Discover the latest Digital and Marketing trends, strategies, and resources to drive your business forward

Resources

  • Choosing the Right Software Development Vendor: Your Go-to Checklist

    Businesses need modern technology to survive today’s ever-evolving market. The right enterprise software solution can help businesses thrive. However, not all businesses might have the necessary in-house skills to develop one, and let’s be honest, off-the-shelf software does not fit all needs. Thanks to custom software development vendors, enterprises can access technology experts on the The post Choosing the Right Software Development Vendor: Your Go-to Checklist appeared first on Fingent.

  • AI in Business: Preparing Leaders For The Revolution

    AI in Business is a present reality! It’s a building revolution that is all-encompassing and is redefining business operations. You have only two options. Either ride on the crest of this wave or get submerged if not prepared!  How can you become AI-ready? In this blog, we aim to clarify pertinent questions a business leader The post AI in Business: Preparing Leaders For The Revolution appeared first on Fingent.

  • Business Intelligence in Financial Services: Unlocking Data-Driven Success

    Business Intelligence in Financial Services is proving to be a game changer. Business intelligence is a novel technology backed by AI. It is a combination of strategies and processes. Simply put, BI collects, cleans, formats, and analyzes data. No big deal? Think again! In a world that is ruled by data, this is a superpower.  The post Business Intelligence in Financial Services: Unlocking Data-Driven Success appeared first on Fingent.

  • AI in Healthcare: Enhancing Patient Outcomes and Experience

    Artificial Intelligence is a multi-talented assistant and has proven its worth in the healthcare industry. Healthcare organizations have found innumerable ways to use AI, from record maintenance to patient assistance. It has completely reshaped how doctors diagnose, treat, and monitor their patients. It is also capable of drastically improving research methods, which leads to unmatched The post AI in Healthcare: Enhancing Patient Outcomes and Experience appeared first on Fingent.

  • The Role of AI in Supply Chain and Logistics

    Maximize productivity and minimize uncertainty! That’s what Artificial Intelligence promises the Supply Chain and Logistics industry. The fragility of the supply chain is not unknown to industries. Delays, stoppages, and complexities in the supply chain are a few limitations businesses are striving to overcome. Operational efficiency, intelligent decision-making, and continuous improvement must be maximized. Thankfully, The post The Role of AI in Supply Chain and Logistics appeared first on […]

  • Custom Payment Processing Solution: A Game Changer For Your Business

    How can a custom payment processing solution change your business? The benefits are many: streamlined payment processes, safe transactions, easy fraud detection, and better customer experience. However, you might wonder why choose a customized solution when ready-made software can easily fetch these advantages. Tailor-built applications can do more! They offer seamless integrations, personalization, scalability, and The post Custom Payment Processing Solution: A Game Changer For Your Business […]

  • AI in Financial Services: Use Cases and Applications

    Achieving perfection is no easy process. It is not impossible either. It takes a lot of effort and hard work but with the help of Artificial Intelligence, this process can become a lot smoother. AI has undoubtedly proved itself in innumerable industries, and the financial market is no different.  With AI, Financial sectors are seeing The post AI in Financial Services: Use Cases and Applications appeared first on Fingent.

  • A Leader’s Blueprint for AI Success

    How are Businesses Using AI? The verdict is crystal clear—leaders today must embrace AI solutions to stay ahead of the curve and survive in the rapidly evolving business landscape. AI can be like a GPS navigation system that guides you through unfamiliar roads. From predicting market changes to automating operations and bringing intelligent services, AI The post A Leader’s Blueprint for AI Success appeared first on Fingent.

  • Enterprise Application Modernization: A Top Priority For Businesses in 2024

    Enterprise Application Modernization is a critical need in a rapidly evolving digital world.  Application Modernization helps drive smart decisions and efficient processes. It also offers businesses a competitive edge. Organizations achieve many digital transformation goals through modernization projects. Application Modernization may be the only way to overcome handicaps baked into existing software that has become The post Enterprise Application Modernization: A Top Priority For Businesses […]

  • Stepping The AI Revolution with Applied AI

    It is surprising to see how much technology has evolved and the great impact that Artificial Intelligence has on this dramatic growth. During times of great evolution, it becomes vital to swiftly adapt to the change. Otherwise, you will find yourself lost in a sea of unfamiliarity.  Today, we see the practical application of AI The post Stepping The AI Revolution with Applied AI appeared first on Fingent.

  • The Impact of AI on Transforming Insurance Underwriting and Claims Management

    Artificial Intelligence (AI) is reshaping industries across the globe, offering innovative solutions that were once considered science fiction. At its core, AI enables machines to mimic human intelligence, allowing them to process vast amounts of data, learn from it, and make decisions with remarkable accuracy. From automating routine tasks to providing deep insights from complex The post The Impact of AI on Transforming Insurance Underwriting and Claims Management first appeared on Digital […]

  • Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms

    In the realm of cybersecurity, distinguishing between real threats and false alarms is paramount. Often, alerts that initially seem critical, such as “Critical Warning: Unusual Activity Detected,” turn out to be false positives. While these instances might appear trivial, they highlight the importance of sophisticated alert management to prevent overlooking real threats, which could lead The post Smart Defense: Using Generative AI to Outsmart Cyber Threats & False Alarms first appeared […]

  • Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds

    In the rapidly evolving Broadcast landscape, currency data plays a pivotal role in maximizing business value, enhancing content performance, and ensuring effective ad spending. As broadcasters strive to stay competitive and adapt to changing consumer behaviors, having access to accurate and timely currency data is crucial for informed decisions in ad-selling and buying. However, the The post Unified Data Platform: Overcoming Advertising Challenges in Broadcast with Happiest Minds first […]

  • Using Microsoft Azure to develop Intelligent Chatbots

    Chatbots have the potential to be a game changing technology that can revolutionize customer interactions, offering a host of benefits that traditional support systems struggle to match. Chatbots operate 24/7, handling multiple inquiries simultaneously while delivering instant and accurate responses. This not only streamlines operations but also significantly reduces costs, making large support teams and The post Using Microsoft Azure to develop Intelligent Chatbots first appeared on Digital […]

  • Digital Transformation Vision: From Process Mining, RPA, LCAP to Cutting-Edge Gen AI

    In today’s rapidly evolving digital business landscape, achieving meaningful advancement necessitates more than incremental steps—it calls for holistic transformation. A future where operational efficiencies are seamlessly optimized, routine tasks are automated, and artificial intelligence catalyzes profound insights and innovative solutions is not merely conceivable but actively pursued. This evolution commences with strategic process mining and The post Digital Transformation Vision: […]

  • Streamlining Onboarding: The Transformative Impact of KYC Automation on Building Trust

    Automating the identification and verification stage of Know Your Customer (KYC) leverages cutting-edge technology and data-driven methods to revolutionize customer onboarding while ensuring full regulatory compliance. Below are ten essential components that can be used to automate the KYC identification and verification process. Document capture and recognition: Utilize Optical Character Recognition (OCR) technology to extract The post Streamlining Onboarding: The Transformative Impact of KYC […]

  • Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal

    Revolutionize Reporting with Azure OpenAI Services and Happiest Minds Report Generator Portal The advent of Azure OpenAI Services has paved the way for creating intelligent applications that can transform the way we handle and interpret data. One significant innovation enabled by these services is the development of bot-based reporting tools. These tools can automatically generate The post Effortlessly Develop Bot-Based Reporting Tool with Happiest Minds Report Generator Portal first appeared […]

  • Transforming Payments with Generative AI

    In the highly evolving landscape of payments, Generative AI is emerging as a transformative technology, revolutionizing the way financial transactions are carried out. Generative AI, a subset of AI holds immense promise in revolutionizing how banking payments are managed, offering solutions that enhance security, streamline processes, and personalize customer experiences. In this blog, we will The post Transforming Payments with Generative AI first appeared on Digital Transformation Blogs - […]

  • Developing Intelligent Applications

    Developing high performance apps that offer differentiated digital experiences and exceed customer expectations are the key expectations of the application development teams. The legacy on premises infrastructure does not have the speed and flexibility to deliver use cases to markets competitively. AI represents an avenue to help address these challenges across tech stacks. Using AI The post Developing Intelligent Applications first appeared on Digital Transformation Blogs - Bigdata, IoT, M2M, […]

  • Conversational AI: Transforming Human-Computer Interaction in the Digital Age

    In our rapidly evolving digital era, the dynamics of human interaction with technology are undergoing an unparalleled shift. At the forefront of this transformation lies Conversational AI, commonly used in chatbots or virtual assistants. This innovative technology offers a remarkably intuitive and natural mode of engagement between humans and machines. Across diverse sectors spanning from The post Conversational AI: Transforming Human-Computer Interaction in the Digital Age first appeared on […]

  • Data led business optimization for CBO

    Lera’s Business Intelligence – Enterprise Data Warehouse (BI-EDW) Services helped the Co-operative Bank of Oromia (CBO) accelerate its data-driven business operations and helped mitigate data redundancies to achieve rapid analytics and insights, improved Customer loyalty with BI and enabled data-led decision making. The post Data led business optimization for CBO appeared first on Lera Technologies. The post Data led business optimization for CBO appeared first on Lera Technologies.

  • Undata Yourself To Get #insights To Your Customers’ Needs!

    I was asked in my last meeting as to how data can help in winning and retaining customers, and also excelling in customer experience. In our conversation, the pattern started to appear. The challenge was not that the client was not aware of the importance of data; her main concern was that her team was The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on Lera Technologies. The post Undata Yourself To Get #insights To Your Customers’ Needs! appeared first on […]

  • Digital Disruption – What Is Disruption Anyway?

    The term disruption sounds alarming, but when the same term is associated with the digital platform it simply means a transformation or evolution. Digital disruption is the remodelling of the existing business modules with new technologies. It transforms the existing products into an upgraded format that is provided at a lower cost to the customer. The post Digital Disruption – What Is Disruption Anyway? appeared first on Lera Technologies. The post Digital Disruption – What Is Disruption […]

  • Rapid ETL implementation for VP Bank

    Lera provided VP Bank, the second largest commercial bank in Vietnam, an end-to-end automated solution to enable lightning-fast extraction and transformation with secure storage of business data for consolidated reporting and analysis that further lead to actionable insights The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies. The post Rapid ETL implementation for VP Bank appeared first on Lera Technologies.

  • Implementing Data Lake Using Azure

    The post Implementing Data Lake Using Azure appeared first on Lera Technologies.

  • Implementing Data Lake On CDH

    The post Implementing Data Lake On CDH appeared first on Lera Technologies.

  • Implementing Data Lake On Hadoop

    The post Implementing Data Lake On Hadoop appeared first on Lera Technologies.

  • Improved Cyber Security

    The post Improved Cyber Security appeared first on Lera Technologies.

  • Personalised Customer Experience

    The post Personalised Customer Experience appeared first on Lera Technologies.

  • Price Optimization

    The post Price Optimization appeared first on Lera Technologies.

  • The top 5 things you didn't know about chatbots

    You might think you know everything you need to know about chatbots—they’re conversational agents that use artificial intelligence to handle many routine queries and issues for your business, including marketing, orders, and customer service. But this definition, while accurate, only scratches the surface of what’s possible when you bring chatbots into your organization. In this article, we’ll discuss some of the biggest myths and surprises about chatbots

  • Intelligent Automation: The Future of Work

    As technology continues to evolve, businesses are increasingly looking for ways to streamline their operations and reduce costs. One of the latest trends in this area is intelligent automation, which combines artificial intelligence and robotic process automation to create more efficient and effective workflows. In this article, we'll explore what intelligent automation is, how it works, and the benefits it can bring to businesses of all sizes.

  • How to Boost Your Enterprise Agility with Intelligent Automation

    In today's fast-paced and ever-changing business environment, agility has become a critical factor for enterprises to remain competitive. However, achieving enterprise agility is not an easy feat. It requires organizations to continuously evolve and adapt to market changes, customer demands, and technological advancements. This is where intelligent automation comes into play.

  • 5 Steps to Improve Enterprise Agility with Intelligent Automation

    There’s a revolution going on in the way things are getting done. We're facing a paradigm shift, as the combination of Artificial Intelligence (AI) and Robotic Process Automation (RPA) – in other words, Intelligent Automation (IA) – is disrupting the old ways of working. 

  • Top 5 Challenges of Finding Tech Staff for Digital Transformation

    Using digital technologies to transform your business is essential for organisations of all sizes and industries. According to a KPMG survey, more than 70 percent of the UK workforce believes that digital transformation is a “key priority” at their workplace.

  • Property Letting Management Appian Application

      The Property Letting Management application enables property lettings firms to maintain and manage all their properties on one application. Whether you’re a lettings manager, landlord, tenant, or maintenance worker, this app provides a streamlined experience for the user.

  • Appian Haulage Document Planning System

    Convedo's Haulage Document Planning System (HDPS) is a personalized client solution that streamlines the documentation process concerning haulage activities and manages documents associated with the import and export of cargo based on a given route.

  • Appian Maintenance Management Tool

    Convedo's Maintenance Management Tool is a process solution for companies performing maintenance work to keep commercial buildings safe and operational. This application improves the process of submitting requests and helps engineers to track their workload. The application allows users to inspect all processes in a quick and easy way. Furthermore, it improves communication between employees using automated emails and alerts. The progress of each request can be monitored in real-time.

  • ROAP - Appian Robust Onboarding Automation Platform

    It is well known that an employee's onboarding experience within an organisation plays a crucial role in improving engagement, retention and overall boosts productivity and thus the success of a company. Employee onboarding does not have to be messy, time-consuming and stressful. Robust Onboarding Automation Platform (ROAP) is an end-to-end onboarding solution built to make the onboarding experience as smooth as possible and streamline HR processes within a single application. The platform has […]

  • Facility Issues and Orders management Appian Application

    Convedo’s Facility Issues and Orders management application provides one portal to give organisations an overview of their sites/properties' health and budgetary performance. The Application provides instant and intuitive insights through the Area Managers dashboard increasing the transparency of the business costs for upkeep and equipment. This solution enables quick decision-making from the senior management team, allowing the business to be responsive and dynamic. This Application also […]

  • Growmatik Joins Forces With Convesio: A Strategic Leap Forward

    In a significant industry move, Growmatik has been acquired by Convesio. This acquisition signifies a new chapter for Growmatik, promising enhanced features and a bright future. Discover the impact on existing users and what this means for the evolution of our services. The post Growmatik Joins Forces With Convesio: A Strategic Leap Forward appeared first on Growmatik.

  • Introducing Growmatik’s new pricing with a 50% Discount this Black Friday!

    We're thrilled to announce the exciting launch of our new pricing structure for Growmatik, just in time for Black Friday! This is not just about introducing a new pricing model; it's about giving back to our valued users and making it easier for new ones to embark on their journey with us. The post Introducing Growmatik’s new pricing with a 50% Discount this Black Friday! appeared first on Growmatik.

  • What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More

    We are excited to announce that Growmatik has undergone some exciting new updates that our users have been asking for! Our recent improvements have touched upon various aspects, including the main interface, automation building UX, email campaigns, popups and forms, and more. The post What We Shipped: New Automation Builder, Email Campaigns, Popups and Forms, Brand Styles and More appeared first on Growmatik.

  • How to Leverage Stripe Events in Marketing Automation With Growmatik

    By leveraging the array of Stripe events seamlessly integrated into Growmatik, businesses can automate personalized communication, respond to payment-related actions in real-time, and enhance overall customer experiences. The post How to Leverage Stripe Events in Marketing Automation With Growmatik appeared first on Growmatik.

  • Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

    With the introduction of Shopify integration to Growmatik, you can optimize the customer journey by creating relevant marketing campaigns, boosting their engagement with your products, and increasing the average order and lifetime value. The post Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration appeared first on Growmatik.

  • How to Maximize HubSpot Performance with Growmatik Integration

    By combining the power of HubSpot and Growmatik, businesses can leverage advanced segmentation and automation capabilities to drive relevancy, engagement, and conversions. The post How to Maximize HubSpot Performance with Growmatik Integration appeared first on Growmatik.

  • Introducing Growmatik AI: A new era of simplified and intelligent digital marketing

    Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission. AI can The post Introducing Growmatik AI: A new era of simplified and intelligent digital marketing appeared first on Growmatik.

  • What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More

    Once again you asked and we listened! Discover new features including embed forms, member roles (to grant different levels of access to your team members), abandoned cart events for guests, new dynamic coupons, and manmore in our latest blog post. The post What We Shipped: Embed Forms, Members Roles, Abandoned Cart Event for Guests, New Dynamic Coupon and More appeared first on Growmatik.

  • What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More

    HTML editor for email templates, checkout event, webhooks, countdown timer, popup success step are some of the exciting new features we have added that will improve your Growmatik experience. Discover new updates and exciting upcoming features in this blog post! The post What We Shipped: Webhooks, Checkout Event, HTML Editor for Templates, Countdown Timer and More appeared first on Growmatik.

  • Meet the new features for maximum email deliverability in Growmatik

    Don’t let spammy content and bounced emails keep you from reaching your audience! Boost your email deliverability using a content analyzer, address validator and more. The post Meet the new features for maximum email deliverability in Growmatik appeared first on Growmatik.

  • Become a Wealth Flow Certified Coach

    In the ever-evolving landscape of personal growth and financial empowerment, the Wealth Flow board game has emerged as a transformative tool, guiding individuals towards a life of abundance and fulfillment. At the heart of this innovative approach lies the role of the Wealth Flow certified coach – a beacon of inspiration, guiding others on their

  • Wealth Flow Sandtable Board Game

    When I was in primary school, I play monopoly board game and I love it. During secondary school, I read Rich Dad Poor Dad‘s book and get to know cashflow board game, I only get to experience it after I graduate from university. I also bought a set of Cashflow 101 and Cashflow 202 and

  • Top 5 Digital Marketing Trends That Will Dominate in 2024

    Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth

  • Why SEO Agency need to access my Google Analytics

    Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics?) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing

  • Why SEO Agency need to access my Google Search Console

    There are many reasons why an SEO agency would need access to Google Search Console (GSC), but here are just a few: (Before start, if you would like to know What is Google Search Console?) 1. Understand Your Website’s Performance: Search Analytics: See which keywords users are searching for to find your site, how often your

  • Surviving the 2024 Cold Email Regulations as an Email Marketer

    The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers. In this comprehensive guide, I’ll break down the new

  • How to Effectively Promote on Reddit Without Getting Banned

    Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. By understanding Reddit’s rules, building credibility through engagement, and providing value to the Reddit community, you can

  • Reaching Valuable Customers in a Post-Cookie World

    The digital advertising landscape is undergoing major changes that will impact how brands connect with their most valued customers. With Chrome announcing plans to deprecate third-party cookies by 2024, marketers need strategies to maintain effective re-engagement campaigns in this new environment. In this post, we will explore how Google is developing privacy-focused solutions for their

  • Topical Map for Digital Marketing Niches

    Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website

  • Topical Map for Training Industry

    Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide

  • Google Ads Account Suspended? | How to Fix and Recover a Google Ads Suspended Account 2024

    Google has eventually became a very strict platform now a days to advertise. (Thanks to scammers, policy violators and other reasons.). Google Ads now a days uses multiple algorithms, scan checks along with their Quality Score and policies to analyse the health of an account...

  • Google Ads for Electricians: Maximizing Your Online Advertising Potential

    In today’s digital age, online advertising has transformed the way businesses connect with customers. Among the plethora of online marketing strategies, Google Ads has emerged as one of the most effective tools, particularly for localized service providers such as electricians. This blog post explores the...

  • Google Ads for Therapists: A Comprehensive Guide

    In the rapidly evolving landscape of digital marketing, therapists and mental health professionals face a unique set of challenges and opportunities. As traditional marketing avenues become less effective, online advertising, particularly through platforms like Google Ads, emerges as a compelling solution for therapists looking to...

  • Google Ads for Hair Salons: An Essential Marketing Strategy

    In today’s digital age, the significance of online marketing cannot be overstated. For businesses in the beauty and personal care industry, such as hair salons, having a robust online presence is vital for attracting and retaining clientele. Among several online advertising platforms, Google Ads stands...

  • How to Setup Google Map Ads: A Comprehensive Guide

    In the contemporary digital marketplace, businesses are constantly seeking innovative ways to reach potential customers and improve their visibility. One effective strategy that has garnered attention is the use of Google Map Ads. These advertisements enable businesses to display their services directly on Google Maps,...

  • Daily Search Forum Recap: October 25, 2024

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it does not use ARIA for SEO or ranking purposes. Google said AI is not going away...

  • Search News Buzz Video Recap: Google Ranking Movement, Sitelinks Search Box Going Away, Gen-AI In Bing & Google, Ad News & More

    This week, we had more Google search ranking volatility to report on - surprise...

  • Does Google Search Use ARIA? Likely Not.

    Google Search likely does not use ARIA Accessible Rich Internet Applications, for ranking or even indexing purposes, according to both John Mueller and Martin Splitt at Google. ARIA is a set of attributes you can add to HTML elements that define ways to make web content and applications accessible to users with disabilities who use assistive technologies (AT).

  • Google: AI Is Not Going Away, So Don't Be Left Behind

    Google's John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn't recommend you take a stance against AI and (2) he isn't a fan of all the hype around AI, because it is making many feel insecure about their future.

  • Google Discover Design Update & New Icons

    Google Discover is rolling out some small design updates to its interfaces. It has these new colored icons that communicate the action and Google is also showing other articles shown in a carousel.

  • Google Search Top Recipe Guides List

    Google is showing a section named "top recipe guides" that can be expanded or collapsed in Google Search. It shows a "Lists of options from the web" in this expanded section.

  • Google Other People Search Box

    Google is testing another variation of the people also ask box, this one is titled "other people search." I am not sure if there is any functional or technical difference between this box and the other variations outside of the title.

  • Daily Search Forum Recap: October 24, 2024

    Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing search results with shop nearby links. Google Ads gains new sharable ad previews...

  • Google Search Snippet With Shop Nearby To Open Business Profile

    Google is testing adding a new rich result type to the search results snippet named "Shop nearby." The shop nearby link will open the Google Business Profile of the business's website.

  • Google Ads Gains Sharable Ad Previews, Asset Experiments & Final URL Expansion

    Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are sharable ad previews, asset experiments for Performance Max with product feeds and test adding assets and using Final URL expansion.

  • Google Search Testing Revert In Place Of Search Instead For

    Google Search is testing replacing the spelling notification for "search instead for..." with "revert." I mean, it is a weird one being that I am not sure "revert" is the right word for this but hey, Google loves to test things.

  • Google Search Top Products From Customer Reviews Carousel

    Google has this carousel that can pull in top products based on customer reviews in the Google Shopping graph. It is titled "Top products from customer reviews" and shows up in the search results for select queries.

  • Fun: SEO The Board Game

    Gareth Hoyle posted about this new game he and his company, along with others have spent about a year putting together. It is named SEO The Board Game and is a strategic game for 2 to 4 players where you play an SEO expert, purchase and optimize websites, build your digital empire, and compete for the title of top SEO kingpin.

  • Programming Note: Offline For Simchat Torah On Thursday & Friday

    This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th...

  • Daily Search Forum Recap: October 23, 2024

    Here is a recap of what happened in the search forums today...

  • 11 web development terms explained

    Anyone trying to navigate the world of web development can often feel as though it’s like learning a new language. With web development terms like XML, robots.txt, and noindex being thrown around, it’s no wonder so many feel overwhelmed. That’s why we’re breaking down some key web development buzzwords. In this blog, we’ll explore 11... View Article The post 11 web development terms explained appeared first on Fifteen.

  • 7 benefits of mobile apps for businesses

    Many businesses are now moving towards having their own mobile application because it allows them to expand their business and enter new markets. There is almost no industry where mobile apps haven’t proven their marketing value or their effectiveness at connecting with audiences – from ecommerce to food distribution to healthcare. Given the digital era... View Article The post 7 benefits of mobile apps for businesses appeared first on Fifteen.

  • 5 tips to improve your web design for mobile

    We’ve said time and time again, mobile friendly web design is a necessity for online businesses. It shows that you are prioritising the mobile browsing experience as opposed to treating it like an afterthought. But even if you have adopted web design for mobile, is it providing an excellent user experience for your users? Many... View Article The post 5 tips to improve your web design for mobile appeared first on Fifteen.

  • What is a CTA and why are they important?

    If you’re a digital marketer, chances are you’ve almost certainly heard of a call to action (CTA). A CTA is like a digital handshake that guides your website visitors towards taking a specific action, whether it’s signing up for a newsletter, making a purchase, or downloading a resource. In this blog, we’ll delve deeper into... View Article The post What is a CTA and why are they important? appeared first on Fifteen.

  • 3 simple ways to improve your online form conversion rate

    Anyone who owns their own website knows that online forms are a crucial part of capturing leads. They are the staple of almost every website, whether they’re placed on the homepage or contact page. They provide an instantaneous communication channel between motivated users and your brand. However, if your form conversion rate isn’t where you... View Article The post 3 simple ways to improve your online form conversion rate appeared first on Fifteen.

  • Our guide to unlocking the power of HubSpot CRM

    In order to succeed in today’s digital marketing landscape, you need to have the right tools at your disposal. HubSpot CRM, a leading inbound marketing and sales platform, offers a comprehensive suite of tools designed to streamline your business processes and maximise your results. But what is HubSpot and what is it used for? In... View Article The post Our guide to unlocking the power of HubSpot CRM appeared first on Fifteen.

  • How to write a white paper

    When it comes to content marketing, very few content styles shout about your skills and experience more than a white paper. These documents have become industry markers where brands can show off impressive stats, insight, and knowledge which can then be marketed to newspapers, industry news sites, and across social media. But where do you... View Article The post How to write a white paper appeared first on Fifteen.

  • User journey pain points: how to identify and fix them

    If you have had a website for a while, it’s important to regularly address any user journey pain points to ensure your users stay on your site. Customers expect faster loading speeds, mobile-friendly websites, and a tailor-made user experience, and if your site is failing on any of these points, you can expect to see... View Article The post User journey pain points: how to identify and fix them appeared first on Fifteen.

  • Why does a mobile-first design matter?

    In today’s digital age, having a mobile-friendly website is no longer just a nice-to-have; it’s a necessity. With the majority of people accessing the internet through their mobiles, businesses need to prioritise a mobile-first design approach to ensure they’re reaching their target audience effectively. But why does a mobile-first design matter, and how can it... View Article The post Why does a mobile-first design matter? appeared first on Fifteen.

  • Why bespoke intranet design is better than an off-the-shelf solution

    When it comes to choosing an intranet design for your business, the decision between a bespoke design and an off-the-shelf option can be a critical one. While off-the-shelf solutions may seem convenient, they often lack customisation and personalisation that a bespoke intranet design can offer. In this blog post, we’ll delve into why opting for... View Article The post Why bespoke intranet design is better than an off-the-shelf solution appeared first on Fifteen.

    • Modernize Legacy Apps: Key Steps & Benefits

      In the fast-paced realm of technology, where innovation is the heartbeat of progress, legacy applications find themselves at a crossroads.  Let’s talk about why it’s so important to update these old applications and what we need to think about when we do it. Let’s shine a light on how we can breathe new life into The post Modernize Legacy Apps: Key Steps & Benefits first appeared on TO THE NEW Blog.

    • Understanding Generative AI and Predictive Analytics

      The emergence of artificial intelligence (AI) has had a profound effect on how businesses run and oversee daily activities. The introduction of numerous AI tools and applications has allowed organizations to make more informed decisions and automate tedious jobs, improving operations. Though there are many AI algorithms, Generative AI has become more popular across industries. The post Understanding Generative AI and Predictive Analytics first appeared on TO THE NEW Blog.

    • Implementation of SMART framework in Agile

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