Reinvention

        Digital technologies have altered how people and businesses interact. The potential for dislocation from ongoing digital transformation has created unprecedented levels of C-suite discussion. The decisive market leaders have heeded the warnings and taken bold actions. That said, if you’re one of those Chief Technology Officers (CTO) that previously responded to this scenario by making small incremental adjustments to your IT agenda, then you’re potentially at risk. Any relief from those […]

      • Digital Transformation Leaders Adopt Open Ecosystems

        Are you open to new ideas, and given a compelling choice are you really prepared to change? That’s what informed CEOs are asking their C-suite leadership team. The context of those questions is about determining who is most qualified to guide the organization’s digital transformation journey. It’s also about setting expectations for C-level executives to partner. IT and business leaders must acknowledge that they’ve likely reached a significant turning point. Business technology […]

      • “Peggy and Molly” Developed An Odd Connection: Their Split Has Angered Supporters

        It seemed like “Peggy and Molly” belonged on the internet. Peggy is a robust and powerful Staffordshire bull terrier, and Molly is an Australian magpie, who is more famous for swooping on people during mating season than for mingling with canines. Since their peculiar friendship was revealed online four years ago, the pair has gained

      • Although Julian Assange Is Granted A Legal Reprieve From Being Extradited To The United States, There Is A Bitter Irony

        Julian Assange has been permitted by the London High Court to challenge the UK Home Secretary’s decision to extradite him to the US on allegations of computer abuse and several counts under the US Espionage Act. Nonetheless, there is a catch to the good ruling: the US has the right to halt the appeal process

      • Has The Price Of Altcoins Peaked? Bitcoin Price Rises 5% From Its Low Of $59.7K

        After falling below $60,000, Bitcoin is trying to recover, and traders are daring to hope for an altcoin rally. Before the Wall Street open on April 18, Bitcoin (BTC) tickers dropped $64,126, and touched $63,000, as traders’ morale was lifted by a minor BTC price gain. Analysis: Investors May Be “Tricked” By Bitcoin Price Lows

      • Despite Recent Losses, Nigeria’s Reputation In The Cryptocurrency Space Will Endure

        Flincap’s chief marketing officer, Oladotun Akangbe, said that given Nigeria’s increasing acceptance of cryptocurrencies, conflicts in the country’s cryptocurrency scene are to be anticipated. Nigeria’s standing as a cryptocurrency leader might be compromised by the government’s recent assault on local exchanges. The chief marketing officer of the Flincap cryptocurrency exchange, Oladotun Wilfred Akangbe, is certain

      • OKX, Binance, And Bybit Monthly Volumes Increased Since Late 2023

        Decentralized exchanges (DEX) are growing at a faster pace than CEXs, according to Bybit statistics, even though Uniswap v3, a significant DEX, grew volumes by 320%. According to a recent survey, since late last year, trade volumes on international centralized cryptocurrency exchanges (CEX), such as Binance, have increased dramatically. Along With OKX, Binance Sees Growth

      • Price Aggregators Led To The Depeg Of The US Pax Dollar

        A representative for USDP informed Cointelegraph that the cryptocurrency will always be redeemable for $1 on Paxos, regardless of any price swings on other trading platforms. A Paxos representative stated that problems with price aggregators, not the protocol itself, were the reason behind the recent debugging of the Pax Dollar (USDP) stablecoin. According to CoinMarketCap

      • Bitcoin Price Recovers Near Support, Fueling The Bull Market Of 2023

        The urge to sell Bitcoin BTCUSD may ease as a result of dealers’ profit margins reaching “virtually zero.” Julio Moreno, head of research at on-chain analytics platform CryptoQuant, predicted a potential bottoming point in the price of Bitcoin in an analysis that was posted on X (previously Twitter) on April 18. Bitcoin Traders Reach The

      • Speaking With Ekto VR About Its Amazing Shoes For Virtual Reality Walking

        The shoes that allow you to walk in real life and virtual reality are called Ekto VR, and I discussed them in my post on the most bizarre XR gadgets available. Following that piece, I received a call from Brad Factor, CEO of EktoVR, informing me that a lot of upgrades had been made to

      • Coyotes Bid Adieu And End A Chapter In Arizona Before Moving To Salt Lake City

        When your heart is aching and your mind is racing, you do what they did when they got together one final time. Throughout its 28-year history, the Arizona Coyotes served as a model for how to manage a professional sports team, a lesson in making the most of difficult situations, and a constant reminder that

      • The Tourist Was Appalled After Getting A $143,000 Phone Bill For A Three-Week European Vacation

        After taking a three-week vacation to Europe, this tourist received an enormous $143,000 phone bill, which shocked him. when some cellular network providers permit you to use your data, text, and call allotment as usual when traveling, there are occasionally data roaming fees that you should be aware of. Regretfully, 71-year-old Rene Remund had to

      • In An Upcoming Martin Scorsese Movie, Jennifer Lawrence Is Being Considered To Star As Leonardo DiCaprio’s Spouse

        It looks like Jennifer Lawrence and Leonardo DiCaprio will be starring together again in a movie soon. With Killers of the Flower Moon’s critical and commercial success, Martin Scorsese is excited about his upcoming endeavors. If you’ve watched any of his movies, you’re probably aware of how frequently DiCaprio appears. In his next effort, Leo

      • When Asked If The Most Sophisticated AI Robot Can Make More Of Itself, It Responds Horrifyingly

        Engineered Arts, a British business, invented Ameca the robot. Social media is exploding with horror stories about an AI robot’s answer to the question of whether it could eventually replicate itself. Ameca, the “world’s most advanced” humanoid robot, visited the NAB Show in Las Vegas, which ran from April 13–17, 2024. With the use of

      • Dogu Express, Turkey’s Hidden Gem: A Journey on the Eastern Express

        The Eastern Express, also known as the Dogu Express, has become a hot commodity in the world of travel. While Turkey boasts the world-famous Orient Express route, the Eastern Express is carving its own niche, attracting travelers seeking a unique adventure through Turkey’s lesser-known eastern regions. From Bustling Capital to Hidden History: Exploring Ankara The

      • Tether Says It Is Reorganizing To Move Past Stablecoins

        Tether hopes to broaden its goal by offering a variety of new infrastructure solutions, investments, and services through the new divisions. The company behind the most valuable stablecoin in the world by market value, which runs the $1.00 USDT tickers down stablecoin, is reorganizing to create new departments outside of stablecoin development. According to an

      • The Price Of Solana Continues To Drop; Will It Stay Over $130?

        The price of Solana has dropped 21% in only one week, yet on-chain and derivatives statistics show that investors still have faith in the network’s ability to get over its current obstacles. The price of Solana’s native token, SOL, which is now trading at $139, dropped sharply during the last week—by 21%—to its lowest level

      • Nutrimuscle: Scaling spend and growing ROAS through better measurement

        Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e. Cost of Acquiring Customers) The post Nutrimuscle: Scaling spend and growing ROAS through better measurement appeared first on Search Engine Watch.

      • Fospha’s Insights to Unlock eCommerce Growth in 2024

        In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.   The report reveals a significant underinvestment The post Fospha’s Insights to Unlock eCommerce Growth in 2024 appeared first on Search Engine Watch.

      • Snap Selects Fospha as Measurement Partner for Retail eCommerce

        Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha has found that The post Snap Selects Fospha as Measurement Partner for Retail eCommerce appeared first on Search Engine Watch.

      • Fospha as TikTok’s New Measurement Partner

        Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as GDPR and iOS 14.5 updates, eCommerce brands are now facing a growing challenge: gaining clear The post Fospha as TikTok’s New Measurement Partner appeared first on Search Engine Watch.

      • Establishing niche authority: leveraging strategic content as a key differentiator

        As Google continues to update its algorithms, the use of content has never been more crucial, and this article explains how you can use it to build authority The post Establishing niche authority: leveraging strategic content as a key differentiator appeared first on Search Engine Watch.

      • The incredible ways to get SEO traffic without ever ranking

        Did you know that there are ways to get to the top of Google without ranking your own site? You can still get lots of good organic traffic using alternative methods, as our experts explain The post The incredible ways to get SEO traffic without ever ranking appeared first on Search Engine Watch.

      • How Chat GPT is changing SEO

        When Chat GPT launched in November last year, it changed the internet. Today, we speak to some startups and experts to understand how ChatGPT is changing SEO The post How Chat GPT is changing SEO appeared first on Search Engine Watch.

      • Optimize Google’s new Interaction to Next Paint metric

        Interaction to Next Paint is becoming one of the Core Web Vitals metrics that impact Google rankings. Learn what this change means and how you can optimize your website The post Optimize Google’s new Interaction to Next Paint metric appeared first on Search Engine Watch.

      • Keeping up with the fluidity of the modern consumer

        Getting omnichannel targeting right in a complex, digital-first world The post Keeping up with the fluidity of the modern consumer appeared first on Search Engine Watch.

      • Outreach: Make every email count

        Email outreach is getting harder and harder as people are tired of daily unsolicited emails. Here’s how to generate better results with your email outreach The post Outreach: Make every email count appeared first on Search Engine Watch.

      • Managing Marketing: Trends In The Design Of Bespoke Agency Solutions

        Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. The post Managing Marketing: Trends In The Design Of Bespoke Agency Solutions appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: Marketing Technology And What Is It Good For

        Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the The post Managing Marketing: Marketing Technology And What Is It Good For appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: In-House Agency Services, Merging Two Giants, And Working In Bermuda!

        Jemma Downey is the Group Head of Commercial Excellence at Asahi Beverages. Before that, she developed a wide-ranging career spanning agencies, marketing, and The post Managing Marketing: In-House Agency Services, Merging Two Giants, And Working In Bermuda! appeared first on TrinityP3 Global Marketing Management Consultants.

      • Assessing Media Agency Contracts – Case Study

        Challenging Problem Media agency contracts can be complex and, due to the evolution of media strategies, channel investments and technology, can ‘date’ The post Assessing Media Agency Contracts – Case Study appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The Benefits Of In-House Creative Strategy And Design

        Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As insiders at The post Managing Marketing: The Benefits Of In-House Creative Strategy And Design appeared first on TrinityP3 Global Marketing Management Consultants.

      • Reviewing Media Agency Commercial Arrangements for the Financial Services Sector – Case Study

        Challenging Problem This organization operated in a highly decentralized structure whilst using one media agency. The challenges that the client wished to The post Reviewing Media Agency Commercial Arrangements for the Financial Services Sector – Case Study appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: The Rise And Rise Of B2B Branding And Marketing

        Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some The post Managing Marketing: The Rise And Rise Of B2B Branding And Marketing appeared first on TrinityP3 Global Marketing Management Consultants.

      • Media Agency Pitch Management for the Higher Education Sector – Case study

        Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement The post Media Agency Pitch Management for the Higher Education Sector – Case study appeared first on TrinityP3 Global Marketing Management Consultants.

      • Managing Marketing: How You Grow Up Into A Leadership Role In Media

        Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having The post Managing Marketing: How You Grow Up Into A Leadership Role In Media appeared first on TrinityP3 Global Marketing Management Consultants.

      • Creative Agency Pitch Consultation – Case study

        Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was The post Creative Agency Pitch Consultation – Case study appeared first on TrinityP3 Global Marketing Management Consultants.

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      What the recent changes in the product mean for businesses running or considering Salesforce Commerce Cloud

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      Organizations that strive to deliver secure digital experiences will achieve competitive advantage by safely unleashing application innovation that delights customers.

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      Application Programming Interfaces, or APIs, were developed to streamline the way digital ecosystems communicate and interact with each other. At their core, APIs abstract the complexity of connecting multiple disparate systems.

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